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All Journal Jurnal Bisnis dan Akuntansi International Journal of Community Service & Engagement E-Jurnal Manajemen Trisakti School of Management (TSM) Journal of Business, Social and Technology Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
DANIBRATA, AULIA
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Elements That Contribute to Customer Satisfaction Danibrata, Aulia; Sutrisno, Nuno; Kusuma , Gabriel Adinda Vidya
Journal of Business Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i1.115

Abstract

The telecommunications business situation in Indonesia currently plays an essential role in the national economy. The rapid advancement of technology in Indonesia is increasing, which causes a high need for adequate telecommunication facilities. This telecommunications need aims to support ease in disseminating information and a tool for communicating from one place to another. The essence of this study is to determine the effect of brand trust, brand equity, and social media marketing on brand loyalty among Telkomsel users. The method used is descriptive quantitative and data collection using primary data in the form of a questionnaire. Respondents in this study were individuals who bought the products at least three times in a particular time. The respondents who were determined by the study were 203 sample people. The analysis technique used is Structural Equation Modeling. The results of this study indicate that brand trust and equity affect brand loyalty, while social media marketing has no effect on brand loyalty. As well as with the outbreak of the COVID-19 virus, the spread is only through online surveys, which are less efficient because they need to interact directly with respondents. This study successfully obtained 214 respondents but only 203 valid or usable data.
Kegiatan PKM: Sekolah Ramah Anak Sunny, Gloria Christina; Danibrata, Aulia; Widayati, Nurti; Ponziani, Regi Muzio; Calvin; Lea, Valerie Amabel
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol. 4 No. 2 (2025): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/qjwx6w43

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan pemahaman warga sekolah mengenai konsep Sekolah Ramah Anak (SRA) sebagai upaya pencegahan bullying di lingkungan Sekolah Menengah Kejuruan (SMK). Kegiatan PkM dilaksanakan dalam bentuk seminar edukatif yang melibatkan guru, tenaga kependidikan, dan siswa, dengan menghadirkan narasumber dari bidang hukum perlindungan anak, psikologi pendidikan, dan manajemen pendidikan. Metode pelaksanaan dilakukan melalui pemaparan materi dan diskusi interaktif yang membahas kerangka hukum perlindungan anak, pembentukan budaya sekolah positif, penguatan aspek psikososial siswa, serta manajemen sekolah dalam penyusunan kebijakan anti-bullying, pelatihan guru, keterlibatan orang tua, dan pembentukan satuan tugas perlindungan anak. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya implementasi sekolah ramah anak secara sistematis dan berkelanjutan. Melalui kegiatan ini, diharapkan sekolah mampu menciptakan lingkungan belajar yang aman, inklusif, dan bebas dari kekerasan sehingga mendukung tumbuh kembang peserta didik secara optimal.
Co-Authors Ananda, Denta Felli ARILYN, ERIKA JIMENA Azqia, Syfa Nur Briliana, Vita Calvin FIRNANTI, FRISKA Kusuma , Gabriel Adinda Vidya Kusumaningrum, Ratih Puspita Lea, Valerie Amabel Onggo, Fillanta Ferent PRAMITA, MIRANTI WIDYA Prasetio, Arton Briyan Purbasari, Niken Rachmandanu, Yosan Pratama Ramadhan, M Affan Alfi Syahri Regi Muzio Ponziani Sunny, Gloria Christina SUTRISNO, NUNO Tita Deitiana, Tita Utoyo, Claraficia Renata WIDAYATI, NURTI Yulius Kurnia Susanto