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All Journal Diponegoro Journal of Management JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE Jurnal Sisfokom (Sistem Informasi dan Komputer) Journal of Midwifery and Nursing Jurnal Dedikasi Pendidikan Jurnal Sains Riset Jurnal Ilmiah Manusia dan Kesehatan Jurnal Ilmiah Kesehatan Rustida Jurnal Kesehatan Tambusai MAHESA : Malahayati Health Student Journal Jurnal Kesehatan Saintika Meditory Journal of Language and Health International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) Journal Healthcare Education
Riza, Saiful
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Journal : Diponegoro Journal of Management

 1 
ANALISIS PENGARUH E-SERVICE QUALITY, KUALITAS INFORMASI DAN PERSEPSI KEMUDAHAN TERHADAP E-LOYALTY DENGAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Lazada Indonesia) Riza, Saiful; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aim to examine and analyze effect of e-service quality, information quality and ease of use to e-loyalty with e-satisfaction as Intervening variables (Studies on B2C e-commerce Lazada Indonesia customer). This research did through the distribution of questionnaires to 115 Lazada Indonesia customer in Semarang with random sampling method. This research used software SPSS Statistic 22. The technique of data testing in this research includes validity test, reliability test, the classical assumption test, path analysis that is development of multiple linear regression and sobel test to examine mediation effect from independent variabel to dependent variabel.The result of this research indicates that: e-service quality has positive effect and significant to e-satisfaction, information quality has positive effect and significant to e-satisfaction, ease of use has positive effect and significant to e-satisfaction, e-service quality has positive effect and significant to e-loyalty, information  quality has positive effect and significant to e-loyalty, ease of use has positive effect but not significant to e-loyalty, and e-satisfaction has a positive and significant effect on e-loyalty. The sobel test shows that e-satisfaction can mediate the effect of e-service quality, information quality, ease of use to e-loyalty
Co-Authors Akmalia, Hayatul Alfisyahri, Cut Chairani, Ruhul Desreza, Nanda DEWI SARTIKA Erlina Erlina Fuadi, Wahyu Iqbal, Muhammad Al Iskandar Iskandar Keumala, Alvi Maulidia Maulidia, Maulidia Maulini, Ulfa Muhammad Iqbal Muhammad Iqbal S Mulfiyanda, Riyan Nadiya, Deski Nathalli, Nathalli Novita, Frisca Purba, Riduan Putra, Yadi Riyan Mulfianda Salsabila, Miska Saputra, Rusdi Ami Satria, Angga Sutopo Sutopo Syukriadi, Syukriadi Tengku Riza Zarzani N Tharida, Maimun Ulfa, Nadia Widya Safitri Yanti, Rina Novi Yesy Afrillia Zarita, Nofrida