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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Quantitative Economics and Management Studies Nobel Management Review Indonesian Collaboration Journal of Community Services (ICJCS) Journal of Artificial Intelligence and Digital Business Jurnal Sains Manajemen  Nitro Jurnal Manajemen dan Ekonomi Terapan JER
Rosanti, Novita
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Mathematics Social Sciences Other

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The Effects of Brand Image and Product Quality on Purchase Decisions Rosanti, Novita; Karta Negara Salam; Panus
Quantitative Economics and Management Studies Vol. 2 No. 6 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.93 KB) | DOI: 10.35877/454RI.qems360

Abstract

The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant effects on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar; the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following comment: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant effects on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant influences on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar, the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar.
Analisis Pola Komunikasi dan Digital Marketing terhadap Peningkatan Kinerja Karyawan UKM di Makassar Melalui Kerjasama Tim Syamsu, Sitti Ravida; Gunawan, Hendra; Rosanti, Novita
Jurnal Manajemen dan Ekonomi Terapan Vol. 2 No. 1 (2024): April 2024
Publisher : Yayasan Insan Literasi Cendekia (INLIC) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jmet.v2i1.157

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh pola komunikasi dan digital marketing terhadap peningkatan kinerja karyawan UKM di Makassar melalui kerjasama tim. Metode analisis yang digunakan adalah metode analisis regresi koefisien jalur yang bertujuan untuk menggambarkan keadaan objek penelitian yang sesungguhnya untuk mengetahui pola komunikasi dan digital marketing terhadap peningkatan kinerja karyawan UKM di Makassar melalui beberapa item pernyataan kuesioner kepada responden. Hasil penelitian ini menunjukkan bahwa pola komunikasi dan digital marketing berpengaruh positif dan signifikan terhadap kinerja karyawan, kerjasama tim berpengaruh positif dan signifikan terhadap kinerja karyawan, pola komunikasi dan digital marketing berpengaruh positif dan signifikan terhadap kerjasama tim, serta pola komunikasi dan digital marketing juga berpengaruh positif dan signifikan terhadap peningkatan kinerja karyawan UKM di Makassar melalui kerjasama tim.
Brand Image Analysis and Sales Promotion on the Purchase Decision of Top Coffee Gula Palm Brand Through Brand Equity Patiku, Melda Yanti; Rosanti, Novita; Verawaty
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.985

Abstract

This study aims to find out and analyze the Influence of Brand Image and Sales Promotion on Purchase Decisions of Top Coffee Palm Sugar Through Brand Equity as an Intervening Variable with a research period of 1 month starting from July to August 2024. The analysis method used is Path Analysis using SmartPLS Software ver 3 2024, the purpose is to describe the actual state of the research object to determine the Brand Image and Sales Promotion of the Purchase Decision of Top Coffee Gula Palm Brand Through Brand Equity as Veriabel Intervening in the Tamalanrea Village Community who consume Top Coffee Gula Palm through the submission of statements in the questionnaire. The results of the study were (1) Brand image has a positive and significant effect on brand equity, (2) Sales promotion has a positive and significant effect on brand equity, (3) Brand image has a positive and significant effect on purchase decisions, (4) Sales promotion has a positive and significant effect on purchase decisions, (5) Brand equity has a positive and significant effect on purchase decisions, (6) Brand image has a positive and significant effect on purchase decisions through brand equity, (7) Sales promotion has a positive and significant effect on purchase decisions through brand equity.
Pengaruh Transparansi Penanganan Perkara dan Kepercayaan Terhadap Loyalitas melalui Kepuasan Klien pada Kantor Hukum Puspita Sukardi dan Partner Sukardi, Sukardi; Rosanti, Novita; Sujatmiko, Sujatmiko
Jurnal Manajemen dan Ekonomi Terapan Vol. 2 No. 2 (2024): Oktober 2024
Publisher : Yayasan Insan Literasi Cendekia (INLIC) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jmet.v2i2.47

