Garuda - Garba Rujukan Digital

PENDAMPINGAN DAN PENGEMBANGAN LITERASI UNTUK SUPORTER SEPAKBOLA MELALUI JURNALISME SEPAKBOLA Junaedi, Fajar; Sukmono, Filosa Gita
WARTA WARTA LPM, Vol. 22, No. 2, September 2019
Publisher : Universitas Muhammadiyah Surakarta

Football and journalism are two domains that are closely interrelated. Football sports news developed in various media platform, such as printed, electronic and online media. Football supporters, in general, are active audiences who are intensely consuming sports news. In the context of media literacy, the existence of football supporters as an active audience is a potential for the development of media literacy. The media literacy that be developed in this program is media literacy in the process of media production, namely football journalism writing. Football supporters generally come from young people who have the potential to increase their competence in terms of football journalism, but they have lack access for developing their competence. The solution is to provide assistance and development of media literacy through football journalism activities. This service activity involves Indonesian Fandom as a partner. Activities carried out in this community service program are training, workshops and mentoring for writing football journalism. There were twenty-five participants who participated in this activity. The results of the activity in the form of articles, which in general the theme is about local football, edited by partners. Articles that have been edited are then compiled into one text book entitled Merawat Sepakbola Indonesia (Caring for Indonesian Football). The book was successfully printed as many as two hundred copies, and sold through networks owned by partners, and involved workshop participants as resellers. Thus, this program has succeeded in increasing football literacy among supporters, and fostering entrepreneurial networks of supporters through the publishing and distribution of book sales.

Towards industry 5.0 in disaster mitigation in Lombok island, Indonesia Sukmono, Filosa Gita; Junaedi, Fajar
Jurnal Studi Komunikasi Vol 4 No 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2424

A recent natural disasters that gained extensive news coverage and public concern in Indonesia is the earthquake that occurred in Lombok Island, West Nusa Tenggara Province, in early August. Initially, local authorities stated that the earthquake on Lombok Island on 5 August 2018 was at an M 6.8 scale. However, the scale was later revised to M 7.0. This research used descriptive-qualitative case study method. Research result proved that the technological advances that have brought human civilisation to Industry 4.0 have a significant contribution to disaster mitigation. In the disaster that occurred in West Nusa Tenggara, researchers found that the government, disaster mitigation and recovery agencies, journalists, and the public used internet chat-based digital technology to conduct effective coordination. However, Industry 4.0 technology still has limitations in terms of disaster mitigation. Researchers suggest that the issues be addressed using industry 5.0, a technology based on the internet of things.

Utilization of podcasts as learning media at Muhammadiyah elementary school Al-Mujahidin, Wonosari, Gunung Kidul Junaedi, Fajar; Sukmono, Filosa Gita
Community Empowerment Vol 6 No 6 (2021)
Publisher : Universitas Muhammadiyah Magelang

During the Covid-19 pandemic, face-to-face learning activities in schools had to stop. The problem faced by Muhammadiyah elementary school Al-Mujahidin Wonosari, Gunungkidul is that there is no audio-based learning media available online. To overcome this problem, the activities carried out are to train teachers to master the competence of educational podcast production. Media that is auditive, attracts the interest of the younger generation, and is easy to produce is the advantage of podcasts. Service activities were carried out through workshops and educational podcast production practices using the Anchor.fm application. At the end of this activity, it was revealed that the teachers were able to master the production of podcasts for learning media.

