Article Per Year (5 Year)
p-Index From 2021 - 2026
3.284
P-Index
This Author published in this journals
All Journal jurnal niara JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ekonomi Jurnal Peradaban Masyarakat (JPM) JURNAL ECONOMINA SisInfo : Jurnal Sistem Informasi dan Informatika JIMIA West Science Journal Economic and Entrepreneurship Jurnal Ilmiah Ekonomi dan Manajemen Indonesian Journal of Social Science and Education Jurnal Pengabdian Indonesia
Sindrawati
International Women University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Penerapan Algoritma K-Means Clustering pada Data Nilai Siswa untuk Menentukan Kelompok Penerima Beasiswa Sindrawati Sindrawati; Dodi Syaripudin; Agung Rachmat Raharja
SisInfo Vol 6 No 2 (2024): SisInfo
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/sisinfo.v6i2.900

Abstract

To prevent school mistakes in determining class XII students who are entitled to receive scholarships, prevention can be done by using data mining techniques so that the school can determine decisions accurately and quickly. Clustering is a data mining technique that functions to group a number of data or objects into clusters (groups) so that each cluster will contain data that is as similar as possible and different from objects in other clusters. The method used is CRISP-DM, through the business understanding process, data understanding, data modeling, deployment, assessment, and preparation. The K-Means algorithm is the one used to construct clusters. K-Means is a non-hierarchical technique for clustering data that divides student data into multiple clusters according to how similar the data is. A total of 109 data points were used, including majors and grades in English, Indonesian, and mathematics. The three clusters that were created are as follows: the first cluster has 26 pupils, the second has 46 kids, and the third has 37 students. Based on the clusters that were generated, the study's findings can be utilized to inform decisions about which scholarship recipients should be grouped..
KONSEKUENSI DARI WORKLOAD, DAN KECERDASAN EMOSIONAL PARA PEGAWAI DI LINGKUNGAN PEMERINTAH DI P2KBP3A KABUPATEN BANDUNG Rita Mustikawati; Sindrawati Sindrawati; Muhammad Syukrullah Abdullah
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 10 No. 4 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i4.782

Abstract

G This study aims to determine the effect of workload and emotional intelligence of employees on employee burnout. The method used in this study uses a quantitative approach using multiple linear regression analysis with the help of SPSS 25 for windows software. The sample in this study were 120 employees at P2KBP3A Bandung district. The results of the study show that workload has a positive and significant relationship with burnout, which indicates that the higher the workload faced, the more likely employees are to experience burnout. Emotional intelligence reduces the impact of workload on burnout. Efforts to reduce workload by increasing emotional intelligence help prevent burnout. Increasing employee emotional intelligence can be an effective strategy in reducing burnout. This research provides insight into the factors that can affect employee burnout in the government environment. The practical implications of these findings can assist human resource management in developing effective strategies and programs to prevent burnout and improve the welfare of employees within the Government, especially P2KBP3A Bandung Regency UPTD P5A Rancaekek.
Peran Mediasi Komitmen Organisasi dalam Pengaruh Person-Organization Fit terhadap Kinerja Inovatif Dede Hardani; Sindrawati; Muhammad Syukrullah
Jurnal Niara Vol. 16 No. 2 (2023): September
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/niara.v16i2.16234

Abstract

Penelitian ini bertujuan menguji peran mediasi dari komitmen organisasi dalam hubungan antara person-organization fit dengan kinerja inovatif di lembaga publik. Studi kausal dengan metode survei sebagai alat pengumpulan data dengan responden para pegawai kecamatan Se- Kabupaten bandung . yang dipilih secara acak sebanyak 270. Analisis data menggunakan path analisis dengan bantuan spss25. Hasil penelitian menunjukkan bahwa adanya kesesuaian nilai antara pegawai dan orgnisasi mempengaruhi komitmen orgnisasi dan pada akhirnya mendorong para pegawai untuk menunjukan kinerja inovatif dalam memberikan pelayanan publik. Komitmen organisasi memediasi secara parsial pengaruh kecocokan individu dan organisasi dengan kinerja inovatif. Penelitian ini menyimpulkan bahwa Person-Organization fit dan komitmen organisasi berkontribusi positif terhadap kinerja inovatif karyawan di lembaga publik. Implikasi teoritis dalam penelitian ini adalah bahwa komitmen organisasional merupakan mediator yang penting dalam hubungan antara person-organization fit dan kinerja inovatif. Sedangkan implikasi praktis yaitu perbaikan kinerja inovatif dilakukan dengan memperkuat komitmen organisasional melalui pelatihan dan pengembangan karir, budaya organisasional yang inklusif dan kolaboratif, dan memberikan penghargaan dan pengakuan atas kontribusi karyawan pada inovasi.
Pengaruh Pemberdayaan Psikologis dan komitmen organisasional terhadap kinerja pelayanan publik Ani Rohaeni; Sindrawati; Muhammad Syukrullah
Jurnal Niara Vol. 16 No. 2 (2023): September
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/niara.v16i2.16262

