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All Journal Media Wisata Tourism & Hospitality Essentials Journal Jurnal Pariwisata Terapan Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Abdi Insani Kepariwisataan: Jurnal Ilmiah Journal of Community Empowerment
Priyanto, Sabda Elisa
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Analisis Destination Branding Kawasan Wisata Taman Sari melalui Metode Importance Performance Analysis Irawati, Novi; Priyanto, Sabda Elisa; Kristiutami, Yuliana Pinaringsih
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.299

Abstract

Taman Sari Tourism Marketing Strategy Through Destination branding has tourism potential through culture and historical value. With this potential, the government is managing tourism in order to be able to move the economy in Taman Sari. In realizing this vision, planning and strategy are needed, one of which is Destination Branding. Destination branding is used in every tourism site in the world and is able to make a good impact on the progress of tourism, for example are the Twin Towers in Malaysia, the Merlion Statue in Singapore, the Taj Mahal in India, etc. Destination branding has an important role to be able to increase the number of tourist visits. This study uses a qualitative approach, a qualitative approach is used in order to get complete information about tourism marketing strategies with Destination Branding. The results of this study found that the Destination branding strategy in Taman Sari is not planned systematically, so that Destination branding is only understood in a small way, that is only in the visualization aspect. So that tourism product development programs are not in accordance with the concept of Destination branding that has been made.
WHAT ARE THE CULTURAL IMPACTS FROM THE DEVELOPMENT OF TOURISM VILLAGE? Priyanto, Sabda Elisa; Pirastyo, Swastono Putro
THE Journal : Tourism and Hospitality Essentials Journal Vol 9, No 1 (2019)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v9i1.16985

Abstract

This study focused on the tourism impact on the culture of Kebonagung tourism village, Imogiri, Bantul, Yogyakarta. The method used in this study was qualitative descriptive and using the case study approach. Data were collected through observation, interview and literature review. Cultural component data were presented descriptively, and they explained about how tourism brought effects to them. The transformational condition of the culture itself contained many aspects such as; religion, socio-cultural, livelihood, technology growth, language and art. The goal of this study was to find tourism impacts on Kebonagung Society. In religion, the impact towards the society was they could positively accept the diversity of religion. However, the local religion system also became the biggest challenge to develop tourism. Tourism also gave a positive impact to the society organizational system. It made the society more open minded. When tourism brought foreign culture inside, it also threated the local society organizational system. Other impact was the livelihood of the local society can be widely known, but it also potentially faded the originality of the culture itself by the tourist. In the language aspect, tourism helped Javanese Language and Javanese Script to be widely used especially in tourism activity. From the negative side, local language also had to compete with foreign language. The effect of tourism development in the field of art was that it brought art closer to society, but foreign art and culture can also rub the local art and culture. 
PENGARUH KEPUASAN KERJA DAN BUDAYA ORGANISASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN DI HORISON APARTEMEN DAN KONDOTEL YOGYAKARTA Sudanang, Ertanta Ari; Priyanto, Sabda Elisa
Kepariwisataan: Jurnal Ilmiah Vol. 14 No. 01 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v14i01.16

Abstract

The purpose of this study are: (1) Determine and analyze the effect of job satisfaction on employee productivity Horison Apartemen and Condotel Yogyakarta, (2) analyzing the effect cultural influence organization against employee productivity, (3) Know and analyze the influence of job satisfaction, and organizational culture on employee, and (4) Knowing and analyzing the variable job satisfaction and culture organization if there is a dominant effect on employee productivity. Type of research used in this research is the explanation. The variable in this study are job satisfaction, organizational culture, and work productivity. The populations in this study are all permanent employee of Horison Apartemen and Condotel Yogyakarta as many as 90 employees. Sampling in this study using the technique of total census or a questionnaire. The analysis tools are simple linear regression and multiple linear regretions. Based on these results it can be concluded that: (1) There is a positive and significant relationship between job satisfaction on employee productivity, (2) There is a positive and significant relationship between organizational culture on employee productivity, (3) There is a positive and significant relationship between job satisfaction and organizational culture on employee productivity in Horison Apartemen and Condotel Yogyakarta, and (4) There is a positive and significant relationship job satisfaction and organizational culture on employee productivity in Horison Apartemen and Condotel Yogyakarta. The higher variable is job satisfaction. (5) Variable job satisfaction is the most dominant variable influence on employees productivity in Horison Apartemen and Condotel Yogyakarta. Keywords: job satisfaction, organizational culture, work productivity
DAMPAK PERKEMBANGAN PARIWISATA MINAT KHUSUS SNORKELING TERHADAP LINGKUNGAN: KASUS DESTINASI WISATA KARIMUNJAWA Priyanto, Sabda Elisa
Kepariwisataan: Jurnal Ilmiah Vol. 10 No. 03 (2016): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v10i03.117

