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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Neraca: Jurnal Pendidikan dan Ilmu Ekonomi Akuntansi Majalah Ekonomi Owner : Riset dan Jurnal Akuntansi INVENTORY: JURNAL AKUNTANSI International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research
Ardhiani, Mutiara Rachma
Universitas PGRI Adi Buana Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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SOSIALISASI IDE BISNIS DAN OPTIMALISASI UMKM BAGI PEREMPUAN DI DESA PABEAN KECAMATAN SEDATI SIDOARJO Ardhiani, Mutiara Rachma; Abimanyu, Bangkit; Akbar Febrianto, Muhammad; Fibertus Rande, Rikardus; Putri Nur Aisyiah, Emilia; Gymnastiar, Alfan; Ivah Umma, Neysa
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): Februari : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i1.793

Abstract

In Indonesia, now it doesn't look at gender differences, meaning that in this era it's not only men who can make decisions in doing business, but women can make decisions and to pursue the businesses they own. Currently, single parent women can also have a business to meet family needs and participate actively in social life, government organizations or local organizations. Therefore the district government. Sidoarjo provides assistance through the Independent Women's Business Card (KURMA) program for single parent women to create and advance their businesses. With the implementation of this program, many women experience confusion in creating new UMKM and developing their businesses. The purpose of this socialization is to assist women in providing UMKM business ideas, reducing women's poverty, increasing women's income, increasing knowledge and knowledge along with the quality of human resources, especially women. Apart from that, our goal is to invite the women's community to become a community that is friendly to banks and the economy.
Pengelolaan SDM Menuju Digitalisasi Marketing: Optimalisasi Potensi UMKM Noer Choidah; I Made Bagus Dwiarta; Moch. Munir Rachman; Mutiara Rachma Ardhiani; Dicky Surya Putra Pradana
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9160

Abstract

Perkembangan teknologi yang sangat cepat mengubah peran manusia dalam melakukan pekerjaan dan mempengaruhi berbagai aspek kehidupan. Menghadapi lingkungan yang sangat dinamis, pelaku UMKM dituntut untuk mampu menghadapi tantangan utamanya menghadapi kemajuan teknologi digital yang sangat pesat. Kegiatan pengabdian masyarakat ini bertujuan untuk membantu memberikan pengetahuan pengelolaan SDM untuk menuju digitalisasi marketing, salah satunya pemberian pelatihan bagi pelaku UMKM untuk membuka wawasan dan menambah ilmu mengenai dunia marketing dengan memanfaat dunia digital untuk meningkatkan kinerja UMKM di Kelurahan Sepanjang, Kecamatan Taman – Sidoarjo. Saat ini, ditemukan masih terdapat UMKM dalam pengelolaan usahanya masih melayani secara konvensional. Berdasarkan permasalahan tersebut perlu dilakukan pengelolaan SDM kepada UMKM, salah satunya melalui pemberian pelatihan digital marketing. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, dimulai dari observasi, persiapan, pelatihan, pendampingan, dan evaluasi pelaksanaan. Hasil pengabdian diharapkan bisa memotivasi dan menciptakan SDM yang unggul di era digitalisasi untuk memahami pengetahuan tentang pentingnya digitalisasi marketing, memberikan pelatihan seperti pembuatan Facebook, Instagram, Linkedln, blog, web yang bermanfaat dalam memperluas jaringan bisnis dan memperoleh peluang baru.
PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE SOCIAL RESPONSIBILITY SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN SEKTOR PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BEI TAHUN 2021-2023 Amalia Eka Anggraini; Mutiara Rachma Ardhiani
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.15034

