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Gesit Thabrani
Universitas Negri Padang
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Journal : Marketing Management Studies

 1 
The effect of electronic word of mouth (eWOM), prices, and cash on delivery (COD) services on consumer purchasing decisions on e-commerce applications Melly Pefi Lara; Gesit Thabrani
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i3.318

Abstract

This take a look at pursuits to investigate the impact of electronic word of mouth (eWOM), prices, and coins on delivery (COD) offerings on client shopping choices on e-commerce programs in Pesisir Selatan. The populace used on this take a look at is humans who've e-commerce programs and the pattern used is humans who've e-trade programs in Pesisir Selatan as a minimum have one e-commerce application, even though now no longer but for on-line shopping, simply searching around. The wide variety of samples used on this take a look at have been one hundred seventy respondents. Data series is accomplished thru a web questionnaire (google form) and facts control the usage of the SPSS application. The consequences of this take a look at suggest that. (1) Electronic word of mouth (eWOM) has a fine and massive impact on client shopping choices on e-trade programs in Pesisir Selatan. (2) Price has a fine and massive impact on client shopping choices on e-commerce programs in Pesisir Selatan. (3) Cash on delivery (COD) offerings don't have any massive or no impact on client shopping choices on e- trade programs in Pesisir Selatan. The consequences of this take a look at suggest that buying choices are undoubtedly and extensively stimulated with the aid of using electronic word of mouth (eWOM) and prices, however aren't stimulated with the aid of using coins on delivery (COD) offerings.
The effect of electronic word of mouth, brand image and trust on online purchase intention through social media Tri Tata Wilia; Gesit Thabrani
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.333

Abstract

This study aims to analyze the effect of electronic word of mouth, brand image and trust on online purchase intention through social media for Solok City consumers. The population of this research is consumers has shopped through media. The number of this research is 189 respondents. Data collected by distributing questionnaires online processing data is carried out using the SmartPLS software. The results of this study indicate that (1) eWOM has a significant effect and positive on Trust, (2) eWOM has a significant effect and positive on Brand Image, (3) Trust has a significant effect and positive on Online Purchase Intention, (4) Brand Image has a significant effect and positive on Online Purchase Intention, (5) eWOM has no significant effect on Online Purchase Intention, (6) Brand Image has a significant effect and positive on Trust, (7) eWOM has a significant effect and positive on Online Purchase Intention with Trust as mediation, (8) eWOM has a positive and significant effect on Online Purchase Intention with Brand Image as mediation, (9) Brand Image has a positive and significant effect on Online Purchase Intention with Trust as mediation
The impact of online and offline experiences on McDonald's customers' brand equity Nurhad Nurhad; Gesit Thabrani
Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i2.336

Abstract

This study aims to analyze the effect of online and offline experiences on brand equity among consumers in Padang City. The population in this study is comprised of consumers who have shopped directly at restaurants and through applications or websites. The number of samples in this study was 200. Data collection was carried out by distributing questionnaires online. Data processing is done using SmartPLS software. The results of this study indicate that (1) Offline Experience has a positive and significant effect on Brand equity; (2) Online Experience has a positive and significant effect on Brand equity; and (3) Offline Experience has a positive and significant effect on Online experience.
Understanding the psychological drivers of sustainable purchasing behavior: a study of The Body Shop customers in Padang city Ridwan Ridwan; Gesit Thabrani
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.383

Abstract

Objective study this is for study influence factors psychological behavior purchase to behavior sustainable purchases to consumers of The Body Shop in Padang City. Population study this is a consumer ever buy product from The Body Shop. A total of 200 respondents chosen as sample research and data collected through charging questionnaire online. Data processing is done use device SmartPLS software. Research results show that (1) encouragement For responsible answer to environment own influence positive and significant to behavior sustainable purchase (2 ) perception effectiveness consumer influential positive and significant to behavior sustainable purchase (3 ) attitude to sustainable purchase _ own influence positive and significant to behavior sustainable purchase _ (4) Consumers Knowledge Regarding Sustainability Related no own influence towards Sustainable Purchase Behavior (5) Spirituality own influence towards Sustainable Purchase Behavior
The effect of information quality on trust mediated by social psychological distance and its effect on purchase intention Hidayah, Rahmat; Thabrani, Gesit
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.431