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh Transparansi Penanganan Perkara Dan Kepercayaan Terhadap Loyalitas Melalui Kepuasan Klien Pada Kantor Hukum Puspita Sukardi Dan Partner secara langsung maupun tidak langsung. Adapun metode analisis yang digunakan adalah Path Analysis dengan tujuan untuk menggambarkan keadaan objek penelitian yang sesungguhnya untuk mengetahui Pengaruh Transparansi Penanganan Perkara Dan Kepercayaan Terhadap Loyalitas Melalui Kepuasan Klien Pada Kantor Hukum Puspita Sukardi Dan Partner melalui pengajuan pernyataan di dalam kuesioner kepada klien. Hasil penelitian yang diperoleh adalah (1)Transparansi Penanganan Perkara berpengaruh Positif dan Signifikan  terhadap Kepuasan Klien Pada Kantor Hukum Puspitas Sukardi dan Partner, (2) Kepercayaan berpengaruh Positif Tidak Signifikan  terhadap Kepuasan Klien Pada Kantor Hukum Puspitas Sukardi dan Partner (3) Kepuasan Klien berpengaruh Positif dan Signifikan  terhadap Loyalitas Pada Kantor Hukum Puspitas Sukardi dan Partner.(4) Transparansi Penangan Perkara berpengaruh Positif dan Signifikan  terhadap Loyalitas Pada Kantor Hukum Puspitas Sukardi dan Partner, (5) Kepercayaan berpengaruh Positif dan Signifikan  terhadap Loyalitas Pada Kantor Hukum Puspitas Sukardi dan Partner, (6) Transparansi Penangan Perkara berpengaruh Positif dan Signifikan  terhadap Loyalitas Melalui Kepuasan Klien Pada Kantor Hukum Puspitas Sukardi dan Partner, dan (7) Kepercayaan berpengaruh tidak Signifikan  terhadap Loyalitas Melalui Kepuasan Klien Pada Kantor Hukum Puspitas Sukardi dan Partner.
Tingkat Pemahaman Gen Z Mengenai Bank Digital Rosanti, Novita; Hutami, Nurul
Nobel Management Review Vol. 5 No. 3 (2024): Nobel Management Review
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/nmar.v5i3.5068

Abstract

Generasi Z disebut juga sebagai i-Generation yang umum dikenal dengan istilah Gen Z merupakan generasi yang tumbuh dengan teknologi digital sejak dini. Seiring dengan perkembangan bank digital saat ini maka Gen Z cenderung memanfaatkan transaksi keuangan berbasis digital yang praktis dan fleksibel. Namun belum diketahui secara pasti sejauh mana pemahaman Gen Z mengenai bank digital tersebut. Sehingga tujuan penelitiana dalah untuk mengetahui tingkat pemahaman Gen Z mengenai bank digital. Penelitian menggunakan data primer melalui kuesioner. Sampel penelitian sebanyak 100 responden yang ditetapkan berdasarkan proportionate stratified random sampling. Selanjutnya responden dipilih dengan incidental sampling. Analisis data menggunakan metode deskriptif kuantitatif dengan melakukan uji validitas dan uji reliabilitas. Analisis data menggunakan rumus nilai indeks selanjutnya penetapan tingkat pemahaman responden diukur dengan rentang nilai three box method. Berdasarkan hasil penelitian dengan menggunakan metode deskriptif kuantitatif, maka diperoleh kesimpulan bahwa tingkat pemahaman Gen Z mengenai Bank Digital termasuk kedalam tingkat pemahaman tinggi dengan nilai rata-rata sebesar 95,75.
Pengaruh Pembiayaan Ultra Mikro PT. Pegadaian Persero Terhadap Perkembangan Usaha Mikro Kecil Dan Menengah Di Kabupaten Bulukumba Karsa, Muhammad Setia; Rosanti, Novita; Daga, Rosnaini
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5799