Abstract

Upaya untuk mewujudkan keberhasilan program pemerintah terletak pada SDM yang dimiliki termasuk untuk program pengendalian penduduk. Tujuan penelitian adalah menganalisis Pengaruh Pemberdayaan Psikologis dan komitmen organisasional terhadap kinerja pelayanan publik di Dinas Pengendalian Penduduk, Keluarga Berencana. Kabupaten Bandung UPTD P5A. Studi kausal dengan sampai 87 pegawai. Analisis data menggunakan analisis regresi dengan alat bantu SPSS 25. Hasil penelitian menunjukkan Kinerja pelayanan publik para ASN dalam pengendalian pendudukan didorong oleh komitmen organizational yang tinggi yang didorong oleh pemberdayaan psikologis. Para pegawai yang memahami makna menjadi ASN, memiliki kompetensi, mengetahui dampak dari kedudukannya sebagai ASSN terhadap organisasi cenderung memiliki komitmen tinggi dan kinerja yang sesuai dengan tuntutan
PENGARUH HARGA DAN KUALITAS PRODUK KOSMETIK TERHADAP MINAT BELI BELANJA ONLINE DI MARKETPLACE LAZADA Shiva Windria Fauziahwati; Sindrawati
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 3 (2025): Vol. 1 No. 3 : Edisi September 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i3.1347

