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All Journal Sodality: Jurnal Sosiologi Pedesaan Buletin Penelitian Sosek Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian
Lasinta, Megafirmawanti
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Veterinary Other

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PERAN PLATFORM DIGITAL DALAM PENINGKATAN PARTISIPASI PETANI PADI SAWAH DI DESA BOU KECAMATAN LAMBANDIA KABUPATEN KOLAKA TIMUR Putri, Widya Febiola Andriani; Rela, Iskandar Zainuddin; Lasinta, Megafirmawanti
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 1 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i1.8

Abstract

Fluctuations and declines in rice production, particularly in East Kolaka Regency, reflect structural problems in the production system related to farmers' limited access to information and technology. Therefore, the use of digital platforms has the potential to become a strategic instrument for increasing the participation of rice farmers, especially at the village level, such as in Bou Village. The purpose of this study is to analyze the role of digital platforms in increasing the participation of rice farmers in Bou Village, Lambandia District, East Kolaka Regency. This study uses a descriptive qualitative approach. Research informants were determined using purposive sampling techniques with specific criteria. There were 13 informants. Data collection was carried out in a natural setting by applying observation techniques, in-depth interviews, documentation, and literature studies. This study focused on three main aspects, namely the types of digital platforms used by farmers, the role of digital platforms, and the level of participation of rice farmers. Data analysis was performed using qualitative descriptive analysis. The results of the study indicate that digital platforms play a strategic role in increasing the participation of rice farmers in Bou Village, Lambandia District, East Kolaka Regency. Facebook, YouTube, and WhatsApp form a complementary digital learning and communication ecosystem, enabling farmers to be more actively involved in the planning, implementation, and evaluation of farming activities. These platforms not only serve as sources of information but also strengthen social interaction, non-formal learning, and the sustainability of agricultural practices through intensive and responsive communication. The integration of information, relationships, and sustainability functions encourages a shift in farmers' participation patterns from passive to participatory and collaborative based on digital technology. This study on agricultural development communication emphasizes the importance of cross-platform integration in shaping farmer participation. Additionally, it highlights the need for contextual, adaptive, and farmer-needs-oriented extension strategies and agricultural digitization policies at the local level.
SALURAN KOMUNIKASI PENYULUHAN DALAM MENINGKATKAN PENGETAHUAN PETANI KOPI DI DESA ATAKU KECAMATAN ANDOOLO KABUPATEN KONAWE SELATAN Wibowo, Sunan Aji; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti; Purwanti, Rahayu Endah
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 1 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i1.10

Abstract

Agricultural extension plays a strategic role in empowering coffee farmers in Ataku Village, South Konawe Regency, through effective communication to improve their knowledge, skills, and productivity in coffee farming, which is still low despite its great potential. This study aims to determine the channels of agricultural extension communication in improving the knowledge of coffee farmers in Ataku Village, Andoolo District, South Konawe Regency. This study uses a quantitative approach with a descriptive survey method that aims to systematically describe the extension communication channels and the level of knowledge of coffee farmers. The research population consists of all 150 coffee farmers in Ataku Village. The research sample was determined using simple random sampling, with the research sample set at 20% of the total population, or 30 people. The research variables included extension communication channels and coffee farmers' knowledge. The data were analyzed using quantitative descriptive analysis. The results showed that agricultural extension communication channels played an important role in increasing the knowledge of coffee farmers in Ataku Village, Andoolo District, South Konawe Regency. Mass communication through a group approach was the most dominant channel, with print media (especially extension brochures) being the most effective medium because it was easy to understand and could be used as a continuous reference. Audiovisual media served as a complement that helped visualize technical information and encourage discussion, although its use was still relatively limited. The impact of using these communication channels is reflected in the change in farmers' knowledge, which is in the moderate category, with a high level of understanding, but the ability to apply and integrate knowledge in farming practices is still not optimal. The effectiveness of extension communication needs to be strengthened through media synergy and continuous assistance so that increased knowledge can encourage the application of coffee farming innovations more effectively and sustainably.
HUBUNGAN KOMUNIKASI PEMASARAN DENGAN PRODUKTIVITAS USAHA TANAMAN HIAS DI KECEMATAN KADIA KOTA KENDARI Astuti, Widya; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.20