Abstract

This study purpose to analyze the influence of information quality and trust mediated by social psychological distance on purchase intentions of Tik Tok users in Padang City. The population in this study is all the people of Padang City who know about online shopping features through the Tiktok application. This study involved 144 respondents as a sample. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this study indicate that (1) the quality of information has a positive and significant effect on trust, (2) the quality of information has a positive and significant effect on social psychological distance, (3) social psychological distance has a positive and significant effect on trust. (4) The quality of information has a positive and significant effect on trust with social psychological distance as mediation, (5) trust has a positive and significant effect on purchase intentions.
Examining e-service quality influence on e-loyalty: A mediating effects of e-satisfaction and e-trust for Tokopedia users Wulandari, Anggun; Thabrani, Gesit
Marketing Management Studies Vol. 3 No. 4 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i4.454

Abstract

This research will focus on users of the Tokopedia online shopping application in the city of Padang. The objective of this research is to investigate how Electronic Service Quality (E-Service Quality) influences Electronic Loyalty (E-Loyalty), and to explore the involvement of Electronic Satisfaction (E-Satisfaction) in this relationship. and Electronic Trust (E-Trust) as mediating variables. A total of 250 respondents were sampled for this research. Data was processed using SmartPLS and collected through questionnaires online. The research findings indicate that (1) Electronic Service Quality significantly and positively influences the e-satisfaction. (2) Electronic Service Quality has a significant and positive impact on electronic trust. (3) Electronic Service Quality has a significant positive impact on e-loyalty. (4) Electronic Satisfaction has a significant and positive impact on e-loyalty. (5) Electronic Trust has a significant and positive impact on e-loyalty. (6) Electronic Trust has a significant and positive impact on e-satisfaction. (7) E-Service Quality has a significant and positive effect on e-satisfaction with e-trust as a mediation. (8) E-Service Quality has a significant and positive impact on e-loyalty, with e-satisfaction as a mediation. (9) Electronic Service Quality has a significant and positive impact on e-loyalty with e-trust as a mediation.
The influence of over endorsement on purchase intentions is mediated by the authenticity and credibility of influencers on social media influencers on Tiktok aulia, Della; Thabrani, Gesit
Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i3.537

Abstract

Currently, many social media influencers make over endorsements so that it can reduce the perception of authenticity and expertise of the influencer, which in turn affects the intention to buy the endorsed product. This research was conducted with the aim of analyzing how the influence of Over Endorsement influences Purchase Intentions, with Influencer Authenticity and Credibility as mediating factors, on Social Media Influencers on Tiktok. The subjects of this research are people who use TikTok and show interest in products or services that are often endorsed by influencers in West Sumatra. The research participants totaled 200 respondents selected as samples. Data was collected through online distribution of questionnaires via Google Form, and then analyzed using SmartPLS software. The results of this study reveal that (1) Influencer authenticity has a significant positive influence on purchase intention, and (2) Influencer credibility has a significant positive influence on purchase intention (3) Over endorsement has a negative influence on influencer authenticity (4) Over endorsement has negative influence on influencer credibility. (5) Over Endorsement mediated by influencer authenticity and credibility on purchase intentions has a negative influence.
Co-Authors Abror Abror Alizar Hasan Aminuyati Annisa Wahyuni Aulia, Della Aulia, Deta Azmi, Nia Lailatul Budisetiawati, Ardiva Chairil, Arsala Bilhuda Deta Aulia Edi Saputra Elfani, Riyeni Dwi Erly Mulyani Erni Masdupi Esa Rahmadona Fadel Hussen Fanny Septia Warga Negara Firman Fifrman Firman Firman Firman Firman Gilang Fernanda Habby Burahman Hidayah, Rahmat Husnil Khatimah Iis Azelya Isardi, Ratih Wijaya Lisa Rahmi Melly Pefi Lara Miftahul Khair Muthia Roza Linda, Muthia Roza Nismala Roza Nurhad Nurhad Nurul Hidayat Nurul Hidayat Perengki Susanto Rafika Hayati Rahmadini, Shelsy Sri Rahmi, Lisa Rahmiati Rahmiati Rahmiati Rahmiati Rahmiati Rahmiati Rahyuni Chania Ratih Ramadini Ratih Wijaya Isardi Ravelby, Thesa Alif Renita Dewiva Reynaldo, Ratu meisya Ridwan Ridwan Rifa Herdianti Riza Yonita Rizaldi, Novia RR. Ella Evrita Hestiandari Satar, Gustina Silvia Netsyah Suhery, Suhery Susi Evanita Tahany Bisyarah Ra’fat Tanjung, Yati Oktapia TATI NURHAYATI Thaib, Ilham Tri Tata Wilia Vera Pujani Violeta, Vega Pamela Wirma, Rizky Weindra Yati Oktapia Tanjung