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All Journal Briliant: Jurnal Riset dan Konseptual Jurnal Pengabdian Masyarakat (ABDIRA) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Budiwati, Yulia
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Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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PKM PENGUATAN BRANDING DESA SEBAGAI PELOPOR DESA DIGITAL MELALUI PELATIHAN DAN PENDAMPINGAN PEMBUATAN WEBSITE DAN MEDIA SOSIAL DI DESA TAWANGSARI TERAS BOYOLALI Budiwati, Yulia; Kamari, Kamari; Sumardjoko, Tri; Suharto, Isman; Nurkhotiah, Siti; Dewi, Danar Kristiana; Anggraini, Cicilia Clara Devi
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.61

Abstract

Low understanding of websites and social media at all levels of society in Tawangsari Village. So that it is necessary to optimize the branding of Tawangsari Village, Teras District, Boyolali Regency as a digital village pioneer through training and assistance in making websites and social media for all levels of society in Tawangsari Village. the results of training and mentoring in making websites and social media in the community in Tawangsari Village, it can be concluded that the people in Tawangsari Village are able to take part in training and mentoring in making websites and social media properly in accordance with the exposure of the material and direct practice that has been given. The results of this community service program increased knowledge, digital competence and the ability to create websites and social media for village and community officials in Tawangsari Village
Peningkatan Pemasaran Objek Wisata Kalimosodo melalui Strategi Digital Marketing di Kecamatan Tulung, Klaten Bimo, Djoko Sri; Paramitasari, Ratih; Budiwati, Yulia; Fadloli, Fadloli
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.704

Abstract

Kalimosodo tourist attraction, located in Tulung District, Klaten Regency, holds great potential as a natural and cultural tourist destination. Unfortunately, this attraction has not been matched by an adequate marketing strategy, especially in the digital context. This has led to low tourist visits and minimal exposure on online platforms. Based on the identification of partner problems, assistance is needed that focuses on strengthening digital marketing skills to improve the promotion of tourist destinations effectively and efficiently. This service activity uses the Asset-Based Community Development (ABCD) approach which is oriented towards developing local potential and assets. The implementation method is in the form of socialisation of the importance of digital marketing, as well as workshops on content creation, social media management, and promotion strategies based on local distinctiveness. This activity is carried out in a participatory manner so that partners can understand and practice the material provided directly. This process is also accompanied by evaluation and technical assistance in managing promotions on an ongoing basis. The results of the activity show that partners have increased understanding and skills in using social media as a marketing tool.Tourism promotion accounts were successfully created, and digital content began to be uploaded consistently. The conclusion of this activity is that the application of digital marketing in a structured and community-based manner can increase the existence of local tourism objects. The ABCD approach is a relevant strategy to empower communities to manage tourism promotion independently and sustainably.
UJI KELAYAKAN “ARBARU: APLIKASI AUGMENTED REALITY BANGUN DATAR DAN BANGUN RUANG” DALAM MENINGKATKAN MINAT BELAJAR MATEMATIKA DI SEKOLAH DASAR Clara Devi Anggraini, Cicilia; Wiradharma, Gunawan; Budiwati, Yulia; Aditya Prasetyo, Mario; Kristiana Dewi, Danar
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2677

Abstract

Students can understand the material and visualize the spatial form of mathematical objects through the use of augmented reality as an alternative learning media. The previous year the development of ARBARU was carried out: Augmented Reality Flat and Spatial Shapes applications that can be used in elementary school level math lessons. Before being used by the public, the application was tested through a questionnaire to 25 respondents from elementary school students and 15 students from the Open University PGSD Study Program. The assessment includes aspects of appropriateness of content, appropriateness of presentation, suitability of language, AR technology, usefulness, visual and audio appearance, ethnomathematics content, as well as software implementation and engineering. The empirical feasibility test is designed to evaluate the media's feasibility and ascertain the opinions of users of the mobile learning application that has been developed. The tested product is considered to meet very high standards and is suitable for use as a learning medium for space-building material, which can enhance spatial ability and comprehension of planar and space-shaped materials.
Instagram Sebagai Media Branding Institusi Untuk Mempersuasi Gen Z Dalam Memilih Pendidikan Tinggi Dewi, Danar Kristiana; Budiwati, Yulia
BRILIANT: Jurnal Riset dan Konseptual Vol 9 No 3 (2024): Volume 9 Nomor 3, Agustus 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v9i3.1852

Abstract

This research aims to describe how social media is a digital branding tool that is very effective in inviting Generation Z to choose higher education. This research uses qualitative research methods, which are presented descriptively. Data sources for this research will be obtained in two categories, namely primary data sources and secondary data sources. Primary data sources were obtained from Instagram @utsurakarta. Meanwhile, secondary data sources were obtained from literature in the form of data, results of previous research, books, archival journals and interviews. The results of the research show that the methods used by UT Surakarta in branding itself as the campus of choice for Generation Z through social media are quite varied. Strengthening the UT brand is done visually by choosing consistent colors in each post. Then, the selection of charm buyers or figures in the content is also interesting and represents the target market segment.
Co-Authors Aditya Prasetyo, Mario Cicilia Clara Devi Anggraini, Cicilia Clara Devi Clara Devi Anggraini, Cicilia Dewi, Danar Kristiana Djoko Sri Bimo Fadloli, Fadloli Kamari, Kamari Kristiana Dewi, Danar Nurkhotiah, Siti Ratih Paramitasari, Ratih Suharto, Isman Tri Sumardjoko Wiradharma, Gunawan