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IMPLEMENTATION OF EMPLOYER BRAND EQUITY AS AN EFFORT TO REDUCE INTENTION TO LEAVE AT PT GEMILANG PLASTAMA CEMERLANG Putri, Elvani Anisa; Dwianto, Agung Surya
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.3003

Abstract

This study aims to analyse the effect of employer brand equity of PT Gemilang Plastama Cemerlang, namely social value, interest value, development value, application value, economic value. As well as the effect of employer brand equity on intention to leave. The research method used is associative quantitative research method, where the data collection method is done by distributing questionnaires. The population in this study were all Gen Z, totalling 100 people. Sample withdrawal is done by saturated sampling method. Data processing using SPSS version 26 software, with descriptive analysis and multiple linear regression analysis hypothesis testing. The results showed that (1) partially social value has a positive and significant influence on interest value (2) partially development value has a positive and significant influence on application value. (3) simultaneously there is a positive and significant influence between economic value variables and intention to leave. These findings can be input for employers in making decisions as a strategy to increase comfort for employees, especially in shaping employer brand equity to employees.  
The Influence of Career Advancement on Employee Performance and Job Satisfaction (A Case Study at PT Bank Akasia Mas) Satoto, Ayu Audina; Dwianto, Agung Surya
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4458

Abstract

In the dynamic competition of the banking industry, career acceleration has become a crucial strategy in human resource management to enhance employee performance and job satisfaction. This study aims to analyze the influence of career acceleration on employee performance and job satisfaction at PT Bank Akasia Mas. A quantitative approach by an explanatory research design was employed, involving 154 participants selected through purposive sampling. Data were collected utilizing validated questionnaires, complemented by interviews and observations. Regression analysis results reveal that career acceleration significantly affects both performance (R² = 0.31) and job satisfaction (R² = 0.39). When organizational culture was included, the R² value improved to 0.48, highlighting its strong moderating role. The study also reveals structural disparities in access to career enhancement programs across divisions, negatively affecting job satisfaction. Moreover, the influence of career acceleration on performance is largely mediated by job satisfaction. These outcomes emphasize the importance of a fair, structured, and competency-based career enhancement system, along by the reinforcement of an inclusive organizational culture. This study gives both practical and theoretical contributions to comprehending career dynamics in Indonesia’s banking sector and offers strategic recommendations for improving organizational productivity through influenceive career management.
Pengaruh Kepemimpinan terhadap Motivasi Kerja Generasi Z di Bank X Dameria, Theresia Elisabeth; Dwianto, Agung Surya
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50664

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan terhadap motivasi kerja generasi Z di Bank X. Pendekatan kuantitatif digunakan dengan metode survei melalui penyaluran kuesioner kepada karyawan generasi Z yang telah bekerja minimal satu tahun. Responden dipilih menggunakan teknik purposive sampling. Instrumen penelitian disusun berdasarkan indikator variabel kepemimpinan dan motivasi kerja, dengan menggunakan skala Likert lima poin. Data dianalisis dengan statistik deskriptif dan inferensial, termasuk uji asumsi klasik, regresi linier sederhana, uji t, uji F, dan perhitungan koefisien penentuan menggunakan SPSS versi terbaru. Hasil penelitian menunjukkan bahwa kepemimpinan memiliki pengaruh positif dan signifikan terhadap motivasi kerja Generasi Z di Bank X, dengan nilai signifikansi 0,020 (0,05). Nilai koefisien regresi 0,280 menunjukkan bahwa setiap peningkatan kepemimpinan akan meningkatkan motivasi kerja sebesar 0,280 unit. Nilai R-Square 0,154 menunjukkan bahwa kepemimpinan menjelaskan 15,4% dari variasi motivasi kerja, sedangkan sisanya dipengaruhi oleh faktor lain seperti kompensasi, peluang pengembangan diri, lingkungan kerja, dan budaya organisasi. Temuan ini menegaskan pentingnya gaya kepemimpinan yang memberikan kepercayaan, ruang untuk berekspresi, dan dukungan pengembangan diri bagi Generasi Z, yang pada gilirannya dapat meningkatkan moral dan keterlibatan kerja.
The Influence of the Work Environment on the Work Motivation of Generation Z at Bank X Diovanessa, Charla Bernadhetta Angeline; Dwianto, Agung Surya
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50665