Pendampingan promosi TK ABA Kalangan Bantul melalui iklan luar ruang dan media digital Sukmono, Filosa Gita; Junaedi, Fajar; Abdhilla, Aji Yudha
Community Empowerment Forthcoming issue
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.5076

TK ABA Kalangan berada di desa Baturetno, Banguntapan, Bantul, Daerah Istimewa Yogyakarta. Letak TK ABA Kalangan sebenarnya strategis karena berada di perbatasan Kabupaten Bantul, Kota Yogyakarta dan Kabupaten Sleman. Namun demikian, jumlah siswa dari sekolah ini tahun ke tahun terus mengalami penurunan. Hal ini dikarenakan kurangnya informasi terkait TK ABA Kalangan di lingkungan sekitar dan kurangnya informasi tentang sekolah di dunia maya. Padahal, persaingan saat ini membutuhkan dibutuhkan penyampaian informasi yang massif tentang sekolah dalam bentuk promosi yang progresif, baik lewat iklan luar ruang atau media digital. Hal ini karena orang tua siswa mengetahui keberadaan sebuah sekolah dari iklan yang terpampang di jalan dan media online. Berangkat dari dua persoalan ini, maka program pengabdian ini difokuskan pada peningkatan promosi sekolah melalui iklan luar ruang dan publikasi di media digital, dengan menggunakan metode FGD, kemudian diikuti pendampingan membuat konten iklan luar ruang dan membuat rilis berita sampai mempublikasikannya di media digital. Hasil pengabdian ini adalah terpasangnya iklan luar ruang sekolah dan bertambahnya publikasi terkait informasi sekolah dalam bentuk berita di media digital.

Towards industry 5.0 in disaster mitigation in Lombok island, Indonesia Sukmono, Filosa Gita; Junaedi, Fajar
Jurnal Studi Komunikasi Vol. 4 No. 3 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i3.2424

A recent natural disasters that gained extensive news coverage and public concern in Indonesia is the earthquake that occurred in Lombok Island, West Nusa Tenggara Province, in early August. Initially, local authorities stated that the earthquake on Lombok Island on 5 August 2018 was at an M 6.8 scale. However, the scale was later revised to M 7.0. This research used descriptive-qualitative case study method. Research result proved that the technological advances that have brought human civilisation to Industry 4.0 have a significant contribution to disaster mitigation. In the disaster that occurred in West Nusa Tenggara, researchers found that the government, disaster mitigation and recovery agencies, journalists, and the public used internet chat-based digital technology to conduct effective coordination. However, Industry 4.0 technology still has limitations in terms of disaster mitigation. Researchers suggest that the issues be addressed using industry 5.0, a technology based on the internet of things.

Perancangan Platform User Generated Content untuk Publikasi Sekolah inklusi Junaedi, Fajar; Sukmono, Filosa Gita; Sudiwijaya, Erwan; Arifianto, Budi Dwi
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 11, No 2 (2023): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v11i2.18598

The Muhammadiyah Gamping Special School (SLB) in Sleman is an inclusive school founded in 2012. The Muhammadiyah Gamping SLB was built to facilitate a place of learning for children who have deficiencies or disabilities. The problems faced by SLB Muhammadiyah Gamping are not yet known to the public and have never been reported by the media. In fact, inclusive schools are a necessity for some members of society. The solution to the problems faced by SLB Muhammadiyah Gamping is to develop publications about the school's work through mass media. The science and technology used in this service are user-generated content technology and digital journalism. Activities were carried out with digital journalism workshops and operational assistance for user-generated content. Sustainability means that the school can continue to write news after the service is completed. The implementation results exceeded the target with 28 news stories, from the initial target of 12 news stories for the SLB Muhammadiyah Gamping journalism brand.

Digital Transformation Strategy in Advertising: A Study Bibliometric Analysis Sukmono, Filosa Gita; Lestari, Nastiti Dyah; A. Rahman, Suria Hani; Ahmad, Murtada Busair
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24563

This study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria, selecting articles, conference papers, book chapters, conference reviews, books, and reviews available in English, Spanish, Portuguese, German, and Russian. This bibliometric analysis identified key themes, such as “Digital Transformation,” “Advertising,” and “Artificial Intelligence,” with the United States and Germany as the most influential countries. Eight thematic clusters were identified, such as digital transformation based on data and technology, digital business management, digital marketing strategy, data-driven marketing automation, technology, and workforce management, digital innovation in sustainable marketing, technology integration and professional skills development, communication in digital marketing, and the impact of COVID-19 on marketing models. This pioneering bibliometric study provides essential insights for academics and professionals aiming to understand current advancements in digital transformation within advertising. Companies are encouraged to integrate artificial intelligence into digital campaigns to improve personalization and effectiveness in advertising strategies.

