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All Journal Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Management Accounting Business and International Research Innovative: Journal Of Social Science Research Jurnal Ilmiah Multidisiplin Indonesia PESHUM
Afnina, Afnina
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The Influence of Consumer Motivation and Attitudes on Xpander Car Purchasing Decisions Wildan, M Ichwan; Afnina, Afnina
Journal Of Accounting Management Business And International Research Vol 3, No 1 (2024): April 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v3i1.1854

Abstract

This research wants to know the influence of consumer motivation and attitudes on the decision to purchase an Xpander car in Langsa, Aceh Province. This research uses a quantitative descriptive research design. The sampling technique was accidental sampling, totaling 53 respondents who the researchers met by chance at the Langsa City shopping center. The analysis tool uses multiple linear regression. The research results show that consumer motivation is high, consumer attitudes are positive, and purchasing decisions are in accordance with high consideration by consumers. The findings stated that there was an influence of consumer motivation on purchasing decisions of 0.841, while the influence of consumer attitudes was 0.563. There was an influence of consumer motivation and consumer attitudes on purchasing decisions of 53.90%. Based on the research results, it can be seen that the factor that dominates purchasing decisions is consumer motivation because the regression value is 0.841 which is greater than consumer attitude which is only 0.056. The findings in this research show that it is true that consumer motivation and attitudes influence purchasing decisions. It is recommended that Xpander car manufacturers continue to strive to increase motivation so that consumer attitudes towards purchasing decisions improve.
Analysis of Factors that Influence Job Satisfaction on Employee Performance Pahlevi, Mohd Reza; Afnina, Afnina
Journal Of Accounting Management Business And International Research Vol 3, No 1 (2024): April 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v3i1.1946

Abstract

The aim of the research is to find out whether job satisfaction factors such as remuneration, workload, and leadership attitudes influence employee performance simultaneously and partially. The type of research is quantitative by distributing questionnaires to all employees using saturated sampling, totaling 40 people. Data were processed using the t test, F test, and multiple linear regression. It was found that the most dominant factor influencing employee performance was remuneration, characterized by a regression value of 0.592, followed by leadership attitude 0.405, while workload was 0.322. The influence of the three job satisfaction factors is 50.8% and the remaining 49.2% of performance is influenced by other job satisfaction factors which were not studied. It is recommended that companies monitor employee absenteeism levels, workforce turnover, work morale and employee complaints so that companies will get employees who have high job satisfaction and performance. The findings in this research can complement existing theories and can be a reference for BSI KC Langsa 2 in its efforts to improve employee performance.
Legal Protection for the Work Safety of Langsa City Cleaning Officers Iskandar, Iskandar; Afnina, Afnina
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 3, No 2 (2024): July 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v3i2.2801

Abstract

This research uses empirical legal research, which assesses the efficiency of law in society. Data collection methods include observation, questionnaires, interviews, and literature review. Based on the results of the study, the relevant agencies have not fully equipped janitors with work safety equipment, janitors often look for reasons not to use work safety equipment, and the relevant agencies have not carried out supervisory duties towards janitors. Obstacles caused by related agencies include related agencies providing work safety equipment that is not in accordance with the work, janitors do not comply with applicable regulations, there are no sanctions against janitors who do not wear work safety equipment, and related agencies do not carry out supervisory functions towards janitors. Efforts that need to be made by related agencies include providing complete work safety equipment, reminding foremen to remind their subordinates to wear work safety equipment, supervising janitors, conducting socialization about the dangers of not wearing work safety equipment, and imposing sanctions on janitors who do not wear work safety equipment.
Preparing the Income and Health of Prospective Hajj and Umrah Pilgrims in Langsa City Elfida, Elfida; Susanti, Susanti; Sulistiany, Eva; Junaida, Erni; Afnina, Afnina
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.3307

