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PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN MASKER MEREK SENSI OLEH PELANGGAN DI KOTA BANJARMASIN Annisa Maulita; Taharuddin; Hairudinor
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to determine and test partially and simultaneously the effect of brand image and trust on customer decisions to purchase Sensi brand masks in Banjarmasin City. This study uses a quantitative approach. The sample in this study were brand mask customers with a total of 100 respondents with a sampling technique using accidental sampling. Data processing was carried out using multiple linear regression analysis, partial test (t test), and simultaneous test (F test). The results showed that brand image and trust influenced the purchasing decisions of Sensi brand masks by customers in Banjarmasin City. In addition, simultaneously brand image and brand trust also affect the buying decisions of Sensi brand masks by customers in Banjarmasin City.
PENGARUH HUMAN RELATION DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PTT. MILLENIUM PHARMACON INTERNATIONAL, TBK CABANG BANJARMASIN Eny Siswi Amiarti; Hairudinor; Sugiharto; Irwansyah
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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The purpose of this study is to ascertain and evaluate the relative and concurrent effects of workplace culture and human relations on workers' performance at the Banjarmasin branch of PT. Millennium Pharmachon International Tbk. A quantitative research approach is being used. Saturated sampling techniques were used to select 32 respondents for the sample. A questionnaire was used for data collection, and the SPSS 26 software was used for multiple linear regression analysis of the data. The findings of the study indicate that while the work environment has a significant impact on employee performance, human relations has a negligible effect. The aspects of the workplace and interpersonal relationships both have a big impact on how well employees perform.
PENGARUH POPULARITAS MEREK DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM LOTION RACCA BEAUTY MELALUI MEDIA SOSIAL DI KOTA BANJARMASIN Hairudinor; Fitriyadi; Humaidi; Siti Aulia Rahmawati
Smart Business Journal (SBJ) Vol. 4 No. 2 (2024): Juli - Desember 2024
Publisher : Business Administration, FISIP ULM

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The purpose of this study is to ascertain and evaluate the impact of content marketing and brand popularity on decisions made by consumers to buy MSME Lotion Racca Beauty items on social media in the city of Banjarmasin. This study employs a quantitative methodology, and up to 100 respondents who have purchased Racca Beauty Lotion items in Banjarmasin between the ages of 17 and older make up the sample. This technique is known as accidental sampling. A questionnaire is used for data collecting, and IBM SPSS Statistics version 25 is used for data analysis through multiple linear regression for hypothesis testing. The study's findings indicate that: (1) The decision to purchase Racca Beauty Lotion in the city of Banjarmasin is positively and significantly influenced by brand popularity; (2) The decision to purchase Racca Beauty Lotion in the city of Banjarmasin is positively and significantly influenced by content marketing; and (3) Product quality and content marketing have a simultaneous influence on decisions to purchase Racca Beauty Lotion in the city of Banjarmasin.
PENGARUH SOCIAL MEDIA MARKETING DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK LUXCRIME PADA MARKETPLACE SHOPEE Harisya Putri Oktavia; Noor Hidayati; Hairudinor; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Harisya Putri Oktavia, 2010412120007, 2024. The effect of social media marketing and content marketing to purchasing decisions for Luxcrime products in the Shopee Marketplace, supervised by Noor Hidayati. This study sought to determine and assess the significant impact of Social Media Marketing and Content Marketing on the purchase decision of Luxcrime Produc in the Shopee Marketplace, both individually and in combination. This investigation utilized a quantitative methodology and concentrated on the Shopee marketplace user base of Luxcrime product consumers who made purchasing decisions. Non-Probability Sampling approach, specifically Pureposive Sampling technique, is used to select a few sample of 100 respondents. Data analvsis was conducted vsing Multiple Linear Regression analysis with the help of IBM SPSS Version 29.0, while data collection was done using questionnaires. Social media marketing has a partially significant impact on the purchase decision ot Luxcrime products in the Shopee marketplace, according to the research findings. In the same vein, the decision to purchase Luxcrime products in the Shopee marketplace is partially influenced by Content Marketing. Sales of Luxcrime products in the Shopee marketplace are significantly influenced by the combined effects of Social Media Marketing and Content Marketing.
Pengaruh electronic word of mouth (e-wom) dan brand trust terhadap keputusan pembelian ms glow pada marketplace platform digital di kota Banjarmasin Nazhela Nazwa Ariyani; Muhammad Hasanur Arifin; Hairudinor; Maryono
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.83

