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Implementasi Dukungan Teknologi Pembukuan dan Pengemasan Guna Mendukung Keberlanjutan UMKM Jajanan Tradisional, Desa Tegal Jadi, Tabanan, Bali Pramartha, I Made Aditya; Putra, I Komang; Pramana, Made Surya
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v9i3.2111

Pemberdayaan Kemitraan Masyarakat (PKM) di Desa Tegal Jadi dilaksanakan berdasarkan adanya permasalahan yang dihadapi oleh UMKM Merta Sari. Adapun permasalahan yang dihadapi yakni pembukuan yang kurang tertata, proses pengemasan produk yang masih sederhana, serta kurangnya pemahaman terkait keberlanjutan usaha. Tujuan utama dari kegiatan ini adalah untuk memberdayakan para pelaku UMKM melalui penerapan teknologi dan inovasi. Metode yang digunakan meliputi observasi dan analisis situasi mitra, identifikasi dan perumusan solusi masalah. Hasil identifikasi masalah menghasilkan tiga permasalahan yang berkaitan dengan kegiatan usaha mitra yakni dalam bidang manajemen usaha (pembukuan dan pencatatan), bidang produksi (pengemasan produk), dan bidang keberlanjutan usaha (keterbatasan produksi). Perumusan solusi masalah dilakukan berdasarkan hasil identifikasi masalah. Implementasi solusi masalah dengan edukasi dan dukungan teknologi dasar, pelatihan pembukuan dasar dan pengemasan produk, serta monitoring dan evaluasi terhadap kemajuan yang dicapai. Proses evaluasi dilakukan dengan kuesioner sebelum dan setelah pelaksanaan kegiatan, serta melakukan observasi atas realisasi target yang bersifat kuantitatif. Hasil menunjukkan bahwa skor rata-rata pengetahuan mitra tentang pembukuan dasar dan digital meningkat dari 2,8 pada pre-test menjadi 4,2 pada post-test. Terdapat peningkatan rata-rata tingkat kelengkapan catatan transaksi harian dari 40% menjadi 80%. Dalam hal pengemasan produk, ada peningkatan dari 3,6 pada pre-test menjadi 4,8 pada post-test. Lebih dari 75% anggota mitra UMKM mulai menerapkan proses pembukuan dan 90% anggota mitra menerapkan teknologi pengemasan produk yang diperkenalkan. Penerapan teknologi berhasil meningkatkan efisiensi dan kualitas usaha UMKM, serta memberikan dampak sosial yang positif seperti peningkatan keterampilan teknologi di kalangan masyarakat, dan pemberdayaan ekonomi melalui peningkatan daya saing produk. Implementation of Bookkeeping and Packaging Technology Support to Support the Sustainability of Traditional Snack MSMEs, Tegal Jadi Village, Tabanan, Bali Abstract Community Partnership Empowerment in Tegal Jadi Village was carried out based on the problems faced by Merta Sari MSME. The problems faced were poorly organized bookkeeping, a simple product packaging process, and a lack of understanding regarding business sustainability. The main objective of this activity is to empower MSME players through the application of technology and innovation. The methods used include observation and analysis of the partner situation, identification and formulation of problem solutions. The results of problem identification resulted in three problems related to partner business activities, namely in the field of business management (bookkeeping and recording), production (product packaging), and business sustainability (limited production). Problem solutions were formulated based on the results of problem identification. Implementation of problem solutions with education and basic technology support, basic bookkeeping and product packaging training, and monitoring and evaluation of the progress achieved. The evaluation process was carried out with a questionnaire before and after the implementation of the activity, as well as observing the realization of quantitative targets. The results showed that the average score of partners' knowledge of basic and digital bookkeeping increased from 2.8 in the pre-test to 4.2 in the post-test. There was an increase in the average level of completeness of daily transaction records from 40% to 80%. In terms of product packaging, there was an increase from 3.6 in the pre-test to 4.8 in the post-test. More than 75% of the MSME partner members started to apply the bookkeeping process and 90% of the partner members applied the introduced product packaging technology. The application of technology has succeeded in improving the efficiency and quality of MSME businesses, as well as providing positive social impacts such as increased technological skills among the community, and economic empowerment through increased product competitiveness.

