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All Journal SEIKO : Journal of Management & Business Quantitative Economics and Management Studies Movere Journal Nobel Management Review Indonesian Collaboration Journal of Community Services (ICJCS) Journal of Artificial Intelligence and Digital Business Jurnal Sains Manajemen  Nitro Benefit : Journal of Bussiness, Economics, and Finance Jurnal Manajemen dan Ekonomi Terapan JER
Rosanti, Novita
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Mathematics Social Sciences Other

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Pengaruh Brand Ambassador dan Kualitas Produk Terhadap Keputusan Pembelian Bearl Cosmetik Melalui Brand Image Sebagai Variabel Intervening (Study Pada PT. Mutiara Erly Sejahtera Agen Abd Dg Sirua) Ramli, M Ilham; Rosanti, Novita; Verawaty
Jurnal Sains Manajemen Nitro Vol. 3 No. 1 (2024): Juni 2024
Publisher : Program Pasca Sarjana IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56858/jsmn.v3i1.259

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Brand Ambassador, dan Kualitas Produk Terhadap Keputusan Pembelian Bearl Kosmetik Melalui Brand Image Sebagai Variabel Intervening dengan waktu penelitian selama 1 bulan yang dimulai dari bulan Desember sampai dengan bulan Januari 2024. Populasi dalam penelitian ini adalah seluruh customer Bearl Kosmetik agen Abd Dg. Sirua sedangkan sampel dalam penelitian ini ditentukan menggunakan rumus slovin sehingga sampel yang digunakan dalam penelitian ini sebanyak 94 sampel. Penelitian ini menggunakan metode angket dengan cara menyebar kuesioner. Hasil analisis menunjukkan bahwa Brand Ambassador berpengaruh positif dan signifikan terhadap Brand Image, Kualitas Produk berpengaruh positif dan signifikan terhadap Brand Image, Brand Ambassador berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Brand Image memediasi hubungan antara Brand Ambassador terhadap Keputusan Pembelian, dan Brand Image memediasi hubungan antara Kualitas Produk terhadap Keputusan Pembelian.
The Impact of Customer Service Quality and Company Image on Customer Loyalty through Satisfaction at PT. Bank Rakyat Indonesia, Enrekang Branch Rasmani, Dilvia; Rosanti, Novita; Nurdin, Maryam
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.2334

Abstract

The purpose of this study is to analyze the influence of customer service quality on customer loyalty, to analyze the influence of company image on customer loyalty, to analyze the influence of customer service quality on customer satisfaction, to analyze the influence of company image on customer satisfaction, to analyze the influence of customer satisfaction on customer loyalty, and to analyze the influence of customer service quality on customer loyalty through customer satisfaction and to determine and analyze the influence of company image on customer loyalty through customer satisfaction at PT. Bank Rakyat Indonesia, Enrekang Branch, Kalosi Unit. The analysis method used is the SEM-PLS method with the help of WarpPLS 7.0 for Windows software to test the influence of customer service quality and company image variables both directly and indirectly (through customer satisfaction variables) on customer loyalty variables. The results of this study indicate that the quality of customer service has a positive and significant effect on customer loyalty, the image of the company has a positive and significant effect on customer loyalty, the quality of customer service has a positive and significant effect on customer satisfaction, the image of the company has a positive and significant effect on satisfaction, customer satisfaction has a positive and significant effect on customer loyalty and the quality of customer service has an effect on customer loyalty through customer satisfaction while the image of the company has an effect on customer loyalty through customer satisfaction PT. Bank Rakyat Indonesia, Enrekang Branch, Kalosi Unit.
The Effect of Digital Absence and Leadership on Employee Performance through Work Discipline at the Ministry of Religious Affairs, Pasangkayu, West Sulawesi Hatta, Muhammad; Gunawan, Hendra; Rosanti, Novita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.2333

Abstract

This study aims to analyze the effect of the digital attendance system and leadership on employee performance, with work discipline as a mediating variable at the Ministry of Religious Affairs Office in Pasangkayu Regency, West Sulawesi Province. The research is grounded in the growing need for bureaucratic reform, enhanced employee accountability, and the adoption of digital systems to improve work monitoring and efficiency within government institutions. The expansion of digital public administration highlights the importance of accurate, transparent, and tamper-resistant attendance systems that support reliable employee supervision. At the same time, leadership plays a crucial role in shaping behavioral commitment, strengthening compliance with organizational rules, and encouraging a productive and performance-oriented work environment. A quantitative research method was applied using Structural Equation Modeling–Partial Least Squares (SEM-PLS), with data collected from 142 employees through questionnaires distributed between June and July 2024. The findings reveal that both the digital attendance system and leadership exert a positive and significant influence on employee performance, both directly and indirectly through work discipline. The results further demonstrate that accurate and technology-based attendance mechanisms enhance punctuality and accountability, while effective leadership characterized by communication, role modeling, and motivation strengthens organizational engagement. This study concludes that integrating technological monitoring tools with leadership development is essential for fostering a high-performance organizational culture and advancing modernization within public sector governance. The implications suggest that policymakers should simultaneously prioritize digital infrastructure and leadership capacity-building to sustainably improve employee performance outcomes.
PEMBANGUNAN LINGKUNGAN BERKELANJUTAN DAN PEMBERDAYAAN EKONOMI LOKAL MELALUI PROGRAM PENANAMAN 1000 POHON KETAPANG KENCANA DI DESA JENETALLASA, GOWA Rosanti, Novita; Muspa, Muspa; Sujatmiko, Sujatmiko; Panus, Panus; Asrul, Asrul
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.225

Abstract

This community service program aims to promote a sustainable environment and empower the local economy through the planting of Ketapang Kencana trees in Jenetallasa Village, Gowa. The program was implemented in August 2025 over a period of two weeks, engaging the community in all stages, including land survey, seedling preparation, tree planting, maintenance, and utilization of tree-derived products. Technical training was provided to enhance the community’s skills in seedling propagation, planting, tree care, and processing leaves and seeds into economic products. Results showed optimal tree growth, high community participation, and significant improvement in local residents’ skills. Utilization of tree-derived products opened local economic opportunities through compost, handicrafts, tree seedlings, and agro-tourism education. The program fostered a sense of ownership among the community toward their environment, encouraging sustainable reforestation. These findings demonstrate that integrating sustainable reforestation and local economic empowerment can be effectively implemented with proper technical training, active community engagement, and systematic management of tree-derived products, and the model has potential to be replicated in other villages.
Co-Authors Anhar Anhar Aryani , Ari Meirika Asrul Asrul Fildzah Multarahmi Grace Randa Kadang HENDRA GUNAWAN B11211055 Hutami, Nurul Jayawarsa, A.A. Ketut Karsa, Muhammad Setia Maryam Nurdin, Maryam Megawaty, Megawaty Muhammad Hatta Muspa, Muspa Negara Salam , Karta Panus Panus, Panus Patiku, Melda Yanti Pratiwi AR, Dhita Ramli, M Ilham Rasmani, Dilvia Rosnaini Daga Salam, Karta Negara Sujatmiko Sujatmiko Sukardi Sukardi Suwandaru, Rachman Syamsu, Sitti Ravida Verawaty