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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajerial Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Sharia Economic and Management Business Journal (SEMBJ) Jurnal Solusi Masyarakat (JSM)

Kusuma, Merta

Universitas Muhammadiyah Bengkulu

Author-ID : 1189782

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Motivasi, Kepuasan Kerja dan Stress Kerja Terhadap Kinerja Karyawan pada PT. Agung Automall Bengkulu Nopran Syaputra; Merta Kusuma
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

This study aims to know the effect of motivation, job satisfaction and job stress on employee performance at PT. Agung Automall Bengkulu either partially or simultaneously. There are several factors discussed in this study includesthe motivation, job satisfaction and job stress. The objects in this study are 105 employees of PT. Agung Automall Bengkulu. In this study, the researcher uses data collection methods by means of observation, distributing questionnaires and interviews. There are several data analysis techniques used in this study, namely using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and hypothesis testing. From the results of multiple linear regression, the regression equation is as follows: Y = 9.035 + 0.023 (X_1) + 0.435 (X2) + 0.127 (X3). The results of the t hypothesis test on the Motivation variable show tcount> ttable (2.309 > 1.98373) and sig <@ (0.008 < 0.050), the Job Satisfaction variable shows tcount> ttable (4.895 > 1.98373) and sig < @ (0.000 < 0.050), then on the variable Work stress shows tcount> ttable (2.019 > 1.98373) and sig < @ (0.046<0.050). The results of the f-test show that Fcount> Ftable (18,527 > 2,699) and sig < @ (0.000 < 0.050). So it can be concluded that motivation, job satisfaction and job stress have a positive and significant effect on employee performance at PT. Agung Automall Bengkulu.

PENGARUH DESAIN INTERIOR, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Dapoer Yuga Cafe And Resto Kayu Arang, Sukaraja) Ade Tiara Yulinda; Merta Kusuma; Winda Susanti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

ABSTRACTThis study aimed to determine the effect of interior design, product quality, and service quality on customer satisfaction at Dapoer Yuga Cafe and Resto, in Km. 28, Kayu Arang, Sukaraja. This research was a causality study with a quantitative method approach. The population in this study were all of Dapoer Yuga Cafe and Resto customers. The sampling technique used accidental sampling techniques with a total sample of 96 respondents. Data collection techniques used observation, interviews, and questionnaires with an instrument of validity and reliability. The data analysis techniques of this study were used descriptive statistical analysis, classicÂ assumption test, multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing (t test and F test). The results of the study show that: (1) Interior design has a positive no significant effect on customer satisfaction, as evidenced by the value of t count of 1.256; significance value 0.212 â‰¥ 0.05; and the regression coefficient of 0.105; (2) Product quality has a positive and significant effect on customer satisfaction, evidenced by the value of t count of 3.077; significance value 0.003 â‰¤ 0.05; and the regression coefficient of 0.319; (3) Service quality has a positive and significant effect on customer satisfaction, as evidenced by the t count of 4.505; significance value 0.000 â‰¤ 5 0.05; and the regression coefficient of 0.316; (4) Interior design, product quality, and service quality simultaneously have a positive and significant effect on customer satisfaction, as evidenced by the F count of 49,691 with a significance of 0.000 â‰¤ 5 0.05; (5) The magnitude of the influence of interior design, product quality, and service quality on customer satisfaction (R2) is 61.8%.Keywords: Interior Design, Product Quality, Service Quality, Customer Satisfaction

The Effect of Service Quality and Customers’ Relationship Management on Customers’ Loyalty at Bank BSI KC Bengkulu S. Parman 2 Mita Handayani; Merta Kusuma
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.231