Abstract

The community service activities carried out in the hall of STIKes Bustanul Ulum Langsa aim to convince prospective pilgrims and the community in Langsa to change their mainset regarding their income capabilities so that they can immediately go to the holy land with favorable health conditions. So far they are afraid and feel worried about not being able to pay the fee according to the specified date and poor health conditions. Based on these problems, this community service activity needs to be carried out to convince and provide solutions for participants of the strength of their income and health so that they can immediately go to the holy land happily and comfortably in worship. The number of participants was 74 people consisting of prospective Hajj and Umrah pilgrims and the community who were invited guests. The methods used were lectures, discussions, and questions and answers. The results of this activity had a positive impact on participants because they became confident in their income capabilities and understood how to maintain their health in preparation for travel and worship.
The Effect of Promotions and Pricing on the Decision to Stay at Mori Hotels in Kuala Simpang Ria, Chainar Elli; Marbun, Sondang Ni Bulan; Purba, Alimin; Fauzan K, Khairil; Afnina, Afnina
Journal Of Accounting Management Business And International Research Vol 2, No 1 (2023): April 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v2i1.383

Abstract

This research was conducted to determine the effect of promotion and pricing on the decision to stay at the Mori Hotel in Kuala Simpang. The sampling technique used was purposive sampling, namely selecting the sample to be the respondent was everyone who was found and stayed at the Mori Kuala Simpang Hotel, aged 21 years and over because they were considered to have been able to make rational decisions and be able to represent all visitors. The distribution of the questionnaire started from 15 to 30 June 2022 with a total of 52 people. The results showed that the factor that dominates the decision to stay at the Mori Hotel in Kuala Simpang is the promotion factor 0.396. This is indicated by the regression value being greater than the pricing factor -0.052. Obtained a value of 25.1%, the decision to stay is influenced by promotions and pricing. The remaining 74.9% is influenced by other factors not recorded in this study. Other factors are thought to be competitors' price factors, demographics, changes in buying habits, tastes and so on.
Analysis of Education and Training in Increasing Employee Productivity at PT Bima Golden Powerindo Medan Marbun, Sondang Ni Bulan; Purba, Alimin; Ria, Chainar Elli; Fauzan K, Khairil; Afnina, Afnina
Journal Of Accounting Management Business And International Research Vol 2, No 1 (2023): April 2023
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v2i1.380

Abstract

This study examines the increase in employee productivity at PT Bima Golden Powerindo Medan through education and training. The problem in this study is that everyone has their own abilities that are not necessarily in accordance with the specifications needed by the company, so it is important to carry out education and training for employees. The research used qualitative research techniques. In data analysis using descriptive analysis methods, where the data that has been obtained is then described by the researcher in detail. The findings of this study that education and training can clearly increase employee work productivity. Thus, it can be suggested that the implementation of education and training for employees should be carried out as often as possible, supervised by the leadership, and reward workers whose productivity increases due to attending education and training.
Social Support and Technology Use Technology as a Predictor of Diabetes Mellitus Patient Medication Adherence Elfida, Elfida; Fathul Jannah; Eva Sulistiany; Afnina, Afnina; Yulina Astuti
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 05 (2025): Multidisiplin Indonesia (JIM-ID), Mey 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Treatment adherence is a key factor in managing Type 2 Diabetes Mellitus . yet patient adherence remains low in various regions. including Langsa City. This study aimed to determine the extent to which social support and health technology use contribute to patient adherence to treatment. A quantitative approach with an analytic survey method was employed. A sample of 200 T2DM patients was obtained through area sampling from five sub-districts in Langsa City. Research instruments included a structured questionnaire based on the Social Support Questionnaire (SSQ). health technology use indicators. and a modified Morisky Medication Adherence Scale (MMAS-8). Data were analyzed using multiple linear regression. with classical assumption tests to validate the model. Results revealed that social support significantly influenced treatment adherence (40.3%). while technology use contributed 27.1%. These findings suggest that interventions integrating social and digital components could enhance patient adherence. In conclusion, social support and technology use are critical predictors of improved treatment adherence in diabetes patients. Strengthening family-based and technology-driven interventions in healthcare services is recommended
Analisis Manajemen CRM Pada Peningkatan Loyalitas Customer Coffee Shop Cut Tari Azizi; Afnina, Afnina
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6695

