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The Impact of Customer Service Quality and Company Image on Customer Loyalty through Satisfaction at PT. Bank Rakyat Indonesia, Enrekang Branch Rasmani, Dilvia; Rosanti, Novita; Nurdin, Maryam
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.2334

Abstract

The purpose of this study is to analyze the influence of customer service quality on customer loyalty, to analyze the influence of company image on customer loyalty, to analyze the influence of customer service quality on customer satisfaction, to analyze the influence of company image on customer satisfaction, to analyze the influence of customer satisfaction on customer loyalty, and to analyze the influence of customer service quality on customer loyalty through customer satisfaction and to determine and analyze the influence of company image on customer loyalty through customer satisfaction at PT. Bank Rakyat Indonesia, Enrekang Branch, Kalosi Unit. The analysis method used is the SEM-PLS method with the help of WarpPLS 7.0 for Windows software to test the influence of customer service quality and company image variables both directly and indirectly (through customer satisfaction variables) on customer loyalty variables. The results of this study indicate that the quality of customer service has a positive and significant effect on customer loyalty, the image of the company has a positive and significant effect on customer loyalty, the quality of customer service has a positive and significant effect on customer satisfaction, the image of the company has a positive and significant effect on satisfaction, customer satisfaction has a positive and significant effect on customer loyalty and the quality of customer service has an effect on customer loyalty through customer satisfaction while the image of the company has an effect on customer loyalty through customer satisfaction PT. Bank Rakyat Indonesia, Enrekang Branch, Kalosi Unit.
The Effect of Digital Absence and Leadership on Employee Performance through Work Discipline at the Ministry of Religious Affairs, Pasangkayu, West Sulawesi Hatta, Muhammad; Gunawan, Hendra; Rosanti, Novita
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.2333

Abstract

This study aims to analyze the effect of the digital attendance system and leadership on employee performance, with work discipline as a mediating variable at the Ministry of Religious Affairs Office in Pasangkayu Regency, West Sulawesi Province. The research is grounded in the growing need for bureaucratic reform, enhanced employee accountability, and the adoption of digital systems to improve work monitoring and efficiency within government institutions. The expansion of digital public administration highlights the importance of accurate, transparent, and tamper-resistant attendance systems that support reliable employee supervision. At the same time, leadership plays a crucial role in shaping behavioral commitment, strengthening compliance with organizational rules, and encouraging a productive and performance-oriented work environment. A quantitative research method was applied using Structural Equation Modeling–Partial Least Squares (SEM-PLS), with data collected from 142 employees through questionnaires distributed between June and July 2024. The findings reveal that both the digital attendance system and leadership exert a positive and significant influence on employee performance, both directly and indirectly through work discipline. The results further demonstrate that accurate and technology-based attendance mechanisms enhance punctuality and accountability, while effective leadership characterized by communication, role modeling, and motivation strengthens organizational engagement. This study concludes that integrating technological monitoring tools with leadership development is essential for fostering a high-performance organizational culture and advancing modernization within public sector governance. The implications suggest that policymakers should simultaneously prioritize digital infrastructure and leadership capacity-building to sustainably improve employee performance outcomes.
PEMBANGUNAN LINGKUNGAN BERKELANJUTAN DAN PEMBERDAYAAN EKONOMI LOKAL MELALUI PROGRAM PENANAMAN 1000 POHON KETAPANG KENCANA DI DESA JENETALLASA, GOWA Rosanti, Novita; Muspa, Muspa; Sujatmiko, Sujatmiko; Panus, Panus; Asrul, Asrul
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.225

