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All Journal Jurnal Prima Edukasia PERSPEKTIF JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Journal of Health Management, Administration and Public Health Policies Jurnal Bisinis Digital Proceeding of International Conference on Social Science and Humanity
Hidayat, Husnil
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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PENGARUH PROMOSI DAN HARGA TERHADAP PENJUALAN PRODUK DI PASAR TRADISIONAL Bella, Puja Afmi; Yanti, Vivi Yosefri; Hidayat, Husnil
Jurnal Bisnis Digital (J-BisDig) Vol. 1 No. 2 (2023): Jurnal Bisnis Digital, Vol. 1, No. 2, November-2023
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v1i2.1223

Abstract

Artikel Pengaruh Promosi dan Harga Terhadap Penjualan Produk di Pasar Tradisional adalah artikel ilmiah yang bertujuan untuk menginvestigasi pengaruh promosi dan harga terhadap penjualan produk di pasar tradisional. Promosi memiliki pengaruh yang lebih kuat dari pada harga dalam meningkatkan penjualan produk. Metode penulisan artikel Pengaruh Promosi ini adalah dengan metode library risearch, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online akademik lainnya. Hasil artikel Pengaruh Promosi ini adalah: 1) Promosi berpengaruh terhadap penjualan produk di pasar tradisional; 2) Harga berpengaruh terhadap penjualan produk di pasar tradisional; 3) Promosi dan harga mempengaruhi perilaku pembelian konsumen di pasar tradisional; 4) Perbedaan pengaruh antara jenis promosi terhadap penjualan produk di pasar tradisional; 5) Strategi pemasarn yang tepat dapat meningkatkan penjualan produk di pasar tradisional
The Impact of BPJS Contribution Increases on Health Services Sinaga, Kowel Gonjales; Hidayat, Husnil
Journal of Health Management, Administration and Public Health Policies (HealthMAPs) Vol. 2 No. 2 (2024): Journal of Health Management, Administration and Public Health Policies
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/hmaps.v2i2.2608

Abstract

Presidential Regulation Number 19 of 2016 concerning Health Insurance stated on April 1, 2016, that BPJS contributions will increase. This increase in BPJS contributions has caused many people to complain, especially independent BPJS patients, and this can affect the satisfaction of BPJS participants. This research is qualitative, using a systematic review approach technique. The articles used in this study are full-text articles with an observational study design (cross-sectional, cohort, and case control) published from 2014 to 2024. The independent variables include the level of BPJS contribution increase status, and the dependent variable is the quality of health services. Article data collection was carried out by searching for articles in the Google Scholar, PubMed, and Science Direct database search databases. This study shows that the increase in BPJS Health contributions has an important role in determining the behaviour of using health services and has implications for economic and social aspects. The contributions paid by participants affect their decision to use health services, as well as affect the class of contributions chosen. Thus, it can be concluded that the increase in BPJS contributions affects BPJS participant patient satisfaction. Keywords: Contributions, BPJS, Health Services
PENDIDIKAN KESEHATAN TENTANG CARA MENJAGA SISTEM IMUN TERHADAP PERUBAHAN IKLIM PADA SISWA MAN 1 MUARA BUNGO Nurcihikita, Tiara; Wibowo, Hendry; Hidayat, Husnil; Ikhsani, Khoirun
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 5 No 2 (2024): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 5 No 2 (2024)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v5i2.2209

Abstract

Climate change is increasingly impacting public health, including the heightened risk of diseases due to changing weather patterns and air quality. This study aims to measure the effectiveness of health education in enhancing the knowledge of students at MAN 1 Muara Bungo regarding adaptation efforts related to climate change. The sample consists of 50 individuals, including mentors and students actively involved in scout activities. The results indicate a significant increase in students' knowledge after participating in the health education sessions, with the average score rising from 44.463 to 54.33. These findings suggest that health education based on healthy lifestyle practices can be an effective intervention in improving community preparedness, particularly among the youth, to face health challenges posed by climate change.
Challenges of the Bungo Muhammadiyah Student Association (IMM) Organization in Recruiting New Members Hidayat, Husnil; Junaidi, Junaidi; Azis, Agus Fadilah
PERSPEKTIF Vol. 14 No. 1 (2025): PERSPEKTIF January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v14i1.13188

