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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajerial Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Sharia Economic and Management Business Journal (SEMBJ) Jurnal Solusi Masyarakat (JSM)
Kusuma, Merta
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pengolahan Persampahan dan Bank Sampah Kelurahan Betungan Kota Bengkulu Onsardi, Onsardi; Kusuma, Merta; Yulinda, Ade Tiara; Yuniarti, Rina; Saroni, Saparudin; Arianto, Tezar
Jurnal Solusi Masyarakat (JSM) Vol 2, No 1 (2024)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v2i1.17379

Abstract

The implementation of this community service activity took the form of training on the use of digital marketing conducted by FEB and FKIP Biology lecturers at UM Bengkulu with community participants managing the Betungan sub-district waste bank. Previously, partners marketed waste bank handicrafts offline, namely by displaying them in the waste bank window only. Training participants are able to operate smartphones for internet access. This means that these community service partners are not completely unfamiliar with technological developments, especially the use of smartphones and social media. Based on the results of interviews, several participants have made online purchase transactions and have Instagram, Facebook and WhatsApp accounts.
PENGARUH PENGETAHUAN, KETERAMPILAN DAN MOTIVASI TERHADAP KINERJA PEGAWAI (Studi Kasus Pada Bidang Barang Milik Daerah (BMD) Provinsi Bengkulu) Ramadhan, Destian Anugrah; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7316

Abstract

The purpose of this research is to determine the influence of knowledge, skills, and motivation on employee performance in the Regional Assets Department (BMD) of Bengkulu Province, as well as to identify which factor has the most dominant influence on employee performance. This Study uses a quantitative method with 50 respondents. The population in this study consists of employees in the Regional Assets Department (BMD) of Bengkulu Province and the sampling technique used is probability sampling. Based on the results of multiple linear regression analysis, the regression equation Y = 67.298 + 0.547 (X_1) + 0.828 (X2) + 0.850 (X3). The results of the concluded that Knowledge, Skills and Motivation have a positive and significant influence, both partially or simultaneously on Employee Performance in the Regional Assets Department (BMD) of Bengkulu Province.Keywords: Knowledge, Skills, Motivation, Performance.
Pengaruh Lokasi, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Handphone Realme Di Konter Semaku (Studi Kasus Pada Konsumen Konter SEMAKU Di Kota Manna). Sofianto, Bobby; Kusuma, Merta
Sharia Economic and Management Business Journal (SEMBJ) Vol. 3 No. 3 (2022): October
Publisher : Yayasan Darussalam Bengkulu

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Abstract

Keputusan pembelian adalah suatu proses dimana konsumen melakukan penilaian terhadap berbagai alternatif pilihan dan memilih salah satu atau lebih alternatif yang diperlukan berdasarkan pertimbangan-pertimbangan tertentu. Beberapa faktor yang mempengaruhi keputusan pembelian konsumen diantaranya adalah lokasi, kualitas pelayanan dan harga. Penelitian ini bertujuan untuk mengetahui pengaruh lokasi, kualitas pelayanan dan harga terhadap keputusan pembelian konsumen. Jenis penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif. Populasi penelitian ini adalah seluruh konsumen Konter SEMAKU. Jumlah sampel penelitian sebanyak 85 orang. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data menggunakan teknik analisis regresi linear berganda. Hasil penelitian menunjukan bahwa secara parsial lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan terdapat pengaruh lokasi, kualitas pelayanan dan harga terhadap keputusan pembelian konsumen. Disarankan kepada pemilik Konter SEMAKU untuk dapat meningkatkan keputusan pembelian konsumen dengan cara menyediakan lahan parkir yang baik, meningkatkan kualitas pelayanan dan menetapkan harga yang bersaing sesuai dengan persepsi konsumen.
PENGARUH WORK LIFE BALANCE DAN LOCUS OF CONTROL TERHADAP KINERJA KARYAWAN PADA PT. BENGKULU SAMUDERA TEHNIK Mujiyati, Mujiyati; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of work life balance and locus of control on employee performance at PT. Bengkulu Samudera Tehnik, both individually ( partial) and simultaneously. Several key factors examined in reserch include work life balance and locus of control. The research subjects consist 70 employees from Bengkulu Samudera Tehnik. In data collection, this study employs observation, questionnarire distribution, and interviews. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, coefficient of determination, and hypothesis testing. From the results of multiple linear regression tests, the regression equation is obtained as follows: Y = 0.552 X1 +0.100 X2. The results of the t hypothesis test on the work life balance variable show t count > t table (40.62> 1.667) and sig (0.00 < 0.05), the locus of control variable shows t count < t table (0.759 < 1.667). The f test results show the value of f count 11.790> f table 3.13 and sig 0.00 < 0.05. So it can be concluded that work life balance and locus of control have a simultaneous and significant effect on employee performance at PT Bengkulu Samudera Tehnik. Keywords: work life balance, locus of control and employee performance
Strategi Penguatan SDM dan Pemasaran Digital Bagi Pelaku UMKM di Kota Bengkulu Ade Tiara Yulinda; Kusuma, Merta; Arianto, Tezar; Yuniarti, Rina
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.22488

