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Jokowi Effect or Krisdayanti Effect? An Analysis of the Phenomenon of Reverse Coattail Effect by Celebrity Politics in the 2019 Concurrent Election Dewa, Talitha Zerlina Surya; Sobari, Wawan; Pohan, Ibnu Asqori
Journal of Politics and Policy Vol. 3 No. 1 (2020)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Previous studies on the relationship between the electability of presidential and legislative candidates in Indonesia followed the coattail effect theory. The decision to vote for presidential candidate contributes to the decision to vote for a party or legislative candidate. Nonetheless, this theory is not entirely appropriate in explaining the electability of celebrity legislator candidate in the 2019 Concurrent Election. The case study of elected celebrity politics Krisdayanti in the constituency of East Java V (Malang Regency, Malang City, Batu City) in the 2019 Concurrent Election shows an opposite logic. The decision to vote for Krisdayanti actually led to the decision to vote for the Candidate Pair Joko Widodo-Ma'ruf Amin (Jokowi-Ma'ruf) or it shows the working of the reverse coattail effect theory. Krisdayanti operationally performed dual role as a celebrity politician and celebrity endorser for Jokowi-Ma'ruf. Krisdayanti's electoral influence endorse constituents to vote for Jokowi-Ma'ruf. If it is not used as the main consideration, the voters admit that Krisdayanti's endorsement is able to strengthen their decision to vote for Jokowi-Ma'ruf. In other words, the operation of the reverse coattail effect theory shows the Krisdayanti effect encourage and strengthen the decision to vote for Jokowi-Mar'ruf.
Digital Everyday Maker: Praktik Governance dalam Ruang Digital Muhammad, Ja'far; Sobari, Wawan; Pohan, Ibnu Asqori
Journal of Politics and Policy Vol. 5 No. 2 (2023)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jppol.2023.005.02.02

Abstract

The appearance of Dr. Tirta's participation in tackling the Covid-19 pandemic went viral on social media. This study positions Dr. Tirta as an everyday maker in governance. The aim of this research is to fill the research gap in everyday maker studies, namely exploring everyday makers in a digital context. This research uses an online-based case study method that collects data from online sources. The data analysis technique consists of three stages, namely observation, combining and grouping. This study succeeded in looking at the everyday maker in the digital world, namely the form of work in the digital world and the transformation of the everyday maker concept in the digital space as follows; First, do it yourself reinforcement. Everyday makers no longer need a large number of members to create a movement because they are assisted by the digital context of the virtual world. Second, local coverage from conventional everyday makers who face local problems can now reach things that everyday makers could not reach before. Further discussion is needed regarding the effectiveness of social media for everyday makers, in other words, regardless of the influencer's identity, they do not have social capital.