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All Journal Anterior Jurnal JOURNAL OF GOVERNMENT (Kajian Manajemen Pemerintahan dan Otonomi Daerah) Vox Populi Journal of Governance and Social Policy Innovative: Journal Of Social Science Research
Akhmad, Beni
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Journal : Journal of Governance and Social Policy

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Effectiveness of Public Communication Management: Implementation of Presidential Instruction Number 9 of 2015 in the Banjarmasin City Information Communication and Statistics Service Junaidy, Junaidy; Subhan, Rizky; Akhmad, Beni; Sauqi, Ahmad; Oktaviani DA, Elisa
Journal of Governance and Social Policy Vol 5, No 2 (2024): DECEMBER 2024
Publisher : Department of Government Studies, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/gaspol.v5i2.41264

Abstract

This research is intended to determine the management of public communications based on Presidential Instruction Number 9 of 2015 in the Banjarmasin City Communication, Information and Statistics Service. The method used is descriptive qualitative, data obtained through interviews and observation. The research results show that public communication management is carried out through three channels: above the line (print and online media publications, as well as electronic media), below the line (coordination between institutions, socialization of government activities, and exhibitions), and through the line (media publications social). Policy implementation is based on the four factors of George Edward III's implementation theory, namely communication (by policy makers, the public, and media/journalists), resources (constraints on human resources, finance, and equipment), disposition (employee understanding, implementer commitment, and incentives), as well as bureaucratic structure (SOP and clear division of work, as well as good coordination).
Co-Authors Ahmad Sauqi Anhar, Deli Fibriyanita, Fika Fitriani Fitriani Indra Setiawan Junaidy, Junaidy Khalisah, Nur Norkhadiza, Norkhadiza Nur Laila Fitriyah Oktaviani DA, Elisa Putri Irianti Sintaman SARI, MITA Subhan, Rizky Sugiannor Sugiannor Sya’rani, Ridwan Utomo, Haris