Abstract

The study will analyze the impact of tourism by the type of special interest tourism to the environment. Impact on the coast and islands, the impact on vegetation, the impact wildlife, and the impact on urban areas and rural areas. Positive impact on the coast and the island is the effort for preservation and conservation of coral reefs, reef fish, giant clams and turtles, and encouraged to make environmentallyfriendly tourism activities. The negative impact is a damage to coral reefs from snorkeling activities, and the loss of traditional land allotment to the beach. The positive impact on vegetation is their attempt to biodiversity and conservation of vegetation typical of Publications, and reforestation activities is to replant mangrove. Negative impacts on vegetation is illegal logging and the clearing of trees to increase tourist attraction as supporters of the main activities. commercialization of the plant for souvenirs. Positive impact on wildlife is their conservation, preservation, and biodiversity, the breeding of animals and relocating the animals to their natural habitat. The negative impact is going hunting animals as souvenirs and tourist consumption, harassment of wildlife photography, animal exploitation for pertujukan, changes in animal instincts, and the migration of animals. Positive impact on urban areas and rural areas is happening arrangement karimunjawa towns and villages, and their empowerment. The negative impact of pressure on the land for the opening of a new tourist attraction, there are exchange in the function of residential land into commercial land, and the occurrence of traffic congestion, noise pollution, air pollution, and pollution aesthetics. Keywords: Environmental Impact, Tourism, Snorkeling
Pola Pengalaman Wisatawan Generasi Z di Destinasi Pariwisata Yogyakarta Priyanto, Sabda Elisa; Malkhamah, Siti; Baiquni, Muhammad; Suprihanto, John
Jurnal Pariwisata Terapan Vol 8, No 1 (2024)
Publisher : Sekolah Vokasi, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jpt.96487

Abstract

Generation Z is the largest population in Indonesia. Many potentials can be explored from their behavior. The purpose of this study is to discover what the pattern of experiences before, during and after traveling from generation Z tourists in Yogyakarta tourism destinations. This research method uses a qualitative approach, with a sequential research design. Where the data will begin with quantitative in the form of questionnaires to generation Z tourists, then the results are confirmed by conducting interviews with tour guides, tour drivers, tourist attraction managers, tour and travel owners, the results are triangulated by conducting field observations, seeing the behavior of generation Z tourists at tourist attractions. The results found that psychocentric generation Z tourists have a pattern of Psychocentric Gen Z experience in Yogyakarta, starting with (1) dreaming, then (2) researching, (3) planning, (4) booking, (5) anticipating, (6) traveling to, (7) experiencing, (8) sharing, (9) remembering, and (10) evaluating.  Generation Z travelers who are allocentric have a pattern of (1) Researching. (2) traveling to Yogyakarta, (3) Enjoying traveling in Yogyakarta, (4) Enjoying the return trip, (5) sharing, (6) recalling tourism activities, and (7) evaluating. Meanwhile, midcentric generation Z tourists have an experience pattern of (1) dreaming, (2) researching (3) booking, (4) anticipating, (5) enjoying a trip to each tourist attraction. (6) Enjoying tourist activities at tourist attractions (7) sharing. (8) remembering, and (9) evaluating.
PENGUATAN KAPASITAS MASYARAKAT DALAM MITIGASI BENCANA DI KAWASAN WISATA GOA JEPANG, SELOHARJO, BANTUL Prakoso, Aditha Agung; Sutanta, Edhy; Masjhoer, Jussac Maulana; Mulyaningsih, Sri; Kristiyana, Samuel; Priyanto, Sabda Elisa; Sembada, Andhika Djalu
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34172