Abstract

This study functions to examine the influence of the work environment on the work motivation of Generation Z at Bank X. Using a quantitative approach method with data collection techniques through the distribution of questionnaires to 35 Generation Z respondents at Bank X. Validity and reliability tests have been carried out on the research instrument, which is then analyzed using descriptive analysis and simple linear regression with the aim of testing the relationship between the work environment and work motivation. Positive and significant results are shown by the results of the study, that the work environment has an influence on the work motivation of generation Z at Bank X. Regression analysis results in the equation Y = 24.115 + 0.550X, which means that every time the quality of the work environment improves, an increase in work motivation will occur. The t-test showed a significance value of 0.028, so that the analysis appeared that there was a significant influence between the work environment on work motivation. A determination coefficient value (R) of 0.139 indicates that 13.9% of the variation in work motivation can be explained by the work environment, while the rest is influenced by other factors outside of this study.
Perceived Value in Consumer Purchasing Decisions on Facebook Ads: A Study on Millennial Generation in Cikarang Rabbani, Muhammad Amru; Dwianto, Agung Surya
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4511

Abstract

This study aims to examine how perceived value is formed in consumer purchasing decisions for products offered through Facebook Ads, especially for the Millennial Generation in Cikarang City. Using a qualitative approach with a case study design, data was collected through interviews with informants who are active Facebook users who have purchased products through Facebook Ads. The results of the analysis show that perceived value is formed from the relationship between perceived benefits and sacrifices that are taken into consideration, such as the visualization of advertisements that trigger initial consumer interest, but on the other hand, concerns about the risk of delivery and actual product mismatches are the main sacrifice. Direct and transparent interaction with the seller via text message is proven to overcome these concerns. This builds trust and increases consumer confidence to transact. Other users' engagement with ads and the frequency with which they appear also contribute to improving consumers' perceptions of credibility and social recognition. Although consumers make comparisons in e-commerce with more competitive prices, the ease of transactions and the convenience of interacting with sellers are crucial factors that strengthen consumers to make purchasing decisions. This study enriches the qualitative understanding of the formation of consumer perceived value in online shopping through Facebook ads, as well as the role of personalized interactions that can mitigate risk.   
The Effects of Conflict on the Performance of Production Section Employees at PT. YKT Gear Indonesia Dwianto, Agung Surya; Rustomo, Rustomo; Pirmansyah, Yodi
JURNAL MANAJEMEN MOTIVASI Vol 15 No 1 (2019): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (718.629 KB) | DOI: 10.29406/jmm.v15i1.1285

Abstract

Abstract Conflict is a mismatch between two or more members or groups (in an organization or company) that must share limited resources or work activities and/or because of the fact that they have different status, goals, values, or perceptions. Conflicts can occur anywhere, including in a company, conflict occurs because each party or one party feels disadvantaged. Conflicts can have negative consequences but can also have positive consequences. This research was conducted in a company, namely in PT YKT Gear Indonesia, the purpose of this study was to determine the extent of conflict can affect PT YKT Gear Indonesia's employees, whether the influence of conflict can reduce the performance of PT YKT Gear Indonesia's employees or can improve PT YKT Gear employee performance Indonesia. From the results of this study it can be concluded that based on the results of a simple regression analysis, conflict has a positive influence on employee performance that is equal to 0.344. This means that a one-point increase in Conflict will result in an increase in Employee Performance at PT YKT Gear Indonesia of 0.344 and vice versa, if there is a one-point decrease in Conflict, it will be followed by a decrease in Employee Performance of 0.344 at PT YKT Gear Indonesia. While based on the results of a simple correlation analysis the effect of conflict on performance is moderate positive because the resulting r value is 0.434. Based on the coefficient of determination it can be concluded that conflict has a contribution of 18.81% to the performance of PT YKT Gear Indonesia employees, the remaining 81.91% is influenced by other factors. Keywords: Conflict, Employee Performance
The Meaning of Work-Life Balance for Gen Z Employees at Ranch Market Supermarket Menteng Park Branch Silaban, Trosahlan; Dwianto, Agung Surya
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/vt1g6n10

Abstract

The changing characteristics of the workforce dominated by Generation Z are encouraging organizations to pay more attention to the importance of work-life balance, particularly in the supermarket retail industry with its shift-based work system. This study aims to analyze the meaning of work-life balance for Generation Z employees at Ranch Market, Menteng Park Branch. The study used a qualitative approach with a phenomenological method. Data were obtained through in-depth interviews with six informants and analyzed using Reflexive Thematic Analysis by Braun and Clarke. The results show that work-life balance is defined as the ability to maintain a balance between work and personal life through time management, fulfilling the need for rest, health, social relationships, and personal activities. This experience is influenced by the shift work system, workload, overtime, and limited workforce. While organizational support through flexible leave, good communication, and superior attention are factors that help create balance. This study concludes that work-life balance contributes to the physical, psychological, and social well-being of employees, so companies need to implement more flexible and adaptive work policies to support the well-being and improve the performance of Generation Z employees.