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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Kebijakan Publik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik JURNAL PENDIDIKAN TAMBUSAI Unri Conference Series: Community Engagement Nakhoda: Jurnal Ilmu Pemerintahan Journal Of Human And Education (JAHE) QISTINA: Jurnal Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Education Religion Humanities and Multidiciplinary Toplama Algebra Journal of Citizen Research and Development
Habibie, Dedi Kusuma
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Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

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Journal : Unri Conference Series: Community Engagement

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Pengembangan Pemasaran Makanan Khas Palito Daun Sebagai Produk Unggulan Daerah Kampar di Desa Naumbai, Kecamatan Kampar, Kabupaten Kampar, Provinsi Riau HB, Gusliana; Andrikasmi, Sukamarriko; Ardiayanto, Syaifullah Yophi; Habibie, Dedi Kusuma; Yunus, Wan Muhammad
Unri Conference Series: Community Engagement Vol 6 (2024): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.6.838-848

Abstract

Naumbai Village is a village located in Kampar District, Kampar Regency, Riau Province. Naumbai Village was formed and designated as a preparatory village in 2003. The people of Naumbai Village come from the indigenous Malay tribe, the majority of whom work as farmers. With 1,017 women, Naumbai village is well known for its residents' skills in making various kinds of traditional foods such as galopuong, bomban leaf lopek, sarikayo, and leaf palito. Palito daun is very well known and famous among the people of Kampar, because several years ago it was used as a traditional food icon by the Kampar regional government on the anniversary of the district which is known as the veranda of the Mecca of Riau. A business marketing development strategy can be the key to success or even failure in a company. Determining the right target and which business development strategy should be used to achieve business goals can be a risky decision. When a business has a strong strategy, aligned with business goals, and implemented well, the strategy has the potential to increase growth and high profitability.
Penguatan Daya Saing Daerah Melalui Promosi Kuliner Palito Daun di Kabupaten Kampar, Riau HB, Gusliana; Yophi, Syaifullah; Habibie, Dedi Kusuma; Andrikasmi, Sukamarriko; Musliadi, Ricki; Zulwisman, Zulwisman; Rozi, Fahrur
Unri Conference Series: Community Engagement Vol 7 (2025): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.7.195-201

Abstract

This community service activity aims to strengthen regional competitiveness by promoting the traditional culinary specialty Palito Daun as a cultural identity and economic potential in Kampar Regency, Riau. Palito Daun culinary delights possess high local wisdom and offer the potential to be developed as a superior regional product. The activity included outreach, branding strategy training, digital-based promotional assistance, and facilitation of business legality for culinary MSMEs. The results demonstrated improved participant skills in more attractive product packaging, utilizing social media for promotion, and understanding the importance of legality in expanding the market. Furthermore, this activity fostered collective community awareness of the importance of preserving traditional recipes while simultaneously developing them to suit modern market tastes. This community service activity is expected to be a strategic step in strengthening Kampar Regency's image as a region with distinctive culinary delights capable of competing locally, nationally, and internationally.
Co-Authors Adianto Adianto Andrikasmi, Sukamarriko Atika Ulfa Putri Emilda Firdaus Fahrur Rozi Gusliana HB Indry, Indry Karlina, Dini Listriani, Yuri Mayarni Mayarni Musliadi, Ricki Nadia, Tira Pilami, Fitri Putri, Ummi Rahmadiani Rahma, Mahmu Datu Ramadhani, Della Zullinda RISKA FEBRIYANTI Risky Arya Putri Safitri Safitri Siregar, Vonny Aprilia Syaifullah Yophi Ardiyanto Utami, Ayu Tri Wan Muhammad Yunus, Wan Muhammad Widyasti, Hasi Wahyu Winda, Nurfa Zulwisman, Zulwisman