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All Journal Jurnal Manajemen Pelayanan Hotel Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Mosaik Hospitaliti
Rusmiati, Ni Nyoman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Implementasi Global Think Local Act Pada Wisata Kesehatan Tradisional Bali Husada Melalui Pemanfaatan Online Social Media Putra, I Komang; Pramartha, I Made Aditya; Rusmiati, Ni Nyoman
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v9i3.2115

Abstract

Pemberdayaan Kemitraan Masyarakat dengan mitra Tanah Hyang Healing Centre bertujuan untuk mengatasi masalah yang dihadapi khususnya kurangnya akses promosi melalui media online dan prasarana pendukung sebagai implementasi konsep "Global Think Local Act." Program ini berfokus pada menguraikan masalah yang dihadapi Tanah Hyang Healing Centre dengan memanfaatkan media sosial online. Metode yang digunakan dalam kegiatan ini adalah sosialisasi berbasis partisipatif peserta. Metode ini melibatkan masyarakat secara langsung dalam setiap tahap, mulai dari pemetaan masalah hingga implementasi. Masyarakat tidak hanya berperan sebagai penerima informasi, tetapi juga sebagai mitra aktif yang ikut dalam diskusi dan pemberian umpan balik. Setelah pelaksanaan program pengabdian, terjadi peningkatan dalam pemahaman pemanfaatan sosial media, yang diukur melalui hasil post-test. Rata-rata skor hasil post-test untuk tingkat pemahaman mitra Tanah Hyang Healing Centre tentang penggunaan media sosial untuk promosi adalah 3,64 yang berarti bahwa setelah adanya sosialisasi dan pendampingan dari tim pengabdian masyarakat, pengelola dan staf Tanah Hyang Healing Centre telah memahami cara memanfaatkan media sosial untuk promosi. Hal ini menunjukkan efektivitas sosialisasi dalam meningkatkan pemahaman anggota tim, yang sebelumnya terbatas. Hasil dari kegiatan PKM ini menunjukkan peningkatan kapasitas peserta sosialisasi dalam mengelola sosial media untuk usaha yang dimiliki. Tanah Hyang Healing Centre diharapkan dapat memiliki posisi yang lebih kuat sebagai destinasi wisata kesehatan yang unggul, dengan model pemberdayaan yang dapat direplikasi di berbagai tempat lain. Implementation of Global Think Local Act in Bali Husada Traditional Health Tourism Through the Utilization of Online Social Media Abstract Community Partnership Empowerment with partner Tanah Hyang Healing Center aims to overcome the problems faced, especially the lack of access to promotion through online media and supporting infrastructure as an implementation of the concept of “Global Think Local Act.” This program focuses on outlining the problems faced by Tanah Hyang Healing Centre by utilizing online social media. The method used in this activity is participatory participant-based socialization. This method involves the community directly in every stage, from problem mapping to implementation. The community not only acts as recipients of information, but also as active partners who participate in discussions and provide feedback. After the implementation of the service program, there was an increase in the understanding of the use of social media, as measured by the post-test results. The average score of the post-test results for the level of understanding of Tanah Hyang Healing Centre partners about the use of social media for promotion is 3.64, which means that after socialization and assistance from the community service team, managers and staff of Tanah Hyang Healing Centre have understood how to use social media for promotion. This shows the effectiveness of socialization in increasing the understanding of team members, which was previously limited. The results of this PKM activity show an increase in the capacity of socialization participants in managing social media for their businesses. Tanah Hyang Healing Center is expected to have a stronger position as a superior health tourism destination, with an empowerment model that can be replicated in various other places.
The Influence Of Room Rates And Facilities On Guest Decisions To Stay At The Aveda Boutique Hotel Petitenget Bali Noviantini Jehabu, Florentina; Wisnawa, I Made Bayu; Kristiana Putri, Komang Shintiya Nita; Rusmiati, Ni Nyoman; Arini, Ni Nyoman
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070107

