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All Journal Jurnal Manajemen Teknologi Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Indikator: Jurnal Ilmiah Manajemen & Bisnis International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) International Journal of Social and Management Studies (IJOSMAS) International Journal of Management Science and Information Technology (IJMSIT) Indonesian Journal of Business Analytics (IJBA) International Journal of Integrative Sciences Moneter : Jurnal Keuangan dan Perbankan International Journal of Asian Business and Management (IJABM) Enrichment: Journal of Multidisciplinary Research and Development International Journal of Management and Digital Business Journal of Sustainable Economic and Business IJEMA
Mas Wahyu Wibowo
Universitas Mercu Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Behavioral Intention to Adopt Green Banking Technology: The Influence of UTAU and Environmental Concern Factors Khalifa, Sri Aulia; Wibowo, Mas Wahyu
Journal of Sustainable Economic and Business Vol. 2 No. 1 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i1.68

Abstract

Objectives: This study examines the influence of UTAUT and environmental concern on behavioral intention and Green Banking Product adoption, focusing on gender differences.Methodology: A survey was conducted using Google Forms with 129 respondents from BCA, BRI, BNI, and Mandiri bank customers in Banten, DKI Jakarta, West Java, Central Java, East Java, and Yogyakarta. The study employs a correlational design with cross-sectional data collection. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for analysis.Findings: Results show that Facilitating Conditions and Social Influence do not significantly impact behavioral intention. However, gender moderates the relationship between Effort Expectancy and Behavioral Intention, indicating differences between male and female respondents.Conclusion: Certain UTAUT factors may not directly influence behavioral intention, but gender plays a key role in Green Banking adoption. These findings can help banks develop targeted strategies to encourage adoption.
The Impact of ECSR and Innovation on Purchase Intentions: The Moderating Role of Green Corporate Image Rahayu, Aditya Fajar; Wibowo, Mas Wahyu
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 2 (2025)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v9i2.32917

Abstract

This research examines how Green Innovation, ECSR, and Service Innovation affect Purchase Intention, utilizing Green Corporate Image as a moderator. Quantitative data from 233 procurement experts was obtained. The research analyzed data using SEM-PLS. Service Innovation strongly affects Purchase Intention, but Green Innovation and ECSR do not. However, Green Corporate Image enhances the link between ECSR and Purchase Intention while weakening Service Innovation. These results show that company image is critical to customer choices in sustainability-driven businesses.Objectives: Sustainability has become a key concern for businesses, particularly in industries that rely on environmental resources. This study aims to explore how Green Innovation, Environmental Corporate Social Responsibility (ECSR), and Service Innovation influence Purchase Intention, with Green Corporate Image acting as a moderating factor. The goal is to provide insights into how companies in the integrated water supply sector can leverage sustainability-driven strategies to enhance consumer decision-making.Finding: This study uses quantitative Structural Equation Modeling-Partial Least Squares. 233 procurement experts completed a 7-point Likert scale survey. Using SmartPLS 4, the research investigated variable associations for reliability and validity.Conclusion: This study provides valuable insights into how businesses in the integrated water supply sector can integrate sustainability and innovation into their marketing strategies. While Service Innovation plays a crucial role, Green Innovation and ECSR require strong corporate branding to influence consumer behavior. Companies should focus on strengthening their environmental image while maintaining service excellence to maximize customer engagement. Future research should explore other moderating factors and examine industry-specific differences to refine sustainability-driven marketing strategies.
The Effect of Green Economy Incentive on MSMEs in Implementing Circular Economy Practice as Part of Sustainability Economy Mawardi, Hakimah; Wibowo, Mas Wahyu
International Journal of Management and Digital Business Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v4i2.1621

