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All Journal MUQTASID HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Economica: Jurnal Ekonomi Islam TSAQAFAH Iqtishoduna: Jurnal Ekonomi Islam Amalee: Indonesian Journal of Community Research & Engagement Al-Muqayyad Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) East Java Economic Journal Jurnal Keuangan dan Akuntansi Terapan (KUAT) EKONOMIKA SYARIAH : Journal of Economic Studies JEBI (Jurnal Ekonomi dan Bisnis Islam) Eduvest - Journal of Universal Studies Easta Journal of Innovative Community Services The Es Economics and Entrepreneurship The Eastasouth Management and Business Klabat Journal of Management Global Education Journal JAMAS: Jurnal Abdi Masyarakat IIJSE FENOMENA: Journal of Social Science Proceeding of International Conference on Humanity Education and Society Mozaic: Islamic Studies Journal Khidmat: Journal Community Service
Masruroh, Nikmatul
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Journal : East Java Economic Journal

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Positioning Halal Branding in International Trade Masruroh, Nikmatul
East Java Economic Journal Vol. 9 No. 1 (2025)
Publisher : Kantor Perwakilan Bank Indonesia Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53572/ejavec.v9i1.157

Abstract

This study aims, first, to explore the implementation of halal branding in international company, and second, to analyze the positioning of international companies utilizing halal branding. These objectives are investigated through a qualitative approach using a case study method. The study focuses on the international company PT Mitratani Dua Tujuh. The company specializes in edamame products exported to Japan, Dubai, the UK, and various other countries worldwide. Data were collected through interviews, observations, and documentation. The data were analyzed using interpretive analysis with the flow model stages of Miles and Huberman. Data validity was tested through source triangulation and technique triangulation. This research produced the following findings: first, international companies, despite holding various trade certifications such as HACCP and BRGC, must still possess halal certification. Second, international companies using halal branding can outperform competitors due to advantages in safety and health aspects. Halal branding serves as a differentiation, creating a safety barrier to entry. This study concludes that halal branding elevates products to become prestigious and differentiated offerings.
Co-Authors Abdul Muis Ahmad Afif Ahmad Fadli Azhari, Mohammad Hasan Babun Suharto Cahyani, Dyah Ayu Chotib, Moch. Dono Hariyanto, Al Furqon Dzulkarnaen, Ahmad Fauzan . Fawaid, Yazidul Hari Sukarno Hidayatullah, M.F. Irfan Hamdani, Irfan Isnaeni, Firda Nur Jannah, Ariniatul Mareta, Fika Furi Mashudi Mashudi Maulana, RB. Ahmad Mauliyah, Nur Ika Mawaridi, Novi Izzah Novitasari, Indri Dwi Putri Nurul Hidayat Putra, Kelvin Qurrotul Aini Rafidah, Nathania Nur Ramadhani, Andika Putra Ramadhani, Kurniawan Rini, Anggi Amanda Septia Safitrih, Dina Ayu Sari, Rini Fatika Shahrin, Attori Alfi Silaturrohmah, Firda Siti Aminah Suhud, Moh. Suprianik, Suprianik Ulfah, Mariyah Umamah, Lidhatul Veronica, Anastasya Wardhana, Firmansyah Shidiq Widad, Ahmad Syarif Khusnul Yusril Firmansyah Zaini, Umi Kulsum Zakkiyah, Hafidhotuz Zeiniye, Zeiniye