Abstract

This study aims to determine the partial and simultaneous effects of Room Prices, and Facilities on Guest Stay Decisions at The Aveda Boutique Hotel. This study uses data collection techniques in questionnaires, interviews and documentation. This type of research is a type of quantitative research. The population in this study were guests staying at The Aveda Boutique Hotel using the Accidental Sampling sampling technique with 75 respondents. This study uses a quantitative method with SPSS (Statistical Package For Social Science) version 25.0. This study obtained the results of multiple linear regression analysis Y = 8.962 + 0.431X1 + 0.461X2 which shows that room prices and facilities positively affect guest decisions to stay at The Aveda Boutique Hotel. The t-test results show t-count room price 3.021 and t-count facilities 4.124> t table 1.666, which means the hypothesis is accepted. Then the F test results show Fcount 29.548> Ftable 3.123, which means the hypothesis is accepted. From the results of the T test and F test analysis, it can be concluded that room prices and facilities significantly affect both partially and simultaneously guest decisions to stay at The Aveda Boutique Hotel. The coefficient of determination test results shows that the effect of room prices and facilities is 45.1% on guest stay decisions, while other variables outside this study influence the remaining 54.9%. In this study, the most dominant variable influencing guest decisions to stay in facilities with a value of 0.437. Keywords: Room rates, Facilities, the guest's decision to stay Keywords: Room rates, Facilities, the guest's decision to stay
The Influence of Service Quality and Customer Relationship Marketing on Tourist Loyalty with Trust as a Mediating Variable at Sana Vie Villa Seminyak Rusmiati, Ni Nyoman; Nugraha, Surya; Budiasa, I Ketut
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080107

Abstract

Sana Vie Villa Seminyak is a hotel industry that can contribute to the economy of the community in theSeminyak Traditional Village and its surroundings. The sustainability of Sana Vie Villa Seminyak cannot beseparated from the role of consumers or tourists who stay there, because consumers or tourists are the reasonwhy Sana Vie Villa Seminyak can continue to exist today. This research aims to determine the influence ofservice quality and customer relationship marketing on tourist loyalty with trust as a mediating variable. Thisresearch was conducted at Sana Vie Villa Seminyak. Samples were determined using the Slovin formula with asample size of 100 samples. Data collection in this research used questionnaires with the data analysistechnique SEM-PLS. The results of this research show that e-service quality has a positive effect on touristloyalty. Customer relationship marketing has a positive and significant effect on tourist loyalty. Trust has apositive and significant effect on tourist loyalty. service quality has a positive and significant effect on trust.Customer relationship marketing has a positive and significant effect on trust. Trust is able to mediate theinfluence of service quality on tourist loyalty. Trust is able to mediate the influence of customer relationshipmarketing on tourist loyalty.Keywords: Service Quality, Customer Relationship Marketing, Tourist Loyalty, Trust
MARKETING STRATEGIES TO IMPROVE ROOM OCCUPATION IN THE NEW NORMAL ERA OF THE COVID-19 PANDEMIC AT THE PAYOGAN RESORT and SPA KEDEWATAN UBUD GIANYAR Kurniawati, Nuning; Bayu Wisnawa, I Made; Rusmiati, Ni Nyoman
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060210

Abstract

This study analyses the marketing strategy in increasing room occupancy in the new normal era of the covid-19 pandemic at The Payogan Villa Resort and Spa Kedewatan, Ubud, Gianyar. The objectives of this paper are: (i) To find out the strengths, weaknesses, opportunities, and threats of The Payogan Villa Resort and Spa, Ubud, Gianyar. (ii) To determine the marketing strategy for increasing room occupancy in the New Normal Era of the Covid-19 Pandemic At The Payogan Villa Resort and Spa, Ubud, Gianyar. The analysis technique used is descriptive qualitative and SWOT. The results of the study indicate that (i) Strengths lie in a very strategic location, facilities and competitive room rates; Weaknesses in promotion efforts that have not been maximized, slow service, poor employee appearance; Opportunities for the existence of domestic tourists, public trust and government support; The threats faced are that there is no certainty over the end of the pandemic and competitors; (ii) The marketing strategy is carried out by improving e-marketing and developing distribution channels as well as the competence of hotel employees. Keywords : Marketing Strategy, Increasing Room Occupancy, New Normal Era Covid-19 Pandemic
The Influence of Work Motivation and Communication on Employee Performance at the Golden Tulip Jineng Resort Sunset Road Bali Hotel Nugraha, Surya; Rusmiati, Ni Nyoman
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080105

