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All Journal SEIKO : Journal of Management & Business Quantitative Economics and Management Studies Movere Journal Nobel Management Review Indonesian Collaboration Journal of Community Services (ICJCS) Journal of Artificial Intelligence and Digital Business Jurnal Sains Manajemen  Nitro Benefit : Journal of Bussiness, Economics, and Finance Jurnal Manajemen dan Ekonomi Terapan JER
Rosanti, Novita
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Mathematics Social Sciences Other

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Journal : JER

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Brand Image Analysis and Sales Promotion on the Purchase Decision of Top Coffee Gula Palm Brand Through Brand Equity Patiku, Melda Yanti; Rosanti, Novita; Verawaty
Jurnal Economic Resource Vol. 7 No. 2 (2024): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v7i2.985

Abstract

This study aims to find out and analyze the Influence of Brand Image and Sales Promotion on Purchase Decisions of Top Coffee Palm Sugar Through Brand Equity as an Intervening Variable with a research period of 1 month starting from July to August 2024. The analysis method used is Path Analysis using SmartPLS Software ver 3 2024, the purpose is to describe the actual state of the research object to determine the Brand Image and Sales Promotion of the Purchase Decision of Top Coffee Gula Palm Brand Through Brand Equity as Veriabel Intervening in the Tamalanrea Village Community who consume Top Coffee Gula Palm through the submission of statements in the questionnaire. The results of the study were (1) Brand image has a positive and significant effect on brand equity, (2) Sales promotion has a positive and significant effect on brand equity, (3) Brand image has a positive and significant effect on purchase decisions, (4) Sales promotion has a positive and significant effect on purchase decisions, (5) Brand equity has a positive and significant effect on purchase decisions, (6) Brand image has a positive and significant effect on purchase decisions through brand equity, (7) Sales promotion has a positive and significant effect on purchase decisions through brand equity.
The Effect Of Competency And Career Development On Employee Performance With Employee Engagement As An Intervening Variable At Bank Papua, Main Branch Office, Jayapura Aryani , Ari Meirika; Daga , Rosnaini; Rosanti, Novita
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1587

Abstract

This study aims to examine the influence of competence and career development on employee performance with employee engagement as an intervening variable at Bank Papua Main Branch Jayapura. The research was conducted at Bank Papua Main Branch Jayapura over a period of two months, from June to July 2025. The population and sample in this study consisted of 84 employees of Bank Papua Main Branch Jayapura. This research used a survey method by distributing questionnaires to the research subjects. The statistical method used to test the hypotheses was Partial Least Squares (PLS) with the help of an application. The analysis results show that competence has a positive and significant effect on employee engagement; career development has a positive and significant effect on employee engagement; competence has a positive and significant effect on employee performance; career development has a positive but not significant effect on employee performance; employee engagement has a positive and significant effect on employee performance; competence has a positive and significant effect on employee performance through employee engagement as an intervening variable; and career development has a positive and significant effect on employee performance through employee engagement as an intervening variable
Co-Authors Anhar Anhar Aryani , Ari Meirika Asrul Asrul Fildzah Multarahmi Grace Randa Kadang HENDRA GUNAWAN B11211055 Hutami, Nurul Jayawarsa, A.A. Ketut Karsa, Muhammad Setia Maryam Nurdin, Maryam Megawaty, Megawaty Muhammad Hatta Muspa, Muspa Negara Salam , Karta Panus Panus, Panus Patiku, Melda Yanti Pratiwi AR, Dhita Ramli, M Ilham Rasmani, Dilvia Rosnaini Daga Salam, Karta Negara Sujatmiko Sujatmiko Sukardi Sukardi Suwandaru, Rachman Syamsu, Sitti Ravida Verawaty