Bank Syariah Indonesia provides more complete services, wider reach, and has a better capital capacity.It is spported by synergies with parent companies (Mandiri, BNI, BRI) and the government's commitment through the Ministry of SOEs. Bank Syariah Indonesia is encouraged to be able to compete at the global level. This study aimed to determine the effect service quality and customers’ relationship management on customers’ loyalty at Bank BSI KC Bengkulu S. Parman 2. This data of the study was obtained through observation and distributing questionnaire. It was distributed to 110 respondents, namely customers who saved at Bank BSI KC Bengkulu S. Parman 2. The data was analyzed by using quantitative data analysis. The quantitative analysis includes instrument testing, classical assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test by using the SPSS program, namely Y = Y = 4.388 + 0.158 (X1) + 0.357 (X2). The result of the coefficient of determination (R2) the value of R Square is 0.718 or 71.8%, where the coefficient of determination means that together the service quality and customers’ relationship management variables contribute to give effect on customers’ loyalty at Bank BSI KC Bengkulu S. Parman 2 , while the remaining 0.282 or 28.2% is influenced by other variables outside the study. The hypothesis testing by using t test and F test shows that service quality (X1) and customers’ relationship management (X2) variables have a significant effect on customers’ loyalty (Y), where the significance level is <0.05. This means that Ho is rejected and Ha is accepted.

Pengaruh Budaya Organisasi, Lingkungan Kerja dan Work Family Conflict Terhadap Kinerja Karyawan Hotel The Madeline Kota Bengkulu Darti Darti; Merta Kusuma
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2486

This study aims to determine the effect of organizational culture, work environment, work family conflict on employee performance at The Madeline Hotel Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this study, including the work environment organizational culture and work family conflict. The object of this research is the Hotel The Madeline, Bengkulu City, with a total of 55 people. In this research, the writer uses the method of collecting data by means of observation, interviews and questionnaires. There are several data analysis techniques used in this study, using instrument tests, namely validity test, reliability test, classical assumption test, coefficient of determination, and also hypothesis testing. From the results of multiple linear regression, the regression equation is as follows: Y = 9.369 + 0.622(X1) + 0.101(X2) + 0.193(X3). Meanwhile, the results of the hypothesis testing that have been carried out can be seen that the Organizational Culture variable (X1) obtained tcount of 5.320 (higher than the ttable value, or tcount > 1.67 (see distribution in table t), and a significance level of 0.000 (significant < 0.05) Work Environment Variable (X2) obtained tcount of 1.006 (lower than ttable value, or tcount < 1.67 (see distribution in table t), and significance level of 0.319 (significant > 0.05) and Work Family Conflict variable (X3 ) obtained tcount of 1.719 (lower than the value of ttable, or tcount > 1.67 (see distribution in table t), and a significance level of 0.092 (significant > 0.05). So it can be concluded that the hypothesis is accepted, meaning that there is an effect either partially or simultaneously between Organizational Culture (X1), Work Environment (X2) and Work Family Conflict (X3) on the Employee Performance variable (Y).This can be seen at a significance level of 0.000 <0.05 in The Madelin Hotel, Bengkulu City.

PENGARUH DISIPLIN KERJA, KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada PT Batang Hari Bengkulu Pratama) Prayogi Permadi; Merta Kusuma
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

This study aims to know the effect of work discipline, compensation and work motivation on employee performance at PT. Batanghari Bengkulu Pratama, either partially or simultaneously. There are several factors that are discussed in this study, namely work discipline, compensation and work motivation. The object of this research is 100 employees at PT. Batanghari Bengkulu Pratama. In this research, the researcher used data collection methods by means of observation, interviews and distributing questionnaires. There are several data analysis techniques used in this study, among other are by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Work Discipline (X1), Compensation (X2) and Work Motivation (X3)partially or simultaneously have an effect on Employee Performance at PT. Batanghari Bengkulu Pratama. The t-test results for the Work Discipline variable (X1) show the value of tcount >ttabel (Î±/2) (2.232> 1.98498) and (sig < Î± = 0.028 <0.050), the variable compensation (X2) shows the value of tcount >ttabel(Î±/2) (2.399> 1.98498) and (sig < Î± = 0.018 <0.050), Work Motivation Variable (X3) shows the value of tcount >ttable (Î±/2) (3.257> 1.98498) and (sig < Î± = 0.002 <0.050). In addition, from the results of the multiple linear regression test, the regression equation is obtained as follows: Y = 5.030 + 0.250 (X1) + 0.374 (X2) + 0.837 (X3)Â Keywords: Work Discipline, Compensation, Work Motivation and Employee Performance

