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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajerial Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Sharia Economic and Management Business Journal (SEMBJ) Jurnal Solusi Masyarakat (JSM)
Kusuma, Merta
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengaruh Motivasi, Kepuasan Kerja dan Stress Kerja Terhadap Kinerja Karyawan pada PT. Agung Automall Bengkulu Nopran Syaputra; Merta Kusuma
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1666.215 KB) | DOI: 10.37676/ekombis.v10i1.1682

Abstract

This study aims to know the effect of motivation, job satisfaction and job stress on employee performance at PT. Agung Automall Bengkulu either partially or simultaneously. There are several factors discussed in this study includesthe motivation, job satisfaction and job stress. The objects in this study are 105 employees of PT. Agung Automall Bengkulu. In this study, the researcher uses data collection methods by means of observation, distributing questionnaires and interviews. There are several data analysis techniques used in this study, namely using instrument tests, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, determinant coefficients, and hypothesis testing. From the results of multiple linear regression, the regression equation is as follows: Y = 9.035 + 0.023 (X_1) + 0.435 (X2) + 0.127 (X3). The results of the t hypothesis test on the Motivation variable show tcount> ttable (2.309 > 1.98373) and sig <@ (0.008 < 0.050), the Job Satisfaction variable shows tcount> ttable (4.895 > 1.98373) and sig < @ (0.000 < 0.050), then on the variable Work stress shows tcount> ttable (2.019 > 1.98373) and sig < @ (0.046<0.050). The results of the f-test show that Fcount> Ftable (18,527 > 2,699) and sig < @ (0.000 < 0.050). So it can be concluded that motivation, job satisfaction and job stress have a positive and significant effect on employee performance at PT. Agung Automall Bengkulu.
PENGARUH DESAIN INTERIOR, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Dapoer Yuga Cafe And Resto Kayu Arang, Sukaraja) Ade Tiara Yulinda; Merta Kusuma; Winda Susanti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.269 KB) | DOI: 10.36085/jam-ekis.v4i2.3103

Abstract

ABSTRACTThis study aimed to determine the effect of interior design, product quality, and service quality on customer satisfaction at Dapoer Yuga Cafe and Resto, in Km. 28, Kayu Arang, Sukaraja. This research was a causality study with a quantitative method approach. The population in this study were all of Dapoer Yuga Cafe and Resto customers. The sampling technique used accidental sampling techniques with a total sample of 96 respondents. Data collection techniques used observation, interviews, and questionnaires with an instrument of validity and reliability. The data analysis techniques of this study were used descriptive statistical analysis, classic  assumption test, multiple linear regression analysis, coefficient of determination (R2), and hypothesis testing (t test and F test). The results of the study show that: (1) Interior design has a positive no significant effect on customer satisfaction, as evidenced by the value of t count of 1.256; significance value 0.212 ≥ 0.05; and the regression coefficient of 0.105; (2) Product quality has a positive and significant effect on customer satisfaction, evidenced by the value of t count of 3.077; significance value 0.003 ≤ 0.05; and the regression coefficient of 0.319; (3) Service quality has a positive and significant effect on customer satisfaction, as evidenced by the t count of 4.505; significance value 0.000 ≤ 5 0.05; and the regression coefficient of 0.316; (4) Interior design, product quality, and service quality simultaneously have a positive and significant effect on customer satisfaction, as evidenced by the F count of 49,691 with a significance of 0.000 ≤ 5 0.05; (5) The magnitude of the influence of interior design, product quality, and service quality on customer satisfaction (R2) is 61.8%.Keywords: Interior Design, Product Quality, Service Quality, Customer Satisfaction
The Effect of Service Quality and Customers’ Relationship Management on Customers’ Loyalty at Bank BSI KC Bengkulu S. Parman 2 Mita Handayani; Merta Kusuma
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.231

