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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajerial Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Sharia Economic and Management Business Journal (SEMBJ) Jurnal Solusi Masyarakat (JSM) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Kusuma, Merta
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH SHOPPING LIFESTYLE DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING (Survei Pada Konsumen Toko Mayola Shop Mega Mall Kota Bengkulu) Saputri, Novtari Widia; Kusuma, Merta
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.26

Abstract

The Mayola was firstly opened in November 2018. This shop is one of the stores at mega mall in Bengkulu city. It sells women's fashion products. This study aims to determine how much effect of the Shopping Lifestyle and Store Atmosphere on the Impulse Buying on consumers of Mayola Shop Mega Mall Bengkulu City. The method used in this research was quantitative data analysis. The population were consumers at Mayola Shop totaling 120 people. To determine thesampling, the researcher used accidental sampling method. The data was  collected using a questionnaire. There are several data analysis techniques used in this study, including instrument test, classic assumption test, respondent response analysis, multiple linear regression analysis, coefficient of determination, and also hypothesis testing. Based on the results of multiple linear regression, the regression equation form Y = 3.099 + 0.333 (X1) + 0.122 (X2). The Results and hypotheses show that Shopping Lifestyle (sig <α = 0.001 <0.050), Store Atmosphere (sig <α = 0,000 <0.050), simultaneously have a significant effect on Impulse Buying. Partially both the Shopping Lifestyle and Store Atmosphere variables have significant effect on Impulse Buying. Keywords: Shopping Lifestyle, Store Atmosphere, Impulse Buying
PENGARUH LINGKUNGAN KERJA DAN INSENTIF TERHADAP PENINGKATAN PRODUKTIVITAS KERJA KARYAWAN Pada PT. J&T Cargo Mahakam Kota Bengkulu Saputra, Rico Aprilian; Kusuma, Merta
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 2 (2023): Desember 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i2.169

Abstract

This study aims to determine the effect of work environment and incentives on employee productivity at PT. J&T Cargo Mahakam Bengkulu City. The population in this study were all employees at the PT. J&T Cargo Mahakam Bengkulu City. Sampling in this study, using the census method, namely taking the entire existing population. Research data were analyzed using multiple linear regression analysis method. The research results show that (1). The work environment has a positive and significant effect on employee work productivity at PT. J&T Cargo Mahakam Bengkulu City, and (2). Incentives have a positive and significant effect on employee work productivity at PT. J&T Cargo Mahakam Bengkulu City. (3) the work environment and incentives simultaneously influence the work productivity of employees at the PT. J&T Cargo Mahakam Bengkulu City by 75.50%. Key words : Work environment, Incentives and Work Productivity
PENGARUH PANDANGAN IKLAN, KREDIBILITAS IKLAN, DAYA TARIK IKLAN DAN KEKUATAN IKLAN TERHADAP MINAT BELI (Studi Kasus Penggunaan Sepeda Motor Matic Beat di Kota Bengkulu) Alim, Meiby Yasir; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6473

Abstract

Consumer buying interest is a source of motivation that encourages consumers to do what they want to do when they are free to choose, when consumers judge that something can be useful, they can become interested, then this can bring satisfaction, when satisfaction decreases then their interest can also decrease. So interest is not permanent, but interest is temporary or can change. This type of research is a quantitative approach. The method used in this research is descriptive method. Data collection methods used here include interviews, observation, documentation, and questionnaires. Based on the results of research on the influence of advertising views, advertising credibility, advertising attractiveness and advertising strength on purchasing decisions of Beat automatic motorbike users in Bengkulu City, Bengkulu, the Fsig value is 0.000 < 0.05 and Fcount > Ftable (42.612> 2.47) , so it can be concluded that together the views of the advertisement, the credibility of the advertisement, the attractiveness of the advertisement and the strength of the advertisement influence the purchasing decisions of users of Beat automatic motorbikes in Bengkulu City. Keywords: Views, Credibility, Attractiveness, Advertising Strength, Purchase Interest
SOSIALISASI MENABUNG SEJAK DINI UNTUK MASA DEPAN SISWA KELAS IV SDN 8 KAUR Syahdeli, Ario; Kusuma, Merta; Arianto, Tezar
Jurnal Ilmiah Mahasiswa Kuliah Kerja Nyata (JIMAKUKERTA) Vol. 3 No. 3 (2023): JIMAKUKERTA
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jimakukerta.v3i3.6069