Abstract

ABSTRAK Kawasan wisata Goa Jepang di Kalurahan Seloharjo, Bantul merupakan kawasan yang sarat akan nilai sejarah, budaya dan keindahan alam. Namun demikian, kawasan ini juga memiliki beberapa tantangan signifikan terkait kebencanaan dalam pengembangan pariwisata. Pengelola serta masyarakat di sekitar kawasan wisata perlu membekali diri dengan pengetahuan kebencanaan agar dapat meminimalisir kerugian ketika terjadi bencana di masa mendatang. Pelatihan mitigasi bencana menjadi salah satu upaya preventif untuk membekali kelompok masyarakat terdampak dengan pengetahuan terkait kebencanaan. Pelatihan ini bertujuan untuk membentuk kelompok masyarakat yang tangguh bencana dan memiliki kemampuan mandiri dalam penanggulangan bencana. Metode yang digunakan dalam mencapai tujuan dari pelatihan ini yaitu metode ceramah dan diskusi kelompok di dalam kelas. Tahapan dalam kegiatan ini yaitu identifikasi kebutuhan, desain program, pelaksanaan, dan evaluasi penilaian pelatihan. Hasil dari pelatihan adalah pemahaman Pokdarwis Seloharjo dan Kelompok Wanita Tani Ngentak terkait pengelolaan wisata ramah bencana melalui upaya mitigasi bencana. Pelatihan ini perlu ditindaklanjuti dengan fasilitasi teknologi tepat guna berupa sistem peringatan dini (early warning system) bencana yang dipasang di kawasan wisata Goa Jepang. Kata kunci: Mitigasi bencana; Pengembangan pariwisata; Pelatihan kebencanaan; Sistem peringatan dini; Wisata ramah bencana.ABSTRACT The Goa Jepang tourism area in Seloharjo sub-district, Bantul, consists of historical values, culture, and natural beauty. However, this area also faces some significant challenges related to disasters in tourism development. Managers and communities around the tourist area need to equip themselves with disaster knowledge to minimize losses when disasters occur in the future. Disaster mitigation training is one of the preventive efforts to equip affected community groups with disaster-related knowledge. This training aims to form disaster-resilient community groups and develop independent abilities in disaster management. The methods used in achieving the objectives of this training are lecture methods and group discussions in the classroom. The stages in this activity are needs identification, program design, implementation, and training assessment evaluation. The result of the training is the understanding of Pokdarwis Seloharjo and Ngentak Women Farmers Group regarding disasterfriendly tourism management through disaster mitigation efforts. This training needs to be followed up with the facilitation of appropriate technology in the form of a disaster early warning system installed in the Goa Jepang tourist area. Keywords: Disaster mitigation; Tourism development; Disaster training; Early warning system; Disasterfriendly tourism.
PENERAPAN TEKNOLOGI MESIN PENGIRIS, MESIN PENGERING, DAN MESIN PENGEMAS DALAM MENDUKUNG INOVASI SERTA PEMASARAN PRODUK KELOMPOK WANITA TANI NGENTAK BANTUL Prakoso, Aditha Agung; Masjhoer, Jussac Maulana; Priyanto, Sabda Elisa; Sembada, Andhika Djalu
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 3 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i3.59447

