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All Journal SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Economics and Digital Business Review Management and Accounting Expose JURNAL ILMIAH GLOBAL EDUCATION Mediastima Jurnal Pelita Manajemen Jurnal Informatika Ekonomi Bisnis Journal of Economics and Management Scienties Scientica: Jurnal Ilmiah Sains dan Teknologi Riwayat: Educational Journal of History and Humanities PUNDIMAS: Publikasi Kegiatan Abdimas Multidisciplinary Indonesian Center Journal
Dwianto, Agung Surya
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Unveiling the Hidden Power of Employer Branding in PT Menara Terus Makmur's Recruitment Astuti, Irma Wiji; Dwianto, Agung Surya
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1209

Abstract

This research aims to reveal the hidden power of Employer Branding in the recruitment process at PT Menara Terus Makmur. In an effort to understand how Employer Branding influences recruitment at the company, a qualitative approach was used to explore employees' experiences and perceptions related to Employer Branding and the recruitment process at PT Menara Terus Makmur. The research method involved in-depth interviews with various hierarchical levels of employees, direct observation in the work environment, and analysis of internal company documents. The results showed that Employer Branding has a significant role in influencing the recruitment process at PT Menara Terus Makmur. Findings show that employees have a strong perception of the company's image as an attractive place to work, supported by an inclusive organizational culture and emphasized company core values. Effective communication of the company's culture, career opportunities, and employment benefits through various channels, including social media and recruitment events, proved to be an effective strategy in strengthening the company's Employer Branding. The implication of this study is that it is important for companies to actively pay attention to their Employer Branding strategy in a bid to attract and retain quality talent. Effective communication strategies, emphasis on positive organizational culture, and satisfying employee experiences are key in building a strong corporate image as an attractive place to work.
IMPLEMENTATION OF EMPLOYER BRAND EQUITY AS AN EFFORT TO REDUCE INTENTION TO LEAVE AT PT GEMILANG PLASTAMA CEMERLANG Putri, Elvani Anisa; Dwianto, Agung Surya
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.3003

Abstract

This study aims to analyse the effect of employer brand equity of PT Gemilang Plastama Cemerlang, namely social value, interest value, development value, application value, economic value. As well as the effect of employer brand equity on intention to leave. The research method used is associative quantitative research method, where the data collection method is done by distributing questionnaires. The population in this study were all Gen Z, totalling 100 people. Sample withdrawal is done by saturated sampling method. Data processing using SPSS version 26 software, with descriptive analysis and multiple linear regression analysis hypothesis testing. The results showed that (1) partially social value has a positive and significant influence on interest value (2) partially development value has a positive and significant influence on application value. (3) simultaneously there is a positive and significant influence between economic value variables and intention to leave. These findings can be input for employers in making decisions as a strategy to increase comfort for employees, especially in shaping employer brand equity to employees.  
The Influence of Career Advancement on Employee Performance and Job Satisfaction (A Case Study at PT Bank Akasia Mas) Satoto, Ayu Audina; Dwianto, Agung Surya
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4458

Abstract

In the dynamic competition of the banking industry, career acceleration has become a crucial strategy in human resource management to enhance employee performance and job satisfaction. This study aims to analyze the influence of career acceleration on employee performance and job satisfaction at PT Bank Akasia Mas. A quantitative approach by an explanatory research design was employed, involving 154 participants selected through purposive sampling. Data were collected utilizing validated questionnaires, complemented by interviews and observations. Regression analysis results reveal that career acceleration significantly affects both performance (R² = 0.31) and job satisfaction (R² = 0.39). When organizational culture was included, the R² value improved to 0.48, highlighting its strong moderating role. The study also reveals structural disparities in access to career enhancement programs across divisions, negatively affecting job satisfaction. Moreover, the influence of career acceleration on performance is largely mediated by job satisfaction. These outcomes emphasize the importance of a fair, structured, and competency-based career enhancement system, along by the reinforcement of an inclusive organizational culture. This study gives both practical and theoretical contributions to comprehending career dynamics in Indonesia’s banking sector and offers strategic recommendations for improving organizational productivity through influenceive career management.
Pengaruh Kepemimpinan terhadap Motivasi Kerja Generasi Z di Bank X Dameria, Theresia Elisabeth; Dwianto, Agung Surya
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50664

