Article Per Year (5 Year)
p-Index From 2020 - 2025
4.431
P-Index
This Author published in this journals
All Journal Jurnal Praktik Bisnis Wahana Riset Akuntansi Jurnal Kajian Manajemen Bisnis AFEBI Management and Business Review Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Operations Management and Information System Studies Marketing Management Studies Human Resource Management Studies International Journal Mathla'ul Anwar of Halal Issues Ranah Research : Journal of Multidisciplinary Research and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER Journal of Economics, Management and Accounting (JEMA)
Gesit Thabrani
Universitas Negri Padang
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal Mathla'ul Anwar of Halal Issues

 1 
DIGITAL MARKETING TRAINING FOR KARANG TARUNA’S ENTERPRISE PRODUCTS TO INCREASE BUSINESS TURNOVER Saputra, Edi; Khair, Miftahul; Thabrani, Gesit
International Journal Mathla’ul Anwar of Halal Issues Vol. 4 No. 1 (2024)
Publisher : Universitas Mathla’ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/ijma.202441.100

Abstract

Karang Taruna is a youth organization which is a partner for community service from universities. Business actors can take advantage of the rapid development of information technology to increase their business volume. Digital marketing, which is now widely used, is not well known by the Karang Taruna in the city of Padang. Karang Taruna youth are also Small Medium Enterprise (SME) actors. Therefore, training in marketing strategy, packaging design, and appropriate media design is needed to reach the target market so that sales volume can increase. The training held contained the Urgency of Utilizing Digital Marketing for SME Products; Powerpoint Based Digital Packaging Design; Digital marketing through social media and marketplace; SME Product Marketing, Halal certification. The results of this activity increasing the knowledge of participants in utilizing online media as a means of product marketing. This provides an opportunity to expand the product market which can have an impact on increasing business turnover.
Co-Authors Abror Abror Alizar Hasan Aminuyati Annisa Wahyuni Aulia, Della Aulia, Deta Azmi, Nia Lailatul Budisetiawati, Ardiva Chairil, Arsala Bilhuda Deta Aulia EDI SAPUTRA Elfani, Riyeni Dwi Erly Mulyani Erni Masdupi Esa Rahmadona Fadel Hussen Fanny Septia Warga Negara Firman Fifrman Firman Firman Firman Firman Gilang Fernanda Habby Burahman Hidayah, Rahmat Husnil Khatimah Iis Azelya Lisa Rahmi Melly Pefi Lara Miftahul Khair Muthia Roza Linda, Muthia Roza Nismala Roza Nurhad Nurhad Nurul Hidayat Nurul Hidayat Perengki Susanto Rafika Hayati Rahmadini, Shelsy Sri Rahmi, Lisa Rahmiati Rahmiati Rahmiati Rahmiati Rahmiati Rahmiati Rahyuni Chania Ratih Ramadini Ratih Wijaya Isardi Ravelby, Thesa Alif Renita Dewiva Ridwan Ridwan Rifa Herdianti Riza Yonita Rizaldi, Novia RR. Ella Evrita Hestiandari Satar, Gustina Silvia Netsyah Suhery, Suhery Susi Evanita Tahany Bisyarah Ra’fat Tanjung, Yati Oktapia TATI NURHAYATI Thaib, Ilham Tri Tata Wilia Vera Pujani Violeta, Vega Pamela Wirma, Rizky Weindra Yati Oktapia Tanjung