Abstract

Perkembangan teknologi digital dan pesatnya pertumbuhan e-commerce di Indonesia telah mengubah pola konsumsi masyarakat, termasuk dalam pembelian produk kosmetik. Marketplace seperti Lazada menjadi alternatif utama bagi konsumen untuk memenuhi kebutuhan tanpa harus berbelanja langsung di toko fisik. Dalam proses menentukan keputusan pembelian, konsumen cenderung memberi perhatian utama pada dua faktor penting, yaitu harga dan kualitas produk. Berdasarkan hal tersebut, penelitian ini dilakukan untuk mengukur sejauh mana pengaruh kedua faktor tersebut terhadap minat beli produk kosmetik secara online di platform Lazada, khususnya di kalangan mahasiswa. Penelitian ini menggunakan metode kuantitatif dengan populasi mahasiswa International Women University yang pernah melakukan pembelian produk kosmetik melalui Lazada. Sampel penelitian terdiri atas 94 responden yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian berupa kuesioner dengan skala Likert, sedangkan analisis data dilakukan menggunakan regresi linier berganda melalui aplikasi IBM SPSS Statistics 25. Hasil analisis menunjukkan bahwa variabel harga (X1) dan kualitas produk (X2) berpengaruh positif serta signifikan terhadap minat beli (Y), baik secara parsial maupun simultan. Koefisien regresi harga sebesar 0,484, sementara kualitas produk sebesar 0,443, yang mengindikasikan bahwa harga memiliki pengaruh lebih dominan dibandingkan kualitas produk. Secara simultan, kedua variabel tersebut mampu menjelaskan 78,5% variasi minat beli konsumen terhadap produk kosmetik di marketplace Lazada. Berdasarkan temuan tersebut, dapat disimpulkan bahwa penerapan strategi harga yang kompetitif serta penyediaan produk berkualitas tinggi merupakan elemen kunci untuk mendorong minat beli konsumen di pasar digital. Secara teoritis, penelitian ini memperkaya literatur mengenai perilaku konsumen digital, sementara secara praktis, memberikan masukan bagi pelaku usaha untuk mengoptimalkan strategi pemasaran online dengan memperhatikan kedua faktor tersebut. Untuk penelitian selanjutnya, disarankan penambahan variabel lain seperti promosi digital, tingkat kepercayaan terhadap platform, dan ulasan pelanggan, serta memperluas jangkauan sampel agar hasil penelitian memiliki daya generalisasi yang lebih tinggi.
Inovasi Pemanfaatan Teknologi Digital Oleh Kader Posyandu Untuk Memperkuat Dan Mengembangkan Kesehatan Masyarakat Di Kecamatan Baros Kota Sukabumi Neneng Yanti Andriani; Tedi Pitri; Sindrawati; Siti Purnamasari
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : Magister Manajemen Program Pasca Sarjana Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technology provides convenience and efficiency that can optimize the tasks of Posyandu cadres, one of the implementations is digital recording. However, in practice, recording Posyandu activities is still done manually, using register books that take a long time, are prone to errors, and are difficult to analyze quickly. The problems of Posyandu cadres in digital technology in Baros District face obstacles such as lack of digital literacy of cadres, limited devices and internet networks, and the lack of ongoing platform technical training, so that cadres return to manual formats and through G Forms due to the absence of a routine monitoring & evaluation system. A comprehensive approach is needed to optimize the role of cadres through the use of technology to bridge the information gap between cadres and the community through platforms and social media, thereby increasing public awareness of preventive health and encouraging healthy behavior changes. This study aims to improve innovation in the use of digital technology by Posyandu cadres in an effort to strengthen and develop public health. The research method used is a mixed-methods method that is able to examine in depth the effectiveness and obstacles to the use of digital technology by Posyandu cadres. A different approach from other studies This study specifically explores how Posyandu cadres in Baros District utilize digital technology, social media and the SIPOSMI application in health services. This study will contribute to strengthening empirical evidence related to strategies, effectiveness, and perceptions of the use of digital technology in Posyandu services.
PENGARUH CONTENT MARKETING DAN DISKON DI MARKETPLACE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN Ali Sidik Rohanda; Sindrawati
Jurnal Pengabdian Indonesia (JPI) Vol. 2 No. 1 (2026): Vol. 2 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v2i1.1887

Abstract

Penelitian ini bertujuan menganalisis pengaruh content marketing dan diskon terhadap keputusan pembelian di marketplace Shopee. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 mahasiswa Program Studi S1 Administrasi Bisnis International Women University yang pernah berbelanja di Shopee. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa content marketing dan diskon berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya strategi konten yang informatif dan kebijakan diskon yang efektif dalam mendorong perilaku pembelian konsumen di platform e-commerce. Kata Kunci : Content marketing, Diskon, Keputusan Pembelian
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MASKARA O TWO O PADA PLATFROM E-COMMERCE SHOPEE Nuriddini Sri Rizki; Sindrawati Sindrawati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9730

Abstract

This study aims to analyze the effect of price and product quality on the decision to purchase O Two O mascara on the Shopee e-commerce platform. Technological developments have changed consumer behavior in online shopping, where ease of access, promotions, and product reviews influence consumer choices. The research method used is quantitative with a positivistic approach, involving 104 respondents selected through purposive sampling. Data were collected through an online questionnaire and analyzed using multiple linear regression to test the influence of price and product quality variables on purchasing decisions. The results of the study indicate that product quality has a positive and significant effect on purchasing decisions, while price, although positive, is not significant. This indicates that consumers prioritize durability, reliability, and the results of O Two O mascara makeup over price variations in their purchasing decisions. The implications of this study emphasize the importance of manufacturers maintaining product quality and packaging design to retain consumer trust, while pricing strategies can be optimized to attract new consumers without compromising quality perception. This study provides insights for cosmetics manufacturers and e-commerce marketers to understand consumer behavior and formulate effective marketing strategies in the context of digital commerce.
Destination Image Meets Digital Promotion: Shaping Sustainable Tourist Choices at Big Farmer for Food Security Sindrawati Sindrawati; Bachtiar Usman; Hermanto Yaputra
West Science Journal Economic and Entrepreneurship Vol. 4 No. 02 (2026): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v4i02.2844

