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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal Manajemen dan Bisnis Kreatif Jurnal Pengabdian Masyarakat Asia Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Ekonomika Dan Bisnis MES Management Journal Jurnal Bisnis dan Manajemen West Science
Retnosary, Rieke
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Instagram as a Promotional Media for Islamic Boarding School Darul Ilmi Wal Amal Retnosary, Rieke; Yanti, Erna Diana; Triana, N. Neni; Kusumah, Deden Santa Winata; Prayodo, Gito; Tuhagana, Aji
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2660

Abstract

Purpose: This study examines how Instagram can be optimized as a promotional tool for Pesantren Darul Ilmi wal Amal, an Islamic boarding school with limited public visibility and student enrollment. The research addresses the challenge of promoting a newly established educational institution through effective digital channels. Method: Employing a qualitative approach, the research involved stakeholder discussions to map promotional strategies, development of Instagram content showcasing institutional profiles and activities, and evaluation using open-ended questionnaires distributed via Google Form. Practical Applications: The findings provide actionable recommendations: enhancing visual quality and consistent branding, creating emotionally engaging stories, utilizing interactive features (polls, Q&A), posting educational content, optimizing captions and hashtags, and using analytics to refine engagement strategies. Conclusion: While the initial Instagram presence was visually appealing, it lacked structured planning and engagement. With strategic content optimization and consistency, Instagram demonstrates significant potential as an effective promotional medium to increase public interest and student enrollment in the Islamic boarding school.
PENGARUH FLASH SALE TERHADAP MINAT BELI SOMETHINC DIMODERASI OLEH MOTIVASI BELANJA HEDONIS PADA PLATFORM TIKTOK SHOP Siregar, Norberta; Triadinda, Dexi; Retnosary, Rieke
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2220

Abstract

This study aims to analyse how Somethinc’s flash sale programme on TikTok Shop influences purchase intent among Generation Z, with hedonistic shopping motivation serving as a moderating variable. The researcher employed a quantitative approach and collected data via a survey of TikTok Shop users who had previously used the Somethinc flash sale feature. The results of the analysis indicate that the flash sale has a positive and significant impact on hedonistic shopping motivation, and influences purchasing intention both directly and indirectly. Hedonistic shopping motivation was found to have a positive and significant effect on purchase intention, thereby acting as a key channel through which the flash sale influences consumers’ purchasing decisions. The coefficient of determination indicates that the research model possesses a moderate to strong explanatory power
DAMPAK PERUBAHAN ORGANISASI PADA KINERJA PEGAWAI DI BALAI BESAR PERAKITAN DAN MODERNISASI PERTANIAN TANAMAN PADI Hanimah Putri, Siti; Retnosary, Rieke; Triadinda, Dexi
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 4 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i4.4600

Abstract

This research is directed to examine in-depth the form of organizational change that occurred at the Rice Agricultural Assembly and Modernization Center (BRMP) and analyze the impact on employee performance through employee experience, perception, and view. Research findings indicate that the organizational change in BRMP Padi is not just a change in the name of the institution, but a complex structural and functional change, from a research-based organization, switching to a standardization orientation, to an organization that combines the functions of technology assembly, modernization, and standardization. Although the quality of performance is relatively maintained, the employee's response to change is adaptive but accompanied by the dynamics of adjustment in the initial phase formed by previous experience of change. The research concludes that the sustainability of employee performance is highly dependent on policy clarity, budget support, human resource adequacy, and the active role of leaders in managing organizational changes. This study contributes to enriching the study of organizational change in the public sector by providing an empirical understanding of the impact of repeated organizational changes on employee performance and the importance of sustainable change management.
Co-Authors Aji Tuhagana Anggraeni, Silvi Aryani, Windy Endah Sulistyowati Fitri Lukiastuti Hanimah Putri, Siti Ibrahim, Iqbal Kusumah, Deden Santa Winata Laurentius Dominicus Gadi Djou Prayodo, Gito Rahayu, Rizky Eva Rifaldi, Muhamad Salsabilla, Salsabilla Siregar, Norberta Sungkono . Sungkono Sungkono Triadinda, Dexi Triana, N. Neni Yani, Dini Yanti, Erna Diana Yulianingsih, Silvi