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Kusuma, Merta
Universitas Muhammadiyah Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Meningkatkan Kapasitas Pelaku Usaha Kerupuk Melalui Pelatihan Usaha Di Desa Bukit Peninjauan Ii Kecamatan Sukaraja Kabupaten Seluma Nengsih, Mimi Kurnia; Chandra, M. Jeffri Arlinandes; Robiansyah, Anton; Kusuma, Merta; Herfianti, Meiffa
Jurnal Dehasen Untuk Negeri Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v5i2.10148

Abstract

This Community Service Program aims to improve the capacity of cracker entrepreneurs in Bukit Peninjauan II Village, Sukaraja District, Seluma Regency through training in legal matters and business licensing, production management, marketing management, and financial management. The main challenges faced by partners include limited knowledge regarding PIRT (Regional Property Right) permits, inefficient production processes, traditional marketing strategies, and the lack of a financial recording and pricing system based on production costs. The program was implemented in three stages: training on human resource and production management, marketing and business innovation, and training on business licensing and financial management, accompanied by mentoring, monitoring, and evaluation. The results demonstrated a significant increase in participants' understanding and skills, from data-driven production quantity determination, development of innovative marketing strategies, understanding PIRT legality, to the ability to prepare simple bookkeeping and set appropriate selling prices. Overall, this program successfully strengthened the managerial capacity of cracker MSMEs, enabling them to develop their businesses more effectively, efficiently, and sustainably.
The Effect of Service Quality and Customers’ Relationship Management on Customers’ Loyalty at Bank BSI KC Bengkulu S. Parman 2 Mita Handayani; Merta Kusuma
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.231

Abstract

Bank Syariah Indonesia provides more complete services, wider reach, and has a better capital capacity.It is spported by synergies with parent companies (Mandiri, BNI, BRI) and the government's commitment through the Ministry of SOEs. Bank Syariah Indonesia is encouraged to be able to compete at the global level. This study aimed to determine the effect service quality and customers’ relationship management on customers’ loyalty at Bank BSI KC Bengkulu S. Parman 2. This data of the study was obtained through observation and distributing questionnaire. It was distributed to 110 respondents, namely customers who saved at Bank BSI KC Bengkulu S. Parman 2. The data was analyzed by using quantitative data analysis. The quantitative analysis includes instrument testing, classical assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test by using the SPSS program, namely Y = Y = 4.388 + 0.158 (X1) + 0.357 (X2). The result of the coefficient of determination (R2) the value of R Square is 0.718 or 71.8%, where the coefficient of determination means that together the service quality and customers’ relationship management variables contribute to give effect on customers’ loyalty at Bank BSI KC Bengkulu S. Parman 2 , while the remaining 0.282 or 28.2% is influenced by other variables outside the study. The hypothesis testing by using t test and F test shows that service quality (X1) and customers’ relationship management (X2) variables have a significant effect on customers’ loyalty (Y), where the significance level is <0.05. This means that Ho is rejected and Ha is accepted.
Effect Of Organizational Climate and Organizational Support on Employee Performance at Class 1 Agricultural Quarantine Station Bengkulu City Amirul Rizky Fajriansyah; Merta Kusuma
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.828

Abstract

This study aims to determine the effect of organizational climate and organizational support on employee performance at the Agricultural Quarantine Station Class 1 Bengkulu City, either partially or simultaneously. There are several factors that will be discussed in this research, including Organizational Climate and Organizational Support. The object of this research is at the Agricultural Quarantine Station Class 1 Bengkulu City, totaling 70 people. In this research, the writer uses the method of collecting data by means of observation, interviews and questionnaires. There are several data analysis techniques used in this study, using instrument tests, namely validity test, reliability test, classical assumption test, coefficient of determination, and also hypothesis testing. From the results of multiple linear regression, the regression equation is obtained as follows: Y = 0.981 + 0.384 (X1) + 0.521 (X2). While the results of the hypothesis testing that have been carried out can be seen that the Organizational Climate variable (X1) obtained tcount of 6.338 (higher than the value of ttable, or ttable> 1.996 (see distribution in table t), and a significance level of 0.000 (significant <0.05) And the Organizational Support variable (X2) obtained tcount of 5.154 (lower than the value of ttable, or ttable < 1.996 (see distribution in table t), and a significance level of 0.319 (significant> 0.05). So it can be concluded that the hypothesis is accepted, meaning that there is Partial or simultaneous influence of Organizational Climate (X1) and Organizational Support (X2) on Employee Performance variable (Y) This can be seen at the significance level of 0.000 < 0.05 at the Agricultural Quarantine Station Class 1 Bengkulu City.
The Effect Of Product Innovation And Competitive Advantage On Sales(Case Study of Syarah Bakery Shop, Bengkulu City) Merta Kusuma; Ika Siti Nur Dharyanti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1262

