Article Per Year (5 Year)
p-Index From 2020 - 2025
1.259
P-Index
This Author published in this journals
All Journal Wacana, Jurnal Sosial dan Humaniora Indonesian Journal of Business and Entrepreneurship (IJBE) PROFIT : Jurnal Administrasi Bisnis JURNAL EDUCATION AND DEVELOPMENT Jurnal ADAM : Jurnal Pengabdian Masyarakat International Journal of Humanities, Education, and Social Sciences
RAHIMAH, ANNI
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
PENGARUH MODEL PEMBELAJARAN CONCEPT SENTENCE TERHADAP KETERAMPILAN MENULIS PUISI PADA SISWA KELAS VIII SMP NEGERI 2 MARANCAR Harahap, Saulina; Lubis, Ilham Sahdi; Rahimah, Anni
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 1 Januari 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6731

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh yang signifikan antara model pembelajaran concept sentence terhadap keterampilan menulis puisi pada siswa kelas VIII SMP Negeri 2 Marancar. Jenis penelitian ini adalah kuantitatif dengan desain penelitian one group pretest posttest design. Metode yang digunakan oleh peneliti adalah menggunakan metode eksperimen, dimana metode eksperimen merupakan metode yang digunakan oleh peneliti untuk mencari pengaruh perlakuan tertentu terhadap dampaknya. Hasil penelitian yang diperoleh adalah 1) nilai rata-rata model pembelajaran concept Sentence 3,6 (kategori sangat baik), 2) nilai rata-rata keterampilan menulis puisi pada siswa sebelum menggunakan model pembelajaran concept sentence adalah 63,8 (kategori cukup), dan rata-rata keterampilan menulis puisi pada siswa sesudah mrnggunakan model pembelajaran concept sentence adalah 80 (kategori sangat baik), dan 3) menenntukan nilai T-tabel, dk = N – 1 = 18 – 1 = 17. T-tabel = 1.73961, maka diperoleh nilai T-hitung > T-tabel yaitu 18,651731964169 (1.73961 >18,651731964169). Artinya terdapat pengaruh yang signifikan antara model pembelajaran concept sentence terhadap keterampilan menulis puisi pada siswa kelas VIII SMP Negeri 2 Marancar.
Brand Betrayal and Its Impact on Consumer Response: A Systematic Literature Review and Future Research Directions Linuwih, Dara Nurul Idlal; Sunarti, Sunarti; Rahimah, Anni
Wacana Journal of Social and Humanity Studies Vol. 28 No. 2 (2025): WACANA, Jurnal Sosial dan Humaniora
Publisher : Sekolah Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.2025.028.02.05

Abstract

Brand betrayal is a critical issue that significantly influences consumer responses, often leading to negative behaviors such as brand avoidance, brand switching, brand retaliation, and brand complaints. This study explores the development of literature on brand betrayal and its impact on consumer responses while identifying future research directions and practical strategies for managing these effects. A systematic literature review (SLR) using the PRISMA protocol was conducted, analyzing research from the Scopus database. The data were synthesized through the Theories, Contexts, Methods (TCM), and Antecedents, Decisions, and Outcomes (ADO) frameworks to provide a structured and comprehensive review. The findings reveal that brand betrayal elicits both active responses (retaliation and complaints) and passive responses (avoidance and switching), with emotional attachment playing a key role in shaping consumer reactions. Consumers with stronger emotional bonds to a brand may experience more intense feelings of betrayal, leading to confrontation or silent withdrawal. The study highlights gaps in the current literature, particularly the need for cross-cultural research, longitudinal studies, and deeper exploration of psychological factors influencing consumer behavior post-betrayal. The study concludes that managing brand betrayal requires proactive strategies, including transparent communication, personalized compensation plans, and swift conflict resolution processes. Additionally, understanding the emotional and cognitive processes behind consumer responses is crucial for brands seeking to restore trust, minimize reputational damage, and maintain strong long-term relationships. This research offers key insights for scholars and practitioners, providing guidance on mitigating brand betrayal, fostering long-term brand resilience, and developing adaptive strategies to prevent future occurrences. Keywords: brand betrayal, brand avoidance, brand switching, brand retaliation, brand complaint
MENINGKATKAN MINAT BACA DENGAN MEDIA PERPUSTAKAAN DESA Rahimah, Anni; Harahap, Sri Mahrani; Lubis, Mina Syanti; Lubis, Muhammad Sofyan; Simamora, Imam Samudra; Harahap, Riska Apriani
Jurnal ADAM : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2024): Vol. 3 No. 1 Edisi Februari 2024
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/adam.v3i1.1767

