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Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Nasabah M Yusuf Asrofi; Ajeng Aquinia
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3871

In this day and age, company competition is getting tougher, so companies must innovate to build consumer comfort for the services provided by the company.The purpose of this study is to analyze the effect of Service Quality and Corporate Image on Customer Satisfaction. Implementation of research on customers who use the services of the Setia Kawan Cepiring cooperative. The method used in this study is a quantitative research method. The sampling technique in this study was used as a sampling technique and a total of 100 respondents were obtained from 4235 total customers in 2022. Data analyzed through validity test with KMO and Component Matrix, reliability test with Cronbach alpha, and multiple regression analysis. The results showed that service quality variable has a significant positive effect on customer satisfaction and corporate image has a significant positive research effect on customer satisfaction. The better of service quality and corporate image will be following by, the higher customer satisfaction in the next period.

PENINGKATAN PENGELOLAAN UMKM DI LINGKUNGAN DAWIS SEKARWANGI GUNUNG PATI KOTA SEMARANG Wulandari, Sartika; Maria Goreti Kentris Indarti; Ajeng Aquinia; Rachmawati Meita Oktaviani; Widhian Hardiyanti
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3525

Pengabdian masyarakat yang difokuskan pada peningkatan pengelolaan Usaha Mikro, Kecil, dan Menengah (UMKM) di lingkungan Dawis Sekarwangi. Melalui aspek pengetahuan dasar perpajakan, pencatatan akuntansi UMKM, dan pemasaran online, PkM ini bertujuan untuk memberikan pemahaman dan keterampilan yang diperlukan bagi UMKM dalam mengelola keuangan, pajak, dan pemasaran online dengan lebih tepat serta memahami dasar-dasar perpajakan yang relevan untuk mematuhi peraturan perpajakan yang berlaku. Untuk mencapai tujuan pengabdian masyarakat tersebut, beberapa solusi yang sesuai dapat diterapkan, dengan cara sosialisasi, pelatihan, penyeddiaan materi yang edukatif, serta pendampingan. Hasil kegiatan ini adalah sebagian besar pengelola UMKM bertambah pengetahuannya mengenai akuntansi UMKM, pajak UMKM dan pemasaran online. Sebagian besar pengelola UMKM juga dapat mencoba mempraktikkan pencacatan akuntansi dengan aplikasi, serta membuat pemasaran online).

Pengaruh Brand Equity Terhadap Online Puchase Intention (Studi Kasus Pada Produk Eiger) Susetya, Ericka Trima; Aquinia, Ajeng
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5327

There are more and more e-commerce sites in Indonesia are always registering new accounts from day to day on the long list of e-commerce companies present in Indonesia. PT. Eigerindo Multi Produk Industri is a company and brand from Indonesia that produces clothing and outdoor recreation equipment. Brand equity is a consideration for consumers in purchasing decisions because it is able to shape consumer perceptions regarding a product or service that is believed to have higher quality than other products. This research discusses the influence of brand awareness, perceived quality, brand association and brand loyalty on online purchase intention for Eiger products. This research uses a purposive sampling technique with the criteria that respondents have purchased Eiger products, the sample taken was 100 respondents. The results of this research show that all variables are declared valid and reliable so that they can be continued with the multiple linear regression test process. The results of the regression test show that the brand awareness and brand association variables as a whole have no effect on online purchase intention. In other cases, the results of perceived quality and brand loyalty show that the results have a positive effect on online purchase intention.

Pengaruh Kualitas Layanan, Kemudahan Penggunaan, dan Promosi terhadap Kepuasan Konsumen Pengguna Gojek Fransiska, Fransiska; Aquinia, Ajeng
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 1 (2023): April 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i1.109

Many companies are utilizing the advancement of the internet effectively and efficiently to be able to compete competitively with their competitors. Transportation is one of the service sectors that has changed due to the development of internet technology. The population in this study are consumers who use Gojek in the city of Semarang and the sample taken is 100 respondents. The sampling technique used is a purposive sampling technique. This study uses multiple linear regression analysis with the help of SPSS application data. The purpose of this study was to analyze the effect of service quality, ease of use, and promotion on consumer satisfaction with Gojek users. The results of this study indicate that service quality, ease of use, and promotion have a positive and significant effect on customer satisfaction.

Pengaruh Celebrity Endorsement, Social Media Marketing, dan Brand Image terhadap Purchase Intention Produk Wardah di Kota semarang Putri, Rishmawati Rahma; Aquinia, Ajeng
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4271

Dengan semakin berkembangnya teknologi, memunculkan inovasi-inovasi baru yang dapat mendukung aktivitas marketing. Seperti halnya saat ini sedang maraknya penggunaan Celebrity Endorsement untuk mendukung suatu brand dalam memperkenalkan produk kepada konsumen melalui sosial media. Perusahaan harus dapat memanfaatkan Social Media Marketing dengan baik. Oleh karena itu tujuan dari penelitian ini adalah untuk menguji apakah variabel Celebrity Endorsement, Social Media Marketing dan Brand Image memiliki pengaruh terhadap variabel Purchase Intention. Penelitian ini menggunakan skala likert berupa kuesioner melalui google formulir. Jumlah responden yang tetapkan sebanyak 100 responden yang memiliki kriteria yaitu masyarakat kota semarang yang memakai dan mengetahui produk Wardah. Berdasarkan penelitian yang telah dilakukan menunjukkan hasil bahwa variabel Celebrity Endorsement tidak memiliki pengaruh terhadap Purchase Intention, kemudian variabel Social Media Marketing dan Brand Image sama-sama berpengaruh positif dan signifikan terhadap Purchase Intention. Kata Kunci: Celebrity Endorsement, Social Media Marketing, dan Purchase Intention

