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All Journal Avatara Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi JURNAL PUSTAKA KOMUNIKASI Jatilima : Jurnal Multimedia Dan Teknologi Informasi Journal of Computer Networks, Architecture and High Performance Computing ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Mimbar Kampus Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Ekonomi dan Manajemen Indonesia Petanda : Jurnal Ilmu Komunikasi dan Humaniora Jurnal Cyber PR Jurnal Pustaka Dianmas International Journal of Law and Society Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Brand Communication
Muhammad Saifulloh
Universitas Prof. Dr. Moestopo (Beragama)
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ekonomi dan Manajemen Indonesia

 1 
Pengaruh Promosi Media Sosial,Word Of Mouth Dan Kualitas Layanan Terhadap Minat Beli Konsumen (Studi Kasus Pada Toko Raja Hp Tenggarong Saifulloh, Muhammad; Raharjo, Sugeng
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v21i1.899

Abstract

Abstract: The purpose of this study was to determine the effect of promotion through social media, word of mouth and service quality on buying interest at Raja HP ​​Tenggarong simultaneously and partially. The number of respondents is 100 respondents. The results of this study indicate that simultaneously all independent variables (Promotion through social media, Word of Mouth and Service Quality) in this study have a significant effect on the dependent variable (Purchase Interest) with a significance value of 0.000 <0.05 and F count > F table ( 50,528 > 2.70). Partially, Social Media Promotion Variables have no significant effect on buying interest. Word of Mouth and Service Quality variables have a significant positive effect on Purchase Intention. Based on the results of data analysis, the dominant variable influencing buying interest is service quality. Adjusted R Square of 0.600 equals 60%. This value indicates that 60% of buying interest is influenced by promotions through social media, Word Of Mouth, and Service Quality, while the remaining 40% is influenced by other factors. Keywords: Promotion, Social Media, Word Of Mouth, Quality of Service, and Purchase Interest
Pengaruh Promosi Media Sosial,Word Of Mouth Dan Kualitas Layanan Terhadap Minat Beli Konsumen (Studi Kasus Pada Toko Raja Hp Tenggarong Saifulloh, Muhammad; Raharjo, Sugeng
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 21 No 1 (2021)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v21i1.899

Abstract

Abstract: The purpose of this study was to determine the effect of promotion through social media, word of mouth and service quality on buying interest at Raja HP ​​Tenggarong simultaneously and partially. The number of respondents is 100 respondents. The results of this study indicate that simultaneously all independent variables (Promotion through social media, Word of Mouth and Service Quality) in this study have a significant effect on the dependent variable (Purchase Interest) with a significance value of 0.000 <0.05 and F count > F table ( 50,528 > 2.70). Partially, Social Media Promotion Variables have no significant effect on buying interest. Word of Mouth and Service Quality variables have a significant positive effect on Purchase Intention. Based on the results of data analysis, the dominant variable influencing buying interest is service quality. Adjusted R Square of 0.600 equals 60%. This value indicates that 60% of buying interest is influenced by promotions through social media, Word Of Mouth, and Service Quality, while the remaining 40% is influenced by other factors. Keywords: Promotion, Social Media, Word Of Mouth, Quality of Service, and Purchase Interest
Co-Authors Adiella Yankie Lubis Angel Yohana Asrizia Shavilla Auliana, Sigit Banu Santoso Bhagaskara, Jongga Citra Eka Putri CORRY LIANA Dian Ismi Islami Dony Ariyus Eni Kardi Wiyati Enjang Pera Irawan, Enjang Pera Ernanda, Andi Fahrizal Sukma, Fahrizal Fizzy Andriani Gagah Dwiki Putra Aryono Hafied Cangara, Hafied Husniatul Jannah Indra Pradana Singawinata Iswahyu Pranawukir Kusnul Arifin Larasati, Ukhti Tri Lina Wati Lumban Toruan, Rialdo Rezeky Manogari Mahendra Dwi Putra Manogari, Rialdo Rezeky Maria Ulfah Siregar Muhammad Fikri Lazuardi Muminto Arief Nanang Djamaluddin Nunuk Prihatiningsih Nurul Chafid Nurul Fadzar Sukarni Radja Erland Hamzah Rialdo Rezeky M. L. Toruan Shannon Aurelia Sugeng Raharjo Toruan, Rialdo Rezeky M. L. Vianto, Rizki Okta Widarini, Dwi Ajeng Wina Avondita Yos Horta Meliala