Abstract

Improving children's literacy activities and reading culture is very necessary in the current era of technological onslaught. So children's reading ability is greatly influenced by their interest in reading and their reading ability. Reading is an important activity in life because it can provide useful knowledge and information. Children in the village of Janji Mauli-MT come to the library because they still have minimal reading skills. We carry out this activity to provide motivation to children with the aim of increasing children's interest in reading by using village library media. The design of the mechanism for implementing PkM (Pengabdian kepada Masyarakat) or Community service activities was carried out by adopting action research steps which consisted of 3 (three) stages, namely: planning, action, observation and evaluation. To find out the results achieved during the two weeks of implementing PkM, a reading test was carried out to determine the extent of the child's abilities and progress. Has there been any improvement or not during the implementation of the PkM (Pengabdian kepada Masyarakat) or Community service activities? The results achieved from PkM activities in the village of Janji Mauli-MT. District Angkola Muaratais. namely, children in the village of Janji Mauli-MT can already recognize letters or the alphabet correctly and there has even been an improvement after implementing something called PkM (Pengabdian kepada Masyarakat) or Community service to increase children's interest in reading using the library media in the village of Janji Mauli-MT. .
Unveiling The Contingent Role of Hedonic Value in Predicting The Purchase Intention E-commerce Shopping Ery Octalina, Lydia; Arifin, Zainul; Rahimah, Anni
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 1 (2023): Profit: Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.01.12

Abstract

This research was conducted to determine the impact of utilitarian value and effort expectancy towards purchase intention. In addition, our study also examined how hedonic value moderates the correlation between utilitarian value and purchase intention. This research was a quantitative approach using 150 respondents of Shopee's users. For outer and inner models were analyzed by SEM analysis using the application of Smart-PLS 4th version. Our first finding reveals that utilitarian value significantly influences purchase intention. Then, effort expectancy also has a significant direct influence on purchase intention. The hedonic value couldn’t moderate the correlation between utilitarian value and purchase intention. As a novelty, the researcher used hedonic value as an alternative moderating variable different from previous studies. These results also fulfilled the research gap between effort expectancy and purchase intention in Indonesia's marketplace context. From the result, the researcher advised that Shopee Corporation, one of Indonesia's marketplace providers, could improve their application, especially in ease of usage and providing more benefits to all online users. Public trust could be quickly gained if the corporate maximized this variable in terms of the marketplace in the digital era.
The Value and Assurance Factors in Tourists' Culinary Visit: Application of Involvement Theory Amelya Sandra, Shinta; Arifin, Zainul; Rahimah, Anni
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 1 (2023): Profit: Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.01.11

Abstract

During the transition of tourism activity from the early pandemic to the post-pandemic period, the amount of domestic travel by tourists is gradually increasing. Tourists are presumed to be more concerned with the value and assurance aspects of their culinary visits to the travel destination. This study utilized the involvement theory model to analyze the effect of value and assurance as the antecedents to tourist involvement while simultaneously predicting the impact of tourist involvement on variety-seeking behaviour. The role of knowledge in moderating the relationship between value and assurance of tourist involvement is also presented. Structural path modelling was designed to explore the causal relationships among variables. An online survey was distributed to 200 local tourists who have travelled to Medan, North Sumatra, Indonesia. This study revealed the significant results of value and assurance in influencing tourist involvement positively, and so did tourist involvement in variety seeking. Research also extended previous studies that addressed the moderating role of knowledge in creating involvement. Knowledge only served a slight effect on the involvement relationship. However, managerial actors in the culinary business still need to focus on maintaining the availability of information to consumers, especially in the value and assurance aspect.
Rainbow Washing in Human Resource Management: A Systematic Literature Review of Diversity Rhetoric and Authentic Inclusion Sain, Zohaib Hassan; Rahimah, Anni
International Journal of Humanities, Education, and Social Sciences Vol 3 No 3 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i3.7533

