Article Per Year (5 Year)
p-Index From 2021 - 2026
3.208
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi Equilibrium Proceeding SENDI_U Jurnal Ilmiah Universitas Batanghari Jambi SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Economics and Digital Business Review Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmiah Wahana Pendidikan PROFICIO: Jurnal Pengabdian Masyarakat Journal of Business Studies and Management Review El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JER
Aquinia, Ajeng
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Nasabah M Yusuf Asrofi; Ajeng Aquinia
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3871

Abstract

In this day and age, company competition is getting tougher, so companies must innovate to build consumer comfort for the services provided by the company.The purpose of this study is to analyze the effect of Service Quality and Corporate Image on Customer Satisfaction. Implementation of research on customers who use the services of the Setia Kawan Cepiring cooperative. The method used in this study is a quantitative research method. The sampling technique in this study was used as a sampling technique and a total of 100 respondents were obtained from 4235 total customers in 2022. Data analyzed through validity test with KMO and Component Matrix, reliability test with Cronbach alpha, and multiple regression analysis. The results showed that service quality variable has a significant positive effect on customer satisfaction and corporate image has a significant positive research effect on customer satisfaction. The better of service quality and corporate image will be following by, the higher customer satisfaction in the next period.
PENINGKATAN PENGELOLAAN UMKM DI LINGKUNGAN DAWIS SEKARWANGI GUNUNG PATI KOTA SEMARANG Wulandari, Sartika; Maria Goreti Kentris Indarti; Ajeng Aquinia; Rachmawati Meita Oktaviani; Widhian Hardiyanti
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3525

Abstract

Pengabdian masyarakat yang difokuskan pada peningkatan pengelolaan Usaha Mikro, Kecil, dan Menengah (UMKM) di lingkungan Dawis Sekarwangi. Melalui aspek pengetahuan dasar perpajakan, pencatatan akuntansi UMKM, dan pemasaran online, PkM ini bertujuan untuk memberikan pemahaman dan keterampilan yang diperlukan bagi UMKM dalam mengelola keuangan, pajak, dan pemasaran online dengan lebih tepat serta memahami dasar-dasar perpajakan yang relevan untuk mematuhi peraturan perpajakan yang berlaku. Untuk mencapai tujuan pengabdian masyarakat tersebut, beberapa solusi yang sesuai dapat diterapkan, dengan cara sosialisasi, pelatihan, penyeddiaan materi yang edukatif, serta pendampingan. Hasil kegiatan ini adalah sebagian besar pengelola UMKM bertambah pengetahuannya mengenai akuntansi UMKM, pajak UMKM dan pemasaran online. Sebagian besar pengelola UMKM juga dapat mencoba mempraktikkan pencacatan akuntansi dengan aplikasi, serta membuat pemasaran online).
Pengaruh Brand Equity Terhadap Online Puchase Intention (Studi Kasus Pada Produk Eiger) Susetya, Ericka Trima; Aquinia, Ajeng
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5327

Abstract

There are more and more e-commerce sites in Indonesia are always registering new accounts from day to day on the long list of e-commerce companies present in Indonesia. PT. Eigerindo Multi Produk Industri is a company and brand from Indonesia that produces clothing and outdoor recreation equipment. Brand equity is a consideration for consumers in purchasing decisions because it is able to shape consumer perceptions regarding a product or service that is believed to have higher quality than other products. This research discusses the influence of brand awareness, perceived quality, brand association and brand loyalty on online purchase intention for Eiger products. This research uses a purposive sampling technique with the criteria that respondents have purchased Eiger products, the sample taken was 100 respondents. The results of this research show that all variables are declared valid and reliable so that they can be continued with the multiple linear regression test process. The results of the regression test show that the brand awareness and brand association variables as a whole have no effect on online purchase intention. In other cases, the results of perceived quality and brand loyalty show that the results have a positive effect on online purchase intention.  
Pengaruh Kualitas Layanan, Kemudahan Penggunaan, dan Promosi terhadap Kepuasan Konsumen Pengguna Gojek Fransiska, Fransiska; Aquinia, Ajeng
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 1 (2023): April 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i1.109

Abstract

Many companies are utilizing the advancement of the internet effectively and efficiently to be able to compete competitively with their competitors. Transportation is one of the service sectors that has changed due to the development of internet technology. The population in this study are consumers who use Gojek in the city of Semarang and the sample taken is 100 respondents. The sampling technique used is a purposive sampling technique. This study uses multiple linear regression analysis with the help of SPSS application data. The purpose of this study was to analyze the effect of service quality, ease of use, and promotion on consumer satisfaction with Gojek users. The results of this study indicate that service quality, ease of use, and promotion have a positive and significant effect on customer satisfaction.
Pengaruh Celebrity Endorsement, Social Media Marketing, dan Brand Image terhadap Purchase Intention Produk Wardah di Kota semarang Putri, Rishmawati Rahma; Aquinia, Ajeng
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4271