Abstract

Motivation and Communication have an important role in creating employee performance in a company. This research was conducted foranalyze the influence of work motivation and communication on performance employees at the Golden Tulip Hotel Jineng Resort Sunset Road Bali, This research aims to determine the influence partially and simultaneous between motivation and communication on employee performance, as well to determine the influence of independent variables simultaneously on dependent variable. The total population in this study was 57 people respondents. This research uses quantitative methods. Based on the results analysis shows that the results of the regression analysis show that Motivation has t-calculated value 3.544 > t-table 2.005 and obtained a significant value of 0.001 < 0.05, this can be concluded to mean that motivation has a positive effect and significant impact on employee performance at Golden Tulip Jineng Resort Bali. From the results of the Communication analysis, the t-count value is 4.562> t-table 2.005 and obtained a significance value of 0.00 <0.05, this can be concluded means that communication has a positive and significant effect on Employee Performance at the Golden Tulip Jineng Resort Bali Hotel. By Simultaneity is shown by the F test results where the calculated F value is obtained amounting to 24.869> F-table 3.168 with a significant value of 0.00 < 0.05. so It can be concluded that Motivation and Communication have an influencepositive and significant simultaneously on Employee Performance in Golden Tulip Jineng Resort Bali. Keywords: Motivation, Communication, Employee Performance
MANAJEMEN KELAS PRAKTIK UNTUK MAHASISWA MANAJEMEN FOOD AND BEVERAGE MENUJU MASA ENDEMI COVID-19 Rusmiati, Ni Nyoman; Trianingrum, Ni Nyoman Nidya
Jurnal Manajemen Pelayanan Hotel Vol 6 No 1 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060129

Abstract

Perkuliahan yang ada di Universitas tahun 2022 telah dilakukan secara tatap muka. Regulasi perkuliahan saat ini tentu berbeda dari tahun sebelum pandemi covid-19 melanda seluruh dunia. Perkuliahan tatap muka harus segera dilakukan khususnya bagi vokasi. Hal tersebut dikarenakan hak pembelajaran keterampilan yang harus didapatkan oleh mahasiswa melalui kelas praktik. Berdasarkan hal tersebut regulasi dan pelaksanaan manajemen kelas praktik harus dirancang dengan baik oleh dosen pengampu mata kuliah untuk meminimalisir terjadinya lonjakan kasus covid-19. Oleh sebab itu tujuan dari penelitian ini adalah untuk mengetahui model dan proses serta kualitas manajemen kelas praktik untuk mahasiswa manajemen food and beverage menuju masa endemi covid-19. Teknik pengumpulan data yang digunakan adalalah observasi, wawancara, kuesioner, dan dokumentasi. Analisis data yang digunakan dalam penelitian ini yaitu triangulasi metode triangulasi, triangulasi sumber data, dan triangulasi teori. Hasil penelitian ini menunjukkan bahwa model yang digunakan adalah model konstruktivisme yang berarti memberikan kesempatan sebanyak-banyaknya untuk mahasiswa mengekplorasi kemampuannya dalam bidang service dan product. Proses manajemen kelas dilakukan dengan membagi jumlah kelas menjadi kelompok kencil untuk memudahkan pelaksanaan dengan memperhatikan protocol kesehatan. Hasil kuesioner kualitas dari model manajemen kelasa praktik yang telah dinilai oleh dosen pengampu mata kuliah menunjukkan berada pada kategori baik dengan perolehan skor 88, sedangkan hasil dari mahasiswa juga berada pada perolehan skor 85. Hasil penilaian kuesioner dari expert judgment mnunjukkan bahwa kuesioner berada pada tingkat high validity. Kata kunci: Manajemen Kelas, Model Pembelajaran, Hak Pembelajaran
Pengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Kepuasan Wisatawan Pada Puri Sabina Bed and Breakfast Jimbaran Bali Sedana, I Gede Agus Putra; Susila, I Made Gede Darma; Rusmiati, Ni Nyoman
Jurnal Mosaik Hospitaliti Vol. 6 No. 2 (2024): Desember
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jmh.2024.6219

Abstract

When a person compares the quality of a product or service with what they anticipated, they are said to be satisfied as a tourist. The purpose of this study was to determine, partially and simultaneously, the impact of trust (X2) and service quality (X1) on visitor satisfaction Y. Data for this study were collected through interviews, questionnaires, and observations at Puri Sabina Bed & Breakfast in Jimbaran, Bali. Visitors to Puri Sabina Bed & Breakfast Jimbaran, Bali constituted the population, and there were 75 respondents in the survey. Two methods of data analysis were used: Multiple Linear Regression and Descriptive Statistical Analysis. According to the test results, this study shows that, in addition to trust having a positive and significant impact on visitor satisfaction, service quality also has a positive and significant effect on visitor satisfaction. Furthermore, it shows that, in addition to their respective effects, service quality and trust significantly affect visitor satisfaction at the same time.
Co-Authors I Ketut Budiasa I Komang Putra I Made Bayu Wisnawa I Made Gede Darma Susila Komang Shintiya Nita Kristiana Putri Kurniawati, Nuning Ni Nyoman Arini Ni Nyoman Nidya Trianingrum Noviantini Jehabu, Florentina Nugraha, Surya Pramartha, I Made Aditya Sedana, I Gede Agus Putra