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All Journal Jurnal Manajemen Teknologi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) International Journal of Social and Management Studies (IJOSMAS) Indonesian Journal of Business Analytics (IJBA) International Journal of Integrative Sciences Moneter : Jurnal Keuangan dan Perbankan International Journal of Asian Business and Management (IJABM) Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management and Digital Business Journal of Sustainable Economic and Business
Mas Wahyu Wibowo
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Behavioral Intention to Adopt Green Banking Technology: The Influence of UTAU and Environmental Concern Factors Khalifa, Sri Aulia; Wibowo, Mas Wahyu
Journal of Sustainable Economic and Business Vol. 2 No. 1 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i1.68

Abstract

Objectives: This study examines the influence of UTAUT and environmental concern on behavioral intention and Green Banking Product adoption, focusing on gender differences.Methodology: A survey was conducted using Google Forms with 129 respondents from BCA, BRI, BNI, and Mandiri bank customers in Banten, DKI Jakarta, West Java, Central Java, East Java, and Yogyakarta. The study employs a correlational design with cross-sectional data collection. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for analysis.Findings: Results show that Facilitating Conditions and Social Influence do not significantly impact behavioral intention. However, gender moderates the relationship between Effort Expectancy and Behavioral Intention, indicating differences between male and female respondents.Conclusion: Certain UTAUT factors may not directly influence behavioral intention, but gender plays a key role in Green Banking adoption. These findings can help banks develop targeted strategies to encourage adoption.
The Impact of ECSR and Innovation on Purchase Intentions: The Moderating Role of Green Corporate Image Rahayu, Aditya Fajar; Wibowo, Mas Wahyu
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2025)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v9i2.32917

Abstract

This research examines how Green Innovation, ECSR, and Service Innovation affect Purchase Intention, utilizing Green Corporate Image as a moderator. Quantitative data from 233 procurement experts was obtained. The research analyzed data using SEM-PLS. Service Innovation strongly affects Purchase Intention, but Green Innovation and ECSR do not. However, Green Corporate Image enhances the link between ECSR and Purchase Intention while weakening Service Innovation. These results show that company image is critical to customer choices in sustainability-driven businesses.Objectives: Sustainability has become a key concern for businesses, particularly in industries that rely on environmental resources. This study aims to explore how Green Innovation, Environmental Corporate Social Responsibility (ECSR), and Service Innovation influence Purchase Intention, with Green Corporate Image acting as a moderating factor. The goal is to provide insights into how companies in the integrated water supply sector can leverage sustainability-driven strategies to enhance consumer decision-making.Finding: This study uses quantitative Structural Equation Modeling-Partial Least Squares. 233 procurement experts completed a 7-point Likert scale survey. Using SmartPLS 4, the research investigated variable associations for reliability and validity.Conclusion: This study provides valuable insights into how businesses in the integrated water supply sector can integrate sustainability and innovation into their marketing strategies. While Service Innovation plays a crucial role, Green Innovation and ECSR require strong corporate branding to influence consumer behavior. Companies should focus on strengthening their environmental image while maintaining service excellence to maximize customer engagement. Future research should explore other moderating factors and examine industry-specific differences to refine sustainability-driven marketing strategies.
The Effect of Innovation Barriers and Green Skepticism on Millennials and Gen Z's Intention to Resist Green Baby Care Products in Indonesia Hamsah, Dian; Wibowo, Mas Wahyu
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 6 (2025): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i6.468

Abstract

As sustainability gains momentum worldwide, green-labeled products are flooding the market, including in the baby care segment. However, adoption is not guaranteed among Indonesian Millennials and Gen Z, despite their environmental awareness. This study investigates why Indonesian Millennials and Gen Z still resist green baby care products by examining how functional and psychological barriers shape consumer decisions. A structured online survey of 222 respondents was conducted, and data were analyzed using PLS-SEM. The results reveal that usage, value, and tradition barriers significantly increase resistance, while risk and image barriers do not. Notably, green skepticism strengthens the effect of the value barrier, meaning that when consumers doubt the truth behind “green” claims, their perception of product value weakens, further amplifying resistance. However, green skepticism does not significantly moderate other types of barriers. This study extends Innovation Resistance Theory by incorporating green skepticism as a moderating factor in the context of baby care, a category rarely examined in previous studies. This integration provides new insights into how skepticism toward sustainability claims can interact with innovation barriers in shaping consumer resistance. These findings call for action: Brands must go beyond labels. To win over today’s critical, connected consumers, companies must not only deliver real value and ease of use, but also improve product visibility and accessibility. In addition, addressing habitual buying patterns and building trust through transparent, evidence-based communication are crucial to reducing resistance and supporting adoption of green innovations, especially among young, discerning parents.
The Effect of Green Economy Incentive on MSMEs in Implementing Circular Economy Practice as Part of Sustainability Economy Mawardi, Hakimah; Wibowo, Mas Wahyu
International Journal of Management and Digital Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v4i2.1621