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan terhadap motivasi kerja generasi Z di Bank X. Pendekatan kuantitatif digunakan dengan metode survei melalui penyaluran kuesioner kepada karyawan generasi Z yang telah bekerja minimal satu tahun. Responden dipilih menggunakan teknik purposive sampling. Instrumen penelitian disusun berdasarkan indikator variabel kepemimpinan dan motivasi kerja, dengan menggunakan skala Likert lima poin. Data dianalisis dengan statistik deskriptif dan inferensial, termasuk uji asumsi klasik, regresi linier sederhana, uji t, uji F, dan perhitungan koefisien penentuan menggunakan SPSS versi terbaru. Hasil penelitian menunjukkan bahwa kepemimpinan memiliki pengaruh positif dan signifikan terhadap motivasi kerja Generasi Z di Bank X, dengan nilai signifikansi 0,020 (0,05). Nilai koefisien regresi 0,280 menunjukkan bahwa setiap peningkatan kepemimpinan akan meningkatkan motivasi kerja sebesar 0,280 unit. Nilai R-Square 0,154 menunjukkan bahwa kepemimpinan menjelaskan 15,4% dari variasi motivasi kerja, sedangkan sisanya dipengaruhi oleh faktor lain seperti kompensasi, peluang pengembangan diri, lingkungan kerja, dan budaya organisasi. Temuan ini menegaskan pentingnya gaya kepemimpinan yang memberikan kepercayaan, ruang untuk berekspresi, dan dukungan pengembangan diri bagi Generasi Z, yang pada gilirannya dapat meningkatkan moral dan keterlibatan kerja.
The Influence of the Work Environment on the Work Motivation of Generation Z at Bank X Diovanessa, Charla Bernadhetta Angeline; Dwianto, Agung Surya
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50665

Abstract

This study functions to examine the influence of the work environment on the work motivation of Generation Z at Bank X. Using a quantitative approach method with data collection techniques through the distribution of questionnaires to 35 Generation Z respondents at Bank X. Validity and reliability tests have been carried out on the research instrument, which is then analyzed using descriptive analysis and simple linear regression with the aim of testing the relationship between the work environment and work motivation. Positive and significant results are shown by the results of the study, that the work environment has an influence on the work motivation of generation Z at Bank X. Regression analysis results in the equation Y = 24.115 + 0.550X, which means that every time the quality of the work environment improves, an increase in work motivation will occur. The t-test showed a significance value of 0.028, so that the analysis appeared that there was a significant influence between the work environment on work motivation. A determination coefficient value (R) of 0.139 indicates that 13.9% of the variation in work motivation can be explained by the work environment, while the rest is influenced by other factors outside of this study.
Perceived Value in Consumer Purchasing Decisions on Facebook Ads: A Study on Millennial Generation in Cikarang Rabbani, Muhammad Amru; Dwianto, Agung Surya
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4511

Abstract

This study aims to examine how perceived value is formed in consumer purchasing decisions for products offered through Facebook Ads, especially for the Millennial Generation in Cikarang City. Using a qualitative approach with a case study design, data was collected through interviews with informants who are active Facebook users who have purchased products through Facebook Ads. The results of the analysis show that perceived value is formed from the relationship between perceived benefits and sacrifices that are taken into consideration, such as the visualization of advertisements that trigger initial consumer interest, but on the other hand, concerns about the risk of delivery and actual product mismatches are the main sacrifice. Direct and transparent interaction with the seller via text message is proven to overcome these concerns. This builds trust and increases consumer confidence to transact. Other users' engagement with ads and the frequency with which they appear also contribute to improving consumers' perceptions of credibility and social recognition. Although consumers make comparisons in e-commerce with more competitive prices, the ease of transactions and the convenience of interacting with sellers are crucial factors that strengthen consumers to make purchasing decisions. This study enriches the qualitative understanding of the formation of consumer perceived value in online shopping through Facebook ads, as well as the role of personalized interactions that can mitigate risk.   
Co-Authors Astuti, Irma Wiji Cantika, Adinda Putri Dameria, Theresia Elisabeth Dewo, Ongky Saputra Diovanessa, Charla Bernadhetta Angeline Efendi, Asep Febriansyah, Toni Giovanni, Jane Iyus Wiadi Junengsih, Junengsih Kurnia, Tasya Suciati Kurniaty, Dewi Margahayu, Riza Primananda Novita Evan, Iin Novitasari, Hafisha Nugraha, Evans Afriant Permadi, Yudhi Pratama, R. Warsito Ayang Puri, Diah Sampurnaning Putri, Elvani Anisa Rabbani, Muhammad Amru Rahmawati, Heti Rakhmayani, Meita Devi Ramadani, Ramadani Ramadhan, Sarah Rifai, Ahmad Widad Rosidatulmanna, Siti Sayidah Satoto, Ayu Audina Sinaga, Vera Juliana Siswandaru, Luqman Ardana Wijanarko, Adrian A Zannna, Devki Rekhana