Abstract

Bank Syariah Indonesia provides more complete services, wider reach, and has a better capital capacity.It is spported by synergies with parent companies (Mandiri, BNI, BRI) and the government's commitment through the Ministry of SOEs. Bank Syariah Indonesia is encouraged to be able to compete at the global level. This study aimed to determine the effect service quality and customers’ relationship management on customers’ loyalty at Bank BSI KC Bengkulu S. Parman 2. This data of the study was obtained through observation and distributing questionnaire. It was distributed to 110 respondents, namely customers who saved at Bank BSI KC Bengkulu S. Parman 2. The data was analyzed by using quantitative data analysis. The quantitative analysis includes instrument testing, classical assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test by using the SPSS program, namely Y = Y = 4.388 + 0.158 (X1) + 0.357 (X2). The result of the coefficient of determination (R2) the value of R Square is 0.718 or 71.8%, where the coefficient of determination means that together the service quality and customers’ relationship management variables contribute to give effect on customers’ loyalty at Bank BSI KC Bengkulu S. Parman 2 , while the remaining 0.282 or 28.2% is influenced by other variables outside the study. The hypothesis testing by using t test and F test shows that service quality (X1) and customers’ relationship management (X2) variables have a significant effect on customers’ loyalty (Y), where the significance level is <0.05. This means that Ho is rejected and Ha is accepted.
PENINGKATAN KEWASPADAAN MASYARAKAT TEBAK RAPAK DALAM PENCEGAHAN PANDEMI COVID-19 Ratnawili Ratnawili; Merta Kusuma; Tezar Arianto; Muhamad Galy Njoman
Jurnal Pengabdian Masyarakat Bumi Raflesia Vol. 4 No. 1 (2021): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v4i1.1141

Abstract

ABSTRAKPandemi Covid-19 telah merubah tatanan kehidupan masyarakat di Indonesia, khususnya masyarakat di Kota Bengkulu. Dari update yang disampaikan oleh juru bicara Gugus Tugas Percepatan Penanganan  Covid-19 Provinsi Bengkulu, Jaduliwan, per hari ini, Rabu 29 April 2020, terjadi penambahan Positif Covid-19 sebanyak 4 kasus. “Pertama perempuan umur 44 tahun asal Bengkulu Selatan, tidak ada gejala klinis, lalu perempuan umur 26 tahun asal Kaur, tidak ada gejala klinis, selanjutnya laki-laki umur 46 tahun asal Kaur tidak ada gejala klinis riwayat perjalanan dari Kota Bengkulu dan perempuan umur 48 tahun asal Kota Bengkulu juga tidak ada gejala klinis,” jelas Jaduliwan. Dari ke empat pasien positif ini dijelaskan bahwa pasien tidak memiliki gejala klinis  alias  OTG  (Orang  Tanpa  Gejala)  hal  ini  harus  menjadi  perhatian  serius  bagi masyarakat. Dimana masyarakat harus meningkatkan kewaspadaan diri khsususnya selama masa Pandemi Covid-19 ini berlangsung.Peningkatan  kewaspadaan masyarakat Bengkulu terus menerus kita lakukan ,tidak boleh kita mundur, tidak boleh kita berhenti, jangan sampai ketika kasus tidak terjadi, masyarakat kita tidak patuh, tidak taat, seperti di pasar tidak pakai masker, tidak mengatur jarak, tidak ada satu orang pun yang bisa meyakinkan dirinya terbebas dari virus Covid-19,” tegas Herwan Antoni Kadinkes Provinsi Bengkulu. Pemerintah sudah menganjurkan berdiam di rumah kalau pun mau keluar rumah pakai masker,  jaga jarak hindari kerumunan, cuci tangan pakai sabun sesering mungkin dan tidak menyentuh tempat penularan dari virus Covid yaitu mulut, mata dan hidung,” jelas Herwan Antoni. (MC diskominfotikprovbkl). Maka dari itu, peningkatan kewaspadaan masyarakat Tebak Rapak dalam mencegah penularan pademi covid-19 lebih intensif, melihat kondisi ini Fakultas Ekonomi dan Bisnis melalui Pengabdian Masyarakat melakukan edukasi,sosialisasi  dan penyuluhan tentang protokol Covid-19 dalam 5 hal yaitu cuci tangan, memakai masker,menjaga daya tahan tubuh,stay at home dan social distance dilanjutkan dengan pemberian masker dan hand  sanitizer  kepada  masyarakat  Tebak  Rapat  Kec.  Muara  Bangkahulu  Kel.  Bentiring Permai Kota Bengkulu. Setelah dilakukan kegiatan tersebut ,dapat disimpulkan bahwa kegiatan pengabdian masyarakat berupa Peningkatan Kewaspadaan Dalam Pencegahan Covid-19 sangat membantu masyarkat dalam melakukan protokol pencegahan  penyebaran virus  covid-19Kata Kunci : Kewaspadaan, Masyarakat,  Pencegahan
PEMBERDAYAAN EKONOMI LOKAL KOPI KITTO MELALUI PERAN BUMDES DURIAN INDAH DESA PELANGKIAN KAB. KEPAHIANG Tezar Arianto; Ade Tiara Yulinda; Merta Kusuma
Jurnal Pengabdian Masyarakat Bumi Raflesia Vol. 4 No. 3 (2021): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v4i3.1545