Abstract

Penelitian ini bertujuan menguji pengaruh secara parsial dan simultan variabel Electronic Word of Mouth (eWOM) dan Brand Trust Terhadap Keputusan Pembelian MS Glow pada marketplace platform digital di kota Banjarmasin. Lokasi penelitian di Kota Banjarmasin. Sampel sebanyak 100 orang responden yang pernah membeli MS Glow dipilih secara accidental sampling. Analisis data menggunakan regresi linier berganda. Hasil penelitian ini membuktikan Electronic Word of Mouth (eWOM) dan Brand Trust secara parsial dan simultan berpengaruh signifikan Terhadap Keputusan Pembelian MS Glow pada marketplace platform digital di kota Banjarmasin.
Pengaruh Debt to Equity Ratio (DER) dan Current Ratio (CR) Terhadap Return on Asset (ROA) pada Perusahaan Subsektor Logistik dan Pengiriman yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024 Rahmawati; Siti Rusidah; Hairudinor; Novia Nour Halisa
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

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The objective of this study is to examine the impact of the Debt-to-Equity Ratio (DER) and the Current Ratio (CR) on Return on Assets (ROA) for companies in the logistics and shipping subsectors listed on the Indonesia Stock Exchange during the 2021–2024 period. Multiple linear regression analysis is the quantitative tool of choice in this investigation. There are a total of 25 firms that make up the population, all of which are registered on the Indonesia Stock Exchange and are involved in logistics and shipping. Over a four-year observation period, nine firms met the criteria for the sample, which yielded thirty-six data units for the purposive sampling. From what we can see, ROA is somewhat affected by the Debt-to-Equity Ratio (DER), which has a negative but insignificant influence, and by the Current Ratio (CR), which has a positive but insignificant effect. In addition, for the years 2021–2024, the Return on Assets (ROA) of logistics and shipping subsector businesses listed on the Indonesia Stock Exchange is affected—albeit marginally—by the Debt-to-Equity Ratio (DER) and the Current Ratio (CR).
Pengaruh Gaya Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Karyawan PT Pertamina Patra Niaga Integrated Terminal Banjarmasin Ellybina Awaliya Rahmah; Irwansyah; Hairudinor; Noor Hidayati
Smart Business Journal (SBJ) Vol. 6 No. 1 (2026): Januari - Juni 2026
Publisher : Business Administration, FISIP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/sbj.v6i1.102

Abstract

May 20, 2026: Rahmah, Ellybina Awaliya, 2210412320009. How workers at PT Pertamina Patra Niaga Integrated Terminal Banjarmasin are affected by their work motivation and the way their bosses lead them. under the charge of Irwansyah. An organization's success depends on its employees' performance. Two of the many elements that effect productivity are a leader's style and staff motivation. This study examines the major effects of leadership style and work drive on PT Pertamina Patra Niaga Integrated Terminal Banjarmasin workers' performance. It employed quantitative methodologies and saturation sampling to encompass all 50 employees. Multiple linear regression was utilized in SPSS 25. The study found no influence of leadership style on PT Pertamina Patra Niaga Integrated Terminal Banjarmasin employee performance. Work drive affects PT Pertamina Patra Niaga Integrated Terminal Banjarmasin employees. Leadership style and work ethics affect PT Pertamina Patra Niaga Integrated Terminal Banjarmasin staff performance. KEYWORDS: Leadership Style, Work Motivation, Employee Performance
Co-Authors Annisa Maulita Ellybina Awaliya Rahmah Eny Siswi Amiarti Fitriyadi Harisya Putri Oktavia Humaidi Irwansyah Maryono Muhammad Hasanur Arifin Nazhela Nazwa Ariyani Noor Hidayati Novia Nour Halisa Rahmawati Siti Aulia Rahmawati Siti Rusidah Sugiharto Taharuddin