Abstract

This community service program aims to promote a sustainable environment and empower the local economy through the planting of Ketapang Kencana trees in Jenetallasa Village, Gowa. The program was implemented in August 2025 over a period of two weeks, engaging the community in all stages, including land survey, seedling preparation, tree planting, maintenance, and utilization of tree-derived products. Technical training was provided to enhance the community’s skills in seedling propagation, planting, tree care, and processing leaves and seeds into economic products. Results showed optimal tree growth, high community participation, and significant improvement in local residents’ skills. Utilization of tree-derived products opened local economic opportunities through compost, handicrafts, tree seedlings, and agro-tourism education. The program fostered a sense of ownership among the community toward their environment, encouraging sustainable reforestation. These findings demonstrate that integrating sustainable reforestation and local economic empowerment can be effectively implemented with proper technical training, active community engagement, and systematic management of tree-derived products, and the model has potential to be replicated in other villages.
The Effect Of Competency And Career Development On Employee Performance With Employee Engagement As An Intervening Variable At Bank Papua, Main Branch Office, Jayapura Aryani , Ari Meirika; Daga , Rosnaini; Rosanti, Novita
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1587

Abstract

This study aims to examine the influence of competence and career development on employee performance with employee engagement as an intervening variable at Bank Papua Main Branch Jayapura. The research was conducted at Bank Papua Main Branch Jayapura over a period of two months, from June to July 2025. The population and sample in this study consisted of 84 employees of Bank Papua Main Branch Jayapura. This research used a survey method by distributing questionnaires to the research subjects. The statistical method used to test the hypotheses was Partial Least Squares (PLS) with the help of an application. The analysis results show that competence has a positive and significant effect on employee engagement; career development has a positive and significant effect on employee engagement; competence has a positive and significant effect on employee performance; career development has a positive but not significant effect on employee performance; employee engagement has a positive and significant effect on employee performance; competence has a positive and significant effect on employee performance through employee engagement as an intervening variable; and career development has a positive and significant effect on employee performance through employee engagement as an intervening variable
Pengaruh Kepemimpinan Transaksional, Komunikasi dan Beban Kerja Terhadap Turnover intention melalui Kepuasan Kerja Sebagai Variabel Intervening Pada PT XYZ Cabang Palopo Sugiarto; Hatta, Moh; Rosanti, Novita
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.467

Abstract

The purpose of this study was to analyze the influence of transactional leadership, communication, and workload on job satisfaction and their implications for turnover intention among Account Officers (AO) at PT XYZ Palopo Branch. The sample in this study consisted of all Account Officers at PT XYZ Palopo Branch, with a total of 194 respondents. The analytical methods used in this study were smart PLS testing, descriptive analysis, and hypothesis testing. The results of the study indicate that: (1) Transactional leadership has a negative but insignificant effect on turnover intention; (2) Transactional leadership has a positive but insignificant effect on job satisfaction; (3) Communication has a positive but insignificant effect on turnover intention; (4) Communication has a positive and significant effect on job satisfaction; (5) Workload has a positive and significant effect on turnover intention; (6) Workload has a negative but insignificant effect on job satisfaction; (7) Job satisfaction has a negative and significant effect on turnover intention; (8) Job satisfaction does not mediate the effect of workload on turnover intention; (9) Job satisfaction does not mediate the effect of transactional leadership on turnover intention; and (10) Job satisfaction significantly mediates the effect of communication on turnover intention in a negative direction. Keywords: Transactional Leadership, Communication, Workload, Job Satisfaction, Turnover intention.
Price, Atmosphere, and Service Quality on Customer Loyalty Rukaiyah, St.; Sultan, Sultan; Rosanti, Novita
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/fmgdtx77

Abstract

This study aimed to analyze the influence of price, atmosphere, and service quality on customer loyalty at SS Coffee Space in Makassar. A quantitative research design was employed, using a survey to collect primary data. Respondents were selected using purposive sampling based on the criteria of having visited the establishment more than twice. Data were analyzed using Partial Least Squares - Structural Equation Modeling to test the research hypotheses. The results revealed that price, atmosphere, and service quality each had a significant positive impact on customer loyalty. Among the factors examined, service quality was identified as the most dominant driver of consumer commitment. The model demonstrated substantial explanatory power, suggesting that the combination of fair pricing, an aesthetic environment, and excellent service effectively explained the variance in loyalty. These findings indicate that while price and environment are vital, service excellence is the primary factor for customer retention. Management should prioritize continuous service enhancement to maintain a competitive advantage.