Aminuddin
Institut Teknologi dan Kesehatan Permata Ilmu Maros

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Empowerment of Fish Farming Groups through Strengthening Business Management and Digital Marketing Strategy Andi Agung Hariawan Patempoi; Aminuddin; Herwandi Sape; Muhammad Fuad; A. Rahmatia; Muh. Ilham; Savira Jumriany Amaliah
Jurnal PKM: Karya dan Inovasi untuk Negeri Vol. 2 No. 1 (2026): PKM-KIN JUNI 2026
Publisher : ITEKES Permata Ilmu Maros

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Small-scale fish farming groups in South Sulawesi commonly face two persistent constraints: weak business management practices and limited access to modern marketing channels. This community service program aimed to strengthen the business management capacity and digital marketing skills of UPR Kurnia Baku, a fish-seed cultivation group in Dusun Baku, Desa Lekopancing, Kecamatan Tanralili, Kabupaten Maros. The program involved 20 members of the partner group and was carried out through counseling, hands-on training, and mentoring covering simple bookkeeping, cash-flow planning, product branding, and the use of social media and e-commerce platforms for marketing. Activities were implemented in three stages: pre-activity preparation, the core training and mentoring session, and monitoring and evaluation using questionnaires and direct observation. The results showed a marked increase in participants' understanding of financial recording, business planning, and digital promotion techniques, with average scores rising from 52 to 81 (of 100) for business management and from 46 to 78 (of 100) for digital marketing, along with growing confidence in using smartphones and social media applications to market fish-seed products. Members also began preparing simple financial records and product catalogues for online promotion. The program is expected to encourage UPR Kurnia Baku toward more structured business management and a wider market reach, ultimately improving group income and long-term business sustainability. Continued mentoring and periodic evaluation are recommended to sustain these improvements and expand digital adoption among members.
Empowering Fish Farming Groups through Workshops on Making Freshwater Lobster Feed from Local Ingredients Haerawati; Muhammad Yusri Karim; Suhardi; Afifah Nurfadhilah; Aminuddin; Risqah Amaliah Kasman; Herwandi Sape; Winda; Ian Muhammad Bintang P
Jurnal PKM: Karya dan Inovasi untuk Negeri Vol. 2 No. 1 (2026): PKM-KIN JUNI 2026
Publisher : ITEKES Permata Ilmu Maros

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Abstract

Freshwater crayfish (Cherax quadricarinatus) farming has considerable economic potential; however, high feed costs and dependence on commercial feed remain major challenges in improving the efficiency of aquaculture enterprises. These challenges are also encountered by UPR Kurnia Baku, where the utilization of locally available raw materials as alternative feed has not been optimized, while farmers’ knowledge and skills in feed formulation and production remain limited. This community service activity aimed to improve the knowledge and capacity of UPR Kurnia Baku members in utilizing local materials as an alternative feed for freshwater crayfish. The activity was conducted on July 23, 2026, in Baku Hamlet, Lekopancing Village, Tanralili District, Maros Regency, involving 20 members of UPR Kurnia Baku. The implementation consisted of preparation, participatory training, discussion and question-and-answer sessions, as well as monitoring and evaluation. Evaluation was conducted through pre-tests and post-tests, observations, and interviews to assess changes in participants’ understanding. The results showed an increase in the participants’ average knowledge score from 50 in the pre-test to 84 in the post-test, representing an increase of 68%. This improvement indicates that the training effectively enhanced participants’ understanding of freshwater crayfish nutritional requirements, selection of local raw materials, and their utilization as alternative feed ingredients. The activity contributed to strengthening the capacity of the aquaculture group to develop locally sourced feed and represents an initial step toward reducing dependence on commercial feed while supporting the efficiency and sustainability of freshwater crayfish farming.