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All Journal AJIS : Academic Journal of Islamic Studies Islamika : Jurnal Ilmu-Ilmu Keislaman Perada: Jurnal Studi Islam Kawasan Melayu Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Al Dzahab Al Fiddhoh: Journal of Banking, Insurance, and Finance Kanun: Jurnal Ilmu Hukum RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Mahabbati, Suci
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Al Dzahab

 1 
PENGARUH PROMOSI DAN BIAYA KULIAH TERHADAP KEPUTUSAN KULIAH DI PERGURUAN TINGGI ISLAM Mahabbati, Suci; Sarmigi, Elex; Tila, Marda
Al Dzahab Vol. 5 No. 2 (2024): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v5i2.6629

Abstract

Purpose: This study was conducted to examine whether promotion and tuition fees influence students’ decisions to choose Islamic higher education institutions in Kerinci Regency and Sungai Penuh City. Design/Methodology/Approach: The sample of this study consisted of 227 respondents. Data were collected using questionnaires. Data analysis was performed using multiple linear regression analysis. Findings: The results indicate that promotion has a positive and significant effect on students’ decisions in choosing higher education institutions. Tuition fees also have a positive and significant effect on decision-making. Simultaneously, promotion and tuition fees significantly influence students’ decisions in selecting higher education institutions. Research Implications: The findings provide practical implications for higher education administrators in designing more effective promotional strategies and establishing competitive and affordable tuition fee policies to enhance institutional attractiveness and increase prospective student interest.
Co-Authors Afrilia, Annisa Ashari, Annisa Diyah Aunurrochim, Muhammad Azhar Azhar Bustami Bustami Bustami, Alek Wissalam Bustami, Yuserizal CENDRA, ALIR AGUS Eka Putra Endah Sri Wahyuni Fadlillah, Septi Husnah Hardinal, Hardinal Malik, Khairil Nilda, Elvi Ohira, Norman Patrah, Ideal Rizal Ramdhani Sari, Isna Kartika syukrawati, syukrawati Tiara, Tiara Tila, Marda Wiyan Mailindra, Wiyan