Pengaruh Ekuitas Merek dan Iklan Terhadap Keputusan Pembelian (Studi Kasus Pada Handphone Merek Vivo di Kota Bengkulu) Deri Peratama; Merta Kusuma
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

This research aims to; determine the effect of Brand Equity and Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Brand Equity on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, and to determine the simultaneous influence of Equity Brands and Ads on Vivo Smartphone Purchase Decisions in Bengkulu City. The population of this research is Bengkulu City citizens with a total sample of 60 people. The results of the study show that Brand and Advertising Equity (X) has a positive and significant effect on Purchasing Decisions (Y). This is evidenced by the regression equation of Y = 7.575 + 252 (X1) + 290 (X2), which means that the Brand Equity (X1) variable has a positive effect on purchasing decisions with a value of 0.252. Advertising (X2) also has a positive effect on purchasing decisions with a value of 0.290, with the coefficient of determination of Brand Equity and Advertising variables of 30.1% and the magnitude of the influence of other variables is 69.9%. Based on the results of hypothesis testing with the t test, the Brand Equity variable (X1) gets a value (sig <Î± = 0.035 <0.05) and the t value is 2.160> t table 1.67203. Thus, Ha was accepted and Ho was rejected. This means that Brand Equity has a significant effect on purchasing decisions (Y) and advertising variables (X2) with a value (sig <Î± = 0.021 <0.05) and the tcount value 2.367> t table 1.67203. Then Ha is accepted and Ho is rejected, meaning that advertising has a significant effect on purchasing decisions (Y). While the results of f-test hypothesis testing variable Brand Equity (X1) and Advertising (X2) on purchasing decisions (Y) is (sig <Î± 0.000 <0.05) with Fcount 13,729> Ftable 3.16. Then Ha is accepted and Ho is rejected, meaning that all variables together have a significant effect on purchasing decisions (Y)Â Keywords: Brand Equity, Advertising, Purchase Decision.

The Effect Of Green Marketing, Green Product And Trust On Purchase Decisions At KFC BIM Bengkulu City Julela Fitaloka; Merta Kusuma
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2724

This study aims to determine the effect of Green Marketing and Green Product and consumer trust on purchasing decisions at KFC BIM Bengkulu City. The population used in this study were all consumers at KFC BIM Bengkulu City, the number of samples used was 75 respondents, using incidental techniques. sampling is the number of indicators times 5. Data collected using the Classical Assumption Test Technique, Multiple Regression Analysis Techniques, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test) The results of this study indicate that partially Green Marketing has a significant effect on purchasing decisions, H1 influence of Green marketing on purchasing decisions at KFC BIM Bengkulu City, H2 influence of Green products on purchasing decisions at KFC BIM Bengkulu City. H3 influence of consumer trust on purchasing decisions at KFC BIM Bengkulu City. While the f-test of Green Marketing (X1), Green Product (X2) and Trust (X3) have a significant influence on purchasing decisions (Y) at KFC BIM Bengkulu City . . Based on a total of 15,211 with a Ftable value of 2.73, namely (15.211 > 2.73) and (sig < = 0.000 < 0.05) it can be said that H4 is simultaneously accepted by the variables of green marketing, green product and trust have a significant effect on purchasing decisions at KFC BIM....

Pengaruh Efektivitas Kepemimpinan dan Etos Kerja Terhadap Kinerja Pegawai (Pada Badan Pengelolaan Keuangan Daerah Provinsi Bengkulu) Merta Kusuma; Tezar Arianto; Fauzan Wira Mahendra
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3370

This study aims to know the effect of leadership effectiveness and work ethic on employee performance at the Bengkulu Province Regional Financial Management Board Either partially or simultaneously. Sempel in this study were 42 employees at the Regional Financial Management Board of Bengkulu Province. In this study the researcher used quantitative methods. The data in this study were analyzed using a multiple linear regression method using IBM SPSS. simultaneously have a significant effect on employee performance. Partially, the two variables have a significant effect on employee performance. It is better if the leadership of the Bengkulu Province Financial Management Board can continue to maintain and even improve employee performance so that the goals and targets of the board can be achieved.