Abstract

This study examines the implementation of circular economy practices in Micro, Small, and Medium Enterprises (MSMEs) in the Jakarta area, considering the mediating roles of variables such as Environmental Commitment and green ambidexterity innovation. The research was conducted in 10 MSME centers operating in Jakarta, with a total population of 164 MSME actors. Data collection was carried out through a quantitative survey using a questionnaire designed with a Likert scale of 1-5. The results indicate that Green Economy Incentive (GEI) has a positive and significant effect on Circular Economy Practice (CEP) with an influence value of 0.625. GEI also enhances Green Ambidexterity Innovation (GAI), which significantly mediates the relationship between GEI and CEP. However, Environmental Commitment (EC) does not mediate the relationship between GEI and CEP. These findings suggest that green economy incentives strengthen the implementation of circular economy practices by increasing environmental awareness and the adaptive innovation capabilities of MSMEs, thus playing a crucial role in accelerating the adoption of sustainable practices and the transformation towards a green economy in the MSME sector in Jakarta.
Customer Loyalty Dynamics: The Influence of Halal Certification, Trust, and Brand Preference in the Indonesian Fast Food Industry Ali; Reinarto, Riko; Wibowo, Mas Wahyu; Permana, Dudi
International Journal of Integrative Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i11.12624

Abstract

The COVID-19 pandemic has significantly altered consumer behavior in Indonesia, with a stronger focus on essential needs such as food and beverages. This shift in priorities has been met with a positive response from businesses in the fast-food industry. KFC, one of the most prominent fast-food chains in Indonesia, serves as the context for this study. The research focuses on Indonesian Gen Z consumers who have previously purchased from KFC, with a sample of 180 respondents selected through purposive sampling. The study uses SEM-PLS analysis with Smart-PLS 4.0 software, revealing that Halal Certification, Brand Preference, and Trust have a positive and significant impact on Customer Loyalty. Additionally, Trust and Brand Preference act as mediators in the relationship between Halal Certification and Customer Loyalty, highlighting the importance of these factors in shaping consumer behavior. The findings suggest that halal certification not only influences customer loyalty directly but also strengthens brand preference and trust, which are crucial in fostering long-term loyalty. This is particularly important in the Indonesian market, where ethical and religious considerations are key drivers in consumer decision-making, especially among the younger generation
UNDERSTANDING INTENTION OF GENERATION Z TO REDUCE FOOD WASTE IN INDONESIA: A STUDY INTEGRATING THEORY OF PLANNED BEHAVIOR AND INDIGENOUS CULTURAL VALUES Alfianto, Yogi Fahreza; Wibowo, Mas Wahyu
International Humanities and Applied Science Journal Vol 8, No 3 (2025): VOLUME 8, ISSUE 3, 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food waste has become an urgent global concern, with Indonesia facing notable economic, environmental, and social consequences. The present study examined the determinants of Generation Z’s intention to curb food waste in Indonesia using the Theory of Planned Behavior (TPB), which emphasizes attitudes, subjective norms, and perceived behavioral control. In addition, the research integrated indigenous cultural values, particularly religious and traditional values. Using a quantitative correlational approach, data were obtained from 200 respondents through purposive non-probability sampling. The analysis was performed using Structural Equation Modeling (SEM) via the Partial Least Squares (PLS) method. The results revealed that attitudes, perceived behavioral control, religious values, and traditional values significantly and positively influenced food waste reduction intention. Conversely, subjective norms were found to have no significant effect. These findings highlight that personal beliefs, self-regulation, and cultural values are more influential than social pressure in driving food waste reduction behaviors among Indonesian Generation Z.
THE INFLUENCE OF ENVIRONMENTAL CONSCIOUSNESS, ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL KNOWLEDGE ON ATTITUDES AND THEIR IMPLICATIONS ON GREEN PURCHASE INTENTION OF ECO-FRIENDLY HOMES Anggraini , Inneke; Imaningsih , Erna Sofriana; Wibowo, Mas Wahyu
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.276

