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OPTIMALISASI PERAN MAHASISWA DALAM PENGEMBANGAN MASYARAKAT DESA PURWOSARI MELALUI PROGRAM KERJA NYATA TEMATIK Putra, Deo Loka; Sianipar, Elfrida; Arvanda, M. Adrian; Alfarisi, Indah Riskia; Meidiana, Tari; Rizkia, Tia; Wulandari, Tiara; Gustriani, Yella; Aliya, Sabeli
Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2025): Education, Language, and Arts: Jurnal Pengabdian Kepada Masyarakat
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ela.v4i2.1539

Abstract

This article focuses on a comprehensive explanation of the implementation and analysis to enhance the role of students in community development in Purwosari Village, Tanjung Lago District, Banyuasin Regency. The service implementation is carried out using the Participatory Action Research (PAR) method, where the community plays an active role in identifying problems, planning programs, carrying out activities, and evaluating results. This community service program revolves around five main areas: education, social, economic (UMKM), environment, and village administration. The implementation results show that the presence of students has a significant positive impact, including improving communication skills and self-confidence of elementary students, encouraging awareness of good social behavior and environmental care, broadening the insights of MSME actors regarding business management and marketing, and supporting the village government in collecting population data and identifying areas. The KKNT program also strengthens social ties between students and the community and encourages community involvement in village development activities. Therefore, it can be concluded that KKNT is an effective community service strategy to optimize the role of students as agents of social change who also support participatory and sustainable village development. Artikel ini berfokus pada penjelasan menyeluruh tentang pelaksanaan serta analisis untuk meningkatkan peran mahasiswa dalam pengembangan komunitas di Desa Purwosari, Kecamatan Tanjung Lago, Kabupaten Banyuasin. Pelaksanaan pengabdian dilakukan dengan metode Participatory Action Research (PAR), di mana masyarakat berperan sebagai subjek aktif dalam mengidentifikasi masalah, merencanakan program, menjalankan kegiatan, dan mengevaluasi hasil. Program pengabdian ini berkisar pada lima area utama: pendidikan, sosial kemasyarakatan, ekonomi (UMKM), lingkungan, dan administrasi desa. Hasil pelaksanaan menunjukkan bahwa kehadiran mahasiswa memberikan dampak positif yang signifikan, antara lain dalam meningkatkan keterampilan komunikasi dan kepercayaan diri siswa tingkat dasar, menyemangati kesadaran terhadap perilaku sosial yang baik dan kepedulian lingkungan, memperluas wawasan pelaku UMKM mengenai pengelolaan dan pemasaran bisnis, serta mendukung pemerintah desa dalam pengumpulan data kependudukan dan identifikasi wilayah. Program KKNT juga memperkuat ikatan sosial antara mahasiswa dan masyarakat serta mendorong keterlibatan warga dalam kegiatan pembangunan desa. Oleh karena itu, dapat disimpulkan bahwa KKNT menjadi strategi pengabdian yang efektif untuk mengoptimalkan peran mahasiswa sebagai agen perubahan sosial yang turut mendukung pembangunan desa yang partisipatif dan berkelanjutan.
Sensitivitas Konsumen : Studi Tentang Persepsi Mahasiswa Pada Aksi Sosial Perusahaan Yang Mempengaruhi Pembelian Di Shopee Wulandari, Tiara; Fadli Hidayah, Faida; Hestiani; Dwi Lestari, Ita; Nuramadani, Afi; Tri Nugraha , Joko
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 28 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v28i2.331

Abstract

This study aims to analyze and understand the level of consumer sensitivity, particularly among university students, towards corporate social responsibility, which influences their shopping choices on the e-commerce platform Shopee. In today's modern era, consumers in online shopping consider not only product price and quality, but also the moral and ethical values ​​​​embraced by the seller. This study used a descriptive quantitative method. The research sample consisted of 72 respondents, namely Public Administration students of Tidar University class of 2024, determined by the Slovin formula. Primary data were obtained through a closed questionnaire using a Likert scale, focusing on indicators of consumer sensitivity, corporate social responsibility, and purchasing decisions. The research findings revealed that student sensitivity to corporate social responsibility is very high. Most respondents are willing to pay more for products from sellers who implement good environmental practices, ensure gender equity for female employees, and contribute to job creation. Students also showed significant rejection of unethical businesses, with the percentage of agreeing/strongly agreeing reaching 86.2% to avoid stores with bad reputations and 73.6% to boycott sellers who are not socially responsible. The conclusion of this study confirms that social responsibility and ethics in business have become the main factors, more important than price and quality, in influencing student loyalty and purchasing decisions on Shopee e-commerce.
Studi Tentang Informasi Akuntansi Dalam Manajemen Laba Menggunakan Model Jones Dimodifikasi Sebagai Dasar Keputusan Investasi Wulandari, Tiara
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3973

Abstract

This study empirically examines the effect of earnings management on stock price as a basis for investment decisions in agricutural sector companies listed on the Indonesia Stock Exchange (IDX) during 2016-2023. Earnings management is measured using the Modified Jones Model, and stock prices are based on year-end closing prices. A quantitative approach with secondary data and purposive sampling was applied to 15 companies (120 observations). The results show that earnings management has a significant effect on stock prices. These findings suggest that such practices influence investor perceptions and investment decisions, highlighting the importance of transparency and accounting information quality in maintaining market efficiency.
Development of PjBL-Based Pancasila Education E- Module with AI-Powered Interactive Content for Strengthening Character Values High School Students in Padang City Wulandari, Tiara; Rafni, Al; Montessori, Maria; Indrawadi, Junaidi
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i1.6899

Abstract

This research aims to develop e-modules of Pancasila Education based on Project- Based Learning (PjBL) with the help of AI-Powered Interactive Content to support the strengthening of the character of high school students. The development process follows the ADDIE model which consists of the stages of analysis, design, development, implementation, and evaluation. The analysis stage was conducted through teacher interviews, student questionnaires, as well as curriculum and literature studies to identify the need for relevant teaching materials, student characteristics, and materials that support character value learning. The product was developed in the form of a flipbook-based interactive digital e-module that contains materials, collaborative project activities, QR-code learning videos, and character reflection elements. Validation was conducted by material, media, and language experts, with the results showing a very high level of validity in the aspects of content, language, and visual design. The practicality test involved three teachers and thirty students, resulting in an average score of 3.810 and 3.646 which indicated that the e-module was classified as very practical to use. The effectiveness test through pretest and posttest in the experimental class showed a significant increase in learning outcomes (p < .001), with Cohen's d of 3.393. In addition to cognitive improvement, character values such as caring, responsibility, and cooperation were also strengthened based on teacher assessment and student self-assessment. Based on these findings, the e-module is declared valid, practical, and effective as an alternative learning media that is contextual and relevant to the needs of the digital generation