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Kusuma, Merta
Universitas Muhammadiyah Bengkulu
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Pengaruh Dukungan Sosial Dan Job Insecurity Terhadap Kesejahteraan Psikologis Pegawai Dinas Pekerjaan Umum Dan Penataan Ruang (Pupr) Kota Bengkulu Dewi, Wini Sari; Kusuma, Merta
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5798

Abstract

Many factors underlie the response to customer satisfaction. The objectives of Psychological well-being is not only influenced from within the individual, but can also be influenced by the individual's environment, namely Social Support and Job Insecurity. The aims of this research are (1) to determine the effect of social support on Psychological Well-being (2) to determine the effect Job Insecurity on Psychological Well-being, and (3) to determine the effect of Social Support and Job Insecurity on Psychological Well-beingThe type of research is quantitative research, conducted from December 2023 to January 2024. Respondents are employees (contract workers) of the Bengkulu City Public Works and Spatial Planning Service. Data were collected using a questionnaire and data analysis used a multiple linear regression model and processed with SPSS software.The results of the research show that social support has a positive effect on the employees psychological well-being of Bengkulu City Public Works and Spatial Planning Department, where the regression coefficient for social support is 0.737. This means that the higher the social support, the more psychological well-being will also increase. Job Insecurity has a negative effect on the psychological well-being of Bengkulu City Public Works and Spatial Planning Department employees, where the social support regression coefficient is -0.165. This means that the higher Job Insecurity, the lower the employee's psychological well-being. Social support and job insecurity together influence the employees psychological well-being. Social support and Job Insecurity contribute 55.9% in influencing the employees psychological well-being of Bengkulu City Public Works and Spatial Planning Department.
PENINGKATAN KEWASPADAAN MASYARAKAT TEBAK RAPAK DALAM PENCEGAHAN PANDEMI COVID-19 Ratnawili, Ratnawili; Kusuma, Merta; Arianto, Tezar; Njoman, Muhamad Galy
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 4 No. 1 (2021): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

ABSTRAKPandemi Covid-19 telah merubah tatanan kehidupan masyarakat di Indonesia, khususnya masyarakat di Kota Bengkulu. Dari update yang disampaikan oleh juru bicara Gugus Tugas Percepatan Penanganan  Covid-19 Provinsi Bengkulu, Jaduliwan, per hari ini, Rabu 29 April 2020, terjadi penambahan Positif Covid-19 sebanyak 4 kasus. “Pertama perempuan umur 44 tahun asal Bengkulu Selatan, tidak ada gejala klinis, lalu perempuan umur 26 tahun asal Kaur, tidak ada gejala klinis, selanjutnya laki-laki umur 46 tahun asal Kaur tidak ada gejala klinis riwayat perjalanan dari Kota Bengkulu dan perempuan umur 48 tahun asal Kota Bengkulu juga tidak ada gejala klinis,” jelas Jaduliwan. Dari ke empat pasien positif ini dijelaskan bahwa pasien tidak memiliki gejala klinis  alias  OTG  (Orang  Tanpa  Gejala)  hal  ini  harus  menjadi  perhatian  serius  bagi masyarakat. Dimana masyarakat harus meningkatkan kewaspadaan diri khsususnya selama masa Pandemi Covid-19 ini berlangsung.Peningkatan  kewaspadaan masyarakat Bengkulu terus menerus kita lakukan ,tidak boleh kita mundur, tidak boleh kita berhenti, jangan sampai ketika kasus tidak terjadi, masyarakat kita tidak patuh, tidak taat, seperti di pasar tidak pakai masker, tidak mengatur jarak, tidak ada satu orang pun yang bisa meyakinkan dirinya terbebas dari virus Covid-19,” tegas Herwan Antoni Kadinkes Provinsi Bengkulu. Pemerintah sudah menganjurkan berdiam di rumah kalau pun mau keluar rumah pakai masker,  jaga jarak hindari kerumunan, cuci tangan pakai sabun sesering mungkin dan tidak menyentuh tempat penularan dari virus Covid yaitu mulut, mata dan hidung,” jelas Herwan Antoni. (MC diskominfotikprovbkl). Maka dari itu, peningkatan kewaspadaan masyarakat Tebak Rapak dalam mencegah penularan pademi covid-19 lebih intensif, melihat kondisi ini Fakultas Ekonomi dan Bisnis melalui Pengabdian Masyarakat melakukan edukasi,sosialisasi  dan penyuluhan tentang protokol Covid-19 dalam 5 hal yaitu cuci tangan, memakai masker,menjaga daya tahan tubuh,stay at home dan social distance dilanjutkan dengan pemberian masker dan hand  sanitizer  kepada  masyarakat  Tebak  Rapat  Kec.  Muara  Bangkahulu  Kel.  Bentiring Permai Kota Bengkulu. Setelah dilakukan kegiatan tersebut ,dapat disimpulkan bahwa kegiatan pengabdian masyarakat berupa Peningkatan Kewaspadaan Dalam Pencegahan Covid-19 sangat membantu masyarkat dalam melakukan protokol pencegahan  penyebaran virus  covid-19Kata Kunci : Kewaspadaan, Masyarakat,  Pencegahan
PEMBERDAYAAN EKONOMI LOKAL KOPI KITTO MELALUI PERAN BUMDES DURIAN INDAH DESA PELANGKIAN KAB. KEPAHIANG Arianto, Tezar; Yulinda, Ade Tiara; Kusuma, Merta
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 4 No. 3 (2021): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