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh secara langsung dan tidak langsung profitabilitas dan likuiditas terhadap nilai perusahaan melalui corporate social responsibility (CSR) pada perusahaan sektor property dan real estate yang terdaftar di Bursa Efek Indonesia (BEI). Metode pengumpulan data menggunakan teknik dokumentasi dan analisis konten. Populasi penelitian mencakup perusahaan sektor property dan real estate yang terdaftar di BEI tahun 2021-2023. Teknik pengambilan sampel menggunakan teknik purposive sampling, sehingga didapatkan jumlah sampel sebanyak 31 perusahaan dan total terdapat 93 observasi. Pengujian dilakukan dengan menggunakan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa profitabilitas berpengaruh terhadap nilai perusahaan. Likuiditas tidak berpengaruh terhadap nilai perusahaan. Profitabilitas tidak berpengaruh terhadap CSR. Likuiditas berpengaruh terhadap CSR. Variabel CSR tidak berpengaruh terhadap nilai perusahaan. Variabel CSR tidak dapat menghubungkan pengaruh profitabilitas terhadap nilai perusahaan dan variabel CSR tidak dapat menghubungkan pengaruh likuiditas terhadap nilai perusahaan
Peningkatan Daya Saing Produk UMKM melalui Digitalisasi Proses Produksi dan Manajemen Persediaan di Kelurahan Sepanjang, Kecamatan Sepanjang, Kabupaten Sidoarjo Widiar Onny Kurniawan; Nurdina; Yuni Sukandani; Mutiara Rachma Ardhiani; Munir Rachman
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10444

Abstract

This community service activity aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) products through digitalization of production processes and inventory management. The activity was carried out in Sepanjang Village, Sepanjang District, Sidoarjo Regency, from April 20 to June 20, 2025. The main problems faced by MSMEs in this area are low operational efficiency due to manual recording, weak stock management, and lack of understanding of digital technology. The method of implementing the activity includes initial observation, counseling, training in digital applications for production management and inventory, and ongoing assistance. The results of the activity show that MSMEs are able to gradually adopt digital technology, increase efficiency in production time and costs, reduce recording errors, and maintain stock availability more accurately. Furthermore, this transformation also has an impact on improving the quality of customer service and strengthening the competitive position of MSMEs in the local market. This activity makes a real contribution to the empowerment of technology-based MSMEs and forms a more adaptive and sustainable business ecosystem.
Optimalisasi Brand Awareness Produk Melalui Pelatihan Komunikasi Pemasaran Digital Tiktok Pada Pelaku UMKM MINYN Collection di Kelurahan Sembung Tulungagung Fairuza Arindra; Siti Istikhoroh; Mutiara Rachma Ardhiani
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.10521

Abstract

This Community Service Program aims to enhance the brand awareness of Minyn Collection MSME products in Sembung Village, Tulungagung, through digital marketing communication training focusing on the use of TikTok. Minyn Collection, a clothing convection business, still faces challenges in reaching a broader market. The training was designed to provide both theoretical understanding and practical skills related to digital marketing strategies, content production, and the use of TikTok features as a promotional tool. The results show that participants gained improved understanding, motivation, and the ability to apply digital marketing directly. This program had a positive impact on increasing the competitiveness and presence of local products in the digital ecosystem. It is recommended that similar training be conducted continuously to optimally support the digital transformation of MSMEs.
Co-Authors Abimanyu, Bangkit Aji Prasetyo, Aji Akbar Febrianto, Muhammad Amalia Eka Anggraini Aristha Purwanthari Sawitri Bayu Rama Laksono Christina Menuk Sri Handayani Dicky Surya Putra Pradana Fachrudy Asj’ari Fairuza Arindra Fibertus Rande, Rikardus Gymnastiar, Alfan I Made Bagus Dwiarta Istikhoroh, Siti Ivah Umma, Neysa Moch. Munir Rachman Munir Rachman Nadya Budiarti Nashrudin Latif Nashrudin Latif noer choidah Nurdina Nurdina Putri Nur Aisyiah, Emilia Sigit Prihanto Utomo Suhardiyah, Martha Sukandani, Yuni Sutama Wisnu Dyatmika Teguh Purwanto Tri Ariprabowo Ulfa Puspa Wanti Widodo Widiar Onny Kurniawan Wira Yudha Alam wira yudha alam Yuni Sukandani Yurida Sasmita