Abstract

This Research aims to diagnose the decline in IMM members at Muara Bungo Muhammadiyah University. This condition can also cause the Muhammadiyah cadre formation not to run well. This research method uses a qualitative approach with interview techniques with credible sources at IMM, namely the IMM PC Instructor Corps and the Chair of PC IMM Bungo for 2023-2024. Results From this Research, several obstacles were found that led to a decrease in the number of IMM members. Obstacles faced include students not understanding the function of organizing, negative stigma towards organizations, dividing time between academics and organizations, the benefits of organizing academically not yet visible, organizational activities still monotonous and seem uninteresting, internal obstacles within the organization itself, and competition with other student organizations outside campus. The findings from this Research can be used as evaluation material for PC IMM Bungo administrators to create more varied work programs that are relevant to student development so that students are interested in becoming members. The implications contribute to the programs that will be carried out and which can be maximized so that IMM can become an organization with integrity.
The Influence of Visionary Leadership and Academic Culture on Lecturer Performance Junaidi, Junaidi; Susanto, Ahmad; Hadi, Muhamad Sofian; Agrita, Tri Wera; Hidayat, Husnil
Jurnal Prima Edukasia Vol. 13 No. 1 (2025): January 2025
Publisher : Asosiasi Dosen PGSD dan Dikdas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpe.v13i1.78464

Abstract

This study examines the combined influence of visionary leadership and academic culture on the performance of lecturers in the Primary Education Study Program at Muara Bungo Muhammadiyah University (PGSD FKIP UMMUBA). This study employed an ex post facto design and involved 39 lecturers as participants. Data were collected through a questionnaire and analyzed using SPSS. The findings show that visionary leadership positively affects lecturer performance, with a significant t-value of 2.376 (p = 0.023). Similarly, academic culture also positively influences lecturer performance, with a t-value of 4.463 (p = 0.000). Additionally, an ANOVA test revealed that both visionary leadership and academic culture together significantly impact lecturer performance, with an F-value of 58.366 (p = 0.001). These results suggest that strengthening both visionary leadership and academic culture can enhance lecturer performance within the PGSD FKIP UMMUBA study program.
DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO Hidayat, Husnil; Susanto, Perengki; Patrisia, Dina
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 4 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i4.564

Abstract

Objective: This study aims to analyse the influence of social media marketing and content marketing on the consumer buying decision process, with electronic word of mouth (e-WOM) as a mediating variable among followers of food sector MSMEs on Instagram in Muara Bungo. Method: This study employs a survey-based approach and is a quantitative associative study with an explanatory research approach. The population in this study consists of Instagram followers of SMEs in the food sector in Muara Bungo who are interested in making online purchasing decisions for food snacks sold through Instagram accounts, with a sample size of 130 individuals. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results: Based on the research findings, it was concluded that social media marketing has a positive and significant effect on the consumer buying decision process. Content marketing has a positive effect but is not significantly related to the consumer buying decision process. Social media marketing has a positive and significant effect on electronic word of mouth. Content marketing has a positive and significant effect on electronic word of mouth. Electronic word of mouth has a positive and significant effect on the consumer buying decision process. Novelty: Electronic word of mouth acts as a mediating variable between the effect of social media marketing on the consumer buying decision process, with the form of mediation being complementary mediation in the form of partial mediation. Electronic word of mouth also acts as a mediating variable between the influence of content marketing on the consumer buying decision process, with the form of mediation being indirect-only mediation, which is a form of full mediation.
Co-Authors agrita, tri wera Azis, Agus Fadilah Bella, Puja Afmi Ikhsani, Khoirun Junaidi Junaidi Muhamad Sofian Hadi Patrisia, Dina Perengki Susanto Sinaga, Kowel Gonjales Susanto, Ahmad Tiara Nurcihikita Wibowo, Hendry Yanti, Vivi Yosefri