Abstract

Tourism is widely acknowledged as a catalyst for economic development and social progress, while also serving as a strategic instrument to strengthen food security and support the achievement of the Sustainable Development Goals (SDGs). Within this scope, agro-tourism plays a critical role in connecting tourism with agricultural sustainability, providing benefits for local communities, rural economies, and environmentally responsible consumption. This study investigates the extent to which destination image and digital promotion influence visiting decisions at Big Farmer, an agro-tourism site in West Bandung, with particular attention to Generation Z as the dominant respondent group. Grounded in consumer behavior and sustainable tourism theories, the study applied a quantitative research design, using a structured questionnaire distributed to 99 respondents. Data analysis employed descriptive statistics, validity and reliability testing, as well as multiple regression through SPSS 25. Results confirm that both destination image and digital promotion significantly and positively impact visiting decisions, while Generation Z demonstrated strong responsiveness to authentic digital narratives emphasizing local food identity, cultural heritage, and sustainable practices. These findings highlight the importance of enhancing destination branding and interactive digital strategies as tools not only to improve tourism competitiveness but also to reinforce community-based food systems. The study concludes that tourism stakeholders and policymakers should prioritize digital innovation and agricultural integration in tourism promotion, ensuring that agro-tourism contributes to SDG 2 (Zero Hunger), SDG 8 (Decent Work and Economic Growth), and SDG 12 (Responsible Consumption and Production).
PENGARUH DIGITAL ENTREPRENEURSHIP DAN GREEN CAMPAIGN GLOBAL TERHADAP LOYALITAS KONSUMEN PRODUK SIDOMUNCUL DI TIKTOK Ai Dina Nuraeni; Sindrawati Sindrawati
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 8 (2026): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i8.12528

Abstract

Sidomuncul holds a nationally recognized environmental sustainability record and decades proven herbal product quality, yet these strengths have not fully translated into strong consumer loyalty on TikTok. A pre-survey found that the company's digital entrepreneurship activities and green campaign communication on the platform still fell into the “Less Good” category, in line with a still-suboptimal consumer loyalty score (average 3.43). Based on this condition, this quantitative-verificative study aims to examine the effect of Digital Entrepreneurship (X1) and the Global Green Campaign (X2) on Consumer Loyalty (Y) toward Sidomuncul products on TikTok, both partially and simultaneously. A sample of 100 active Indonesian TikTok users was selected through purposive sampling based on the Cochran formula. Data were collected via a Google Form questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics. The results show that, partially, Digital Entrepreneurship has a positive and significant effect on Consumer Loyalty (tcount = 2.248 > ttable = 1.984; sig. 0.027), as does the Global Green Campaign (tcount = 2.482 > ttable = 1.984; sig. 0.015). Simultaneously, both variables have a significant effect (Fcount = 22.730 > Ftable = 3.09; sig. 0.000), contributing 31.9% (R2 = 0.319), while the remaining 68.1% is explained by other factors. In conclusion, the two strategies are complementary (correlation 0.754) in building loyalty. Sidomuncul is advised to strengthen health education content, authentic environmental narratives, and TikTok Shop-based loyalty programs to encourage repeat purchases.
Co-Authors Agung Rachmat Raharja Ahmad Gumelar Ai Dina Nuraeni Ali Sidik Rohanda Ani Rohaeni Anton Supartono Apipudin Apipudin Bachtiar Usman Dede Hardani Dodi Syaripudin Dola Ramalinda Hermanto Yaputra Ine Yuliawati Jajang Muslihat Jesuka Aprilia Manik Kusumah, Raden Minda Muhammad Syukrullah Muhammad Syukrullah Abdullah Muhammad Syukrullah Abdullah Mulyadi Mulyadi Neneng Yanti Andriani Nia Sumiati Nia Sumiati Nuriddini Sri Rizki Rd. Ratih Hanawidjaya Rezky Afiahtul Barokah Rita Mustikawati Shiva Windria Fauziahwati Siti Purnamasari Susilawati Susilawati Tedi Pitri