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All Journal Jurnal Bisnis dan Akuntansi International Journal of Community Service & Engagement E-Jurnal Manajemen Trisakti School of Management (TSM) Journal of Business, Social and Technology Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
DANIBRATA, AULIA
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Elements That Contribute to Customer Satisfaction Danibrata, Aulia; Sutrisno, Nuno; Kusuma , Gabriel Adinda Vidya
Journal of Business Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i1.115

Abstract

The telecommunications business situation in Indonesia currently plays an essential role in the national economy. The rapid advancement of technology in Indonesia is increasing, which causes a high need for adequate telecommunication facilities. This telecommunications need aims to support ease in disseminating information and a tool for communicating from one place to another. The essence of this study is to determine the effect of brand trust, brand equity, and social media marketing on brand loyalty among Telkomsel users. The method used is descriptive quantitative and data collection using primary data in the form of a questionnaire. Respondents in this study were individuals who bought the products at least three times in a particular time. The respondents who were determined by the study were 203 sample people. The analysis technique used is Structural Equation Modeling. The results of this study indicate that brand trust and equity affect brand loyalty, while social media marketing has no effect on brand loyalty. As well as with the outbreak of the COVID-19 virus, the spread is only through online surveys, which are less efficient because they need to interact directly with respondents. This study successfully obtained 214 respondents but only 203 valid or usable data.
Co-Authors Ananda, Denta Felli ARILYN, ERIKA JIMENA Azqia, Syfa Nur Briliana, Vita FIRNANTI, FRISKA Kusuma , Gabriel Adinda Vidya Kusumaningrum, Ratih Puspita Onggo, Fillanta Ferent PRAMITA, MIRANTI WIDYA Prasetio, Arton Briyan Purbasari, Niken Rachmandanu, Yosan Pratama Ramadhan, M Affan Alfi Syahri Regi Muzio Ponziani SUTRISNO, NUNO Tita Deitiana, Tita Utoyo, Claraficia Renata Yulius Kurnia Susanto