Abstract

The processed agricultural products of the Ngentak Farmer Women Group (KWT) have yet to become souvenirs and culinary products in the Japanese Cave tourist area, Seloharjo, Bantul. This is due to insufficient production capacity, limited innovation, and conventional product marketing. This community service aims to describe the implementation of the Kosabangsa 2024 Program, namely training and the application of Appropriate Technology. The implementation method of Kosabangsa 2024 generally consists of five stages: socialization, training, application of Appropriate Technology, monitoring and evaluation, and sustainability. Regarding training, the methods used are lectures and group discussions in the classroom. Based on the implementation of the training, participants understand that processed agricultural products need innovation so that new market segments—namely tourists—can accept them. In addition, marketing strategies through social media are necessary nowadays so that products can be widely recognized. The application of slicing machines, drying machines, and packaging machines can increase the efficiency and production capacity of KWT Ngentak's processed products. Digital marketing through Instagram and TikTok can increase the engagement rate and coverage of the marketed products, and reduce the promotional costs incurred by KWT Ngentak. Hasil olahan pertanian Kelompok Wanita Tani (KWT) Ngentak belum mampu menjadi oleh-oleh dan produk kuliner di kawasan wisata Goa Jepang, Seloharjo, Bantul. Hal ini dikarenakan masih minimnya kapasitas produksi, tidak adanya inovasi, dan pemasaran produk yang masih konvensional. Pengabdian masyarakat ini bertujuan untuk menggambarkan pelaksanaan dalam Program Kosabangsa 2024 yaitu pelatihan dan penerapan Teknologi Tepat Guna. Secara umum metode pelaksanaan Kosabangsa 2024 terdiri dari lima tahapan yaitu sosialisasi, pelatihan, penerapan Teknologi Tepat Guna, monitoring dan evaluasi, dan keberlanjutan. Terkait pelatihan, metode yang digunakan yaitu metode ceramah dan diskusi kelompok di dalam kelas. Berdasarkan pelaksanaan pelatihan, peserta dapat memahami bahwa produk hasil olahan pertanian perlu dilakukan inovasi agar dapat diterima oleh segmen pasar baru yaitu wisatawan. Di samping itu, strategi pemasaran melalui media sosial menjadi keniscayaan di masa kini agar produk dapat dikenal secara luas. Penerapan teknologi mesin pengiris, mesin pengering, dan mesin pengemas mampu meningkatkan efisiensi dan kapasitas produksi hasil olahan KWT Ngentak. Pemasaran digital melalui Instagram dan TikTok mampu meningkatkan engagement rate dan coverage rate dari produk yang dipasarkan, sekaligus menurunkan biaya promosi yang harus dikeluarkan oleh KWT Ngentak.
PENGUATAN KAPASITAS KELOMPOK WANITA TANI MELALUI PROGRAM PEMBERDAYAAN MASYARAKAT PEMULA (PMP) DI DESA SELOHARJO Prakoso, Aditha Agung; Priyanto, Sabda Elisa; Al-Bakry, M. Hafidh Nashiruddin; Fibry, Alda Juy; Widaningsih, Wiwi
Jurnal Abdi Insani Vol 12 No 10 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i10.2992

Abstract

Desa Wisata Seloharjo merupakan desa wisata kategori berkembang dengan daya tarik utama Goa Jepang serta potensi hasil pertanian berupa umbi-umbian, singkong, jagung, pisang, dan cabai. Potensi tersebut dapat dikembangkan menjadi produk kuliner wisata yang mendukung pariwisata sekaligus meningkatkan ekonomi masyarakat. Program Pemberdayaan Masyarakat Pemula (PMP) dilaksanakan di Kelompok Wanita Tani (KWT) Ngentak Seloharjo dengan tujuan meningkatkan kapasitas anggota dalam mengolah hasil pertanian menjadi produk kuliner wisata yang berdaya saing. Kegiatan dilakukan melalui tiga tahapan utama, yaitu diskusi awal untuk identifikasi kebutuhan, sosialisasi dan pelatihan pengolahan produk, serta serah terima teknologi tepat guna disertai praktik pembuatan produk. Hasil kegiatan menunjukkan peningkatan kapasitas anggota KWT Ngentak dalam diversifikasi produk, teknik pengemasan, dan pemasaran digital. Nilai rata-rata peserta meningkat dari 7,3 menjadi 9,1 (kenaikan 18%). Anggota mampu mengoperasikan peralatan teknologi tepat guna (TTG) secara mandiri dan menghasilkan produk lebih higienis dengan kemasan menarik. Selain peningkatan keterampilan teknis, tumbuh pula semangat kolaboratif dan kesadaran kewirausahaan. Dukungan pemerintah desa memperkuat keberlanjutan program, sejalan dengan tujuan pemberdayaan perempuan dan pengembangan ekonomi lokal berbasis potensi desa wisata.. Dengan demikian, program ini berhasil memperkuat peran KWT dalam mendukung desa wisata berbasis masyarakat dan menjawab tujuan pelaksanaan kegiatan, yaitu peningkatan kapasitas serta kemandirian ekonomi lokal.
Co-Authors Al-Bakry, M. Hafidh Nashiruddin Andhika Djalu Sembada Edhy Sutanta (Jurusan Teknik Informatika IST AKPRIND Yogyakarta) Ertanta Ari Sudanang Fibry, Alda Juy John Suprihanto Jussac Maulana Masjhoer Muhammad Baiquni Novi Irawati Prakoso, Aditha Agung Samuel Kristiyana Siti Malkhamah Sri Mulyaningsih Swastono Putro Pirastyo Widaningsih, Wiwi Yuliana Pinaringsih Kristiutami