Abstract

Setiap Usaha harus bisa mengelola usahanya dalam menghadapi persaingan pasar yang semakin pesat. Pemberdayaan Ekonomi lokal menjadi ekonomi kreatif dan inovatif melalui Bumdes ini sangat dibutuhkan dalam rangka meningkatkan pendapatan masyarakat. Kegiatan pengabdian ini bertujuan untuk memberikan pendampingan dalam pemberdayaan masyarakat/kelompok tani untuk meningkatkan pengetahuan dan pemahaman tentang kemasan serta pemasaran produk yang dapat bernilai dan bersaing. Masalah utama yang menjadi fokus dalam pengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif adalah pengetahuan dan pemahaman Sumber Daya Manusia (SDM) masyarakat/kelompok tani kopi Desa Pelangkian masih rendah dalam proses kemasan bubuk kopi dan pemasarannya, selain itu kelompok tani kopi Desa Pelangkian belum mendapatkan pembinaan dalam pengembangan usaha. Bentuk Kegiatan yang akan dilaksanakan adalah sosialisasi, pelatihan, pendampingan yang melibatkan masyarakat/kelompok tani serta Bumdes Desa Pelangkian dalam hal pengelolaan dan pengembangan usaha bubuk kopi mulai dari kemasan sampai kepemasaran produk bubuk Kopi Kitto. Dari kegiatan ini target dan hasil capaiannya adalah terlaksananya kegiatan-kegiatan pengabdian secara lancar, meningkatkan pengetahuan, pemahaman masyarakat/kelompok tani tentang pengembangan usaha kreatif dan inovatif melalui Bumdes dalam dapat meningkatkan pendapatan masyarakat/ kelompok tani serta munculnya wirausaha yang sejenis dengan kemitraan yang senergi dalam mengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif. Kata Kunci : Peningkatkan Pengetahuan, Kreatif dan Inovatif.Kata Kunci: Peningkatkan Pengetahuan, Kreatif dan Inovatif
Pengaruh Budaya Organisasi, Lingkungan Kerja dan Work Family Conflict Terhadap Kinerja Karyawan Hotel The Madeline Kota Bengkulu Darti Darti; Merta Kusuma
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.2486