Setiap Usaha harus bisa mengelola usahanya dalam menghadapi persaingan pasar yang semakin pesat. Pemberdayaan Ekonomi lokal menjadi ekonomi kreatif dan inovatif melalui Bumdes ini sangat dibutuhkan dalam rangka meningkatkan pendapatan masyarakat. Kegiatan pengabdian ini bertujuan untuk memberikan pendampingan dalam pemberdayaan masyarakat/kelompok tani untuk meningkatkan pengetahuan dan pemahaman tentang kemasan serta pemasaran produk yang dapat bernilai dan bersaing. Masalah utama yang menjadi fokus dalam pengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif adalah pengetahuan dan pemahaman Sumber Daya Manusia (SDM) masyarakat/kelompok tani kopi Desa Pelangkian masih rendah dalam proses kemasan bubuk kopi dan pemasarannya, selain itu kelompok tani kopi Desa Pelangkian belum mendapatkan pembinaan dalam pengembangan usaha. Bentuk Kegiatan yang akan dilaksanakan adalah sosialisasi, pelatihan, pendampingan yang melibatkan masyarakat/kelompok tani serta Bumdes Desa Pelangkian dalam hal pengelolaan dan pengembangan usaha bubuk kopi mulai dari kemasan sampai kepemasaran produk bubuk Kopi Kitto. Dari kegiatan ini target dan hasil capaiannya adalah terlaksananya kegiatan-kegiatan pengabdian secara lancar, meningkatkan pengetahuan, pemahaman masyarakat/kelompok tani tentang pengembangan usaha kreatif dan inovatif melalui Bumdes dalam dapat meningkatkan pendapatan masyarakat/ kelompok tani serta munculnya wirausaha yang sejenis dengan kemitraan yang senergi dalam mengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif. Kata Kunci : Peningkatkan Pengetahuan, Kreatif dan Inovatif.Kata Kunci: Peningkatkan Pengetahuan, Kreatif dan Inovatif
PENGARUH GAYA KEPEMIMPINAN DAN KOMUNIKASI INTERPERSONALTERHADAP MOTIVASI KERJA KARYAWAN DI UPTD LABORATORIUM KONSTRUKSI DAN BANGUNAN DINAS PUPR PROVINSI BENGKULU Neto, Ades Panja; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9404

Abstract

This study aims to determine the "Influence of Leadership Style and Interpersonal Communication on Employee Work Motivation at the Construction and Building Laboratory Technical Implementation Unit (UPTD), Public Works and Housing Agency, Bengkulu Province," both partially and simultaneously. The type of research used is quantitative research. The population in this study amounted to 30 people, using the total side technique, which means the entire population is used as the research sample. Based on the t-test on the leadership style variable, it is known that the calculated t value > t table (5.535 > 1.697) with a probability of t sig 0.000 < 0.05. On the interpersonal communication variable, the calculated t value > t table (3.641 > 1.697) with a probability of t sig 0.001 < 0.05. So it can be concluded that both X variables, namely leadership style and interpersonal communication, partially influence employee performance. Based on the results of the f test, it is known that the calculated f value > f table (22,688 > 3.34) with a probability of f sig 0.000 < 0.05, which indicates that Ho is rejected and Ha is accepted, meaning that leadership style and interpersonal communication simultaneously have a positive effect on performance variables. The R square value obtained is 62.7%, which means it has a strong influence. This figure shows that employee performance can be explained by leadership style and interpersonal communication by 82.7%. The remaining 37.3% is influenced by other factors not examined or explained in this study. Keywords: Compensation, Motivation and Employee Performance
PENGARUH BRAND PERSONALITY DAN BRAND AWARENESS TERHADAP LOYALITAS PENGGUNA IPHONE DI BENGKULU Siregar, Imelda Rahma; Herfianti, Meiffa; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9422

