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All Journal ASAS : Jurnal Hukum Ekonomi Syariah I-ECONOMICS: A Research Journal on Islamic Economics Jurnal Industri Kreatif dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Al-Mabsut: Jurnal Studi Islam dan Sosial BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Mukhlisin, Ahmad
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : I-ECONOMICS: A Research Journal on Islamic Economics

 1 
THE PRICE AND ISLAMIC SERVICE QUALITY ON CUSTOMER SATISFACTION IN ISLAMIC BANKING Krisnanda, Krisnanda; Nadia, Linda Putri; Achmad, Affan Wazzar; Mukhlisin, Ahmad
I-Economics Vol 9 No 2 (2023): I-ECONOMICS: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieconomics.v9i2.20267

Abstract

The rapid growth of Bank Syariah Indonesia in recent years has strongly emphasized the importance of pricing and Islamic service quality in gaining a competitive advantage. This research aims to analyze the influence of price and Islamic service quality on customer satisfaction of Bank Syariah Indonesia in Kudus. The study employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach to examine the conceptual framework. Data were collected from 140 Indonesian Islamic banking customers in Kudus using questionnaires. The analysis findings confirm that both price and Islamic service quality positively and significantly impact customer satisfaction in Bank Syariah Indonesia. Competitively priced products and services, aligned with Islamic principles, play a pivotal role in creating customer satisfaction.
Co-Authors Achmad, Affan Wazzar Ahmad Nilnal Munachifdlil Ula Alfiyani Nur Hidayanti Annikmah Farida, Annikmah Eko Hidayat Habib Shulton Asnawi Izza Ashsifa Krisnanda Krisnanda M. Anwar Nawawi, M. Anwar Mochamad Edris Nadia, Linda Putri Nafisah, Jauharotun Nurhayati, Putri Rahmanita, Ajeng Gaiska Sholichin, Ahmad Solly Aryza Zainal Arifin