Abstract

This study aims to determine the effect of organizational culture, work environment, work family conflict on employee performance at The Madeline Hotel Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this study, including the work environment organizational culture and work family conflict. The object of this research is the Hotel The Madeline, Bengkulu City, with a total of 55 people. In this research, the writer uses the method of collecting data by means of observation, interviews and questionnaires. There are several data analysis techniques used in this study, using instrument tests, namely validity test, reliability test, classical assumption test, coefficient of determination, and also hypothesis testing. From the results of multiple linear regression, the regression equation is as follows: Y = 9.369 + 0.622(X1) + 0.101(X2) + 0.193(X3). Meanwhile, the results of the hypothesis testing that have been carried out can be seen that the Organizational Culture variable (X1) obtained tcount of 5.320 (higher than the ttable value, or tcount > 1.67 (see distribution in table t), and a significance level of 0.000 (significant < 0.05) Work Environment Variable (X2) obtained tcount of 1.006 (lower than ttable value, or tcount < 1.67 (see distribution in table t), and significance level of 0.319 (significant > 0.05) and Work Family Conflict variable (X3 ) obtained tcount of 1.719 (lower than the value of ttable, or tcount > 1.67 (see distribution in table t), and a significance level of 0.092 (significant > 0.05). So it can be concluded that the hypothesis is accepted, meaning that there is an effect either partially or simultaneously between Organizational Culture (X1), Work Environment (X2) and Work Family Conflict (X3) on the Employee Performance variable (Y).This can be seen at a significance level of 0.000 <0.05 in The Madelin Hotel, Bengkulu City.
PENGARUH DISIPLIN KERJA, KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada PT Batang Hari Bengkulu Pratama) Prayogi Permadi; Merta Kusuma
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.302 KB) | DOI: 10.36085/jems.v2i2.1405

Abstract

This study aims to know the effect of work discipline, compensation and work motivation on employee performance at PT. Batanghari Bengkulu Pratama, either partially or simultaneously. There are several factors that are discussed in this study, namely work discipline, compensation and work motivation. The object of this research is 100 employees at PT. Batanghari Bengkulu Pratama. In this research, the researcher used data collection methods by means of observation, interviews and distributing questionnaires. There are several data analysis techniques used in this study, among other are by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Work Discipline (X1), Compensation (X2) and Work Motivation (X3)partially or simultaneously have an effect on Employee Performance at PT. Batanghari Bengkulu Pratama. The t-test results for the Work Discipline variable (X1) show the value of tcount >ttabel (α/2) (2.232> 1.98498) and (sig < α = 0.028 <0.050), the variable compensation (X2) shows the value of tcount >ttabel(α/2) (2.399> 1.98498) and (sig < α = 0.018 <0.050), Work Motivation Variable (X3) shows the value of tcount >ttable (α/2) (3.257> 1.98498) and (sig < α = 0.002 <0.050). In addition, from the results of the multiple linear regression test, the regression equation is obtained as follows: Y = 5.030 + 0.250 (X1) + 0.374 (X2) + 0.837 (X3) Keywords: Work Discipline, Compensation, Work Motivation and Employee Performance
Pengaruh Ekuitas Merek dan Iklan Terhadap Keputusan Pembelian (Studi Kasus Pada Handphone Merek Vivo di Kota Bengkulu) Deri Peratama; Merta Kusuma
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.177 KB) | DOI: 10.36085/jems.v2i2.1599

Abstract

This research aims to; determine the effect of Brand Equity and Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Brand Equity on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, and to determine the simultaneous influence of Equity Brands and Ads on Vivo Smartphone Purchase Decisions in Bengkulu City. The population of this research is Bengkulu City citizens with a total sample of 60 people. The results of the study show that Brand and Advertising Equity (X) has a positive and significant effect on Purchasing Decisions (Y). This is evidenced by the regression equation of Y = 7.575 + 252 (X1) + 290 (X2), which means that the Brand Equity (X1) variable has a positive effect on purchasing decisions with a value of 0.252. Advertising (X2) also has a positive effect on purchasing decisions with a value of 0.290, with the coefficient of determination of Brand Equity and Advertising variables of 30.1% and the magnitude of the influence of other variables is 69.9%. Based on the results of hypothesis testing with the t test, the Brand Equity variable (X1) gets a value (sig <α = 0.035 <0.05) and the t value is 2.160> t table 1.67203. Thus, Ha was accepted and Ho was rejected. This means that Brand Equity has a significant effect on purchasing decisions (Y) and advertising variables (X2) with a value (sig <α = 0.021 <0.05) and the tcount value 2.367> t table 1.67203. Then Ha is accepted and Ho is rejected, meaning that advertising has a significant effect on purchasing decisions (Y). While the results of f-test hypothesis testing variable Brand Equity (X1) and Advertising (X2) on purchasing decisions (Y) is (sig <α 0.000 <0.05) with Fcount 13,729> Ftable 3.16. Then Ha is accepted and Ho is rejected, meaning that all variables together have a significant effect on purchasing decisions (Y) Keywords: Brand Equity, Advertising, Purchase Decision.
The Effect Of Green Marketing, Green Product And Trust On Purchase Decisions At KFC BIM Bengkulu City Julela Fitaloka; Merta Kusuma
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 1 No 2 (2022): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v1i2.2724