Implementasi Global Think Local Act Pada Wisata Kesehatan Tradisional Bali Husada Melalui Pemanfaatan Online Social Media Putra, I Komang; Pramartha, I Made Aditya; Rusmiati, Ni Nyoman
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/linov.v9i3.2115

Pemberdayaan Kemitraan Masyarakat dengan mitra Tanah Hyang Healing Centre bertujuan untuk mengatasi masalah yang dihadapi khususnya kurangnya akses promosi melalui media online dan prasarana pendukung sebagai implementasi konsep "Global Think Local Act." Program ini berfokus pada menguraikan masalah yang dihadapi Tanah Hyang Healing Centre dengan memanfaatkan media sosial online. Metode yang digunakan dalam kegiatan ini adalah sosialisasi berbasis partisipatif peserta. Metode ini melibatkan masyarakat secara langsung dalam setiap tahap, mulai dari pemetaan masalah hingga implementasi. Masyarakat tidak hanya berperan sebagai penerima informasi, tetapi juga sebagai mitra aktif yang ikut dalam diskusi dan pemberian umpan balik. Setelah pelaksanaan program pengabdian, terjadi peningkatan dalam pemahaman pemanfaatan sosial media, yang diukur melalui hasil post-test. Rata-rata skor hasil post-test untuk tingkat pemahaman mitra Tanah Hyang Healing Centre tentang penggunaan media sosial untuk promosi adalah 3,64 yang berarti bahwa setelah adanya sosialisasi dan pendampingan dari tim pengabdian masyarakat, pengelola dan staf Tanah Hyang Healing Centre telah memahami cara memanfaatkan media sosial untuk promosi. Hal ini menunjukkan efektivitas sosialisasi dalam meningkatkan pemahaman anggota tim, yang sebelumnya terbatas. Hasil dari kegiatan PKM ini menunjukkan peningkatan kapasitas peserta sosialisasi dalam mengelola sosial media untuk usaha yang dimiliki. Tanah Hyang Healing Centre diharapkan dapat memiliki posisi yang lebih kuat sebagai destinasi wisata kesehatan yang unggul, dengan model pemberdayaan yang dapat direplikasi di berbagai tempat lain. Implementation of Global Think Local Act in Bali Husada Traditional Health Tourism Through the Utilization of Online Social Media Abstract Community Partnership Empowerment with partner Tanah Hyang Healing Center aims to overcome the problems faced, especially the lack of access to promotion through online media and supporting infrastructure as an implementation of the concept of “Global Think Local Act.” This program focuses on outlining the problems faced by Tanah Hyang Healing Centre by utilizing online social media. The method used in this activity is participatory participant-based socialization. This method involves the community directly in every stage, from problem mapping to implementation. The community not only acts as recipients of information, but also as active partners who participate in discussions and provide feedback. After the implementation of the service program, there was an increase in the understanding of the use of social media, as measured by the post-test results. The average score of the post-test results for the level of understanding of Tanah Hyang Healing Centre partners about the use of social media for promotion is 3.64, which means that after socialization and assistance from the community service team, managers and staff of Tanah Hyang Healing Centre have understood how to use social media for promotion. This shows the effectiveness of socialization in increasing the understanding of team members, which was previously limited. The results of this PKM activity show an increase in the capacity of socialization participants in managing social media for their businesses. Tanah Hyang Healing Center is expected to have a stronger position as a superior health tourism destination, with an empowerment model that can be replicated in various other places.

