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All Journal Sodality: Jurnal Sosiologi Pedesaan Buletin Penelitian Sosek Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian
Lasinta, Megafirmawanti
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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HUBUNGAN KOMUNIKASI PEMASARAN DENGAN PRODUKTIVITAS USAHA TANAMAN HIAS DI KECEMATAN KADIA KOTA KENDARI Astuti, Widya; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.20

Abstract

The development of the agricultural sector, particularly the ornamental plant subsector, has been identified as a significant economic opportunity. However, in the context of a competitive market, the success and productivity of businesses, particularly those operating on a micro, small, and medium scale, are influenced by a multitude of factors beyond mere technical production. The efficacy of marketing communication emerges as a pivotal element, as it has the potential to enhance business competitiveness and performance. The objective of this study is to examine the correlation between marketing communication and the productivity of ornamental plant businesses in Kadia District, Kendari City. The present study employs a quantitative approach, utilizing a descriptive-correlational research design. The research population consists of all ornamental plant traders operating in the promotion and sales locations of Kadia District agricultural products, totaling eight individuals. The census method was employed as the sampling technique, while data collection techniques included interviews, surveys, and documentation. The study's focal point was the examination of the relationship between marketing communication and ornamental plant business productivity. The data analysis in this study was conducted quantitatively. The results indicated that the marketing communications of ornamental plant traders in Kadia District, Kendari City, were classified as "good," while their business productivity was categorized as "very good." A subsequent Spearman's rank correlation analysis revealed a positive and significant relationship between marketing communication and business productivity, with a correlation coefficient of 0.586 (p < 0.05). This coefficient is classified as moderate. The optimization of direct marketing, interactive marketing, and promotional activities contributes to improving the efficiency, effectiveness, and quality of the business. The enhancement of marketing communication strategies constitutes a pivotal element in the augmentation of productivity and competitiveness among ornamental plant enterprises, accomplished in a sustainable manner.
HUBUNGAN KOMUNIKASI ANGGOTA KELOMPOK DENGAN KINERJA PETANI JAGUNG DI DESA AMESIU KECAMATAN PONDIDAHA KABUPATEN KONAWE Sulastri, Anci; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti; Isnian, Sitti Nur
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 4 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i4.25

Abstract

The objective of this study is to ascertain the correlation between the efficacy of group communication and the performance of corn farmers in Amesiu Village, Pondidaha District, Konawe Regency. The research population consists of all corn farmer groups in Amesiu Village, with a total of 12 groups comprising 180 corn farmers. The sample size was determined using the Slovin formula with a margin of error of 10%, resulting in a sample of 64 respondents. The data were collected through a combination of interviews, documentation, and surveys, with questionnaires serving as the primary instruments. The research variables of interest were group member communication and corn farmer performance. The research data was then subjected to quantitative analysis. This analysis method was carried out in two ways: descriptive analysis and Spearman's rank correlation analysis. The results indicated that the communication exhibited by the corn farmer group was classified within the "good" category, as evidenced by the indicators of solidarity, group intensity, communicative actions, and motivation. This observation reflected the farmers' capacity to establish productive interactions. The performance of farmer groups was also classified as good based on quality, quantity, timeliness, effectiveness, and independence. Additionally, a robust and substantial relationship was identified between group communication and performance, indicating that enhanced communication among group members is associated with elevated performance levels.
ANALISIS KEBERLANJUTAN USAHATANI PADI SAWAH DI KELURAHAN BARUGA KECAMATAN BARUGA KOTA KENDARI Riska, Riska; Salahuddin, Salahuddin; Lasinta, Megafirmawanti; Mihrad, Edy Syah
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 3 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i3.46

Abstract

This study aimed to analyze the sustainability of paddy farming in Baruga Village, Baruga District, Kendari City. The population of this study was 280 paddy farmers. The sample of this study was 28 paddy farmers (10% of the population) taken by simple random sampling. The data analysis of this study used descriptive statistics. Descriptive statistics to describe or describe the state of the research variables. The results of the study indicate that the sustainability of paddy farming in Baruga Village, Baruga District, Kendari City is in the medium category. Paddy farming in Baruga Village, Baruga District, Kendari City has fulfilled the sustainability of economic, social and environmental aspects but the sustainability of economic aspects and sustainability of environmental aspects needs to be improved. Sustainability from the economic aspect and sustainability from the ecological aspect is in the medium category. As for the sustainability of the social aspect has been in the high category.
PENGARUH KAPASITAS KOMUNIKASI PEMASARAN PADA KINERJA PEMASARAN PELAKU USAHA GULA SIWALAN DI KABUPATEN SUMENEP Manaf, Ach. Haris Abdi; Lasinta, Megafirmawanti; Andawiyah, Robi’atul
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 2 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i2.54