The Influence of Social Media Influencers and Augmented Reality Virtual Try-On on Purchase Intention Puspita Sari, Ery Adelia; Aquinia, Ajeng
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1508

This study aims to analyze the Influence of Social Media Influencers and Augmented Reality Virtual Try-On on Consumer Purchase Intention towards L’Oréal lipstick products in the city of Semarang. The Social Media Influencer used in this study is Cinta Laura who has a positive image and high relevance to the target market. Augmented Reality Virtual Try-On technology is used to provide an interactive experience in trying products virtually. This study uses a quantitative approach with a survey method through a questionnaire distributed to 100 respondents who are social media users and have seen or tried the Augmented Reality Virtual Try-On. The data analysis technique used is multiple linear regression. The results show that Social Media Influencers and Augmented Reality Virtual Try-On have a positive and significant influence on Purchase Intention. The findings show that the credibility of influencers and the ease of use of the Augmented Reality Virtual Try-On feature play an important role in driving consumer purchasing decisions. Companies are advised to continue to develop digital marketing strategies through collaboration with influencers and interactive marketing technology innovation.

Pengaruh Content Marketing dan Social Media Influencer terhadap Brand Awareness Eca Ayu Pratama; Ajeng Aquinia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9178

This study aims to determine the extent to which Content Marketing and Social Media Influencers influence the level of Brand Awareness of Emina products among consumers. This study was conducted using a survey method on 100 respondents who were familiar with and had used Emina products. The sampling technique used was purposive sampling, and the primary data was analyzed using SPSS. The results of this study indicate that both Content Marketing strategies and Social Media Influencers have a positive and significant impact on Brand Awareness, particularly among the 17-30 age group. Based on the research findings, it can be concluded that marketing strategies involving digital content and collaborations with social media influencers are effective approaches in enhancing Emina's Brand Awareness.

Pengaruh Social Media Marketing, Electronic Word of Mouth, dan Customer Experience Terhadap Repurchase Intention Produk Make Over Shifa Nur Aini; Ajeng Aquinia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8548

This study examines how the influence of Social Media Marketing, Electronic Word Of Mouth, and Customer Experience affects Repurchase Intention of Make Over products. Using a quantitative approach used in this study with a non-probability sampling method and purposive sampling technique involving 100 respondents who are active Make Over consumers through TikTok social media based on certain criteria. Data were collected through online questionnaires with a Likert measurement scale. Where the results of this study are in the form of numbers processed using SPSS software with validity, reliability, multiple linear regression, and t-test and f-test. The results of the study show that Social Media Marketing, Electronic Word Of Mouth, and Customer Experience have a simultaneous and significant influence on Repurchase Intention. These findings indicate that digital marketing strategies through social media, recommendations from other consumers, and positive customer experiences play an important role in encouraging consumer repurchase intentions for Make Over products. This study provides strategic implications for companies in designing digital-based marketing strategies to maintain customer loyalty.

Pengaruh Social Media Marketing, Electronic Word of Mouth, dan Customer Experience Terhadap Repurchase Intention Produk Make Over Shifa Nur Aini; Ajeng Aquinia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8548

This study examines how the influence of Social Media Marketing, Electronic Word Of Mouth, and Customer Experience affects Repurchase Intention of Make Over products. Using a quantitative approach used in this study with a non-probability sampling method and purposive sampling technique involving 100 respondents who are active Make Over consumers through TikTok social media based on certain criteria. Data were collected through online questionnaires with a Likert measurement scale. Where the results of this study are in the form of numbers processed using SPSS software with validity, reliability, multiple linear regression, and t-test and f-test. The results of the study show that Social Media Marketing, Electronic Word Of Mouth, and Customer Experience have a simultaneous and significant influence on Repurchase Intention. These findings indicate that digital marketing strategies through social media, recommendations from other consumers, and positive customer experiences play an important role in encouraging consumer repurchase intentions for Make Over products. This study provides strategic implications for companies in designing digital-based marketing strategies to maintain customer loyalty.

The Impact of Mega and Micro–Micro-Influencers on Brand Awareness in Social Media Aquinia, Ajeng; Rizal, Alimuddin; Liana, Lie
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6973

As the influencer marketing landscape and growth, brands will need to carefully assess their marketing strategies and find the balance to find the best way to get impact for their brand awareness. This study explores the impact of mega and micro influencers on brand awareness, a type of critical component in shaping consumer perceptions and driving brand growth in digital marketing. More over social media becomes increasingly influential, brands are leveraging both mega influencers with massive and high visibility. Also, micro influencers known for their niche audience and higher engagement rates. This research utilized quantitative methods, by gathering data from questionnaires that aimed Generations Z as the criteria of this research. Findings indicate that only mega influencers significantly contribute to enhancing brand awareness though their impact varies. While micro influencers has positive effect but not significant. The study suggests that brand seeking to optimize brand awareness consider broad reach of mega influencers

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