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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Slamet Bambang Riono
Universitas Muhadi Setiabudi Brebes
Economics, Econometrics & Finance

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Pengaruh Harga Tiket Masuk, Jumlah Pengunjung, dan Biaya Promosi terhadap Pendapatan Wisata Pantai Alam Indah Kota Tegal Euis Tati Haryani; Indah Dewi Mulyani; Azizah Indriyani; Nur Khojin; Slamet Bambang Riono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 2 (2025): MEI: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i2.10467

Abstract

This study investigates the effect of admission price, number of visitors, and promotion costs on revenue at Alam Indah Beach tourist attraction, Tegal City. Using a quantitative approach, the study involved 100 respondents selected using the Slovin formula (10% margin of error) and data were collected through questionnaires. Multiple linear regression analysis using SPSS showed interesting results. Partially, the entrance ticket price was proven to have a significant effect on revenue (0.001<0.05). However, the number of visitors (0.781>0.05) and promotion cost (0.474>0.05) individually showed no significant effect on revenue. This indicates that changes in either of the latter two factors may not necessarily lead to substantial changes in revenue if not accompanied by other factors. Nonetheless, all three variables (ticket price, number of visitors, and promotion costs) simultaneously had a significant impact on Alam Indah Beach tourism revenue. These findings highlight the importance of strategic ticket price management, increased visitation, and effective promotion to maximize local tourism revenue. The results of this study are expected to serve as a guide for tourist attraction managers in formulating more adaptive and sustainable policies for the advancement of tourism in the area.
Pengaruh Destination Image, Digital Marketing, dan Electronic Word of Mouth (E-Wom) terhadap Keputusan Berkunjung Wisatawan Ke Pantai Randusanga Hanifah Mahry; Roby Setiadi; Dwi Harini; Slamet Bambang Riono; Syariefful Ikhwan
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 2 (2025): MEI: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i2.10468

Abstract

This study aims to analyze the influence of destination image, digital marketing, and Electronic Word of Mouth (e-WOM) on tourists’ visiting decisions to Randusanga Beach. The research is motivated by the decline in tourist visits, which is suspected to be associated with an unfavorable destination image, suboptimal digital promotion, and negative reviews on social media. This study employed a quantitative approach using multiple linear regression analysis. The sample consisted of 100 tourists who had visited Randusanga Beach, selected through purposive sampling. Data were collected using questionnaires and analyzed to determine the partial and simultaneous effects of the independent variables on visiting decisions. The results show that destination image and e-WOM have a positive and significant influence on tourists’ visiting decisions. In contrast, digital marketing does not have a significant effect on visiting decisions. Simultaneously, destination image, digital marketing, and e-WOM have a significant influence on tourists’ visiting decisions. These findings indicate that tourists’ perceptions of the destination and information shared through Electronic Word of Mouth play an important role in shaping visiting decisions. Therefore, improving the destination image and encouraging positive e-WOM may support efforts to attract tourists to Randusanga Beach, while digital marketing requires further optimization to increase its effectiveness.
Pengaruh Pelatihan, Pengembangan Sumber Daya Manusia, dan Motivasi Kerja terhadap Kinerja egawai di Kantor BAZNAS Brebes Monika Indrasari; Muhammad Syaifulloh; Akbar NP Darma Wahana; Indah Dewi Mulyani; Slamet Bambang Riono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 2 (2025): MEI: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i2.10470

Abstract

This study aims to examine the influence of training, human resource development, and job motivation on employee performance at the Baznas office in Brebes Regency. The research employs a quantitative research method using multiple linear regression analysis. The research sample consists of 32 employees from the Baznas office in Brebes Regency selected through saturated sampling. Data collection methods include questionnaires and interviews. Data analysis techniques utilize SPSS. Based on results the t-test shows that training has a positive and significant impact on employee performance. Human resource development also significantly influences employee performance. However, job motivation does not significantly affect employee performance. These findings suggest that training and human resource development play crucial roles in enhancing employee performance at Baznas Brebes, while job motivation does not yield significant influence. The study recommends strengthening training programs and sustainable human resource development strategies to support optimal employee performance improvement.
Co-Authors Akbar NP Darma Wahana Azizah Indriyani Dwi Harini Euis Tati Haryani Hanifah Mahry Ikhwan, Syariefful Indah Dewi Mulyani Monika Indrasari MUHAMMAD SYAIFULLOH Nur Khojin Roby Setiadi