Abstract

This study examines the implementation of circular economy practices in Micro, Small, and Medium Enterprises (MSMEs) in the Jakarta area, considering the mediating roles of variables such as Environmental Commitment and green ambidexterity innovation. The research was conducted in 10 MSME centers operating in Jakarta, with a total population of 164 MSME actors. Data collection was carried out through a quantitative survey using a questionnaire designed with a Likert scale of 1-5. The results indicate that Green Economy Incentive (GEI) has a positive and significant effect on Circular Economy Practice (CEP) with an influence value of 0.625. GEI also enhances Green Ambidexterity Innovation (GAI), which significantly mediates the relationship between GEI and CEP. However, Environmental Commitment (EC) does not mediate the relationship between GEI and CEP. These findings suggest that green economy incentives strengthen the implementation of circular economy practices by increasing environmental awareness and the adaptive innovation capabilities of MSMEs, thus playing a crucial role in accelerating the adoption of sustainable practices and the transformation towards a green economy in the MSME sector in Jakarta.
Customer Loyalty Dynamics: The Influence of Halal Certification, Trust, and Brand Preference in the Indonesian Fast Food Industry Ali; Reinarto, Riko; Wibowo, Mas Wahyu; Permana, Dudi
International Journal of Integrative Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i11.12624

Abstract

The COVID-19 pandemic has significantly altered consumer behavior in Indonesia, with a stronger focus on essential needs such as food and beverages. This shift in priorities has been met with a positive response from businesses in the fast-food industry. KFC, one of the most prominent fast-food chains in Indonesia, serves as the context for this study. The research focuses on Indonesian Gen Z consumers who have previously purchased from KFC, with a sample of 180 respondents selected through purposive sampling. The study uses SEM-PLS analysis with Smart-PLS 4.0 software, revealing that Halal Certification, Brand Preference, and Trust have a positive and significant impact on Customer Loyalty. Additionally, Trust and Brand Preference act as mediators in the relationship between Halal Certification and Customer Loyalty, highlighting the importance of these factors in shaping consumer behavior. The findings suggest that halal certification not only influences customer loyalty directly but also strengthens brand preference and trust, which are crucial in fostering long-term loyalty. This is particularly important in the Indonesian market, where ethical and religious considerations are key drivers in consumer decision-making, especially among the younger generation
UNDERSTANDING INTENTION OF GENERATION Z TO REDUCE FOOD WASTE IN INDONESIA: A STUDY INTEGRATING THEORY OF PLANNED BEHAVIOR AND INDIGENOUS CULTURAL VALUES Alfianto, Yogi Fahreza; Wibowo, Mas Wahyu
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food waste has become an urgent global concern, with Indonesia facing notable economic, environmental, and social consequences. The present study examined the determinants of Generation Z’s intention to curb food waste in Indonesia using the Theory of Planned Behavior (TPB), which emphasizes attitudes, subjective norms, and perceived behavioral control. In addition, the research integrated indigenous cultural values, particularly religious and traditional values. Using a quantitative correlational approach, data were obtained from 200 respondents through purposive non-probability sampling. The analysis was performed using Structural Equation Modeling (SEM) via the Partial Least Squares (PLS) method. The results revealed that attitudes, perceived behavioral control, religious values, and traditional values significantly and positively influenced food waste reduction intention. Conversely, subjective norms were found to have no significant effect. These findings highlight that personal beliefs, self-regulation, and cultural values are more influential than social pressure in driving food waste reduction behaviors among Indonesian Generation Z.
THE INFLUENCE OF ENVIRONMENTAL CONSCIOUSNESS, ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL KNOWLEDGE ON ATTITUDES AND THEIR IMPLICATIONS ON GREEN PURCHASE INTENTION OF ECO-FRIENDLY HOMES Anggraini , Inneke; Imaningsih , Erna Sofriana; Wibowo, Mas Wahyu
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.276