Abstract

This study aims to determine "The Influence of Product Innovation and Competitive Advantage on Sales (Case Study of Syarah Bakery Shop, Bengkulu City)". This type of research is quantitative research, research on data measurement and object statistics through calculations. The population in this study were consumers of the Bengkulu City Syarah Bakery Shop. The sampling technique was carried out by nonprobability sampling, so there were 96 respondents in this study. Data collection techniques in this study are observation, interviews, and questionnaires. Research results show that Product Innovation has a positive and significant effect on Sales, Competitive Advantage has a positive and significant effect on Sales, Product Innovation and Competitive Advantage together have a positive and significant effect on Sales.
The Effect of Quality of Work Life, Work Motivation and Job Satisfaction on Employee Performance at Hypermart Bengkulu Aldha Pebriana Aziz; Merta Kusuma
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1628

Abstract

This research aims to determine the influence of Quality of Work Life, Work Motivation and Job Satisfaction on Employee Performance at Hypermart Bengkulu. The population in this study was Hypermart Bengkulu employees, totaling 50 people. The sampling technique in this research is to use total sampling where the entire population is sampled, namely 50 employees. Data collection methods use observation and questionnaires. The data analysis technique used is multiple linear regression, coefficient of determination and hypothesis. Based on the research results, it can be seen that the Quality of Work Life variable has a significant effect on employee performance at Hypermart Bengkulu, seen from the significant value of 0.000, which is smaller than 0.05. Then work motivation has an influence because the significant value of 0.028 is smaller than 0.05. And job satisfaction also has an influence because the significance value of 0.000 is smaller than 0.05. The coefficient of determination R square is 0.461. This means that the performance of Hypermart Bengkulu employees can be explained by 46.1% by independent variables, namely the influence of quality of work life, work motivation and job satisfaction. Meanwhile, the remainder (100-46.1% = 53.9%) was influenced by other causal factors not examined in this study.
PENGARUH BEBAN KERJA DAN BURNOUT TERHADAP TURNOVER INTENTION Anggi Saputra; Meiffa Herfianti; Merta Kusuma
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of workload and burnout on employee turnover intention at PT. Sinar Niaga Sejahtera Bengkulu. This research uses a quantitative approach with a survey method, where data is obtained through distributing questionnaires to employees of PT. Sinar Niaga Sejahtera Bengkulu. Data analysis techniques used include validity test, reliability test, multiple linear regression test, t-test, and F-test with the help of statistical software. The results showed that partially workload has a positive and significant effect on employee turnover intention, as evidenced by a significance value of 0.000 < 0.05 and t-value greater than t-table. Burnout also has a positive and significant effect on employee turnover intention with a significance value of 0.002 < 0.05 and t-value > t-table. Furthermore, simultaneously workload and burnout have a significant effect on employee turnover intention, as indicated by F-value > F-table and a significance value of 0.000 < 0.05. The findings of this study indicate that an unbalanced workload and high burnout can increase employee intention to leave the organization. Therefore, based on the results of the study, it can be concluded that workload management and burnout prevention contribute to reducing employee turnover intention at PT. Sinar Niaga Sejahtera Bengkulu. Keywords: Workload, Burnout, Turnover Intention
The Effect Of Live Streaming And Brand Awareness On Purchasing Decisions Of Glad2Glow Products On Tiktok E-Commerce Hili Puspita Sari; Ade Tiara Yulinda; Merta Kusuma
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.10917

Abstract

Consumer purchasing decisions on social media–based e-commerce platforms are influenced by various factors, including live streaming and brand awareness. This study aims to analyze the effect of live streaming and brand awareness on purchasing decisions of Glad2Glow skincare products on TikTok e-commerce among consumers in Bengkulu City. This research employs a quantitative method with a survey approach. The population of this study consists of consumers in Bengkulu City who have purchased Glad2Glow products through TikTok live streaming. The research sample comprises 130 respondents selected using an accidental sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that live streaming has a positive and significant effect on purchasing decisions, meaning that more effective live streaming increases consumers’ likelihood of making purchases. Brand awareness also has a positive and significant effect on purchasing decisions, indicating that higher brand awareness enhances consumer trust and confidence in choosing products. Furthermore, live streaming and brand awareness simultaneously have a positive and significant effect on purchasing decisions of Glad2Glow products on TikTok e-commerce. Therefore, Glad2Glow is recommended to continuously optimize its live streaming strategies and strengthen brand awareness to improve consumer purchasing decisions.
PENINGKATAN KEWASPADAAN MASYARAKAT TEBAK RAPAK DALAM PENCEGAHAN PANDEMI COVID-19 Ratnawili Ratnawili; Merta Kusuma; Tezar Arianto; Muhamad Galy Njoman
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 4 No. 1 (2021): Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

