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Journal : Journal of Communication and Public Relations (JCPR)

The Impact of Hoaxes to the Business of Information Technology Companies in Indonesia Nuzirwan, Isabella; Sukandar, Rudi
Journal of Communication and Public Relations Vol. 1 No. 1 (2021): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to investigate whether the impact of hoaxes to an institution is as significant as those to an individual. Besides that, it also to find the impact of the hoax spreading to Indonesian people, especially viewed from the business perspective. The hoax issue investigated in this research is more related to the political ones, but it was viewed from the business perspective, especially business-to-business (B2B). This was a gap in the body of literature that the researchers have found. For this research, researcher utilized mixed methods The first is descriptive qualitative with case study approach where researcher conducted an in-depth interview to several informants, such as business owners and marketing officers from several companies that experienced the effect of hoaxes. The second is quantitative research method with secondary data gathered from the internet. The data analysis showed that hoax issues that hit an institution or company did not have a significant effect compared to those that hit an individual such as a public figure. The researches deliberately chose this hoax topic because it has been popular recently and also the researchers believed that the research using business point of view has not been widely done. Most of the research done today is hoaxes research from political perspective.
Analysis of YouTube Content about Konjac as an Education of Indonesian Farmers in the Disruption Era Yunus, Ulani; Rizkiansyah, Mariko; Ariestyani, Arleen; Sukandar, Rudi
Journal of Communication and Public Relations Vol. 2 No. 2 (2023): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105002220243

Abstract

The konjac plant is thought to be a nutritious meal that is good for both beauty and health. Konjac exports from Indonesia to other countries grew as a result in 2020. Nevertheless, a sharp fall was observed at the end of 2021, despite the fact that many Indonesian farmers had shifted to Konjac plants. The researcher will continue the research series with Konjac plant objects in 2022 because there are so many questions and rumors surrounding this plant. The purpose of this study is to interpret the meaning of YouTube accounts that talk about konjac plants. By generating codes from all the words collected from the 30 YouTube accounts examined, the study employed a qualitative content analysis methodology. Three code frameworks were identified as being relevant to the Konjac problem: Konjac, the Government, and Export. The Government of Indonesia appealed the findings of these three regulations regarding the attitudes of farmers who support and oppose the growing of konjac. The Indonesian government is viewed as being unprepared to deal with both the farmers themselves and the global market, and thus disregards the quality of Konjac crops for export. Conclusion: In order to improve the quality of products that will be exported and brand Konjac plants for the global market, coordination and engagement between farmers and the Indonesian government are required, as well as the involvement of academics.