Abstract

This study aims to determine and explain the influence of environmental consciousness, environmental concern, and environmental knowledge on green purchase intentions with attitude as a moderating variable. This type of research is a quantitative approach. The sample used was 160 visitors to the Bintaro Jaya housing at the marketing gallery office. The sampling technique used was purposive sampling. The data collection method used is an online questionnaire. Data processing using SmartPLS 3.0. The results of this research indicate that: 1) Environmental consciousness had a significant positive effect on attitudes, 2) Environmental concern had a positive and insignificant effect on attitudes, 3) Environmental knowledge is proven to had a significant positive effect on attitudes, 4) Attitude had a significant positive effect on the purchase intention of eco-friendly home products, 5) Environmental consciousness is proven to had a significant positive effect on the purchase intention of eco-friendly home products, 6) Environmental concern had a significant positive effect on the purchase intention eco-friendly home products, 7) Environmental knowledge had a positive and insignificant effect on the purchase intention eco-friendly home products, 8) Mediation effect attitude had a significant positive effect on environmental consciousness on purchase intention for eco-friendly home products, 9) Mediation effect attitude had a positive and insignificant effect on environmental concern on purchase intentions for eco-friendly home products, 10) Mediation effect attitude had a significant positive effect on environmental knowledge on purchase intention for eco-friendly home products.
Building Customer Loyalty through Relationship Quality Hendrianto, Andhika; Wibowo, Mas Wahyu
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.314

Abstract

Objectives: This study aims to examine the effects of relationship quality dimensions, namely customer satisfaction, trust, and commitment, on customer loyalty in a Business-to-Business (B2B) context within the manufacturing industry at PT Indonesia Steel Tube Works (ISTW).Methodology: This research employs a quantitative approach using a survey method, with data collected from 119 B2B customers of PT ISTW who are directly involved in purchasing decision-making processes.Finding: The results show that customer satisfaction and trust do not have a significant direct effect on customer loyalty, indicating that in mature B2B relationships these variables primarily function as basic relational prerequisites rather than key drivers of loyalty. Conversely, commitment has a positive and significant effect on customer loyalty, highlighting the importance of relational attachment and a long-term orientation in sustaining B2B partnerships.Conclusion: This study concludes that commitment represents the primary determinant of customer loyalty in B2B manufacturing relationships.
Eats for Earth: Understanding Consumer Intentions to Buy Suboptimal Food Hardy, Yuliasih Puji Rahayu; Wibowo, Mas Wahyu
Journal of Sustainable Economic and Business Vol. 3 No. 1 (2026): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v3i1.324

Abstract

Food waste remains a major global sustainability challenge, particularly at the consumer level where suboptimal food is frequently rejected despite being safe and nutritious. Objectives: This study aims to examine the effects of attitude, subjective norms, perceived behavioral control, and food waste awareness of consequences on consumers purchase intention of suboptimal food. The study integrates the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) theory to explain pro-environment purchasing behavior. Methodology: A quantitative approach was applied using survey data collected from 228 consumers. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding: The results show that attitude and subjective norms have a strong and significant positive effect on purchase intention, while food waste awareness of consequences also contributes significantly. Perceived behavioral control, however does not significantly influence purchase intention. Conclusion: These findings suggest that psychological and moral factors play a critical role encouraging consumers to purchase suboptimal food and reduce food waste. The study provides important implications for marketers, policymakers, and sustainability campaigns aimed at promoting sustainable consumption behavior.
Co-Authors Adi Nurmahdi Ahmad, Fauziah Sh Alfianto, Yogi Fahreza Ali Ali Hanafiah Andre Ludya Liap Anggraini , Inneke Anik Herminingsih Dewi Nusraningrum, Dewi Ding Chong Dudi Permana Dudi Permana Dwyliego septo wicaksono Fauziah Sh. Ahmad Fitria Damayanti Gian Rafi Firjatullah Hamsah, Dian Hardy, Yuliasih Puji Rahayu Hendrianto, Andhika Imaningsih , Erna Sofriana Indriyani Handyastuti Khalifa, Sri Aulia Laylatushufa, Nazilah Mario Saskara Pasamalangi Mawardi, Hakimah Neng Ayu Sri wahyuni Pangihutan, Windrapraja Paromauli Manurung Rahayu, Aditya Fajar Reinarto, Riko Sri Wahyuni Veithzal Rivai Zainal