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All Journal Jurnal Manajemen Bisnis Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Jurnal Manajemen Teori dan Terapan DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Komunikasi Jurnal Sinergitas PkM & CSR Jurnal Muara Ilmu Ekonomi dan Bisnis International Journal of Business Studies Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Manajemen Journal of Sustainable Community Development (JSCD) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Manajemen dan Pemasaran Jasa Jurnal Manajemen Maranatha
Chairy Chairy
President University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Manajemen

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Faktor yang mempengaruhi intensi mengonsumsi kopi organik di kalangan anak muda Chairy, Chairy
Jurnal Manajemen Vol 21, No 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.448 KB) | DOI: 10.24912/jm.v21i2.234

Abstract

Recently coffee of Indonesia become major attention of world coffee importers as Indonesia has variety of specialty coffee. Drinking coffee is believed as one of trending activities of young people in urban area. This study examined factors affecting intention to consume organic coffee.  The sample was 200 undergraduate students of Universitas Tarumanagara who are coffee drinkers. The dependent of this research is intention to consume. Independent variables consist of four variables, they are spirituality, environmental concern, helath concern, and lifestyle. By using regression analysis, this study revealed that spirituality and lifestyle affect intention to consume organic coffee significantly. On the other hand, contrary to previous research, the effect of environmental concern and health concern on intention to consume organic coffee was not significant. This research finding may help marketers of organic coffee in designing their marketing program. They may pay more attention to spirituality and lifestyle aspects in order to suceed in gaining more market share.
Faktor Yang Mempengaruhi Intensi Mengonsumsi Kopi Organik Di Kalangan Anak Muda Chairy Chairy
Jurnal Manajemen Vol. 21 No. 2 (2017): June 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i2.234

Abstract

Recently coffee of Indonesia become major attention of world coffeeimportersas Indonesia has variety of specialty coffee. Drinking coffee is believed as one of trending activities of young people in urban area. This study examined factors affecting intention to consume organic coffee. The sample was 200 undergraduate students of Universitas Tarumanagara who are coffee drinkers.The dependent of this research is intention to consume. Independent variables consist of four variables, they are spirituality, environmental concern, helath concern, and lifestyle. By using regression analysis, this study revealed that spirituality and lifestyle affect intention to consume organic coffee significantly. On the other hand, contrary to previous research, the effect of environmental concern and health concern on intention to consume organic coffee was not significant. This research finding may help marketers of organic coffeein designing theirmarketing program. They may pay more attention to spirituality and lifestyle aspects in order to suceed in gaining more market share.
Co-Authors Adrianty, Olivia Novrida Ahmad Kevin Prawira Alam, Meilisa Eka Nur Amin, Grace Aryfatul Khoir Bagus Mulyawan Bunga Geofanny Fredereca Filda Rahmiati Frangky Selamat Frangky Selamat Frangky Selamat Freddy Sudiyono Genoveva, Genoveva Ghina Rizky Gienzka Azzahra Wibowo Putri Ginta Ginting, Ginta Goenadhi, Felix Hanif Adinugroho Widyanto Hetty Karunia Tunjungsari Islamiyati, Dina Karsa Dwitara, Syirot Kennedy Lianto Lilis Mega Setiawati Loekman, Priscilla Muhammad Dino Putra Nurcahya Nida, Intan Syafinatun Paramita, Risma Jayanti Pratama, Stephen Priscilla Loekman Purwanto Purwanto Rabulizat, Tritanio Nizar Reliano Aldoreno Ridha Suci Anzani Rozy, Ryo Fadhlur Selamat, Frangky Siska Purnama Manurung Sonny Sonny Sudiyono, Freddy Sutat Manalom Sadewa Syahrivar, Jhanghiz Utama, Didi Widya Wella, Six Finish Yuling Wei Yunita Ismail, Yunita