Abstract

This study aims to determine the effect of Green Marketing and Green Product and consumer trust on purchasing decisions at KFC BIM Bengkulu City. The population used in this study were all consumers at KFC BIM Bengkulu City, the number of samples used was 75 respondents, using incidental techniques. sampling is the number of indicators times 5. Data collected using the Classical Assumption Test Technique, Multiple Regression Analysis Techniques, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test) The results of this study indicate that partially Green Marketing has a significant effect on purchasing decisions, H1 influence of Green marketing on purchasing decisions at KFC BIM Bengkulu City, H2 influence of Green products on purchasing decisions at KFC BIM Bengkulu City. H3 influence of consumer trust on purchasing decisions at KFC BIM Bengkulu City. While the f-test of Green Marketing (X1), Green Product (X2) and Trust (X3) have a significant influence on purchasing decisions (Y) at KFC BIM Bengkulu City . . Based on a total of 15,211 with a Ftable value of 2.73, namely (15.211 > 2.73) and (sig < = 0.000 < 0.05) it can be said that H4 is simultaneously accepted by the variables of green marketing, green product and trust have a significant effect on purchasing decisions at KFC BIM....
Pengaruh Efektivitas Kepemimpinan dan Etos Kerja Terhadap Kinerja Pegawai (Pada Badan Pengelolaan Keuangan Daerah Provinsi Bengkulu) Merta Kusuma; Tezar Arianto; Fauzan Wira Mahendra
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3370

Abstract

This study aims to know the effect of leadership effectiveness and work ethic on employee performance at the Bengkulu Province Regional Financial Management Board Either partially or simultaneously. Sempel in this study were 42 employees at the Regional Financial Management Board of Bengkulu Province. In this study the researcher used quantitative methods. The data in this study were analyzed using a multiple linear regression method using IBM SPSS. simultaneously have a significant effect on employee performance. Partially, the two variables have a significant effect on employee performance. It is better if the leadership of the Bengkulu Province Financial Management Board can continue to maintain and even improve employee performance so that the goals and targets of the board can be achieved.
Co-Authors Afriana Ananda Putri Alim, Meiby Yasir Arianto, Tezar Aziz, Aldha Pebriana Darti Darti Deri Peratama Dewi, Wini Sari Dinda Ermnaya Novaliza Fauzan Wira Mahendra Ika Siti Nur Dharyanti Ipan Wahyudi Julela Fitaloka Katra Pramadeka Meilaty Finthariasari Mita Handayani Muhamad Galy Njoman Mujiyati Mujiyati Njoman, Muhamad Galy Nopran Syaputra Novtari Widia Saputri Onsardi, Onsardi Pramadeka, Katra Prayogi Permadi Ramadhan, Destian Anugrah Ratnawili Rina Yuniarti, Rina Ririn Novita Ririn Novita, Ririn Said, Tm Saputra, Rico Aprilian Saputri, Novtari Widia Saroni, Saparudin Sofianto, Bobby Sri Ekowati Sri Maryati Syahdeli, Ario Welly Hartono Winda Susanti Yulinda, Ade Tiara