A Moderation Model of Family Environment in the Relationship Between Financial Literacy and Risk Perception on Stock Investment Decisions for Young Couples in Denpasar City WULANDARI, I Gusti Ayu Athina; PUTRA, I Komang; PRAMARTHA, I Made Aditya
Journal of Tourism Economics and Policy Vol. 3 No. 4 (2023): Journal of Tourism Economics and Policy (October - December 2023)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v3i4.886

This study aims to determine the moderating effect of family environment on the relationship between financial literacy and risk perception on stock investment decisions for young couples in Denpasar City. The population in this study were all young married couples in Denpasar City. The technique used in selecting samples for this study was a nonprobability sampling method with a purposive sampling technique. The criteria included in the sample category are young people who are married and married, which obtained a sample of 168 people. The data analysis technique used in this study is Moderated Regression Analysis (MRA) using the SPSS (Statistical Product and Service Solution) program. The results showed that financial literation and risk perception positively affect the stock investment decisions of young couples in Denpasar City. It means that the higher the level of understanding of financial literacy and understanding of risk perception owned by young couples in Denpasar City, the stronger the decision to invest in stocks. In addition, it is known that the family environment cannot moderate the financial literation factor. However, the family environment can moderate the risk perception variable, weakening the understanding of risk perception on the stock investment decisions of young couples in Denpasar City.

Enhancing Environmental Awareness Among Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products SELAMET, I Ketut; LAKSMI, Putu Ayu Sita; SAPUTRA, Komang Adi Kurniawan; PUTRA, I Komang
Community Services: Sustainability Development Vol. 2 No. 1 (2024): Community Services: Sustainability Development (November - February 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v2i1.84

Environmental awareness among MSME actors in the Dauh Puri Kangin Village area is important to consider as it can positively impact the environment and public health. Here are some key points regarding the environmental awareness of MSME actors: 1. Applying business environmental ethics can reduce the negative impact of MSME production and create business sustainability. 2. Understanding and awareness among MSME actors are necessary for waste management. 3. The government needs to assist MSMEs by facilitating waste management, such as ensuring the operation of wastewater treatment facilities. In addition to environmental awareness, MSME actors also need to pay attention to other issues, such as limited business capital, licensing problems, financial management, lack of product innovation, and difficulties in business development. Digital marketing mechanisms for MSMEs in the Dauh Puri Kangin Village area can be implemented using digital technology and online platforms to achieve marketing goals. Some digital marketing strategies that MSMEs can adopt include: 1. MSMEs can create their own sales website to design the layout, ambience, product catalogue, and promotions. The website should be mobile-friendly for easy access via smartphones. 2. MSMEs can leverage social media as a promotional tool for sales. They can create special groups on platforms like WhatsApp and Line to send product catalogues to loyal customers. 3. MSMEs can collaborate with marketplaces to sell their products. Marketplaces like Shopee and Tokopedia provide security for MSMEs regarding payments. 4. MSMEs can implement email marketing as an online marketing strategy. 5. MSMEs can provide responsive and effective customer service through digital channels such as email, social media, and online chat. Important principles in digital marketing include understanding the target market and consumer behaviour in the digital space, identifying digital platforms that align with the target audience, and analyzing data to measure marketing performance.

Potential Empowering MSME Entrepreneurs in Dupa to Support Production and Marketing Enhancement in Sangeh Village, Abiansemal District PURNAMAWATI, Ida Ayu Putu Santi; PUTRA, I Komang; DEWI, I Gusti Ayu Agung Istri Sari
Community Services: Sustainability Development Vol. 1 No. 3 (2024): Community Services: Sustainability Development (July - October 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i3.63

This Community Partnership Program (PKM) aims to empower Dupa Ayu Bagus Angkar MSMEs located in Sangeh Village, Abiansemal District, Badung Regency, Bali, in addressing various business challenges. The program identifies key issues the MSMEs face, including inadequate production facilities, suboptimal digital marketing, and manual financial management. Through a solution-based approach, the program includes training in digital marketing and financial management using Microsoft Excel and providing production tools such as digital scales and fragrance dispensers. The program's outcomes show improvements in production capacity, optimization of digital marketing strategies, and enhanced financial management for Dupa Ayu Bagus Angkar MSMEs. As a result, the program is expected to increase the competitiveness and sustainability of MSMEs in an increasingly competitive market and positively impact the local economy in Bali.