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City has shown a positive trend in recent years. However, this progress has not been fully accompanied by increasing the capacity of human resources (HR) and the optimal use of digital technology. In the era of the digital economy marked by accelerated technology adoption and changes in consumer behavior, MSME actors are required to improve competence and adopt adaptive marketing strategies. The community service program initiated by the Faculty of Economics and Business, University of Muhammadiyah Bengkulu aims to strengthen the capacity of human resources and digital marketing skills for MSME actors in Bengkulu City. The activity is carried out through an educational, participatory, and needs-based approach, which includes digital literacy training, business management, and the use of social media and e-commerce platforms. The results of the program implementation show an increase in understanding of the importance of digitalization and practical skills in modern and market-oriented business management. Strengthening human resources and implementing a targeted digital marketing strategy is expected to increase competitiveness, expand market reach, and encourage sustainable adaptation in facing digital economy challenges. This kind of intervention needs to be carried out in a sustainable and collaborative manner to support an inclusive and resilient local MSME ecosystem.
Pengaruh Dukungan Sosial Dan Job Insecurity Terhadap Kesejahteraan Psikologis Pegawai Dinas Pekerjaan Umum Dan Penataan Ruang (Pupr) Kota Bengkulu Dewi, Wini Sari; Kusuma, Merta
Jurnal Fokus Manajemen Vol 4 No 1 (2024): MAY
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i1.5798

Abstract

Many factors underlie the response to customer satisfaction. The objectives of Psychological well-being is not only influenced from within the individual, but can also be influenced by the individual's environment, namely Social Support and Job Insecurity. The aims of this research are (1) to determine the effect of social support on Psychological Well-being (2) to determine the effect Job Insecurity on Psychological Well-being, and (3) to determine the effect of Social Support and Job Insecurity on Psychological Well-beingThe type of research is quantitative research, conducted from December 2023 to January 2024. Respondents are employees (contract workers) of the Bengkulu City Public Works and Spatial Planning Service. Data were collected using a questionnaire and data analysis used a multiple linear regression model and processed with SPSS software.The results of the research show that social support has a positive effect on the employees psychological well-being of Bengkulu City Public Works and Spatial Planning Department, where the regression coefficient for social support is 0.737. This means that the higher the social support, the more psychological well-being will also increase. Job Insecurity has a negative effect on the psychological well-being of Bengkulu City Public Works and Spatial Planning Department employees, where the social support regression coefficient is -0.165. This means that the higher Job Insecurity, the lower the employee's psychological well-being. Social support and job insecurity together influence the employees psychological well-being. Social support and Job Insecurity contribute 55.9% in influencing the employees psychological well-being of Bengkulu City Public Works and Spatial Planning Department.
Co-Authors Afriana Ananda Putri Alim, Meiby Yasir Arianto, Tezar Aziz, Aldha Pebriana Darti Darti Deri Peratama Dewi, Wini Sari Dinda Ermnaya Novaliza Fauzan Wira Mahendra Ika Siti Nur Dharyanti Ipan Wahyudi Julela Fitaloka Katra Pramadeka Meilaty Finthariasari Mita Handayani Muhamad Galy Njoman Mujiyati Mujiyati Njoman, Muhamad Galy Nopran Syaputra Novtari Widia Saputri Onsardi, Onsardi Pramadeka, Katra Prayogi Permadi Ramadhan, Destian Anugrah Ratnawili Rina Yuniarti, Rina Ririn Novita Ririn Novita, Ririn Said, Tm Saputra, Rico Aprilian Saputri, Novtari Widia Saroni, Saparudin Sofianto, Bobby Sri Ekowati Sri Maryati Syahdeli, Ario Welly Hartono Winda Susanti Yulinda, Ade Tiara