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Abstract

ABSTRAKPandemi Covid-19 telah merubah tatanan kehidupan masyarakat di Indonesia, khususnya masyarakat di Kota Bengkulu. Dari update yang disampaikan oleh juru bicara Gugus Tugas Percepatan Penanganan  Covid-19 Provinsi Bengkulu, Jaduliwan, per hari ini, Rabu 29 April 2020, terjadi penambahan Positif Covid-19 sebanyak 4 kasus. “Pertama perempuan umur 44 tahun asal Bengkulu Selatan, tidak ada gejala klinis, lalu perempuan umur 26 tahun asal Kaur, tidak ada gejala klinis, selanjutnya laki-laki umur 46 tahun asal Kaur tidak ada gejala klinis riwayat perjalanan dari Kota Bengkulu dan perempuan umur 48 tahun asal Kota Bengkulu juga tidak ada gejala klinis,” jelas Jaduliwan. Dari ke empat pasien positif ini dijelaskan bahwa pasien tidak memiliki gejala klinis  alias  OTG  (Orang  Tanpa  Gejala)  hal  ini  harus  menjadi  perhatian  serius  bagi masyarakat. Dimana masyarakat harus meningkatkan kewaspadaan diri khsususnya selama masa Pandemi Covid-19 ini berlangsung.Peningkatan  kewaspadaan masyarakat Bengkulu terus menerus kita lakukan ,tidak boleh kita mundur, tidak boleh kita berhenti, jangan sampai ketika kasus tidak terjadi, masyarakat kita tidak patuh, tidak taat, seperti di pasar tidak pakai masker, tidak mengatur jarak, tidak ada satu orang pun yang bisa meyakinkan dirinya terbebas dari virus Covid-19,” tegas Herwan Antoni Kadinkes Provinsi Bengkulu. Pemerintah sudah menganjurkan berdiam di rumah kalau pun mau keluar rumah pakai masker,  jaga jarak hindari kerumunan, cuci tangan pakai sabun sesering mungkin dan tidak menyentuh tempat penularan dari virus Covid yaitu mulut, mata dan hidung,” jelas Herwan Antoni. (MC diskominfotikprovbkl). Maka dari itu, peningkatan kewaspadaan masyarakat Tebak Rapak dalam mencegah penularan pademi covid-19 lebih intensif, melihat kondisi ini Fakultas Ekonomi dan Bisnis melalui Pengabdian Masyarakat melakukan edukasi,sosialisasi  dan penyuluhan tentang protokol Covid-19 dalam 5 hal yaitu cuci tangan, memakai masker,menjaga daya tahan tubuh,stay at home dan social distance dilanjutkan dengan pemberian masker dan hand  sanitizer  kepada  masyarakat  Tebak  Rapat  Kec.  Muara  Bangkahulu  Kel.  Bentiring Permai Kota Bengkulu. Setelah dilakukan kegiatan tersebut ,dapat disimpulkan bahwa kegiatan pengabdian masyarakat berupa Peningkatan Kewaspadaan Dalam Pencegahan Covid-19 sangat membantu masyarkat dalam melakukan protokol pencegahan  penyebaran virus  covid-19Kata Kunci : Kewaspadaan, Masyarakat,  Pencegahan
PEMBERDAYAAN EKONOMI LOKAL KOPI KITTO MELALUI PERAN BUMDES DURIAN INDAH DESA PELANGKIAN KAB. KEPAHIANG Tezar Arianto; Ade Tiara Yulinda; Merta Kusuma
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 4 No. 3 (2021): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Setiap Usaha harus bisa mengelola usahanya dalam menghadapi persaingan pasar yang semakin pesat. Pemberdayaan Ekonomi lokal menjadi ekonomi kreatif dan inovatif melalui Bumdes ini sangat dibutuhkan dalam rangka meningkatkan pendapatan masyarakat. Kegiatan pengabdian ini bertujuan untuk memberikan pendampingan dalam pemberdayaan masyarakat/kelompok tani untuk meningkatkan pengetahuan dan pemahaman tentang kemasan serta pemasaran produk yang dapat bernilai dan bersaing. Masalah utama yang menjadi fokus dalam pengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif adalah pengetahuan dan pemahaman Sumber Daya Manusia (SDM) masyarakat/kelompok tani kopi Desa Pelangkian masih rendah dalam proses kemasan bubuk kopi dan pemasarannya, selain itu kelompok tani kopi Desa Pelangkian belum mendapatkan pembinaan dalam pengembangan usaha. Bentuk Kegiatan yang akan dilaksanakan adalah sosialisasi, pelatihan, pendampingan yang melibatkan masyarakat/kelompok tani serta Bumdes Desa Pelangkian dalam hal pengelolaan dan pengembangan usaha bubuk kopi mulai dari kemasan sampai kepemasaran produk bubuk Kopi Kitto. Dari kegiatan ini target dan hasil capaiannya adalah terlaksananya kegiatan-kegiatan pengabdian secara lancar, meningkatkan pengetahuan, pemahaman masyarakat/kelompok tani tentang pengembangan usaha kreatif dan inovatif melalui Bumdes dalam dapat meningkatkan pendapatan masyarakat/ kelompok tani serta munculnya wirausaha yang sejenis dengan kemitraan yang senergi dalam mengembangan ekonomi lokal menjadi ekonomi kreatif dan inovatif. Kata Kunci : Peningkatkan Pengetahuan, Kreatif dan Inovatif.Kata Kunci: Peningkatkan Pengetahuan, Kreatif dan Inovatif
PENGARUH GAYA KEPEMIMPINAN DAN KOMUNIKASI INTERPERSONALTERHADAP MOTIVASI KERJA KARYAWAN DI UPTD LABORATORIUM KONSTRUKSI DAN BANGUNAN DINAS PUPR PROVINSI BENGKULU Ades Panja Neto; Merta Kusuma
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9404

