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All Journal Jurnal Pembangunan Wilayah dan Kota Jurnal Abdi Masyarakat Indonesia Golden Ratio of Community Services and Dedication Education and Counseling Journal Jurnal AKAL: Abdimas dan Kearifan Lokal JURNAL PENDIDIKAN OLAHRAGA Jurnal Ilmiah Multidisiplin Indonesia Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Farmasi Galenika
Wahyudi, Ade
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Transportation

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Journal : Golden Ratio of Community Services and Dedication

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Optimization of Business Opportunities Using Google Trends for Students Wahyudi, Ade; Riskarini, Dian; Trirahayu, Dewi; Irawan, Indra Ade; Setiarini, Setiarini; Sitepu, Refaldi Bremana; Salsabila, Sarah Aini
Golden Ratio of Community Services and Dedication Vol. 5 No. 1 (2025): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i1.1292

Abstract

This community service program aimed to enhance entrepreneurial literacy among Generation Z students by optimizing business opportunities through the use of Google Trends. Conducted at SMA Bintara 1 Depok, the activity involved 30 students from grade 11 and was carried out through a descriptive and participatory approach. The methodology included a combination of pre-test, lecture-based training, interactive discussions, post-test, and satisfaction surveys. Data were analyzed descriptively to measure improvements in students’ knowledge. Results showed a significant increase in understanding, with pre-test scores at 6.1% and 3% for Google Trends knowledge and usage respectively, rising to 97% and 93.9% after the intervention. The training successfully introduced students to the practical application of digital tools for market research and business strategy development. The program proved effective in fostering critical thinking, creativity, and systematic decision-making, thus contributing to the preparation of digitally competent young entrepreneurs for the evolving market landscape.
Community Empowerment and Strengthening of Entrepreneurial Practices: Case Study from Traditional Snack Souvenir Business of Mrs. Mumun in Kopo Village, Inner Cisarua, Bogor Regency, Indonesia Wahyudi, Ade; Supriyadi, Rendinanda Prakoso; Defano, Muhammad Nofal; Haliza, Elshiva Putri; Febriyana, Anzhani Sahar; Zakaria, Dava Ahmad; Rahmah, Fakhira Nur; Putri, Tasya Amelia
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1302

Abstract

In this community service activity, we visited the traditional snack souvenir business of Bu Mumun in Kopo Village, Cisarua Dalam, Bogor. Based on the methods we used in the community service activity, such as observation and interview methods, socialization, and practices. However, Mumun's production still has some packaging and marketing limitations. Regarding packaging, Bu Mumun only uses PE (polyethylene) plastic to package her snacks. In contrast, in the marketing aspect, Bu Mumun only relies on word-of-mouth marketing, so we help in the production by adding a logo and replacing PE packaging with ziplock packaging to make the product more durable. While in the marketing aspect, we help make Google Maps and install banners and acrylics. We hoped that the results of our activities would help Bu Mumun's business unit grow even more.
Co-Authors Adriati, Yolly Afwa, Awliya Alterkawi, Mezyad M Anggraeni, Dwi Cahyati Anggraeni, Vina Juliana Asnando asnando Basuki , Budiana, Wempi Defano, Muhammad Nofal Dewi Trirahayu Dinata, Apriyan FEBBY ASTERIANI Febriyana, Anzhani Sahar Haliza, Elshiva Putri Irawan, Indra Ade Luthfi, M. Daffa Muliana, Rona Nugroho, Wahyu Setyo Putri, Junisya Putri, Tasya Amelia R Mawardi, Didiek Rahmah, Fakhira Nur Rashid, Mohd Fadzil Abdul Riskarini, Dian Salsabila, Sarah Aini Setiarini Setiarini, Setiarini Sitepu, Refaldi Bremana Siti Nurhaliza Supriyadi, Rendinanda Prakoso Zaim, Zaflis Zakaria, Dava Ahmad