Abstract

Menabung adalah salah satu cara dalam pengelolaan keuangan yang dimana kita menyisihkan sebagian uang untuk disimpan. Yang bertujuan untuk dana persiapan di masa depan. Menumbuhkan kebiasaan menabung dilakukan saat anak masih usia dini, sehingga menabung menjadi kebiasaan sampai dia dewasa. Adapun permasalahan yang dihadapi oleh anak-anak sekarang ini adalah belum paham betul untuk apa menabung dan kesadaran untuk menabung pun masih minim. Maka dari itu kami Mahasiswa Kuliah Kerja Nyata (KKN) Universitas Muhammadiyah Bengkulu tahun 2023 yang berlokasi di Desa Lubuk Gung, Kecamatan Semidang Gumay, Kabupaten Kaur berinisiatif melakukan edukasi melalui Sosialisasi Menabung Sejak Dini Untuk Masa Depan Siswa Kelas IV SD N 8 Kaur, dengan tujuan untuk memberi pemahaman pentingnya menabung pada anak-anak pada usia dini. Adapun materi yang diberikan yaitu definisi menabung, tujuan menabung, manfaat menabung, dan cara menabung yang baik. Dengan kegiatan yang dilaksanakan berupa : 1) melakukan observasi dan audiensi kepada kepala sekolah dan dewan guru. 2) persiapan Materi yang akan disampaika. 3) Pelaksanaan Sosialisasi Menabung Seak Dini Siswa Kelas IV SD N 8 Kaur. 4) Pemberian reward kepada siswa yang aktif. Hasil dari Program kerja sosialisasi tersebut siswa mampu mempersiapkan diri untuk masa depan dan mampu memahami materi dan bisa di implementasikan dalam kehidupan sehari-hari.
The Influence Of Online Customer Reviews, Online Customer Ratings And Free Shipping On Purchase Decisions Through The Shopee Marketplace (Case Study of 5th Semester Management Students) Maryati, Sri; Kusuma, Merta
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v3i2.5864

Abstract

The title of this research is The Effect of Online Customer Review, Online Customer Rating and Free Shipping on Purchasing Decisions through the Shopee Marketplace (Case Study of 5th Semester Management Students). The purpose of the study was to determine which factors are most dominant in influencing purchasing decisions. This study uses pourpuse sampling technique, namely population members have certain characteristics, namely those who use the shopee application directly as targets and research objects. This study uses quantitative methods on 65 respondents. The population used in this study were 5th Semester Management Students and the sampling in this study was random sampling. Based on the results of multiple linear regression, the regression equation Y = 4.236 + 0.774 (X_1) + 0.490 (X2) + 1.322 (X3) is obtained. And the coefficient of determination R. Square (R2) obtained a value of 0.791 or 79.1% on purchasing decisions in the shopee marketplace. While the remaining 0.209 or 20.9% is influenced by other variables that are not included in this research model. The research results and hypotheses show that Online Customer Review, Online Customer Rating, and Free Shipping have a positive and significant effect both partially and simultaneously on Purchasing Decisions.
Pengolahan Persampahan dan Bank Sampah Kelurahan Betungan Kota Bengkulu Onsardi, Onsardi; Kusuma, Merta; Yulinda, Ade Tiara; Yuniarti, Rina; Saroni, Saparudin; Arianto, Tezar
Jurnal Solusi Masyarakat (JSM) Vol. 2 No. 1 (2024)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v2i1.17379

Abstract

The implementation of this community service activity took the form of training on the use of digital marketing conducted by FEB and FKIP Biology lecturers at UM Bengkulu with community participants managing the Betungan sub-district waste bank. Previously, partners marketed waste bank handicrafts offline, namely by displaying them in the waste bank window only. Training participants are able to operate smartphones for internet access. This means that these community service partners are not completely unfamiliar with technological developments, especially the use of smartphones and social media. Based on the results of interviews, several participants have made online purchase transactions and have Instagram, Facebook and WhatsApp accounts.
PENGARUH PENGETAHUAN, KETERAMPILAN DAN MOTIVASI TERHADAP KINERJA PEGAWAI (Studi Kasus Pada Bidang Barang Milik Daerah (BMD) Provinsi Bengkulu) Ramadhan, Destian Anugrah; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7316