Abstract

Dengan semakin berkembangnya teknologi, memunculkan inovasi-inovasi baru yang dapat mendukung aktivitas marketing. Seperti halnya saat ini sedang maraknya penggunaan Celebrity Endorsement untuk mendukung suatu brand dalam memperkenalkan produk kepada konsumen melalui sosial media. Perusahaan harus dapat memanfaatkan Social Media Marketing dengan baik. Oleh karena itu tujuan dari penelitian ini adalah untuk menguji apakah variabel Celebrity Endorsement, Social Media Marketing dan Brand Image memiliki pengaruh terhadap variabel Purchase Intention. Penelitian ini menggunakan skala likert berupa kuesioner melalui google formulir. Jumlah responden yang tetapkan sebanyak 100 responden yang memiliki kriteria yaitu masyarakat kota semarang yang memakai dan mengetahui produk Wardah. Berdasarkan penelitian yang telah dilakukan menunjukkan hasil bahwa variabel Celebrity Endorsement tidak memiliki pengaruh terhadap Purchase Intention, kemudian variabel Social Media Marketing dan Brand Image sama-sama berpengaruh positif dan signifikan terhadap Purchase Intention. Kata Kunci: Celebrity Endorsement, Social Media Marketing, dan Purchase Intention
Pengaruh Social Media Marketing, Electronic Word of Mouth, dan Customer Experience Terhadap Repurchase Intention Produk Make Over Shifa Nur Aini; Ajeng Aquinia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8548

Abstract

This study examines how the influence of Social Media Marketing, Electronic Word Of Mouth, and Customer Experience affects Repurchase Intention of Make Over products. Using a quantitative approach used in this study with a non-probability sampling method and purposive sampling technique involving 100 respondents who are active Make Over consumers through TikTok social media based on certain criteria. Data were collected through online questionnaires with a Likert measurement scale. Where the results of this study are in the form of numbers processed using SPSS software with validity, reliability, multiple linear regression, and t-test and f-test. The results of the study show that Social Media Marketing, Electronic Word Of Mouth, and Customer Experience have a simultaneous and significant influence on Repurchase Intention. These findings indicate that digital marketing strategies through social media, recommendations from other consumers, and positive customer experiences play an important role in encouraging consumer repurchase intentions for Make Over products. This study provides strategic implications for companies in designing digital-based marketing strategies to maintain customer loyalty.
Pengaruh E-Service Quality, Bank Image, dan Ease of Use Aplikasi Mobile Banking terhadap Customer Satisfaction Mobile Banking BCA (Studi Kasus BCA Purwokerto) Harefa, Mikhael Adika Daneslan; Aquinia, Ajeng
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.1020

Abstract

Banking in Indonesia is an industry that is experiencing very rapid development. Therefore, competition in the banking industry will also become increasingly fierce. The banking industry is also expected to be able to seize various existing opportunities and is expected to make a greater contribution to the national economy. Of course, every bank will continue to put forth its best efforts so that it can continue to compete with rival banks. Every bank will of course continue to try to get customers who will buy products and retain their bank customers. Coupled with the development of an increasingly modern era where lifestyle changes have also occurred with a lifestyle that prioritizes technology. This research will focus on testing three independent variables, namely e-service quality, bank image, and ease of use on customer satisfaction. The research method used is a quantitative method using SPSS based on BCA Bank customer respondents located at the Purwokerto City Head Office, Central Java. Based on the results of research conducted, the variables e-service quality and bank image have a significant influence on customer satisfaction. Meanwhile, ease of use does not have a significant influence on customer satisfaction
Penerapan Sistem Penilaian Kinerja : Dampaknya terhadap Peningkatan Kinerja Liana, Lie; Kasmari, Kasmari; Aquinia, Ajeng; Nugroho, Kristiawan
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1398

