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All Journal The Spirit of Society Journal : International Journal of Society Development and Engagement JURNAL LENTERA AKUNTANSI Jurnal Minfo Polgan (JMP) International Journal of Community Service (IJCS) SABAJAYA Jurnal Pengabdian Kepada Masyarakat West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies Journal of Contemporary Administration and Management (ADMAN) West Science Interdisciplinary Studies Science Information System and Technology SENMEA dharma wiyata
Astutik, Wahyuni Sri
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Journal : West Science Interdisciplinary Studies

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Fintech and Traditional Banking: A Bibliometric Study of Financial Innovation Judijanto, Loso; Yulistina, Yulistina; Astutik, Wahyuni Sri; Alfiana, Alfiana
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1782

Abstract

Financial technology (fintech) has emerged as a transformative force reshaping the financial industry, influencing traditional banking institutions and introducing innovative business models. This study conducts a bibliometric analysis of fintech and traditional banking research using data from Scopus and visualization through VOSviewer. The analysis explores thematic trends, key research contributions, and evolving collaborations within financial innovation. Findings reveal that fintech has transitioned from being a disruptive force to an integral component of the financial ecosystem, fostering partnerships with traditional banks. Key themes include digital banking, blockchain, artificial intelligence, financial inclusion, and regulatory challenges. The study highlights the increasing role of emerging technologies in enhancing financial services while addressing cybersecurity and compliance concerns. Global research collaboration patterns indicate a strong focus on financial inclusion and regulatory frameworks across different economies. This research provides valuable insights into the trajectory of fintech literature and identifies areas for future exploration, particularly in sustainability, AI-driven finance, and central bank digital currencies (CBDCs). 
The Effect of Customer Relationship Management, Digital Advertising, and Discount Programs on Customer Loyalty at Start-ups in Jakarta Sudirjo, Frans; Faridah, Faridah; Astutik, Wahyuni Sri; Vandika, Arnes Yuli
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1101

Abstract

This study investigates the influence of Customer Relationship Management (CRM), digital advertising, and discount programs on customer loyalty at a start-up company in Jakarta. Utilizing a quantitative research methodology, data were collected from 180 respondents through a structured questionnaire employing a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings indicate that all hypotheses are positive and significant, demonstrating that effective CRM practices, strategic digital advertising, and attractive discount programs significantly enhance customer loyalty. Specifically, CRM showed a path coefficient of 0.293, digital advertising 0.223, and discount programs 0.351, with all paths being statistically significant. These results underline the critical role of integrated marketing strategies in fostering strong customer relationships and loyalty in the competitive start-up environment.
Co-Authors Abubakar Betan Adnan, Ahmad Zaelani Alfiana Alfiana Arnes Yuli Vandika Arthur Daniel Limantara, Arthur Daniel Chatarina Umbul Wahyuni Dadan Sardani Faridah Faridah Frans Sudirjo Hajar, Hajar Mukaromah Isnaeni, Diana Judijanto, Loso Lulloh, A. Faiz Fadl Mas’amah, Mas’amah Naim, Muh. Rezky Nuryenda, Endang Yuda Ohara, Muammar Revnu Pambudi, Mochamad Aeng Yuda Prakosos, Riyan Dwi Yulian Pranajasakti, Gilang Prasetya, Yanto Budi Relitasari, Relitasari Restanti, Yani Dwi Rizal, Yani Sintesa, Nika Sri Rejeki Suherlan Suherlan Suherlan, Suherlan Sutrisno, Sutrisno Syahrial, Yoppi Ukar, Kurweni Yulistina Yulistina