Abstract

This study aims to analyze how Brand personality and Brand awareness affect the loyalty of iphone users among UMB management students. The research method used is quantitative with a multiple linear regression approach. Data was collected through a questionnaire that was distributed to respondents who were iphone users. The sample used was 120 respondents. The results of the study showed that there was a positive and significant influence of brand personality on user loyalty, with a t-value of 4.583 and a significance of 0.000. This shows that Brand Personality is in the good category. In addition, brand awareness also has a positive effect on user loyalty, with a t-value of 8.413 and a significance of 0.000 which shows that it is in the good category. Furthermore, the results of the simultaneous analysis (f-test) showed that Brand Personality (X1) and Brand Awareness (X2) together or simultaneously had a significant influence on User Loyalty, with a calculated f value of 130,288 and a significance of 0.000. This proves that these two variables complement each other in providing a better experience to users. Keywords: Brand Personality and Brand Awareness, and Loyalty User
PENGARUH KNOWLEDGE SHARING DAN HARDSKILLTERHADAP KINERJA KARYAWAN PT. EJUKHA (PEMATANG GUBERNUR) Sintri, Lupi Dwi; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9796

Abstract

Employee performance in companies operating in the contracting, construction, and property sectors is shaped by multiple factors, notably knowledge sharing and hard skills. This study investigates the influence of knowledge sharing and hard skills on employee performance at PT. Ejukha, Pematang Gubernur. A quantitative research design with a descriptive approach was employed. The population was all employees of PT. Ejukha, with a total sample of 25 respondents selected through a census technique. Data were collected via questionnaires and analyzed using multiple linear regression. The analysis produced the regression equation Y=1.074+ 0.172X Box+0.750X Box. Knowledge sharing showed a positive and significant effect on employee performance (11.743, p = 0.047 ) while hard skills also had a positive and significant effect underline ( t = 2.269 , p = 0.033 ) Simultaneously, both variables significantly affected performance ( F = 22.505 , p < 0.001). The findings confirm that enhancing knowledge-sharing practices and improving hard skills can significantly strengthen employee performance. It is recommended that PT. Ejukha continue developing structured knowledge-sharing initiatives and targeted skill enhancement programs to sustain optimal performance outcomes. Keywords: employee performance, knowledge sharing, hard skills
HUBUNGAN ANTARA WORK STRESS, WORK LOAD, DAN SELF EFFICACY TERHADAP KINERJA PEGAWAI KANTOR KOMISI PEMILIHAN UMUM KOTA PAGARALAM Sari, Tasya Mulia; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9822

Abstract

This study aims to analyze the relationship between work stress, workload, and self-efficacy on the performance of employees at the Pagaralam City General Election Commission (KPU) office. This research is a quantitative descriptive study, with the population being employees at the Pagaralam City General Election Commission (KPU) office. Data collection techniques used were observation and questionnaires. Data analysis techniques included descriptive analysis, inferential analysis using SPSS, and coefficient of determination (R2) analysis. The results of this study indicate that work stress has no relationship to the performance of employees at the Pagaralam City General Election Commission (KPU) office. This means that the level of work stress experienced by employees is not directly related to their performance. Workload has no relationship to the performance of employees at the Pagaralam City General Election Commission (KPU) office. This means that the workload experienced does not directly affect employee performance. Self-efficacy has a positive relationship to the performance of employees at the Pagaralam City General Election Commission (KPU) office. This indicates that self-efficacy is very important for an employee in carrying out their work. Work stress, I, and self-efficacy simultaneously or together have a positive and significant relationship to employee performance at the Pagaralam City General Election Commission (KPU) office. This means that if the employee's Work Stress, Work Load, and Self-Efficacy are positive, their performance will be better and optimal. Keywords : work stress, work load, self efficacy.
PENGARUH KUALITAS PRODUK, BRANDING DAN INFLUENCER MARKETING, TERHADAP MINAT BELI KOSMETIK PADA KONSUMEN PRODUK MISS GLAM DI KOTA BENGKULU Utami, Mutica Apriliya; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9828

