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All Journal Jurnal Ilmu Komputer dan Bisnis Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA Nusantara Science and Technology Proceedings International Journal of Business and Information Technology Sosio-Didaktika: Social Science Education Journal Abdi Jurnal Publikasi International Journal of Business and Applied Economics (IJBAE) Journal of Research and Publication Innovation Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Jurnal Abdimas Lamin Anthronomics: Jurnal Manajemen Sumber Daya Manusia Marketica: Jurnal Ilmiah Pemasaran KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis Qonun Iqtishad EL Madani Journal Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis AMANAH : Jurnal Ilmiah Ilmu Manajemen Amanah Mengabdi JoET
Ariyanto, Aris
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Strategi Digital Marketing Melalui Tiktok pada Ezan Garage Ariyanto, Aris; Alfaris, Ali; Pratama, Andhito Okta; Habibi, Muhammad Alfatih; Raizan, Muhamad
Journal of Entrepreneurship & Technopreneurship Vol. 2 No. 2 (2026): Januari
Publisher : STMIK Dharmapala Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47927/joet.v2i2.1429

Abstract

The development of digital marketing has encouraged business actors to utilize social media as a strategic tool to enhance sales performance. This study aims to analyze the planning of a digital marketing strategy through the TikTok platform in increasing used motorcycle sales at Ezan Garage. A qualitative research method was employed in this study. In addition, SWOT analysis was used to identify the strengths, weaknesses, opportunities, and threats in the implementation of the digital marketing strategy. The results indicate that the utilization of TikTok through informative video content, unit reviews, consumer education, and interactive features such as live streaming and TikTok Shop is able to increase brand awareness, engagement, and consumers’ purchase intention. A well-planned and measurable digital marketing strategy has been proven to contribute positively to the increase in used motorcycle sales at Ezan Garage. This study is expected to serve as a reference for automotive MSMEs in designing effective social media–based digital marketing strategies
Menumbuhkan Minat Wirausaha Melalui Bisnis Online pada Anggota Komunitas Senam Nusantara (KSN) Tangerang Selatan Ariyanto, Aris; Ivantan, Ivantan; Capriati, Zelin Ferdias
Jurnal Pengabdian Masyarakat Lamin Vol 2, No 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/jpml.v2i2.7079

Abstract

Menjadi seorang wirausaha atau entrepreneur yang sukses adalah impian setiap orang. Untuk menumbuhkan minat wirausaha itu sendiri diperlukan keahlian khusus. Dengan jiwa entrepreneur, seseorang akan termotivasi agar selalu produktif serta melakukan inovasi-inovasi, untuk menciptakan peluang usaha yang lebih menguntungkan. Tujuan dari pelaksanaan kegiatan dari Pengabdian kepada Masyarakat ini adalah memberikan penyuluhan mengenai bagaiman menumbuhkan minat wirausaha melalui bisnis online. Metode yang akan digunaka dalam pencapaian tujuan yaitu dengan metode ceramah, diskusi, contoh dan tanya jawab, serta pendampingan bagi warga masyarakat. Hasil dan tujuan jangka panjang program ini mewujudkan anggota komunitas yang lebih produktif melalui wirausaha bisnis online
Co-Authors Abdulloh Abdulloh Ade Onny Siagian Agus Sudarsono Akbar, Mada Faisal Alfaris, Ali Amirudin Amirudin Asmaemunah, Asmaemunah Bahagia, Annisa Fitriyani Lubis Batra, Andre Putra Capriati, Zelin Ferdias Devi, Wiara Sanchia Grafita Ryana Evianti, Eni Habibi, Muhammad Alfatih Hadion Wijoyo Haudi Ibrohim, Mohamad Ivantan Ivantan, Ivantan Januar, Moh Ridwan Maryana, Dina Masykuri, Edi Sujayanto Munarsih, Munarsih Pratama, Andhito Okta Putri, Alya Raizan, Muhamad Sunarsi, Denok Widianto, Wawan Wijayanti, Kiki Dwi Yuliyantini, Sonia Yusuf, Ade