Abstract

The development of the agricultural sector, particularly the ornamental plant subsector, has been identified as a significant economic opportunity. However, in the context of a competitive market, the success and productivity of businesses, particularly those operating on a micro, small, and medium scale, are influenced by a multitude of factors beyond mere technical production. The efficacy of marketing communication emerges as a pivotal element, as it has the potential to enhance business competitiveness and performance. The objective of this study is to examine the correlation between marketing communication and the productivity of ornamental plant businesses in Kadia District, Kendari City. The present study employs a quantitative approach, utilizing a descriptive-correlational research design. The research population consists of all ornamental plant traders operating in the promotion and sales locations of Kadia District agricultural products, totaling eight individuals. The census method was employed as the sampling technique, while data collection techniques included interviews, surveys, and documentation. The study's focal point was the examination of the relationship between marketing communication and ornamental plant business productivity. The data analysis in this study was conducted quantitatively. The results indicated that the marketing communications of ornamental plant traders in Kadia District, Kendari City, were classified as "good," while their business productivity was categorized as "very good." A subsequent Spearman's rank correlation analysis revealed a positive and significant relationship between marketing communication and business productivity, with a correlation coefficient of 0.586 (p < 0.05). This coefficient is classified as moderate. The optimization of direct marketing, interactive marketing, and promotional activities contributes to improving the efficiency, effectiveness, and quality of the business. The enhancement of marketing communication strategies constitutes a pivotal element in the augmentation of productivity and competitiveness among ornamental plant enterprises, accomplished in a sustainable manner.
HUBUNGAN KOMUNIKASI ANGGOTA KELOMPOK DENGAN KINERJA PETANI JAGUNG DI DESA AMESIU KECAMATAN PONDIDAHA KABUPATEN KONAWE Sulastri, Anci; Wunawarsih, Ima Astuty; Lasinta, Megafirmawanti; Isnian, Sitti Nur
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 4 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i4.25

Abstract

The objective of this study is to ascertain the correlation between the efficacy of group communication and the performance of corn farmers in Amesiu Village, Pondidaha District, Konawe Regency. The research population consists of all corn farmer groups in Amesiu Village, with a total of 12 groups comprising 180 corn farmers. The sample size was determined using the Slovin formula with a margin of error of 10%, resulting in a sample of 64 respondents. The data were collected through a combination of interviews, documentation, and surveys, with questionnaires serving as the primary instruments. The research variables of interest were group member communication and corn farmer performance. The research data was then subjected to quantitative analysis. This analysis method was carried out in two ways: descriptive analysis and Spearman's rank correlation analysis. The results indicated that the communication exhibited by the corn farmer group was classified within the "good" category, as evidenced by the indicators of solidarity, group intensity, communicative actions, and motivation. This observation reflected the farmers' capacity to establish productive interactions. The performance of farmer groups was also classified as good based on quality, quantity, timeliness, effectiveness, and independence. Additionally, a robust and substantial relationship was identified between group communication and performance, indicating that enhanced communication among group members is associated with elevated performance levels.
ANALISIS KEBERLANJUTAN USAHATANI PADI SAWAH DI KELURAHAN BARUGA KECAMATAN BARUGA KOTA KENDARI Riska, Riska; Salahuddin, Salahuddin; Lasinta, Megafirmawanti; Mihrad, Edy Syah
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 3 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i3.46

Abstract

This study aimed to analyze the sustainability of paddy farming in Baruga Village, Baruga District, Kendari City. The population of this study was 280 paddy farmers. The sample of this study was 28 paddy farmers (10% of the population) taken by simple random sampling. The data analysis of this study used descriptive statistics. Descriptive statistics to describe or describe the state of the research variables. The results of the study indicate that the sustainability of paddy farming in Baruga Village, Baruga District, Kendari City is in the medium category. Paddy farming in Baruga Village, Baruga District, Kendari City has fulfilled the sustainability of economic, social and environmental aspects but the sustainability of economic aspects and sustainability of environmental aspects needs to be improved. Sustainability from the economic aspect and sustainability from the ecological aspect is in the medium category. As for the sustainability of the social aspect has been in the high category.
PENGARUH KAPASITAS KOMUNIKASI PEMASARAN PADA KINERJA PEMASARAN PELAKU USAHA GULA SIWALAN DI KABUPATEN SUMENEP Manaf, Ach. Haris Abdi; Lasinta, Megafirmawanti; Andawiyah, Robi’atul
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 4 No. 2 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v4i2.54

Abstract

Marketing communication has a vital role in developing MSMEs, especially in MSME producers of siwalan sugar. However, marketing communication remains a hurdle in the development of siwalan sugar MSMEs in Prenduan Village. This is due to the still weak capacity of human resources in implementing marketing communication, as well as the lack of information about siwalan sugar in the marketing process. This research aims to describe the capacity of marketing communication, analyze the factors affecting the capacity of marketing communication among siwalan sugar entrepreneurs, and analyze the impact of marketing communication capacity on marketing performance. This research is quantitative supported by qualitative data. The research uses a census method with 45 respondents. The results show that the capacity of siwalan sugar entrepreneurs is in the moderate category. Analysis of the capacity of siwalan sugar entrepreneurs is conducted by categorizing capacity into aspects of knowledge (cognitive), attitude (affective), and action (psychomotor). The characteristics of the business are factors that influence the marketing communication capacity of the entrepreneurs. In addition, the capacity of marketing communication affects the marketing performance of siwalan sugar SMEs.
Co-Authors Ach. Haris Abdi Manaf Agustin, Amellya Andawiyah, Robi’atul Aron, Muhammad Harnas, Sitti Hartina Batoa Isnian, Sitti Nur Jayadisastra, Yoenita Mardin, Mardin Mihrad, Edy Syah Nasution, Annio Indah Lestari Nurmala Katrina Pandjaitan Purwanti, Rahayu Endah Putri, Widya Febiola Andriani Rela, Iskandar Zainuddin Riska Riska Salahuddin Salahuddin Sulastri, Anci Wibowo, Sunan Aji widya astuti Wunawarsih, Ima Astuty