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Determinant of Digital Transformation on MSME Creative Industry: A Confirmatory Factor Analysis Imam Darul Firmansyah; Herli, Mohammad; Ahmad Ghufrony
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1422

Abstract

The latest study highlights the importance of the role of digital transformation in increasing the competitiveness of micro, small, and medium enterprises (MSMEs). However, the complex interaction between factors influencing digital adoption in MSMEs in the creative economy sector is still unresearched, especially in developing countries. This study aims to investigate the determinants of digital transformation adoption among MSMEs, focusing on the relative influence of organizational, technological, and environmental factors. We use a quantitative approach by conducting a survey of 254 MSME owners and managers. The data was analyzed using confirmatory factor analysis (CFA) to assess the relationship between variables. Our findings reveal that organizational factors exert the strongest influence on digital transformation adoption, followed by technology factors. Environmental factors, while significant, show a relatively lower impact. This study contributes to a more diverse understanding of digital transformation in MSMEs by emphasizing the excellence of the organization's internal capabilities. Our study shows that policies aimed at driving digital adoption should prioritize strengthening organizational readiness alongside technology support.
Sumber Daya Alam: Musibah atau Penghargaan (Studi Kasus Provinsi Jawa Timur 2013–2022) Rofik, Mohammad; Darul Firmansyah, Imam; Ghufrony, Ahmad
JIEP: Jurnal Ilmu Ekonomi dan Pembangunan Vol. 7 No. 2 (2024)
Publisher : PPJP ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jiep.v7i2.1945

Abstract

East Java is undoubtedly a region rich in natural resources, as Indonesia has long been known as a country with abundant natural resources. East Java is one of the provinces in Indonesia that has abundant natural resources. Plantations/agriculture, fisheries and marine resources, mining and energy, forestry, and livestock are some examples of these natural resources. There is one surprising fact that naturally a region that has abundant wealth is an advantage for the region, but sometimes the natural wealth of a region can be a blessing and a burden. Panel data regression is used in the study to test three elements: unemployment, poverty, and gross regional domestic product (GRDP) using three approach models in panel data regression analysis, namely the Common Effect, Fixed Effect and Random Effect models, which are then selected from the three models as the best model that can explain the results of the study. The conclusion of the data analysis shows that although the gross regional domestic product of East Java Province has a positive effect on unemployment and a negative effect on poverty.
Pendampingan Strategi Pemasaran Produk Inovatif Gula Siwalan Pada Home Industry Di Desa Grujugan Gapura Sumenep Ainun, Moh. Baqir; Ghufrony, Ahmad; Fathorrahman, Fathorrahman; Harmanto, Stevan Ariputra; Pitaloka, Diah Anggreini
Humanism : Jurnal Pengabdian Masyarakat Vol 3 No 3 (2022): Desember
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/hm.v3i3.15041

Abstract

Pemasaran merupakan hal penting dalam bisnis. Tanpa pemasaran yang memadai, bisnis akan berhenti beroperasi. Pelaku home industry di desa Grujugan Kecamatan Gapura Kabupaten Sumenep memiliki kegiatan produksi produk inovatif gula siwalan dalam bentuk permen siwalan. Pengembangan produk inovatif gula siwalan merupakan program kerja mahasiswa Kuliah Kerja Nyata Universitas Wiraraja tahun 2019. Namun, saat ini produksi produk inovatif gula siwalan hampir tidak pernah dilakukan karena tidak adanya pemesan dan pembelian. Pengabdian ini dilakukan untuk memberikan sosialisasi dan pendampingan kepada pelaku home industry permen siwalan untuk dapat menerapkan strategi pemasaran. Hal ini ditujukan agar produksi dan usaha home industry tersebut tetap berjalan, yang pada akhirnya dapat membantu perekonomian masyarakat Desa Grujugan. Metode yang digunakan dalam pengabdian ini berupa peninjauan awal, sosialisasi, pendampingan, dan monitoring. Hasil dari kegiatan ini yaitu pelaku home industry mampu memahami, menyadari, dan menerapkan strategi pemasaran seperti pengemasan yang menarik, pengembangan jaringan penjualan, promosi dengan media offline (pamflet), dan promosi melalui media sosial.