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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Literasiologi Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Review Pendidikan dan Pengajaran (JRPP) Ihtiyath : Jurnal Manajemen Keuangan Syariah JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Environmental, Sustainability, and Social Science Jurnal Ekonomi, Teknologi dan Bisnis
Tabrani, Tabrani
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Religion Arts Humanities Astronomy Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : International Journal of Environmental, Sustainability, and Social Science

 1 
The Influence of Service Quality, Trust, and Customer Satisfaction on Customer Loyalty at PT Bank Rakyat Perekonomian Central Artha, Tegal City RAHMA, Mahardina Yunidar; TABRANI, Tabrani; WIYANTI, Sari
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1501

Abstract

The purpose of this study was to determine whether there is an effect of service quality (X1) on customer loyalty (Y), the effect of trust (X2) on customer loyalty (Y), the effect of satisfaction (X3) on customer loyalty (Y), and to find out how much service quality (X1), trust (X2), and satisfaction (X3) together on customer loyalty (Y). The method used in this research is a survey method with a quantitative approach through multiple linear regression analysis. The number of samples was 100 respondents who were customers of pt central artha people's economy bank in tegal city. The results showed that the service quality variable (X1) had a positive and significant effect on customer loyalty. The trust variable (X2) has a positive and significant effect on customer loyalty. While the satisfaction variable (X3) has a positive and significant effect on customer loyalty. Simultaneously, it shows that the three independent variables have a significant effect on customer loyalty pt central artha people's economy bank tegal city.
The Influence of Product Design, Price Perception, Location, and Advertising on the Purchasing Decision of Green Teksin Houses at PT. Asset Management Company (PPA) Tegal Regency PUTRI, Poppy Kusuma Buana Rahajeng; TABRANI, Tabrani; HERWINARNI , Yuniarti
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1502

Abstract

The purpose of this study is to determine whether there is an influence of product design (X1) on purchasing decisions (Y), the influence of price perception (X2) on purchasing decisions (Y), the influence of location (X3) on purchasing decisions (Y), the influence of advertising (X4) on purchasing decisions (Y) and to determine how much product design (X1), price perception (X2), location (X3) and advertising (X4) together on purchasing decisions (Y). The method used in this study is a survey method with a quantitative approach through multiple linear regression analysis. The number of samples is 100 respondents who are consumers who have purchased a house in the Green Teksin housing complex in Tegal Regency. The results show that the product design variable (X1) has a positive and significant effect on purchasing decisions. The price perception variable (X2) has a positive and significant effect on purchasing decisions. The location variable (X3) has a positive and significant effect on purchasing decisions. At the same time, the advertising variable (X4) has a positive and significant effect on purchasing decisions. Simultaneously, it shows that the four independent variables have a significant effect on purchasing decisions for Green Teksin houses at PT. Asset Management Company (PPA) in Tegal Regency.
Co-Authors Afendi , Ahmad Ahmad Hanfan, Ahmad Baitullah, Baitullah Darmawi . HERWINARNI , Yuniarti Irwan Prasetyo Kristina, Liris Maspan, Maspan Nur Hidayah PUTRI, Poppy Kusuma Buana Rahajeng Rahma, Mahardina Yunidar Setyowati, Ratna Faridah Sumanto Sumanto Suparno Suparno Suwandi Suwandi Teguh Budi Raharjo Wisman Indra Angkasa Wiyanti, Sari Zamzami Zamzani Zamzani Zuailan Zuailan, Zuailan