Abstract

This study aims to determine and explain the influence of environmental consciousness, environmental concern, and environmental knowledge on green purchase intentions with attitude as a moderating variable. This type of research is a quantitative approach. The sample used was 160 visitors to the Bintaro Jaya housing at the marketing gallery office. The sampling technique used was purposive sampling. The data collection method used is an online questionnaire. Data processing using SmartPLS 3.0. The results of this research indicate that: 1) Environmental consciousness had a significant positive effect on attitudes, 2) Environmental concern had a positive and insignificant effect on attitudes, 3) Environmental knowledge is proven to had a significant positive effect on attitudes, 4) Attitude had a significant positive effect on the purchase intention of eco-friendly home products, 5) Environmental consciousness is proven to had a significant positive effect on the purchase intention of eco-friendly home products, 6) Environmental concern had a significant positive effect on the purchase intention eco-friendly home products, 7) Environmental knowledge had a positive and insignificant effect on the purchase intention eco-friendly home products, 8) Mediation effect attitude had a significant positive effect on environmental consciousness on purchase intention for eco-friendly home products, 9) Mediation effect attitude had a positive and insignificant effect on environmental concern on purchase intentions for eco-friendly home products, 10) Mediation effect attitude had a significant positive effect on environmental knowledge on purchase intention for eco-friendly home products.
Mapping Social Media Marketing and Sustainable Purchase Intention: Brand Engagement, Sustainable Involvement PRISMA-VOSviewer Wanda Yulia Utami; Didik J. Rachbini; Ririn Wulandari; Mas Wahyu Wibowo
Jurnal Doktor Manajemen (JDM) Vol 9, No 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.37347

Abstract

The growing emphasis on sustainability has intensified academic interest in understanding how social media marketing influences sustainable purchase intention, particularly within the sustainable fashion industry. Despite the expanding body of research, existing studies remain theoretically fragmented and often examine social media marketing, brand engagement, and sustainable involvement in isolation. Grounded in the Stimulus–Organism–Response (SOR) framework, this study aims to systematically map and review the scholarly literature on the relationship between social media marketing (stimulus) and sustainable purchase intention (response), with brand engagement and sustainable involvement conceptualized as key organismic mechanisms. Although research in this area is growing, prior studies remain fragmented and lack theoretical integration. Using a PRISMA-based systematic literature review, 60,509 Scopus-indexed records published between 2015 and 2025 were initially identified. Through a rigorous multi-stage screening process based on relevance, construct integration, sustainable fashion context, and empirical completeness, 15 key articles were selected for in-depth analysis. Bibliometric mapping using VOSviewer was conducted to identify thematic clusters, research trends, and phenomenon gaps. The findings show that sustainable purchase intention is centrally positioned in the literature and is influenced by social media marketing primarily through brand engagement and sustainable involvement. Interactive, value driven social media content enhances consumers’ emotional and cognitive engagement with brands, while higher sustainability involvement strengthens intention consistency. Theoretically, this study contributes by advancing the application of the SOR framework through a unified conceptual perspective. Practically, the results highlight the importance of sustainability storytelling, interactive campaigns, and online community-building as effective social media strategies to stimulate sustainable purchase intention.
Bridging the Intention–Behavior Gap in Organic Food Consumption: An Integrative Systematic Review of Emotion, Green Altruism, and Psychological Distance Ari Apriani; Setyo Riyanto; Rina Astini; Mas Wahyu Wibowo
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6677

