Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmiah Kajian Ilmu Humaniora

DIRECTIVE SPEECH ACTS USED BY SANTRI OF ROUDLOTUT THOLIBIN ISLAMIC BOARDING SCHOOL IN KADEMANGAN KOTA PROBOLINGGO Arifulloh, Mohammad; Sutrisno, Adi; Mulyono, Sugeng Edy; Aisyah, Rasyidah Nur
JURNAL LITERASI Vol 3 No 2 (2024): Language Phenomena
Publisher : Program Studi Bahasa Inggris, Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/literasi.v3i2.2281

Abstract

This study analyzes the directive speech used by the students of the Roudlotut Tholibin Probolinggo Islamic Boarding School. This study aims to describe the types of directive speech actions that exist in students of the Roudlotut Tolibin Islamic Boarding School. The scope of this research is a pragmatic field and is carried out in four places, namely Hall, Classroom, Musholla and Canteen. Speech act is a theory that considers that the meaning of linguistic expressions can be explained by following the rules that apply when performing speech acts. The speaker chooses utterances that fit the context. Directive speech is an act of speech that contains the intention of the other person to do something. Among students, there are also many uses for directive speech. Santri is a term for someone who is studying at an Islamic boarding school. The method used is descriptive-qualitative, with data collection techniques through observation and recording and using domain analysis and taxonomy. The data source consists of all Santri conversations. The research was carried out at the Roudlotut Tholibin Islamic boarding school which is located at Jl. KH. Fadhol Kademangan Kademangan Kota Probolinggo. The results of the analysis showed that there were five types of speech actions in students, namely Commanding 66 data, Suggesting 42 data, 35 data, Advice data, and Challenging 12 data. The act of commanding speech is more found because speech occurs between teachers and students.
MEANING OF SIGN IN IPHONE 15 PRO (ON WITH THE SHOW) ADVERTISEMENT: ROLAND BARTHES APPROACH Abidah, Nabila Farah; Neisyiah, Devana Nur; Afifuddin, Muzakki; Aisyah, Rasyidah Nur; Zamroni, Mohammad
JURNAL LITERASI Vol 3 No 1 (2024): Language and Political Phenomenon
Publisher : Program Studi Bahasa Inggris, Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/literasi.v3i1.2077

Abstract

This study investigates the meaning of the symbols displayed in the iPhone 15 Pro "On with the Show" advertisement on YouTube released by electronics company Apple Inc. in 2023. Apple's iPhone is considered a highly anticipated flagship product and has a strong appeal among global consumers. The focus of this research is to analyze the ad using Roland Barthes' semiotic theory, which includes the concepts of denotation, connotation, and myth. This research uses a descriptive qualitative approach using Roland Barthes' semiotic theory as the analytical framework. Data was collected through direct observation of the iPhone 15 Pro "On with the Show" advertising video as well as document analysis related to Apple Inc's marketing strategy. This method allowed the researcher to explore the symbols used in the ad and analyze the implied meaning from the perspective of semiotic theory. The analysis in this study identified several symbols that appear in the commercial, such as an angry white director with an ethnically diverse film crew, a car that explodes in a remote location, a woman driving with an alien creature, and the statement "There's no camera like Pro" with the Apple logo. Each symbol is analyzed to understand how they represent power, the challenges of action filmmaking, advanced technology, gender representation, and the image of quality associated with the iPhone 15 Pro. The findings from this study provide insights into how Apple constructs meaning and identity through its advertising, as well as how these symbols influence our perception and understanding of the product and popular culture more broadly.