Abstract

The purpose of this research is to determine the influence of knowledge, skills, and motivation on employee performance in the Regional Assets Department (BMD) of Bengkulu Province, as well as to identify which factor has the most dominant influence on employee performance. This Study uses a quantitative method with 50 respondents. The population in this study consists of employees in the Regional Assets Department (BMD) of Bengkulu Province and the sampling technique used is probability sampling. Based on the results of multiple linear regression analysis, the regression equation Y = 67.298 + 0.547 (X_1) + 0.828 (X2) + 0.850 (X3). The results of the concluded that Knowledge, Skills and Motivation have a positive and significant influence, both partially or simultaneously on Employee Performance in the Regional Assets Department (BMD) of Bengkulu Province.Keywords: Knowledge, Skills, Motivation, Performance.
Pengaruh Lokasi, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Handphone Realme Di Konter Semaku (Studi Kasus Pada Konsumen Konter SEMAKU Di Kota Manna). Sofianto, Bobby; Kusuma, Merta
Sharia Economic and Management Business Journal (SEMBJ) Vol. 3 No. 3 (2022): October
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keputusan pembelian adalah suatu proses dimana konsumen melakukan penilaian terhadap berbagai alternatif pilihan dan memilih salah satu atau lebih alternatif yang diperlukan berdasarkan pertimbangan-pertimbangan tertentu. Beberapa faktor yang mempengaruhi keputusan pembelian konsumen diantaranya adalah lokasi, kualitas pelayanan dan harga. Penelitian ini bertujuan untuk mengetahui pengaruh lokasi, kualitas pelayanan dan harga terhadap keputusan pembelian konsumen. Jenis penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif. Populasi penelitian ini adalah seluruh konsumen Konter SEMAKU. Jumlah sampel penelitian sebanyak 85 orang. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data menggunakan teknik analisis regresi linear berganda. Hasil penelitian menunjukan bahwa secara parsial lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan terdapat pengaruh lokasi, kualitas pelayanan dan harga terhadap keputusan pembelian konsumen. Disarankan kepada pemilik Konter SEMAKU untuk dapat meningkatkan keputusan pembelian konsumen dengan cara menyediakan lahan parkir yang baik, meningkatkan kualitas pelayanan dan menetapkan harga yang bersaing sesuai dengan persepsi konsumen.
PENGARUH WORK LIFE BALANCE DAN LOCUS OF CONTROL TERHADAP KINERJA KARYAWAN PADA PT. BENGKULU SAMUDERA TEHNIK Mujiyati, Mujiyati; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of work life balance and locus of control on employee performance at PT. Bengkulu Samudera Tehnik, both individually ( partial) and simultaneously. Several key factors examined in reserch include work life balance and locus of control. The research subjects consist 70 employees from Bengkulu Samudera Tehnik. In data collection, this study employs observation, questionnarire distribution, and interviews. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, coefficient of determination, and hypothesis testing. From the results of multiple linear regression tests, the regression equation is obtained as follows: Y = 0.552 X1 +0.100 X2. The results of the t hypothesis test on the work life balance variable show t count > t table (40.62> 1.667) and sig (0.00 < 0.05), the locus of control variable shows t count < t table (0.759 < 1.667). The f test results show the value of f count 11.790> f table 3.13 and sig 0.00 < 0.05. So it can be concluded that work life balance and locus of control have a simultaneous and significant effect on employee performance at PT Bengkulu Samudera Tehnik. Keywords: work life balance, locus of control and employee performance
Strategi Penguatan SDM dan Pemasaran Digital Bagi Pelaku UMKM di Kota Bengkulu Ade Tiara Yulinda; Kusuma, Merta; Arianto, Tezar; Yuniarti, Rina
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.22488

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) in Bengkulu City has shown a positive trend in recent years. However, this progress has not been fully accompanied by increasing the capacity of human resources (HR) and the optimal use of digital technology. In the era of the digital economy marked by accelerated technology adoption and changes in consumer behavior, MSME actors are required to improve competence and adopt adaptive marketing strategies. The community service program initiated by the Faculty of Economics and Business, University of Muhammadiyah Bengkulu aims to strengthen the capacity of human resources and digital marketing skills for MSME actors in Bengkulu City. The activity is carried out through an educational, participatory, and needs-based approach, which includes digital literacy training, business management, and the use of social media and e-commerce platforms. The results of the program implementation show an increase in understanding of the importance of digitalization and practical skills in modern and market-oriented business management. Strengthening human resources and implementing a targeted digital marketing strategy is expected to increase competitiveness, expand market reach, and encourage sustainable adaptation in facing digital economy challenges. This kind of intervention needs to be carried out in a sustainable and collaborative manner to support an inclusive and resilient local MSME ecosystem.
Co-Authors Afriana Ananda Putri Aldha Pebriana Aziz Alim, Meiby Yasir Amirul Rizky Fajriansyah Arianto, Tezar Aziz, Aldha Pebriana Chandra, M. Jeffri Arlinandes Darti Darti Deri Peratama Dewi, Wini Sari Dinda Ermnaya Novaliza Fauzan Wira Mahendra Herfianti, Meiffa Ika Siti Nur Dharyanti Ipan Wahyudi Julela Fitaloka Katra Pramadeka Meilaty Finthariasari Mita Handayani Mujiyati Nengsih, Mimi Kurnia Neto, Ades Panja Njoman, Muhamad Galy Nopran Syaputra Novtari Widia Saputri Onsardi, Onsardi Pramadeka, Katra Prayogi Permadi Ramadhan, Destian Anugrah Ratnawili Rina Yuniarti, Rina Ririn Novita Ririn Novita, Ririn Robiansyah, Anton Said, Tm Saputra, Rico Aprilian Saputri, Novtari Widia Sari, Hili Puspita Sari, Tasya Mulia Saroni, Saparudin Sintri, Lupi Dwi Siregar, Imelda Rahma Sofianto, Bobby Sri Ekowati Sri Maryati Syahdeli, Ario Utami, Mutica Apriliya Welly Hartono Winda Susanti Yulinda, Ade Tiara