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All Journal Jurnal Transformatika Journal of Economic, Bussines and Accounting (COSTING) INTECOMS: Journal of Information Technology and Computer Science Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Bulletin of Computer Science Research
Prihati, Yani
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH WORD OF MOUTH, VARIAN MENU, DAN PERSEPSI HARGA TERHADAP MINAT BELI (Studi Kasus Pada Bro&Sis Snack and Bakery Semarang) Rahmania, Dania; Prihati, Yani
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nensvh39

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh word of mouth, varian menu, dan persepsi harga terhadap minat beli konsumen pada Bro&Sis Snack and Bakery di Semarang. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei melalui penyebaran kuesioner kepada 100 responden. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel varian menu dan persepsi harga memiliki pengaruh positif dan signifikan terhadap minat beli, sementara word of mouth tidak menunjukkan pengaruh yang signifikan. Variabel varian menu menjadi faktor paling dominan yang memengaruhi minat beli konsumen. Berdasarkan uji koefisien determinasi, ketiga variabel independen tersebut memberikan kontribusi sebesar 57,8% terhadap minat beli konsumen. Temuan ini menunjukkan bahwa pengembangan produk yang berfokus pada variasi menu serta strategi harga yang kompetitif menjadi elemen kunci dalam menarik minat beli konsumen, khususnya dalam industri makanan ringan seperti yang dijalankan oleh Bro&Sis.
Sistem Inventori Berbasis Web Pada Andika Sumbermulya Soraya, Alea Putri; Prihati, Yani; Wahyuni, Ana
Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Vol 11, No 1 (2026): Edisi Februari
Publisher : STIKOM Tunas Bangsa Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30645/jurasik.v11i1.940

Abstract

Relying on manual techniques for inventory control often produces inefficiencies in operational processes, particularly related to inaccurate inventory documentation, errors in reports, and even difficulties in detecting the entry and exit of goods. These problems are also experienced by Toko Andika Sumbermulya, where the process of recording data on goods, inventory, and transactions has not been computerized. The main goal of this research is to implement a web-based inventory system that assists in managing inventory more efficiently and reliably, and ensures that product data is managed accurately and effectively. The research methodology consists of requirement analysis, system design, implementation, and evaluation through system testing. A structured development approach was adopted, utilizing system models, use case diagrams, activity diagrams, and database design techniques, to describe system processes, such as process flow directions and data sources. This web-based inventory information system is easily accessible and is designed and built with several functions, such as a data management system for goods, data categories, suppliers, incoming and outgoing goods transactions, and automatic stock reports. As a result, this research contributes valuable insights and practical benefits for the development of web-based inventory systems a web-based inventory system can help store owners and managers monitor inventory in real time and minimize the possibility of inventory recording errors. When the application was created, it was designed to be web-based so that it could be easily accessed through devices connected to the internet. The findings demonstrate that the inventory management process operates more effectively with the implemented system at Andika Sumermulya Store has become a structured and well-documented inventory management process.
Co-Authors Amsa, Femas Galang Samudra Apriliyanto, Firmansyah Putra Bakti, Cristeddy Asa Fahiem, Ahmad Muhammad Jaya, Theofilus Palaun Jutono Gondohanindijo, Jutono Lawolo, Erniyanti Natal Dinata, Wilson Notobudojo, Angeline Renita Prakoso, Satrio Agung Rahmania, Dania Setia Budi, Agung Soraya, Alea Putri Tridian Galih, Sinta Wahyuni, Ana Widayati, Yohana Tri Widjaja, Stephanus Widodo, Tulus Suryo Yusup, Yusup