The Effect Of Product Innovation And Competitive Advantage On Sales(Case Study of Syarah Bakery Shop, Bengkulu City) Merta Kusuma; Ika Siti Nur Dharyanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1262

This study aims to determine "The Influence of Product Innovation and Competitive Advantage on Sales (Case Study of Syarah Bakery Shop, Bengkulu City)". This type of research is quantitative research, research on data measurement and object statistics through calculations. The population in this study were consumers of the Bengkulu City Syarah Bakery Shop. The sampling technique was carried out by nonprobability sampling, so there were 96 respondents in this study. Data collection techniques in this study are observation, interviews, and questionnaires. Research results show that Product Innovation has a positive and significant effect on Sales, Competitive Advantage has a positive and significant effect on Sales, Product Innovation and Competitive Advantage together have a positive and significant effect on Sales.

The Effect of Pricing Policy and Service Quality on Customer Satisfaction at Bunga Laundry in Surabaya Village, Bengkulu City (Case Study on Customers of Bunga Laundry in Surabaya Village, Bengkulu City) Merta Kusuma; Afriana Ananda Putri
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4235

This study aims to determine the effect of pricing policies and service quality on customer satisfaction in laundry flowers in the Surabaya urban village, Bengkulu city (a case study in laundry interest customers in the Surabaya urban village, Bengkulu city), either partially or simultaneously. There are several factors that will be discussed in this study, including pricing policies and service quality. The objects in this study were customers at Laundry Flowers in the Surabaya Village, Bengkulu City, totaling 140 people. In this research the writer uses data collection methods by means of observation, interviews and questionnaires. There are several data analysis techniques used in this study, namely instrument testing namely validity test, reliability test, classical assumption test, coefficient of determination, and also hypothesis testing. From the results of the multiple linear regression test, the regression equation is as follows: Y = 2.242 + 0.567 (X1) + 0.416 (X2). From the hypothesis test, namely the T test that has been carried out, it can be seen that the variable Pricing Policy (X1) obtained a tcount of 7.180 (higher than the value of ttable, or ttable > 1.97743 (see distribution in table t), and a significance level of 0.000 (significant <0.05) and the variable Quality of Service (X2) obtained a tcount of 7.350 (lower than the value of ttable, or ttable <1.97743 (see distribution in table t), and a significance level of 0.000 (significant > 0.05). So it can be concluded that the hypothesis is accepted, meaning that there is a partial influence between the Pricing Policy (X1) and Service Quality (X2) on the Customer Satisfaction variable (Y).From the F test it is known that the Pricing Policy variables (X1) and Service Quality (X2) are obtained fcount of 114.545 (higher than the ftable value, or ftable > 2.67 (see distribution in table f), and a significance level of 0.000 (significant <0.05). This means that together the variables l Pricing Policy (X1) and Service Quality (X2) have an effect on Customer Satisfaction (Y) on Laundry Flowers in the Surabaya Village, Bengkulu City.

Co-Authors Afriana Ananda Putri Alim, Meiby Yasir Arianto, Tezar Aziz, Aldha Pebriana Darti Darti Deri Peratama Dewi, Wini Sari Dinda Ermnaya Novaliza Fauzan Wira Mahendra Herfianti, Meiffa Ika Siti Nur Dharyanti Ipan Wahyudi Julela Fitaloka Katra Pramadeka Meilaty Finthariasari Mita Handayani Mujiyati Mujiyati Neto, Ades Panja Njoman, Muhamad Galy Nopran Syaputra Novtari Widia Saputri Onsardi, Onsardi Pramadeka, Katra Prayogi Permadi Ramadhan, Destian Anugrah Ratnawili Rina Yuniarti, Rina Ririn Novita Ririn Novita, Ririn Said, Tm Saputra, Rico Aprilian Saputri, Novtari Widia Sari, Tasya Mulia Saroni, Saparudin Sintri, Lupi Dwi Siregar, Imelda Rahma Sofianto, Bobby Sri Ekowati Sri Maryati Syahdeli, Ario Utami, Mutica Apriliya Welly Hartono Winda Susanti Yulinda, Ade Tiara

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