Abstract

This study aims to determine the effect of product quality, branding and influencer marketing, on buying interest in cosmetics for consumers of Miss Glam products in Bengkulu City. This type of research is a quantitative approach. The method used in this research is descriptive method. This study uses incidental sampling techniques with a sample size of 120 respondents. The data collection techniques used are interviews, observations, literature studies, and questionnaires. Based on the results of this study and the data analysis described above, it can be concluded that: 1). There is an effect of product quality (X1) on buying interest in cosmetics (Y) at Miss glam Shop Bengkulu City, meaning that the higher the product quality, the higher the buying interest, 2). There is an influence of branding (X2) on buying interest in cosmetics (Y) at Miss glam Shop Bengkulu City, meaning that the higher the perceived quaity, the more buying interest, 3). There is an influence of influencer marketing (X3) on buying interest in cosmetics (Y) at Miss glam Shop Bengkulu City, meaning that the higher the influencer marketing, the more buying interest. 4). There is an effect of product quality (X1), branding (X2) and influencer marketing (X3) together or simultaneously on buying interest in cosmetics (Y).  Key Words: Product Quality, Branding, Influencer Marketing, Purchase Interest, Consumers
Meningkatkan Kapasitas Pelaku Usaha Kerupuk Melalui Pelatihan Usaha Di Desa Bukit Peninjauan Ii Kecamatan Sukaraja Kabupaten Seluma Nengsih, Mimi Kurnia; Chandra, M. Jeffri Arlinandes; Robiansyah, Anton; Kusuma, Merta; Herfianti, Meiffa
Jurnal Dehasen Untuk Negeri Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v5i2.10148

Abstract

This Community Service Program aims to improve the capacity of cracker entrepreneurs in Bukit Peninjauan II Village, Sukaraja District, Seluma Regency through training in legal matters and business licensing, production management, marketing management, and financial management. The main challenges faced by partners include limited knowledge regarding PIRT (Regional Property Right) permits, inefficient production processes, traditional marketing strategies, and the lack of a financial recording and pricing system based on production costs. The program was implemented in three stages: training on human resource and production management, marketing and business innovation, and training on business licensing and financial management, accompanied by mentoring, monitoring, and evaluation. The results demonstrated a significant increase in participants' understanding and skills, from data-driven production quantity determination, development of innovative marketing strategies, understanding PIRT legality, to the ability to prepare simple bookkeeping and set appropriate selling prices. Overall, this program successfully strengthened the managerial capacity of cracker MSMEs, enabling them to develop their businesses more effectively, efficiently, and sustainably.
The Effect of Service Quality and Customers’ Relationship Management on Customers’ Loyalty at Bank BSI KC Bengkulu S. Parman 2 Mita Handayani; Merta Kusuma
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.231

Abstract

Bank Syariah Indonesia provides more complete services, wider reach, and has a better capital capacity.It is spported by synergies with parent companies (Mandiri, BNI, BRI) and the government's commitment through the Ministry of SOEs. Bank Syariah Indonesia is encouraged to be able to compete at the global level. This study aimed to determine the effect service quality and customers’ relationship management on customers’ loyalty at Bank BSI KC Bengkulu S. Parman 2. This data of the study was obtained through observation and distributing questionnaire. It was distributed to 110 respondents, namely customers who saved at Bank BSI KC Bengkulu S. Parman 2. The data was analyzed by using quantitative data analysis. The quantitative analysis includes instrument testing, classical assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test by using the SPSS program, namely Y = Y = 4.388 + 0.158 (X1) + 0.357 (X2). The result of the coefficient of determination (R2) the value of R Square is 0.718 or 71.8%, where the coefficient of determination means that together the service quality and customers’ relationship management variables contribute to give effect on customers’ loyalty at Bank BSI KC Bengkulu S. Parman 2 , while the remaining 0.282 or 28.2% is influenced by other variables outside the study. The hypothesis testing by using t test and F test shows that service quality (X1) and customers’ relationship management (X2) variables have a significant effect on customers’ loyalty (Y), where the significance level is <0.05. This means that Ho is rejected and Ha is accepted.
Co-Authors Afriana Ananda Putri Aldha Pebriana Aziz Alim, Meiby Yasir Amirul Rizky Fajriansyah Arianto, Tezar Aziz, Aldha Pebriana Chandra, M. Jeffri Arlinandes Darti Darti Deri Peratama Dewi, Wini Sari Dinda Ermnaya Novaliza Fauzan Wira Mahendra Herfianti, Meiffa Ika Siti Nur Dharyanti Ipan Wahyudi Julela Fitaloka Katra Pramadeka Meilaty Finthariasari Mita Handayani Mujiyati Nengsih, Mimi Kurnia Neto, Ades Panja Njoman, Muhamad Galy Nopran Syaputra Novtari Widia Saputri Onsardi, Onsardi Pramadeka, Katra Prayogi Permadi Ramadhan, Destian Anugrah Ratnawili Rina Yuniarti, Rina Ririn Novita Ririn Novita, Ririn Robiansyah, Anton Said, Tm Saputra, Rico Aprilian Saputri, Novtari Widia Sari, Hili Puspita Sari, Tasya Mulia Saroni, Saparudin Sintri, Lupi Dwi Siregar, Imelda Rahma Sofianto, Bobby Sri Ekowati Sri Maryati Syahdeli, Ario Utami, Mutica Apriliya Welly Hartono Winda Susanti Yulinda, Ade Tiara