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel Pembiayaan Ultra Mikro PT. Pegadaian Persero Terhadap Perkembangan Usaha Mikro Kecil Dan Menengah Di Kabupaten Bulukumba. Metode penelitian yang digunakan yakni dengan menggunakan metode kuantitatif dengan data primer yang menggunakan kuesioner. Responden dalam penelitian seluruh Nasabah pembiayaan Ultra Mikro di Bulukumba yang berjumlah 47 UMKM, sampel yang digunakan dengan teknik sampling jenuh dengan jumlah sampel 130 responden. Hasil dalam penelitian ini menunjukkan bantuan Biaya UMKM berpengaruh Positif dan tidak signifikan terhadap Perkembangan UMKM di Kabupaten Bulukumba. Proses Kredit berpengaruh Positif dan signifikan terhadap Perkembangan UMKM di Kabupaten Bulukumba. Pendampingan UMKM berpengaruh Positif dan tidak signifikan terhadap Perkembangan UMKM di Kabupaten Bulukumba. Kata Kunci: Pembiayaan Ultra Mikro, Perkembangan, Usaha Mikro Kecil Dan Menengah
Pengaruh Brand Ambassador dan Kualitas Produk Terhadap Keputusan Pembelian Bearl Cosmetik Melalui Brand Image Sebagai Variabel Intervening (Study Pada PT. Mutiara Erly Sejahtera Agen Abd Dg Sirua) Ramli, M Ilham; Rosanti, Novita; Verawaty
Jurnal Sains Manajemen Nitro Vol. 3 No. 1 (2024): Juni 2024
Publisher : Program Pasca Sarjana IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56858/jsmn.v3i1.259

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Brand Ambassador, dan Kualitas Produk Terhadap Keputusan Pembelian Bearl Kosmetik Melalui Brand Image Sebagai Variabel Intervening dengan waktu penelitian selama 1 bulan yang dimulai dari bulan Desember sampai dengan bulan Januari 2024. Populasi dalam penelitian ini adalah seluruh customer Bearl Kosmetik agen Abd Dg. Sirua sedangkan sampel dalam penelitian ini ditentukan menggunakan rumus slovin sehingga sampel yang digunakan dalam penelitian ini sebanyak 94 sampel. Penelitian ini menggunakan metode angket dengan cara menyebar kuesioner. Hasil analisis menunjukkan bahwa Brand Ambassador berpengaruh positif dan signifikan terhadap Brand Image, Kualitas Produk berpengaruh positif dan signifikan terhadap Brand Image, Brand Ambassador berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Brand Image memediasi hubungan antara Brand Ambassador terhadap Keputusan Pembelian, dan Brand Image memediasi hubungan antara Kualitas Produk terhadap Keputusan Pembelian.
The Impact of Customer Service Quality and Company Image on Customer Loyalty through Satisfaction at PT. Bank Rakyat Indonesia, Enrekang Branch Rasmani, Dilvia; Rosanti, Novita; Nurdin, Maryam
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.2334

Abstract

The purpose of this study is to analyze the influence of customer service quality on customer loyalty, to analyze the influence of company image on customer loyalty, to analyze the influence of customer service quality on customer satisfaction, to analyze the influence of company image on customer satisfaction, to analyze the influence of customer satisfaction on customer loyalty, and to analyze the influence of customer service quality on customer loyalty through customer satisfaction and to determine and analyze the influence of company image on customer loyalty through customer satisfaction at PT. Bank Rakyat Indonesia, Enrekang Branch, Kalosi Unit. The analysis method used is the SEM-PLS method with the help of WarpPLS 7.0 for Windows software to test the influence of customer service quality and company image variables both directly and indirectly (through customer satisfaction variables) on customer loyalty variables. The results of this study indicate that the quality of customer service has a positive and significant effect on customer loyalty, the image of the company has a positive and significant effect on customer loyalty, the quality of customer service has a positive and significant effect on customer satisfaction, the image of the company has a positive and significant effect on satisfaction, customer satisfaction has a positive and significant effect on customer loyalty and the quality of customer service has an effect on customer loyalty through customer satisfaction while the image of the company has an effect on customer loyalty through customer satisfaction PT. Bank Rakyat Indonesia, Enrekang Branch, Kalosi Unit.
The Effect of Digital Absence and Leadership on Employee Performance through Work Discipline at the Ministry of Religious Affairs, Pasangkayu, West Sulawesi Hatta, Muhammad; Gunawan, Hendra; Rosanti, Novita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.2333