Abstract

This study presents a systematic literature review (SLR) on the phenomenon of "rainbow washing"—the practice of promoting diversity rhetorically without enacting substantive change—within the context of Human Resource Management (HRM). While Diversity, Equity, and Inclusion (DEI) have become widely discussed in organizational discourse, there remains a lack of comprehensive analysis that critically examines the gap between symbolic commitments and authentic inclusion. This review addresses that gap by synthesizing existing research on how performative DEI efforts manifest, their operational mechanisms, and their impact on marginalized employees. A systematic search of Scopus and Web of Science databases was conducted in accordance with PRISMA guidelines, focusing on literature published between 2000 and 2024 using keywords such as “authentic inclusion,” “performative allyship,” “rainbow washing,” and “diversity rhetoric.” From an initial pool of 582 records, 25 studies met the inclusion criteria after a rigorous screening and quality appraisal process. The review identifies three critical patterns: (1) symbolic communication practices, including the use of simplified language and visual performativity; (2) the decoupling of HR systems, where recruitment, training, and accountability mechanisms serve reputational goals rather than internal transformation; and (3) the lived consequences for marginalized employees, such as heightened identity strain, workplace cynicism, and emergent forms of micro-resistance. Theoretically, this review contributes to the concept of Symbolic Inclusion by framing rainbow washing as a self-perpetuating organizational cycle. Practically, it provides HR professionals and policymakers with evaluative tools to distinguish between performative and impactful DEI initiatives. The study concludes that rainbow washing is a systemic organizational process with tangible psychosocial costs and calls for a paradigm shift from performative rhetoric to evidence-based, accountable inclusion practices. Future research should examine this phenomenon in non-Western contexts and explore the pivotal role of middle managers as agents of inclusive change.
The Effect of Entrepreneurship Orientation on Innovation, Competitive Advantage and Company Performance on Shipping Companies Zarkasi, Mohamad Imam; Arifin, Zainul; Rahimah, Anni
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.230

Abstract

Covid-19 has spread to various countries and greatly impacted various companies, including shipping companies. Due to the pandemic, the Indonesian shipping sector is experiencing enormous uncertainty and pressure. This research investigates the effect of entrepreneurship orientation on innovation, competitive advantage, and company performance. Quantitative methods were used to analyze 127 shipping companies' leader insights. The sampling method used is probability sampling with a proportionate random sampling technique. The data was analyzed by Structural Equation Modeling (SEM) analysis with a Partial Least Square approach using the Smart-PLS 3.0 program. Entrepreneurship orientation was found to have a significant positive effect on innovation and competitive advantage. Further, innovation has a significant positive effect on competitive advantage and company performance. Ultimately, competitive advantage has a significant positive effect on company performance, and entrepreneurship orientation has an insignificant positive effect on company performance. This research concludes that better management of entrepreneurship orientation will enhance innovation and competitive advantage while maximizing innovation will enhance competitive advantage and company performance. However, the seafaring activities during the pandemic are not intended to take many risks to the company's performance. Keywords: covid-19, entrepreneurship orientation, innovation, competitive advantage and company performance
Co-Authors Amelya Sandra, Shinta Ery Octalina, Lydia Harahap, Riska Apriani Harahap, Saulina HARAHAP, SRI MAHRANI Linuwih, Dara Nurul Idlal lubis, ilham sahdi Lubis, Mina Syanti Lubis, Muhammad Sofyan Sain, Zohaib Hassan Simamora, Imam Samudra Sunarti Zainul Arifin Zarkasi, Mohamad Imam