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All Journal EDUKA : Jurnal Pendidikan, Hukum, Dan Bisnis JIIP (Jurnal Ilmiah Ilmu Pendidikan) JURNAL ABDIMAS TRIDHARMA MANAJEMEN Journal of Economics and Business Letters Jurnal PKM Manajemen Bisnis Journal of Research and Publication Innovation Jurnal Ilmiah Ekonomi dan Manajemen Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
SULISTIANI, SINTA
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelatihan Pemasaran untuk UMKM : Meningkatkan Daya Saing Produk melalui Branding dan Promosi di Tajaul Karomah Desa Situ Gadung Kabupaten Tangerang Andalusi, Ratih; Sulistiani, Sinta; Wulansari, Retno
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1588

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a vital component of Indonesia’s economic structure, particularly in rural areas. However, many MSME actors still face challenges in marketing their products effectively, especially in terms of branding and promotion. This community service (PKM) activity titled "Marketing Training for MSMEs: Enhancing Product Competitiveness through Branding and Promotion at Tajaul Karomah, Situ Gadung Village, Tangerang Regency" was carried out to address these issues. The main objective was to improve the marketing capabilities of MSME players in Situ Gadung by equipping them with knowledge and practical skills in branding and promotional strategies. The activity was implemented in April 2025 at Tajaul Karomah School in Situ Gadung Village and involved 12 lecturers from Pamulang University as facilitators. A total of 25 participants, including local community members and MSME actors, took part. The PKM was conducted in three stages: preparation, implementation, and reporting. Methods used included lectures, hands-on practice, group discussions, and Q&A sessions. The results showed a significant increase in participants’ understanding of branding techniques, promotional tools, and digital marketing strategies. Participants also demonstrated improved confidence in applying these methods to their businesses. Overall, the training successfully contributed to enhancing product competitiveness in the local MSME sector.
Teknologi Informasi dalam Pemasaran guna Meningkatkan Usaha Mikro Kecil dan Menegah di Desa Cicalengka Kecamatan Pagedangan Kabupaten Tangerang Sulistiani, Sinta; Andalusi, Ratih; Wulansari, Retno
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1596

Abstract

The growth of digital technology offers great potential for supporting Micro, Small, and Medium Enterprises (MSMEs), especially in rural regions where digital literacy remains limited. Many business actors in these areas struggle to utilize information technology effectively for marketing purposes. To respond to this challenge, a community service program (PKM) titled "Information Technology in Marketing to Improve Micro, Small, and Medium Enterprises in Cicalengka Village, Pagedangan District, Tangerang Regency" was carried out. The program aimed to enhance the marketing capabilities of local entrepreneurs through the application of digital tools. Conducted on April 19, 2025, in Cicalengka Village, the activity involved 10 lecturers from Pamulang University and was attended by 21 MSME practitioners from the local community. The PKM employed a combination of learning methods, including material presentation, hands-on training, interactive discussions, and question-and-answer sessions. Participants received guidance on optimizing social media, online sales platforms, and digital branding techniques. The results showed an increase in participants’ understanding of digital marketing and their readiness to implement it in daily business operations. This initiative plays a role in supporting MSME competitiveness and sustainability in the face of ongoing digital transformation.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Nibras Hijab Di Tangerang Selatan Rahmawati, Sari; Sulistiani, Sinta
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 9 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i9.6564

Abstract

Abstrak. This study aims to determine the effect of promotion and price on purchasing decisions of Nibras Hijab consumers in South Tangerang both partially and simultaneously. This study uses a data collection method with a sampling technique of 97 respondents. Data analysis techniques used include validity tests, reliability tests, classical assumption tests, regression, correlation coefficient analysis, determination coefficients, and hypothesis tests. The results show that price (X1) has a significant effect on purchasing decisions, with a regression equation of Y = 2.180 + 0.892X1. The correlation coefficient value is 0.756 The determination value is 57.2%. The hypothesis test shows t count> t table (11.270> 1.660). Promotion (X2) also has a significant effect on purchasing decisions with a regression equation of Y = 7.811 + 0.754X2. The correlation coefficient value is 0.705 The determination value is 49.7%. Hypothesis test shows t count > t table (9.690 > 1.660), price (X1) and promotion (X2) have a significant effect on purchasing decisions with the regression equation Y = 0.522 + 0.612X1 + 0.344X2. The correlation coefficient value is 0.619 and the determination value is 61.9%, and the hypothesis test shows F count > F table (76.295 > 3.093). Keywords: price,promotion, purchase decision
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada Bioskop Cinepolis Pluit Village Ar-Rayhan, Aidah; Sulistiani, Sinta
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 3 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i3.117

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen pada Bioskop Cinepolis Pluit Village baik secara parsial maupun secara simultan. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan slovin sampling dan diperoleh sampel dalam penelitian ini berjumlah 99 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis. Hasil penelitian ini adalah pembahasan mengenai pengaruh kualitas pelayanan (X1) dan harga (X2) terhadap kepuasan konsumen (Y), sebagai berikut: kualitas pelayanan (X1) berpengaruh signifikan terhadap kepuasan konsumen (Y) dengan nilai t hitung > t tabel atau (28,542 > 1.984). Harga (X2) berpengaruh signifikan terhadap kepuasan konsumen (Y) dengan t hitung > t tabel atau (30,207 > 1.984). Kualitas pelayanan (X1) dan harga (X2) berpengaruh signifikan terhadap kepuasan konsumen (Y) dengan nilai f hitung > f tabel atau (656,709 > 3,090).
The influence of service quality and price on consumer satisfaction Wulansari, Retno; Sulistiani, Sinta; Fauzi, Rini Dianti
Journal of Economics and Business Letters Vol. 4 No. 1 (2024): February 2024
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/jebl.v4i1.271

Abstract

This research aims to determine the effect of service quality and price on consumer satisfaction with Ayam Geprek Misu Cilenggang, both partially and simultaneously. The method used in the research is an associative quantitative method. The sampling technique used is nonprobability sampling. The sampling method used the Slovin formula, and the sample obtained in this study comprised 92 respondents. Data analysis uses multiple linear regression tests. The research results show that service quality influences consumer satisfaction, price variables influence consumer satisfaction, and service quality and price influence consumer satisfaction at Ayam Geprek Misu Cilenggang.
Co-Authors Andalusi, Ratih Ar-Rayhan, Aidah Arief, Muhammad Barsah, Akhmar Dijah Julindrastuti, Dijah Dwi Maryani, Firda Fauzi, Irvan HENDRI PRASETYO Ishak, Gos Jamaludin . Jublina Oktora, Jublina Karyadi, Imam Putra Pratama, Iqmal Rahayu, Suharni Retno Wulansari Rini Dianti Fauzi Rohmah, Fitriya Sari Rahmawati, Sari Sutiman Sutiman, Sutiman Syahdan Aziz, Firzie Syahwaludin, Syahwaludin WARDANI, WINDY GUSTIA Yusup, Iskandar