Unintended Beneficiaries: Examining 3 kg LPG Consumption Among Upper-Middle-Class Households in Bali Pardita, Dewa Putu Yudi; Purnami, Anak Agung Sri; Putra, I Komang; Darma, I Ketut
Signifikan: Jurnal Ilmu Ekonomi Vol 13, No 2 (2024)
Publisher : Faculty of Economic and Business Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v13i2.42534

Research Originality: This study investigates the consumption patterns and awareness of 3 kg LPG subsidy policies among upper-middle-class households in Bali, a relatively unexplored area in energy subsidies and consumer behavior.Research Objectives: To examine the effects of income, price, and practicality on awareness and consumption of 3 kg LPG and evaluate whether awareness mediates these relationships.Research Methods: A mixed-methods approach combines quantitative survey data with qualitative interview insights. Structural Equation Modeling (SEM) analyzes quantitative relationships, while qualitative findings provide contextual depth.Empirical Results: Income does not affect awareness, while price and practicality had a significant positive impact. However, income, price, and practicality had adverse but insignificant effects on 3 kg LPG consumption. Awareness did not mediate the relationships between income, price, practicality, and consumption.Implications: Policymakers should improve subsidy distribution, strengthen public education campaigns, and promote alternatives like induction stoves to reduce dependence on subsidized LPG. JEL Classification: D12, H23, L95, Q41, Q48

Increasing Environmental Awareness of Entrepreneurs and Digital-Based Marketing Mechanisms for MSME Products SELAMET, I Ketut; LAKSMI, Putu Ayu Sita; SAPUTRA, Komang Adi Kurniawan; PUTRA, I Komang
Community Services: Sustainability Development Vol. 2 No. 2 (2025): Community Services: Sustainability Development (March - June 2025)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v2i2.83

Environmental awareness among MSMEs in Dauh Puri Kangin Village is crucial for promoting sustainability and improving public health. Key aspects include 1) Implementing environmental business ethics to minimize production impacts and enhance sustainability; 2) Raising MSMEs' understanding and awareness of waste management; and 3) Government support to facilitate waste management, including improving IPAL facility operations. In addition to environmental concerns, MSMEs face challenges such as limited business capital, licensing issues, poor financial management, lack of product innovation, and difficulties in business development. Addressing these obstacles is essential for their growth. Digital marketing offers significant opportunities for MSMEs to expand their market reach. Effective strategies include: 1) Creating mobile-friendly websites to showcase products, design promotional campaigns, and provide seamless customer experiences; 2) Utilizing social media platforms for promotion, including forming dedicated customer groups on WhatsApp and Line to share product catalogs; 3) Collaborating with marketplaces like Shopee and Tokopedia to enhance payment security and customer trust; 4) Implementing email marketing campaigns to engage with potential customers; and 5) Providing responsive customer service through digital channels such as email, social media, and online chat platforms. Key principles of successful digital marketing involve understanding the target audience, selecting appropriate digital platforms, and analyzing marketing data to measure performance. By adopting these strategies, MSMEs in Dauh Puri Kangin Village can achieve sustainable growth, enhance competitiveness, and contribute positively to environmental and economic development.

Capturing Doughnut Economy Concept in Bali PUTRA, I Komang; PRAMARTHA, I Made Aditya; CATURYARTA, Anak Agung Putu Agung
Journal of Tourism Economics and Policy Vol. 5 No. 3 (2025): Journal of Tourism Economics and Policy (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i3.1577

This study aims to examine the community's understanding of the concept of donut economy and explore its potential application in the social and economic context in Bali Province. With a focus on equitable and sustainable development, this research is expected to provide an empirical basis in formulating local economic transition strategies that are in accordance with the principles of the donut economy. The method used in this research is a descriptive-analytical approach with primary data collection through a survey using questionnaires to communities and stakeholders in Bali. The data will be strengthened by literature review and content analysis of scientific journals, policy reports, and case studies from other relevant regions. The results show that the interaction relationship of understanding the concept of doughnut economy with the support of Balinese traditional culture has a positive effect on the potential application of doughnut economy while the variables of perceived social needs and ecological awareness have not shown a significant effect, either directly or through moderation of Balinese traditional cultural support. This finding indicates that the potential of doughnut economy implementation in Bali is strongly influenced by the extent to which its principles can be integrated into local cultural values, norms and practices.