Abstract

Peningkatan loyalitas pelanggan merupakan salah satu tantangan utama yang dihadapi oleh industri coffee shop di tengah persaingan yang semakin ketat. Penelitian ini bertujuan untuk menganalisis penerapan Customer Relationship Management (CRM) dalam mendukung peningkatan loyalitas pelanggan. Kajian literatur dilakukan menggunakan pendekatan analisis deskriptif untuk mengidentifikasi strategi CRM yang efektif, tantangan dalam implementasinya, serta peran teknologi dalam mendukung hubungan pelanggan. Hasil penelitian menunjukkan bahwa personalisasi layanan menjadi elemen kunci dalam meningkatkan loyalitas pelanggan. Coffee shop yang mampu memahami preferensi pelanggan melalui data CRM dapat memberikan pengalaman yang lebih relevan, menciptakan hubungan emosional, dan mendorong kunjungan ulang. Selain itu, program loyalitas yang dirancang dengan baik, seperti sistem poin atau diskon berbasis aplikasi, terbukti meningkatkan keterlibatan pelanggan dan menghasilkan efek word-of-mouth positif. Teknologi memainkan peran penting dalam penerapan CRM, dengan aplikasi mobile, media sosial, dan sistem POS yang memungkinkan pengelolaan data pelanggan secara terintegrasi. Teknologi ini tidak hanya mempermudah pengelolaan hubungan pelanggan tetapi juga meningkatkan efisiensi operasional. Namun, penelitian ini juga menemukan hambatan, seperti kurangnya data pelanggan yang terintegrasi dan minimnya pelatihan staf, yang dapat menghambat implementasi CRM. Penelitian ini memberikan rekomendasi strategis untuk mengoptimalkan CRM dalam konteks coffee shop, seperti pengembangan sistem CRM berbasis teknologi, pelatihan staf, dan program loyalitas yang inovatif. Dengan pendekatan yang komprehensif, penelitian ini diharapkan dapat memberikan kontribusi praktis bagi industri coffee shop dalam membangun hubungan pelanggan yang lebih kuat dan berkelanjutan.
Legal Protection for Contract Workers in the Perspective of Labor Law Arifuddin, A.Muhammad Yusuf Aulia; Afnina, Afnina; Siti Syafiqah Shada
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20989

Abstract

Contract workers are a group of workers who are widely used by companies to meet labor needs within a certain period of time. The contract work system is considered flexible and efficient from the employer's point of view, but often creates uncertainty for workers. Although the Indonesian Labor Law has regulated the rights and obligations of contract workers, its implementation in the field still faces various obstacles. Some of the problems that arise are related to the period of employment agreements that are often illegally extended, lack of access to social security, and the weak bargaining position of contract workers in industrial relations. This research aims to comprehensively analyze legal protection for contract workers in the perspective of national labor law. The approach used is a normative legal approach, with the method of literature study and analysis of applicable laws and regulations, including Law Number 13 of 2003 concerning Manpower and its amendments in the Job Creation Law. The results show that there is a discrepancy between legal norms and practices that occur in the field, which is caused by weak supervision, low legal awareness of employers, and not optimal role of labor institutions and trade unions. Therefore, it is necessary to strengthen the labor inspection system, increase legal education for workers, and revise regulations that are more in favor of protecting the rights of contract workers in order to create social justice in employment relations.Keywords: Legal Protection, Contract Workers, Labor Law, Worker’s Right, Legal Uncertainty
Co-Authors Arifuddin, A.Muhammad Yusuf Aulia Astuti, Yulina Cut Tari Azizi Elfida Elfida Eva Sulistiany Fathul Jannah Iskandar Iskandar Junaida, Erni Khairil Fauzan K Marbun, Sondang Ni Bulan Pahlevi, Mohd Reza Purba, Alimin Ria, Chainar Elli Siti Syafiqah Shada Sulistiany, Eva Susanti Susanti Wildan, M Ichwan