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All Journal Journal of Islamic Civilization JIEB : Jurnal Ilmiah Ekonomi Bisnis Jurnal Al Azhar Indonesia Seri Ilmu Sosial Journal of Islamic Economics and Philanthropy International Journal Law and Legal Ethics (IJLLE) Journal of Hospitality Accommodation Management Journal Hotspot (jh) JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Journal of Society Bridge Journal of Commerce Management and Tourism Studies Jurnal of Information Technology and Society (JITS) Social Sciences Insights Journal Research of Islamic Economics (RIE) Jurnal Ilmu Politik dan Studi Sosial Terapan Marketing and Business Strategy Jurnal Ilmiah Multidisiplin Ilmu Indonesian Journal of Applied Accounting and Finance Jurnal Salingka Nagari Journal of Sharia Economics, Banking and Accounting Indonesian Tourism Journal Jurnal Manajemen Dakwah LinguaEducare: Journal of English and Linguistic Studies Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Expert Net: Exploration Journal of Technological Education Trends Alkasb: Journal of Islamic Economics Inventor: Jurnal Inovasi dan Tren Pendidikan Teknologi Informasi Silatene : Jurnal Sosial Humaniora International Journal of Islamic Finance (IJIF) Journal of Economics, Management and Accounting (JEMA) Journal of Economic and Business Jurnal Penelitian Ilmu Pariwisata JEIZA: Jurnal Ekonomi Islam Az-Zain JBIAM LIER: Language Inquiry & Exploration Review AGRONES: JOURNAL OF AGRICULTURE, AGRIBUSINESS WELFARE, TECHNOLOGI, HUMANITY, ENVIRONMENT, SOCIAL AND ECONOMY J-Coop : Journal of Co-operative Journal of Digital Business & Banking
Asep Koswara
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Transportation Other

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Journal : marketing and business strategy

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AI Meets Marketing: Unearthing Next-Gen Campaign Strategies with AI-Powered Tool Koswara, Asep
Marketing and Business Strategy Vol. 3 No. 1 (2025): NOVEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v3i1.442

Abstract

This study explores AI's capabilities for generating innovative digital marketing strategies through a practical analysis using AskOptimo, an AI-powered marketing tool. Using a descriptive research methodology, this study aims to evaluate the types of campaign strategies developed by AskOptimo, assess their strategic value, and determine their alignment with industry best practices, particularly in the wedding industry. By analyzing the generated ideas, the study identifies the strengths and limitations of AI in digital marketing and offers insights into its potential to streamline the campaign ideation process. The results reveal that AskOptimo offers efficient, diverse marketing suggestions; the ideas often reflect common industry approaches but lack the emotional and contextual depth needed for the wedding sector. The study also highlights the need for a hybrid approach that combines AI with human creativity to develop innovative and impactful marketing campaigns. The findings provide insights for businesses, marketers, and researchers interested in AI's role in shaping modern marketing strategies. Managerially, the study suggests that companies should not rely solely on AI tools but instead use them as support systems to enhance, rather than replace, human-led strategic thinking particularly in emotionally nuanced industries like weddings.
Co-Authors Bachtiar, Adam Mukharil Bobi Kurniawan, Bobi Budiarti, Isniar Dedi Kuswandi Deny Hadi Siswanto Eddy Soeryanto Soegoto Ela Sartika Lina Herlina Neni Kurniawati Nurbilla, Anisa Rahayu, Siti Kurnia Rahma Wahdiniwaty Siti Marpuah, Siti Sulistyo, Dedi Sumitra, Irfan Dwiguna Tarso Tarso Tarso Tarso, Tarso Umi Narimawati