Unintended Beneficiaries: Examining 3 kg LPG Consumption Among Upper-Middle-Class Households in Bali Pardita, Dewa Putu Yudi; Purnami, Anak Agung Sri; Putra, I Komang; Darma, I Ketut
Signifikan: Jurnal Ilmu Ekonomi Vol. 13 No. 2 (2024)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v13i2.42534

Research Originality: This study investigates the consumption patterns and awareness of 3 kg LPG subsidy policies among upper-middle-class households in Bali, a relatively unexplored area in energy subsidies and consumer behavior.Research Objectives: To examine the effects of income, price, and practicality on awareness and consumption of 3 kg LPG and evaluate whether awareness mediates these relationships.Research Methods: A mixed-methods approach combines quantitative survey data with qualitative interview insights. Structural Equation Modeling (SEM) analyzes quantitative relationships, while qualitative findings provide contextual depth.Empirical Results: Income does not affect awareness, while price and practicality had a significant positive impact. However, income, price, and practicality had adverse but insignificant effects on 3 kg LPG consumption. Awareness did not mediate the relationships between income, price, practicality, and consumption.Implications: Policymakers should improve subsidy distribution, strengthen public education campaigns, and promote alternatives like induction stoves to reduce dependence on subsidized LPG. JEL Classification: D12, H23, L95, Q41, Q48

Kemandirian dengan alam : Pengembangan Ekowisata Subak sebagai Upaya Pemberdayaan Masyarakat Lokal di Desa Siangan, Kecamatan Gianyar, Kabupaten Gianyar Laksmi, Putu Ayu Sita; Putra, Yogiswara Darma; Sara, I Made; Setena, I Made; Putra, I Komang; Jamaludin, Mohd Raziff
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 9 No. 2 (2023): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v9i2.118-123

The research endeavors to explore the potential of Subak ecotourism as a catalyst for community empowerment and sustainable development within Siangan Village. The research methodology adopts a comprehensive approach, delving into the Subak system, a traditional agricultural water management system, and its synergy with ecotourism activities. Data collection methods encompass interviews, surveys, and observations, strategically applied to amass insights into the current status of ecotourism development and its ramifications on the local community. The study's findings underscore the substantial role of Subak ecotourism in fostering community empowerment. Through the promotion of sustainable practices, preservation of cultural heritage, and active community engagement in ecotourism endeavors, the initiative aims to elevate the economic, social, and environmental well-being of Siangan Village's residents. Furthermore, it seeks to instill a sense of pride and ownership within the local community, subsequently stimulating increased community involvement and empowerment. The research also delves into the potential challenges and opportunities that may manifest during the implementation of the Subak ecotourism project. The results emphasize the necessity of collaborative efforts among diverse stakeholders, including local governmental bodies, community members, and tourism organizations, to guarantee the success and enduring sustainability of the undertaking. Anticipated outcomes of this study are expected to augment the existing knowledge base on community-centered ecotourism development, particularly in the context of Subak systems. These findings are poised to provide valuable guidance to policymakers, researchers, and practitioners in formulating strategies for the sustainable advancement of ecotourism that effectively empowers local communities while safeguarding natural and cultural heritage. In conclusion, this research contributes to the growing body of literature on community-based ecotourism by providing insights into the unique dynamics and potential of Subak ecotourism in Siangan Village. By embracing sustainable practices and preserving cultural heritage, this initiative holds promise as a model for empowering communities while ensuring the preservation of their natural and cultural treasures.

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