MOJO IN TRIBUN JOGJA: A 21ST CENTURY JOURNALISM LANDSCAPE Sukmono, Filosa Gita; Fadilla, Qholiva Yuni; Kencana, Adinda Putri Surya
Interaksi: Jurnal Ilmu Komunikasi Vol 11, No 2 (2022): December 2022
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.11.2.156-165

The launch of the Apple iPhone in 2007 marked the start of a new era in a new process for understanding the meaning of cellular communication. This gave rise to the practice of mobile journalism which uses fully mobile devices (Mojo) as the main instrument for 21st-century journalists in processing and producing an event. Especially in Indonesia, the author sees that studies on Mojo in Indonesian media are something new for academics and practitioners. The Tribune with the hashtag #MataLokalMenreachIndonesia is the only Online News Portal that has the largest regional news channel network in Indonesia that has adopted Mojo's practice in its editorial. This study explores Mojo's practice at Tribun Jogja by using a descriptive qualitative approach through interviews with related journalists. Based on the findings, the author sees that this media uses Facebook Live and the news is used as further information that will be used as news on other platforms at Tribun Jogja. With the characteristics of agile, flexibility, and accessibility, this Mojo practice can produce news with on-demand and just-in-time principles anytime, anywhere, however.

Pelanggaran Etika Pariwara Indonesia dalam Iklan Reklame Pengobatan Batara di Yogyakarta Putra, Royan Zanuar; Prasetyo, Rayhan Tri; Fikri, Imam Ikhsanul; Sukmono, Filosa Gita
Jurnal Audiens Vol. 6 No. 1 (2025): March
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i1.567

This research aims to identify ethical violations in the advertisement of "BATARA Treatment," using a qualitative approach. The results of this study indicate that the Batara medicine advertisement has violated the Indonesia Advertising Ethics and the Consumer Protection Law, particularly regarding claims about treatment results that can be directly observed on-site and the placement of the advertisement, which does not comply with aesthetic rules and public order. This research highlights the importance of ethics in advertising to protect consumers.

Exploring Society's Views on Gender Role Reversal in Kudapan Spesial Movie: An Analysis Using Reception Analysis and Constructivism Paradigm Kumala, Ajeng Dyah; Sukmono, Filosa Gita
CHANNEL: Jurnal Komunikasi Vol. 11 No. 1 (2023): CHANNEL: Jurnal Komunikasi 22nd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i1.94

Kudapan Spesial is a short film that explores the idea that women have equal influence and power as men. Gender, a cultural construct, is acquired and socialized in the family from an early age and is sometimes formed following the dominant culture. This study aims to ascertain how society views the frequent reversal of gender roles in the environment. This study examines how the audience creates meaning for the information communicated by the film Kudapan Spesial, using reception analysis and the constructivism paradigm. The data analysis process involves collecting data from informants, analyzing it, and understanding the dominant message in the film, followed by interviews to identify the informant's position. The study examined the film Kudapan Spesial using Umberto Eco's theory of sign formation and informant interviews. The film Kudapan Spesial was inspired by the director's personal experience of gender role exchange in his family. It features medium-long shots, warm lighting, and a tidy house representing the father's perspective. The film portrays varying perspectives on gender role exchange in Indonesian households, with some viewing it as hindering a wife's potential while others advocate for equal opportunities. The film 'Kudapan Spesial' has alternative concepts that intrigue audiences who view scenes and conflicts differently based on their backgrounds, experiences, and knowledge. The study on gender role interchange in families revealed that exposure to information and debate gained via the internet influences audiences' thinking. Further studies can examine gender roles' predominance in the family from a new perspective.

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