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All Journal Journal of Islamic Civilization JIEB : Jurnal Ilmiah Ekonomi Bisnis Jurnal Al Azhar Indonesia Seri Ilmu Sosial Journal of Islamic Economics and Philanthropy International Journal Law and Legal Ethics (IJLLE) Journal of Hospitality Accommodation Management Journal Hotspot (jh) JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Journal of Society Bridge Journal of Commerce Management and Tourism Studies Jurnal of Information Technology and Society (JITS) Social Sciences Insights Journal Research of Islamic Economics (RIE) Jurnal Ilmu Politik dan Studi Sosial Terapan Marketing and Business Strategy Jurnal Ilmiah Multidisiplin Ilmu Indonesian Journal of Applied Accounting and Finance Jurnal Salingka Nagari Journal of Sharia Economics, Banking and Accounting Indonesian Tourism Journal Jurnal Manajemen Dakwah LinguaEducare: Journal of English and Linguistic Studies Inflasi : Jurnal Ekonomi, Manajemen dan Perbankan Expert Net: Exploration Journal of Technological Education Trends Alkasb: Journal of Islamic Economics Inventor: Jurnal Inovasi dan Tren Pendidikan Teknologi Informasi Silatene : Jurnal Sosial Humaniora International Journal of Islamic Finance (IJIF) Journal of Economics, Management and Accounting (JEMA) Journal of Economic and Business Jurnal Penelitian Ilmu Pariwisata JEIZA: Jurnal Ekonomi Islam Az-Zain JBIAM LIER: Language Inquiry & Exploration Review AGRONES: JOURNAL OF AGRICULTURE, AGRIBUSINESS WELFARE, TECHNOLOGI, HUMANITY, ENVIRONMENT, SOCIAL AND ECONOMY J-Coop : Journal of Co-operative Journal of Digital Business & Banking
Asep Koswara
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Transportation Other

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Journal : LIER: Language Inquiry

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Linguistic Strategies in AI-Generated Marketing Content: A Policy Framework for Global Brands Koswara, Asep
LIER: Language Inquiry & Exploration Review Vol. 2 No. 2 (2025): LIER: Language Inquiry & Exploration Review
Publisher : Pemuda Peduli Publikasi Insan Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/690429

Abstract

Purpose: This study examines linguistic strategies in AI-generated marketing content and proposes a Language Policy Framework for Global Brands to ensure ethical, culturally adaptive, and consumer-centric communication. Subjects and Methods: A qualitative descriptive analysis was employed, reviewing existing literature and industry practices to assess AI-driven personalization, cultural localization, and ethical transparency in marketing communication. Results: AI enhances engagement through personalization and sentiment adaptation, but challenges include linguistic bias, cultural misalignment, and ethical concerns. Transparency and localization improve trust and consumer relationships. Conclusions: A structured Language Policy Framework integrating transparency, cultural sensitivity, and multilingual consistency is essential for responsible AI deployment in global marketing. Future research should explore hybrid AI-human collaboration for optimal brand communication.
Co-Authors Bachtiar, Adam Mukharil Bobi Kurniawan, Bobi Budiarti, Isniar Dedi Kuswandi Deny Hadi Siswanto Eddy Soeryanto Soegoto Ela Sartika Lina Herlina Neni Kurniawati Nurbilla, Anisa Rahayu, Siti Kurnia Rahma Wahdiniwaty Siti Marpuah, Siti Sulistyo, Dedi Sumitra, Irfan Dwiguna Tarso Tarso Tarso Tarso, Tarso Umi Narimawati