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All Journal JURNAL TEKNOLOGI DAN ILMU KOMPUTER PRIMA (JUTIKOMP) Jurnal TAMBORA JSI (Jurnal sistem Informasi) Universitas Suryadarma Jurnal Ekonomi dan Bisnis Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Brilliance: Research of Artificial Intelligence Journal of Artificial Intelligence and Digital Business Benefit : Journal of Bussiness, Economics, and Finance ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Ismiyarti, Wilia
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Systematic Literature Review: Strategi Kewirausahaan Virtual dalam Ekosistem Metaverse dan Dampaknya terhadap Ekonomi Digital Fahlia, Fahlia; Irawati, Irawati; Aliyah, Jannatun; Ismiyarti, Wilia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4455

Abstract

Evolusi Metaverse telah merevolusi paradigma ekonomi digital kontemporer, menghadirkan transformasi fundamental dalam proses penciptaan nilai dan peluang kewirausahaan virtual. Penelitian ini bertujuan menganalisis secara komprehensif strategi kewirausahaan dalam ekosistem Metaverse serta dampaknya terhadap struktur ekonomi digital melalui pendekatan tinjauan pustaka sistematis (Systematic Literature Review/SLR). Metodologi penelitian mengintegrasikan analisis bibliometrik kuantitatif dengan sintesis tematik kualitatif terhadap 50 artikel jurnal bereputasi yang dipublikasikan periode 2015-2025, menggunakan perangkat lunak VOSviewer untuk visualisasi pola intelektual dan tren penelitian. Hasil analisis mengungkapkan empat klaster tematik dominan: infrastruktur keuangan terdesentralisasi (DeFi & NFT), transformasi model bisnis menuju V-commerce, dinamika pemasaran imersif, dan tantangan etika-regulasi. Temuan menunjukkan bahwa Metaverse menciptakan ekosistem kewirausahaan baru dengan mekanisme penciptaan nilai yang radikal, menggeser paradigma ekonomi dari model transaksional menuju ekonomi pengalaman dan perhatian (attention economy). Namun, transformasi ini dihambat oleh kesenjangan regulasi, risiko eksploitasi tenaga kerja virtual (playbour), serta ketidakpastian yurisdiksi hukum lintas batas negara. Penelitian ini memberikan kontribusi teoretis signifikan melalui pengembangan kerangka kerja "Strategi Hibrida" yang mengintegrasikan teori kemampuan dinamis dengan konsep "Cyberism", sekaligus menawarkan implikasi praktis bagi wirausahawan digital dalam menavigasi ekosistem virtual. Di masa depan, penelitian longitudinal tentang keberlanjutan startup Metaverse serta analisis dampak psikososial kerja virtual memerlukan perhatian khusus untuk memastikan pertumbuhan ekonomi digital yang inklusif dan berkelanjutan.
BUDAYA KONSUMSI BAJU COUPLE PADA RESEPSI PERNIKAHAN PERNIKAHAN DI KABUPATEN SUMBAWA DENGAN VARIABEL MEDIASI ONLINE SHOPPING CONVENIENCE Santoso, Agus; Purnama, Yuni; Ismiyarti, Wilia
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7040

Abstract

This study analyzes the consumption culture of couple clothing at wedding receptions in Sumbawa Regency by incorporating online shopping convenience as a mediating variable. It examines the effects of consumption culture, social currency, and Digital Marketing on purchasing decisions, and the mediating role of online shopping convenience. A quantitative explanatory research design was employed. Primary data were collected through an online questionnaire using a nonprobability purposive sampling technique, involving 135 respondents who had purchased or used couple clothing for wedding receptions. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that consumption culture and Digital Marketing have a positive and significant effect on online shopping convenience, while social currency has an adverse effect with limited significance. Online shopping convenience significantly influences purchasing decisions and mediates the effects of consumption culture and Digital Marketing . However, social value did not significantly influence purchase decisions and did not mediate the effect of online shopping convenience. The dominance of cash-on-delivery (COD) payment methods and spending under IDR 200,000 indicates that purchase decisions are driven more by functional considerations and transaction convenience than by social image. These findings highlight the dominant role of cultural values ??and online convenience in shaping couples' clothing purchase decisions.
Co-Authors -, Ekastini Agus Santoso Aliyah, Jannatun Cahyono, Tomy Dwi Dzil Ikram, Fadhli Ekastini Ekastini Fahlia, Fahlia Hermanto, Koko Hudaya, Chairul Ikram, Fadhli Dzil Irawati Irawati Ismail Ismail Juliani, Eka Juliani2 Mardinata, Erwin Mietra Anggara Mukhtar Hadi Mulyanto, Yudi Mutiara, Linda Nurasia, Nurasia Nuryadi, Halid Pujiwalida, Isinaning Purnama, Yuni Robbani, Farisan Rodianto, Rodianto Rosika, Herliana Rozzy Aprirachman Sabri Balafif Saptarini, Niken Sofya, Nora Dery Sri Andriani Suarantala, Ryan Suarantalla, Ryan Yuliadi Yuliadi Yuliadi Yuliadi Zaqiah , Dwi Aulia