Abstract

This study aims to determine the "Influence of Leadership Style and Interpersonal Communication on Employee Work Motivation at the Construction and Building Laboratory Technical Implementation Unit (UPTD), Public Works and Housing Agency, Bengkulu Province," both partially and simultaneously. The type of research used is quantitative research. The population in this study amounted to 30 people, using the total side technique, which means the entire population is used as the research sample. Based on the t-test on the leadership style variable, it is known that the calculated t value > t table (5.535 > 1.697) with a probability of t sig 0.000 < 0.05. On the interpersonal communication variable, the calculated t value > t table (3.641 > 1.697) with a probability of t sig 0.001 < 0.05. So it can be concluded that both X variables, namely leadership style and interpersonal communication, partially influence employee performance. Based on the results of the f test, it is known that the calculated f value > f table (22,688 > 3.34) with a probability of f sig 0.000 < 0.05, which indicates that Ho is rejected and Ha is accepted, meaning that leadership style and interpersonal communication simultaneously have a positive effect on performance variables. The R square value obtained is 62.7%, which means it has a strong influence. This figure shows that employee performance can be explained by leadership style and interpersonal communication by 82.7%. The remaining 37.3% is influenced by other factors not examined or explained in this study. Keywords: Compensation, Motivation and Employee Performance
Co-Authors Ades Panja Neto Afriana Ananda Putri Aldha Pebriana Aziz Alim, Meiby Yasir Amirul Rizky Fajriansyah Anggi Saputra Arianto, Tezar Aziz, Aldha Pebriana Chandra, M. Jeffri Arlinandes Darti Darti Deri Peratama Dewi, Wini Sari Dinda Ermnaya Novaliza Fauzan Wira Mahendra Herfianti, Meiffa Herfianti, Meiffa Hili Puspita Sari Ika Siti Nur Dharyanti Imelda Rahma Siregar Ipan Wahyudi Julela Fitaloka Katra Pramadeka Lupi Dwi Sintri Meilaty Finthariasari Mita Handayani Muhamad Galy Njoman Mujiyati Mutica Apriliya Utami Nengsih, Mimi Kurnia Njoman, Muhamad Galy Nopran Syaputra Novtari Widia Saputri Onsardi, Onsardi Pramadeka, Katra Prayogi Permadi Ramadhan, Destian Anugrah Ratnawili Rina Yuniarti, Rina Ririn Novita Ririn Novita, Ririn Robiansyah, Anton Said, Tm Saputra, Rico Aprilian Saputri, Novtari Widia Saroni, Saparudin Sri Ekowati Sri Maryati Syahdeli, Ario Tasya Mulia Sari Welly Hartono Winda Susanti Yulinda, Ade Tiara