Abstract

This study aims to analyze the effect of the digital attendance system and leadership on employee performance, with work discipline as a mediating variable at the Ministry of Religious Affairs Office in Pasangkayu Regency, West Sulawesi Province. The research is grounded in the growing need for bureaucratic reform, enhanced employee accountability, and the adoption of digital systems to improve work monitoring and efficiency within government institutions. The expansion of digital public administration highlights the importance of accurate, transparent, and tamper-resistant attendance systems that support reliable employee supervision. At the same time, leadership plays a crucial role in shaping behavioral commitment, strengthening compliance with organizational rules, and encouraging a productive and performance-oriented work environment. A quantitative research method was applied using Structural Equation Modeling–Partial Least Squares (SEM-PLS), with data collected from 142 employees through questionnaires distributed between June and July 2024. The findings reveal that both the digital attendance system and leadership exert a positive and significant influence on employee performance, both directly and indirectly through work discipline. The results further demonstrate that accurate and technology-based attendance mechanisms enhance punctuality and accountability, while effective leadership characterized by communication, role modeling, and motivation strengthens organizational engagement. This study concludes that integrating technological monitoring tools with leadership development is essential for fostering a high-performance organizational culture and advancing modernization within public sector governance. The implications suggest that policymakers should simultaneously prioritize digital infrastructure and leadership capacity-building to sustainably improve employee performance outcomes.
PEMBANGUNAN LINGKUNGAN BERKELANJUTAN DAN PEMBERDAYAAN EKONOMI LOKAL MELALUI PROGRAM PENANAMAN 1000 POHON KETAPANG KENCANA DI DESA JENETALLASA, GOWA Rosanti, Novita; Muspa, Muspa; Sujatmiko, Sujatmiko; Panus, Panus; Asrul, Asrul
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.225

Abstract

This community service program aims to promote a sustainable environment and empower the local economy through the planting of Ketapang Kencana trees in Jenetallasa Village, Gowa. The program was implemented in August 2025 over a period of two weeks, engaging the community in all stages, including land survey, seedling preparation, tree planting, maintenance, and utilization of tree-derived products. Technical training was provided to enhance the community’s skills in seedling propagation, planting, tree care, and processing leaves and seeds into economic products. Results showed optimal tree growth, high community participation, and significant improvement in local residents’ skills. Utilization of tree-derived products opened local economic opportunities through compost, handicrafts, tree seedlings, and agro-tourism education. The program fostered a sense of ownership among the community toward their environment, encouraging sustainable reforestation. These findings demonstrate that integrating sustainable reforestation and local economic empowerment can be effectively implemented with proper technical training, active community engagement, and systematic management of tree-derived products, and the model has potential to be replicated in other villages.
Co-Authors Aryani , Ari Meirika Asrul Asrul HENDRA GUNAWAN B11211055 Hutami, Nurul Jayawarsa, A.A. Ketut Karsa, Muhammad Setia Maryam Nurdin, Maryam Muhammad Hatta Muspa, Muspa Panus Panus, Panus Patiku, Melda Yanti Ramli, M Ilham Rasmani, Dilvia Rosnaini Daga Salam, Karta Negara St. Rukaiyah Sujatmiko Sujatmiko Sukardi Sukardi Sultan Syamsu, Sitti Ravida Verawaty