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PENINGKATAN PENJUALAN UMKM MELALUI PRODUCT BRANDING DI DESA BINTAN BUYU Sambodo, Bambang; Marlinda, Charly; Utami, Ranti; Kurnia, Sri; Santoso, Nanda Kristia; Friassantano, Risgar; Lase, Erni Wati; Jacky, Jacky; Jillyana, Marcelia; Rotuah.S, Ricky Marthin; Reformeizi, Muhammad Wahyu; Murniati, Yulis
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 1: Januari 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

This research reviews the increase in MSME sales through product branding. This study aims to illustrate how important branding is for MSME actors. This research uses qualitative research to explain the brand's contribution to MSMEs. The research instruments are observations, interviews, the source of this research data is the results of interviews from MSME actors in Bintan Buyu Village. The result of the research is that the brand has proven to be effectively able to increase turnover in 2 MSME actors who are used as objects in this community service program.
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA DAN HPP UNTUK UMKM ABON IKAN DI DESA SEBONG PEREH Alamsyahbana, M. Isa; Satria, Hendy; Sambodo, Bambang; Sulastri, Dini; Jacky, Jacky
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40307

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) di Pulau Bintan umumnya belum mampu menyusun laporan keuangan sederhana, padahal pencatatan keuangan sangat penting untuk memantau pemasukan, pengeluaran, dan menetapkan harga jual yang tepat agar usaha memperoleh keuntungan. Salah satu kendala utama adalah tidak adanya pemisahan antara aktivitas bisnis dan aktivitas pribadi (economic entity), sehingga aset perusahaan sering tercampur dengan harta pribadi. Pengabdian ini bertujuan untuk menganalisis pentingnya pencatatan keuangan sederhana bagi UMKM dengan studi kasus pada UMKM “Abon Ikan” di Desa Sebong Pereh, Kabupaten Bintan. Pengabdian dilakukan pada 28 Oktober 2023 dengan pendekatan kualitatif deskriptif. Hasil Pengabdian menunjukkan bahwa UMKM ini sebelumnya tidak memiliki sistem pencatatan keuangan. Setelah diberikan pelatihan mengenai penyusunan laporan keuangan sederhana dan perhitungan Harga Pokok Produksi (HPP), UMKM dapat memahami kondisi keuangannya dengan lebih baik, menata pemasukan dan pengeluaran secara teratur, serta menentukan laba secara akurat
Determining Factors for House Purchasing Decisions in Batam City Jacky, Jacky; Saputra, Suyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4423

Abstract

The research was conducted to test the relationship between independent and dependent variables using mediating variables. The object of research is the people of Batam City who are interested in buying a house. The data obtained is primary data by distributing a research questionnaire containing 31 questions. The number of respondents collected was 310 respondents. The research results found that there was a significant influence between the variables product quality, price, location, and promotion, E-WOM had a positive influence on purchasing decisions mediated by the purchase interest variable. This empirical study has limitations in collecting data sources due to the high house prices in Batam city, as well as limited sources supporting several research variables. These limitations form several suggestions for future researchers to expand research locations and link house purchase decisions with investment goals, due to the increasing topic of investment literacy which is a current trend.
PELATIHAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA DAN HPP UNTUK UMKM ABON IKAN DI DESA SEBONG PEREH Alamsyahbana, M. Isa; Sulastri, Dini; Jacky, Jacky; Pramita, Maharani Eka; Audina, Yulia Putri; Nurmalasari, Nurmalasari; Wulandari, Wina; Fajriyani, Suzan; Gunawan, Syahrul; Nursyalim, Alwi Dwi; Mareta, Karina Vivinanda
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 3: Juli 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

Micro, Small and Medium Enterprises located in the Bintan Island area mostly do not have or are unable to prepare simple financial reports, even though the role of simple financial records is very important in an MSME business unit, because having financial records certainly makes it easier for businesses to monitor income and expenses in the business and what kind of selling price must be set so that the business makes a profit.The factor that causes difficulty in preparing simple financial reports for Micro, Small and Medium Enterprises is the absence of a clear economic entity. This happens because most MSMEs are unable to differentiate between business activities and personal activities, so company assets are recognized as personal property and vice versa. From this statement, it is difficult to clearly identify the economic entity.This research was conducted at the UMKM "Abon Ikan" on October 28 2023, located in Sebong Pereh Village, Bintan Regency. This type of research is descriptive qualitative with a case study approach. The research results show that in Sebong Pereh Village there are Micro, Small and Medium Enterprises (MSMEs) that are building fish floss businesses, but in carrying out their business activities there is no recording system in any form. So after we teach about preparing simple financial reports and calculating COGS, it really helps Micro, Small and Medium Enterprises (MSMEs) because it can help MSMEs to see the financial condition of their business and obtain the maximum level of profit. Apart from that, this can also help business owners to know the amount of expenses and income that are more neatly arranged and business owners can find out the amount of profit earned every month.
Mini Thesis Supervisor Recommender System Using Simple Additive Weighting Algorithm : A Case Study of Universitas Internasional Batam Aklani, Syaeful Anas; Jacky, Jacky
JISA(Jurnal Informatika dan Sains) Vol 5, No 2 (2022): JISA(Jurnal Informatika dan Sains)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jisa.v5i2.1430

Abstract

Currently, the selection if thesis supervisors in Faculty of Computer Science at Universitas Internasional Ba-tam is done based on direct consideration of the supervisor candidate’s competence, functional, and education. However, this thesis supervisor selection process is not very effective if the student doesn’t know a suitable supervisor for the topic of the thesis they have chosen. Therefore, a decision support system is required to determine the thesis supervisor so that the thesis submitted by student is match with the competence of the thesis supervisor candidate. The primary goal of this research is to create a decision support system application that can assist in determining the thesis supervisor. The Research and Development (R&D) technique was employed in this study, with the Simple Additive Weighting (SAW) decision making approach and the ADDIE model for the development process. Lecturer data was collected by distributing questionnaires. Based on the result of SAW calculations, it was found that alternative 7 (A7) and alternative 4 (A4) were the best alternative. From the result of testing on application, the application was able to provide recommendations for thesis supervisors to users based on the calculation using SAW Method. Future research may try to use or combine other decision-making methods, such as AHP or Apriori.