Abstract

Marketing communication has a vital role in developing MSMEs, especially in MSME producers of siwalan sugar. However, marketing communication remains a hurdle in the development of siwalan sugar MSMEs in Prenduan Village. This is due to the still weak capacity of human resources in implementing marketing communication, as well as the lack of information about siwalan sugar in the marketing process. This research aims to describe the capacity of marketing communication, analyze the factors affecting the capacity of marketing communication among siwalan sugar entrepreneurs, and analyze the impact of marketing communication capacity on marketing performance. This research is quantitative supported by qualitative data. The research uses a census method with 45 respondents. The results show that the capacity of siwalan sugar entrepreneurs is in the moderate category. Analysis of the capacity of siwalan sugar entrepreneurs is conducted by categorizing capacity into aspects of knowledge (cognitive), attitude (affective), and action (psychomotor). The characteristics of the business are factors that influence the marketing communication capacity of the entrepreneurs. In addition, the capacity of marketing communication affects the marketing performance of siwalan sugar SMEs.
HUBUNGAN PERILAKU KOMUNIKASI PETANI DENGAN KINERJA USAHATANI HIDROPONIK DI KOTA KENDARI Iksul, Iksul; Salahuddin, Salahuddin; Lasinta, Megafirmawanti
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.62

Abstract

The expanding population and constrained agricultural land in Kendari City have catalysed the adoption of hydroponics as a solution for urban agriculture. Nevertheless, its efficacy remains suboptimal, underscoring the necessity for a study that explores the pivotal role of farmers' communication behaviour in facilitating innovation adoption and enhancing agricultural performance. The present study aims to analyse the relationship between farmers' communication behaviour and hydroponic farm performance. The research approach employs a quantitative method with a survey design. The population under scrutiny in this study consists of all hydroponic farmers in Kendari City, totalling 17 individuals. The data was collected through a census. The data collection techniques employed in this study encompassed various methods, including surveys, interviews, literature reviews, and documentation. The survey method was utilised as the primary technique for the collection of quantitative data from respondents via a structured questionnaire. The research variables were farmers' communication behaviour and hydroponic farming performance. The data analysis techniques employed in this study encompassed quantitative descriptive analysis and inferential analysis. The findings suggest that hydroponic farmers exhibit high levels of communication behaviour, particularly in terms of knowledge, intensity, and skills, which contribute significantly to farm performance categorised as "very good" in terms of quantity, quality, and timeliness. Correlation analysis indicates a positive and very strong relationship between communication behaviour and farm performance (ρ = 0.912; Sig. = 0.000), suggesting that an enhancement in farmers' communication behaviour is indicative of an optimal hydroponic farm performance. In the context of urban hydroponic agriculture, communication behaviour is no longer merely a supporting variable in the diffusion of innovation; rather, it is a primary determinant that integrates technical, managerial and market adaptation aspects to comprehensively enhance farm performance and sustainability.
ANALISIS FAKTOR INTERNAL DAN EKTERNAL YANG MEMPERNGARUHI KAPASITAS UMKM KULINER DI KOTA KENDARI: STUDI KASUS UMKM BAWANG GORENG TUNGGALA Labo, Jhon; Rela, Iskandar Zainuddin; Lasinta, Megafirmawanti
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 3 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i3.68

Abstract

The capacity of Micro, Small, and Medium Enterprises (MSMEs) is a critical factor that determines a business's ability to manage resources, enhance competitiveness, and maintain business sustainability amid an increasingly dynamic business environment. The development of MSME capacity is influenced by a combination of internal and external factors. The present study aims to analyse the internal and external factors affecting the capacity of culinary MSMEs in Kendari City, using the Tunggala Fried Onion MSME as a case study. The research employs a qualitative approach, adopting a case study design. The present study involved a total of 20 informants, consisting of one key informant and 19 primary informants. The selection of these informants was conducted using purposive sampling. The data were collected through a variety of methods, including observation, in-depth interviews, documentation, and a comprehensive literature review. The analysis was conducted using the Miles and Huberman interactive model, which includes data collection, data reduction, data presentation, and drawing conclusions. The validity of the data was established through the implementation of source triangulation and methodological triangulation. The research results indicate that the capacity of the Tunggala Fried Onion SME is classified as developed and adaptive, as demonstrated by the business’s ability to maintain sustainability for more than eight years, improve production quality and quantity, expand its marketing network, adopt digital technology, and build institutional networks that support business development. Internal factors influencing the SME’s capacity include human resources, financial management, production systems, and marketing. The human resources possess good production experience and skills, although they still face limitations in digital literacy. Structured financial management, standardized production processes, and marketing strategies that combine conventional and digital marketing further strengthen the business’s capacity. Meanwhile, external factors influencing the capacity of MSMEs include technology, government support, socioeconomic conditions, and the role of supporting institutions. The use of production technology and marketing digitization improves efficiency and market access, while government support, conducive socioeconomic conditions, and assistance from relevant institutions contribute to strengthening business capacity. Enhancing the capacity of MSMEs requires synergy between internal and external factors to support the sustainability and competitiveness of businesses over the long term.
Co-Authors Ach. Haris Abdi Manaf Agustin, Amellya Andawiyah, Robi’atul Aron, Muhammad Harnas, Sitti Hartina Batoa Iksul, Iksul Isnian, Sitti Nur Jayadisastra, Yoenita Labo, Jhon Mardin, Mardin Mihrad, Edy Syah Nasution, Annio Indah Lestari Nurmala Katrina Pandjaitan Putri, Widya Febiola Andriani Rahayu Endah Purwanti Rela, Iskandar Zainuddin Riska Riska Salahuddin Salahuddin Sulastri, Anci Wibowo, Sunan Aji widya astuti Wunawarsih, Ima Astuty