Abstract

Dosen adalah aset bagi sebuah perguruan tinggi, bahkan dosen disebut ujung tombak dalam proses pembelajaran. Hal ini menunjukkan bahwa dosen mempunyai peran yang vital dalam sebuah perguruan tinggi. Oleh sebab itu, penilaian kinerja terhadap dosen menjadi sangat penting untuk mengukur sistem tata kelola manajemen sumber daya manusia dalam rangka mencapai tujuan, visi dan misi perguruan tinggi. Berbagai perguruan tinggi terus mengembangkan sistem penilaian kinerja terhadap kinerja dosennya. Salah satunya adalah Universitas Stikubank Semarang, sebuah universitas yang berusia 55 tahun, tepatnya pada tanggal 28 April 2023. Data berupa data sekunder yaitu hasil penilaian kinerja yang telah dikumpulkan sejak tahun 2021 dan 2022. Responden dalam penelitian ini adalah 128 dosen. Dosen mengisi penilaian kinerja periode satu sampai April 2021. Berdasarkan hasil analisis didapatkan bahwa pada awal penilaian kinerja ini ada sejumlah 38,3% atau 49 dosen yang tidak memenuhi. Hal ini bisa diduga bahwa beberapa dosen belum siap untuk dinilai kinerjanya. Dengan adanya penilaian kinerja ini, para dosen seperti dibangunkan dari tidur panjangnya, bahwa situasi dan kondisi saat ini menuntut para dosen untuk melaksanakan tugas dengan baik. Pada penilaian kinerja periode Oktober 2021 ternyata dosen yang tidak memenuhi berkurang menjadi 12,5% atau 16 dosen. Ada usaha yang baik dari 33 dosen untuk memenuhi penilaian kinerjanya. Pada periode April 2022 ada 32,8% atau 42 dosen yang tidak memenuhi penilaian kinerja. Anehnya ada dosen yang sudah memenuhi di penilaian kinerja pada periode Oktober 2021 tetapi terkena di April 2022 yaitu ada 31 dosen. Tetapi usaha yang dilakukan oleh para dosen sungguh luar biasa. Pada bulan Oktober 2022 tinggal 3,9% atau 5 dosen yang tidak memenuhi penilaian kinerja. Berdasarkan hasil penelitian ini dapat disimpulkan bahwa penilaian kinerja telah berdampak pada peningkatan kinerja dosen di Universitas Stikubank Semarang.
PENGARUH INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION Sari, Annissa Ganda; Aquinia, Ajeng
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 2 (2024): Artikel Periode Research Juli 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i2.1532

Abstract

Teknologi internet meningkatkan ketertarikan masyarakat untuk melakukan pembelian secara online, peluang baru dalam pemasaran digital sangat dipengaruhi oleh internet dan media social. Konsumen lebih mencari produk dan layanan secara online karena mereka menjadi lebih terhubung dengan internet. Penelitian ini dilakukan dengan tujuan untuk menguji pengaruh influencer marketing dan online customer review terhadap purchase intention pada pengguna kosmetik Maybelline di Kota Semarang. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel yang diambil adalah 100 responden dengan teknik purposive sampling yang memiliki kriteria orang-orang yang pernah menggunakan e-commerce, serta pernah menggunakan produk kosmetik Maybelline. Penelitian ini diolah menggunakan SPSS, dengan metode pengumpulan data dengan kuesioner menggunakan google form. Hasil penelitian ini menunjukan bahwa influencer marketing dan online customer review berpengaruh positif dan signifikan terhadap purchase intention konsumen pada produk kosmetik Maybelline.
The Influence of Social Media Influencers and Augmented Reality Virtual Try-On on Purchase Intention Puspita Sari, Ery Adelia; Aquinia, Ajeng
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1508

Abstract

This study aims to analyze the Influence of Social Media Influencers and Augmented Reality Virtual Try-On on Consumer Purchase Intention towards L’Oréal lipstick products in the city of Semarang. The Social Media Influencer used in this study is Cinta Laura who has a positive image and high relevance to the target market. Augmented Reality Virtual Try-On technology is used to provide an interactive experience in trying products virtually. This study uses a quantitative approach with a survey method through a questionnaire distributed to 100 respondents who are social media users and have seen or tried the Augmented Reality Virtual Try-On. The data analysis technique used is multiple linear regression. The results show that Social Media Influencers and Augmented Reality Virtual Try-On have a positive and significant influence on Purchase Intention. The findings show that the credibility of influencers and the ease of use of the Augmented Reality Virtual Try-On feature play an important role in driving consumer purchasing decisions. Companies are advised to continue to develop digital marketing strategies through collaboration with influencers and interactive marketing technology innovation.
Co-Authors Ali Maskur Bambang Sutedjo Bogy Febriatmoko Dian Kristiawan Nugroho Euis Soliha Fitika Andraini Fransiska Fransiska Gebrina Ika Wahyuningtyas Hardiyanti, Widhian Harefa, Mikhael Adika Daneslan Hayuningtias, Kristina Anindita Kasmari . Kristina Anindita Hayuningtias Lie Liana . M Yusuf Asrofi Maria Goreti Kentris Indarti Muhammad Farid Ardiansyah Novita Mariana Puspita Sari, Ery Adelia Putra, Harmanda Berima Putri, Rishmawati Rahma Rachmawati Meita Oktaviani Samuel Rivaldi Lokananta Sari, Annissa Ganda Shifa Nur Aini Susetya, Ericka Trima Suzy Widyasari Wahyu Muji Lestari