Abstract

Organic food consumption has grown alongside increasing consumer concern for health, environmental sustainability, and ethical responsibility. Yet favorable attitudes do not consistently translate into actual purchasing behavior, indicating that the intention–behavior gap in this domain cannot be explained by rational evaluations alone. This study conducts a systematic literature review to develop an integrative psychological explanation of how emotion, green altruism, and psychological distance shape organic food consumption. Following PRISMA 2020, the review analyzed 35 peer-reviewed articles indexed in Scopus, Web of Science, and ScienceDirect and published between 2015 and 2025. The findings show that emotional mechanisms, particularly anticipated pride, guilt, and emotional attachment, commonly strengthen purchase intention by increasing perceived personal relevance, moral meaning, and self-consistency. Green altruism supports organic food consumption by framing it as an environmentally and socially responsible act, although its influence varies across contexts, consumer segments, and product categories. The reviewed evidence further indicates that psychological distance functions mainly as a framing and moderating mechanism that shapes whether emotional and altruistic motives are perceived as immediate, concrete, and behaviorally actionable. Across the reviewed studies, emotional and moral mechanisms more consistently predict intention than repeated purchase behavior, while trust, norms, and message framing help explain empirical inconsistencies. Overall, this review advances an integrative framework for explaining organic food consumption beyond rational choice and provides directions for future research on sustainable consumption behavior.
Pengaruh Fashion Innovativeness, Perceived Severity, Perceived Vulnerability, Dan Hedonic Motivation Terhadap Behavioral Intention Penggunaan Smartwatch Rukyan Pauzi; Mas Wahyu Wibowo
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 2 (2026): IJEMA - Februari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis pengaruh Fashion Innovativeness, Hedonic Motivation, Perceived Severity, dan Perceived Vulnerability terhadap Behavioral Intention penggunaan smartwatch pada mahasiswa Generasi Z di Jakarta Barat. Kajian ini berlandaskan pada Protection Motivation Theory (PMT) dan Fashion Consciousness, dengan pendekatan kuantitatif menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4.0. Metode penarikan sampel menggunakan teknik purposive sampling dengan sampel minimum yang berjumlah 155 responden. Pada model struktural ditemukan bahwa Fashion Innovativeness (t = 5,712; p < 0,001), Hedonic Motivation (t = 4,865; p < 0,001), dan Perceived Severity (t = 3,214; p < 0,01) berpengaruh positif signifikan terhadap Behavioral Intention. Sebaliknya, Perceived Vulnerability (t = 1,203; p = 0,229) tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa faktor emosional dan gaya hidup (fashion dan motivasi hedonis) lebih dominan dibandingkan persepsi risiko kognitif dalam memengaruhi niat Generasi Z untuk mengadopsi smartwatc
Analysis of Perceived Severity, Perceived Vulnerability, Attitude, Subjective Norms, and Perceived Behavioral Control on the Intention to Continue Using a Smartwatch, with Age as a Moderating Variable Grace Intan Karlina Lidia Simanjuntak; Mas Wahyu Wibowo
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 4 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i4.709

Abstract

Smartwatches are wearable devices that are increasingly used to support health monitoring, physical activity, productivity, and healthy lifestyles. However, the sustained use of smartwatches remains a challenge because not all users continue using these devices over the long term. This study aims to examine the effects of perceived severity, perceived vulnerability, attitude, subjective norms, and perceived behavioral control on users' continuance intention to use smartwatches, with age serving as a moderating variable. The study integrates Protection Motivation Theory (PMT) and the Theory of Planned Behavior (TPB) and adopts a quantitative survey design. Data were collected from 303 smartwatch users in the Greater Jakarta area belonging to Generation Z and Generation Y and were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that attitude, subjective norms, and perceived behavioral control have positive and significant effects on users' continuance intention to use smartwatches, whereas perceived severity and perceived vulnerability do not have significant effects. Furthermore, age significantly moderates the relationships between perceived vulnerability and continuance intention, and between perceived behavioral control and continuance intention, but does not moderate the relationships involving perceived severity, attitude, or subjective norms. These findings suggest that the sustained use of smartwatches is driven more by users' positive attitudes, social influences, and perceived behavioral control than by their perceptions of health threats.
Co-Authors Adi Nurmahdi Ahmad, Fauziah Sh Alfianto, Yogi Fahreza Ali Ali Hanafiah Andhika Hendrianto Andre Ludya Liap Anggraini , Inneke Anik Herminingsih Ari Apriani Dewi Nusraningrum Didik J Rachbini Ding Chong Dudi Permana Dwyliego septo wicaksono Erna Sofriana Imaningsih Fauziah Sh. Ahmad Fitria Damayanti Gian Rafi Firjatullah Grace Intan Karlina Lidia Simanjuntak Hendra Mochamad Yusuf Indriyani Handyastuti Khalifa, Sri Aulia Laylatushufa, Nazilah Mario Saskara Pasamalangi Mawardi, Hakimah Neng Ayu Sri wahyuni Pangihutan, Windrapraja Paromauli Manurung Rahayu, Aditya Fajar Reinarto, Riko Rina Astini Ririn Wulandari Rukyan Pauzi Setyo Riyanto Shofiyatun Khasanah Sri Wahyuni Veithzal Rivai Zainal Wanda Yulia Utami Yuliasih Puji Rahayu Hardy